Build Authority On LinkedIn Without Contributing to the Noise

Bradley Jacobs shares valuable insights on building authority on LinkedIn without contributing to platform noise. The episode focuses on creating meaningful LinkedIn content that establishes expertise while avoiding generic, AI-generated, or scattered posts. Bradley emphasizes the power of sharing personal experiences and real-world anecdotes over prescriptive advice. He provides practical strategies for content creation, including using AI note-taking tools like Wave for transcription and Claude for post generation. The discussion includes specific examples for marketing analytics experts, demonstrating how to leverage past experiences to create engaging content. Bradley concludes with encouraging words about the value of sharing knowledge that might seem like common sense but could be invaluable to others. The episode wraps up with information about Mylance's services for fractional executives. 00:00 Intro 00:37 Takeaways from "Built to Sell" 04:22 Defining the "Noise" on LinkedIn 05:19 Picking a Niche 07:33 "But what do I post?" 11:30 How to write your posts 15:36 Concluding Thoughts