Zest for Business

Build Backwards: The Path to Predictable Profits (Ep49)

What if everything you've been taught about growing your business is in the wrong order? Want to know exactly which systems to build first - and why? Are you tired of delivering great work that doesn't translate into consistent growth?

Most business owners start by chasing leads, but what if that's why they stay stuck? Discover why starting with the end in mind - your ideal reviews and client outcomes - transforms everything that comes before.

If you're ready to move beyond theory, this episode reveals the practical steps successful service businesses use to turn scattered excellence into systematic success.

What you'll learn:

  • The four essential systems that come before marketing
  • How to make client endorsements inevitable, not accidental
  • Building delivery systems that maintain consistent quality
  • Structuring services that grow naturally and profitably

Learn the practical framework for transforming random business activities into predictable profits. Part two of our journey from scattered systems to systematic success, with implementation steps you can start today.