Building Digital Authority

Tanya Smith
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Building Digital Authority is a podcast for experienced professionals who know they have valuable expertise but want their online presence to reflect it. Hosted by Tanya Smith, the show explores what it really takes to become recognized, trusted, and discoverable in today's digital world. Each episode blends practical strategy with thoughtful conversation about personal branding, AI, visibility, thought leadership, and the evolving role experience plays in a technology-driven world.

Episodes

  1. Aug 28

    Growth Hacking Live Recap: 6 Proven Steps to Boost Your Digital Authority

    Episode Description It’s possible to have a respected reputation offline and still feel underseen online. Does your digital footprint truly reflect your expertise—or is it lost among disconnected posts, missed opportunities, and too many tools? In this episode of Build Digital Authority, Tanya Smith distills three days at the Growth Hacking Live Summit into six practical lessons for service-based professionals and experienced women navigating digital visibility without chasing every new tactic. You’ll hear straightforward strategies for clarifying your financial picture, rekindling valuable connections, organizing your expertise, and leveraging AI thoughtfully—always with an eye toward sustainable digital authority, not just busier schedules. Tanya Smith also shares actionable tips for strengthening relationships beyond social platforms, reducing “money leaks,” and making technology work for you instead of the other way around. If you’re building a body of work that deserves more recognition online, and you want more than trendy “visibility hacks,” this episode offers clarity and workable actions—no hype required. In this episode: Why knowing your numbers—personally and professionally—matters more than ever (and how to spot hidden expenses) The power of reconnecting with your existing network for new opportunities and revenue How to clarify the results you offer so clients understand your value The risks of relying solely on social platforms—and simple ways to stay connected off-platform What thoughtful use of AI really looks like for experts who value substance over shortcuts Listen for real strategies to ensure your expertise stands out, connects, and lasts online.

  2. Aug 17

    Building Digital Authority: Intentional Tech and Video Strategy with James Hicks

    Feeling buried in video tech, apps, and AI options? This episode cuts through the clutter and shows how midlife women build real digital authority on their own terms. Intention matters more than the newest tool, whether you're streaming live or growing your brand for the long term. IN THIS EPISODE, YOU'LL LEARN HOW TO: Pinpoint the difference between jumping on trends and building with real intention and purposeUnderstand why the research always catches up: how "receipts" protect your credibility once you claim expertiseUse AI as a member of your team, not the decision-maker, so it multiplies your judgment instead of replacing itRecognize why owning your platform matters, and what happens when the algorithm changes without warningSpot the mistakes that turn "I can build an app" into noise nobody actually needs ABOUT OUR GUESTJames Hicks is a Silicon Valley technologist and founder of Hicks New Media. He builds scalable digital solutions for creators and businesses, blending enterprise-level insight with hands-on experience as a content creator and consultant. James represents the technology side of Digital Authority: the multiplier, not the source. His perspective helps midlife women use AI and livestream tools with intention, so the technology extends their expertise instead of replacing it. EPISODE TIMESTAMPS:0:00 - Introduction and episode overview2:57 - Tanya claims the title: Queen of Digital Authority™5:2 - James Hicks's background and tech journey9:16 - Why AI and livestream tools have leveled the playing field15:18 - Building with intention: how to avoid "noise" and focus on real solutions28:25 - Behind the scenes: touring James's branded app suite41:16 - Why the research always catches up: credibility and receipts43:36 - Using AI as a team member, not the decision-maker55:00 - A caution on lifetime deals, and why owned, recurring value wins1:05:09 - Own your platform: what happens when the algorithm changes without warning1:22:34 - Key takeaways, action steps, and closing thoughts KEYWORDS:digital authority, livestream strategy, video marketing for coaches, AI content tools, building brand trust RESOURCES FOR YOU:Want a video and livestream strategy that reflects real digital authority, not just more content? Book a discovery call at https://tanyasmith.ceo/book-a-call. Follow Tanya @tanyasmithCEO on Instagram, Facebook, and LinkedIn, and subscribe on YouTube @tanyasmith for more on building digital authority with intention.

  3. Aug 1

    Your Decades of Results Are Invisible Without This Kit

    Discover the ultimate speaker kit checklist designed to empower women over 50 in boosting their personal brand and establishing a strong brand authority. As a midlife woman, developing a solid personal branding strategy is crucial to building a robust brand identity and showcasing your unique brand story. This comprehensive checklist will guide you through the process of creating a powerful brand blueprint, helping you to rise above the noise and become a confident, authoritative voice in your industry. By implementing these expert tips and strategies, you'll experience a significant confidence boost and be well on your way to a midlife makeover that transforms your personal and professional life. Whether you're looking to establish yourself as a thought leader or simply want to enhance your online presence, this complete speaker kit checklist is the perfect resource to help you unlock your brand power and achieve your goals. With a focus on personal branding over 50, this video is specifically designed to support midlife women in their journey to building a strong, authentic personal brand that reflects their values, passions, and expertise. By the end of this video, you'll have a clear understanding of how to create a compelling brand strategy that showcases your unique strengths and helps you stand out in a crowded market. So, if you're ready to take your personal brand to the next level and unleash your full potential, watch this video now and start building the brand authority and brand identity you deserve.

  4. Jul 18

    Why It’s Never Too Late to Build Your Digital Authority and Personal Brand

    Think it’s too late to grow your authority online? Tune in as Tanya Smith shares why experienced pros over 40 are primed to shine—and how just 20 minutes a week can spark real brand visibility with livestreams and video. IN THIS EPISODE, YOU'LL LEARN HOW TO: Bust the myth that it’s ever too late to build digital authorityMap out your real experience to fuel original video contentBuild clear content pillars to streamline weekly livestream planningRepurpose livestreams into multiple visibility-boosting assetsAvoid common mindset traps like comparison and overwhelmValidate your approach in the market so you attract the right audience WHO IS SPEAKING This episode is hosted solo by Tanya Smith—award-winning video strategist, speaker, and champion for service-based leaders over 40 who want to build authentic visibility online. KEYWORDS:livestreaming for entrepreneurs, building digital authority, video podcasting tips, content planning after 40, personal branding for coaches RESOURCES FOR YOU:Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://tanyasmith.ceo/book-a-call. Follow Tanya on all social platforms @tanyasmithCEO. Don’t miss out on the latest content and updates! q0SNldQ0ONaod4FNYeKc

  • 4 Episodes

About

Building Digital Authority is a podcast for experienced professionals who know they have valuable expertise but want their online presence to reflect it. Hosted by Tanya Smith, the show explores what it really takes to become recognized, trusted, and discoverable in today's digital world. Each episode blends practical strategy with thoughtful conversation about personal branding, AI, visibility, thought leadership, and the evolving role experience plays in a technology-driven world.

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