Build & Launch

Justin Jackson
  • 4.8 (157)
  • PERSONAL JOURNALS
Build & Launch

A weekly podcast focused on shipping small projects. Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.

  1. SEASON 2 TRAILER

    Did you miss me?

    I'm baaaaaack! Here’s an update. Show notes Sign up for my newsletter: justinjackson.ca/newsletterOn the blog: Maybe you shouldn't be a solopreneurLeave a review on iTunes!Send Justin a message on Twitter: @mijustinSend Justin a message on Instagram: instagram.com/mijustinSubscribe on YouTubePodcast hosting: Transistor.fmTheme music: Striker-metal.comUpdate from 2021: what am I working on these days? A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin. Want to start a podcast?

    3 min
  2. EP29: To the future

    11/30/2015

    EP29: To the future

    I'm planning something brand new for 2016. If it's going to launch, I'm going to need your help. Go here, put your email in the sign-up form, and I'll be in touch. Show notes Go to MegaMaker.co, sign-up for the list, and let me know what you thinkDocumentary: Capital CMy software project with Marty Dill: Network EffectsI asked this question on TwitterFollow me on Twitter: @mijustinRate and review the showJoin the newsletterMegaMaker theme song is "Bad Decisions" by Striker.Podcast hosting provided by Transistor.fm. Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.

    10 min
  3. EP28: Here's me at 3:49am whispering into my iPhone

    10/16/2015

    EP28: Here's me at 3:49am whispering into my iPhone

    Learn how the Marketing for Developers launch went, and his initial sales numbers. You'll also hear the personal audio journals he recorded during the launch process. On sharing revenue numbers On the other hand, sharing numbers can sometimes feel a little… icky. It can feel like you’re shoving your success in other people’s faces.And maybe I need to work on my own insecurities, but I know that no matter how successful I am, all it takes is reading another one of these stupid “How I Made $17,000 in 24 Hours” posts to feel like I’m a miserable failure. After all, I didn’t make $17,000 in the last 24 hours. So I must be doing something very wrong!From Sacha Greif's Discover Meteor case study. Show notes Slides from my MicronConf Europe talkSacha Greif's blog post about sharing revenue numbersFollow me on Twitter: @mijustinRate and review the showJoin the newsletterGet Marketing for DevelopersPodcast hosting provided by Transistor.fm Update from 2021: A lot has happened since I recorded these episodes. I'm glad you're listening to them, but if you want to hear what I'm up to now go to transistor.fm/justin.

    15 min
  4. EP27: Looking for that secret sauce

    06/27/2015

    EP27: Looking for that secret sauce

    Referencing the "cult of personality:" People are buying products thinking that if they can get someone's secret sauce, they can re-create that person's success.Adam Clark said: In our culture, the independent entrepreneur is like the Marlboro Man. Everyone wants to be that guy.Show notes What do you think? Email me: words@bizbox.caCongrats to the winner of the Gumroad Small Product Lab: D.J. Coffman created an awesome product called the Comic Drawing Toolkit for Photoshop.Follow me on Twitter: @mijustinRate and review the showJoin the newsletterRead my blog post: Don't Follow your HeroesPodcast hosting provided by Transistor.fm. Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.

    14 min
  5. EP26: Holy Bananas

    05/08/2015

    EP26: Holy Bananas

    What is product validation? If you're building a product, you want validation. You want to know your product has value - that you're on the right track. Even deeper, you want to be validated. You want to feel like you're not wasting your time. You want to feel like your work is valuable. "YC is like the ultimate validation that you're on to something." - Lauren Kay, Dating RingIf you're building a business, there's only one way to validate that your product idea is good: are people paying money for it? The only two people who can give you real feedback about your product are people who just purchased it and people who just canceled. - Jason Fried (as told to Dan Shipper)Also, Jason Cohen says: First, find ten people who say they’ll buy.Current project: I'm working on a book: Marketing for Developers Show notes Startup Podcast, Season 2, Episode 2My interview with Rob Walling on Product PeopleFollow me on Twitter: @mijustinRate and review the showJoin the newsletterA version of this will be up on my blog soon: justinjackson.caPodcast hosting provided by Transistor.fm. Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.

    12 min
  6. EP25: The end is nigh

    04/10/2015

    EP25: The end is nigh

    Justin also gives sneak peek of his new book: Marketing for Developers. The mantra of this show has always been: "Start small and start now."Two common mistakes product people make We try to build ideas that are too bigWe don't start building right awayAll the stuff that leads up to getting started doesn't count. The only thing that matters is the work.Writing Tip We often make our writing too flowery and formal. Here's a way to make your writing sound more "human:" read it out loud. When you read your writing out loud, you'll know right away when something doesn't feel right. Show notes Book: Marketing for DevelopersBuild Your Audience video courseSee all the Build & Launch productsFollow me on Twitter: @mijustinRate and review the showGet notified when I launch Season 3Cover photo by Jason CartwrightPodcast hosting provided by Transistor.fm. Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.

    14 min
  7. EP24: How do we create things people want?

    04/07/2015

    EP24: How do we create things people want?

    How do you know what people want? After spending 24 hours in the mini-van with 4 kids, Justin is back from the Easter long-weekend and ready to update us on his progress on this week's project: "Marketing for Developers." Project update You'd think that I would learn my lesson: in order to do these week-long sprints, plus record and edit this podcast, plus do my day job, I really can't have anything else on my plate. But, like an idiot, I scheduled this Season of the podcast while I was going to be away in Alberta on a 4 day road-trip.Not sure if I'm going to make the Thursday deadline, but I'm still hoping to make a serious dent in writing this book: Marketing for Developers.Three ways to validate your product idea 1. Email 15 people in your niche and ask them if they'd pay for your product. This is the approach that Rob Walling used when he validated his idea for Drip: I emailed 17 SaaS owners that I know, and I said "I'm thinking about building this product: would you use this? Would you pay me for this?" And out of those 17, I got 11 people who said yes.2. Use a landing page with an email sign-up form People giving you their email address is one proxy for gauging interest. This is what Nathan Barry did with his first book: There's intention there. When you say "Sign-up to hear more about this book." The assumption there is that you're signing up because you want to buy it.3. Do a webinar A third way to validate your idea comes from Brennan Dunn. He thinks that doing a live webinar is a great first step. It's way easier to do a webinar (and see if anyone's interested) than write a book, or create software. Show notes Marketing for DevelopersFull interview with Rob WallingFull interview with Nathan BarryFull interview with Brennan DunnFollow me on Twitter: @mijustinRate and review the showJoin the newsletterWant to start a podcast?Podcast hosting provided by Transistor.fm. Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.

    14 min
  8. EP23: Face your fears

    04/03/2015

    EP23: Face your fears

    The theme for this episode is "facing your fears." Was Justin able to re-launch Product People Club? He talks to more of his existing customers to discover what jobs they're hiring the Club for. “Do one thing every day that scares you.” - Eleanor RooseveltThis week's project: Product People Club. You can see it it here: megamaker.co Next week's project: Marketing for Developers I started writing this book in January, 2014, but never finished it. The idea had lots of traction (over 2,200 people signed up for the waiting list). I still gets messages every week from people who want the book. It's one of those projects that continually hangs over my head. This week, I'm going to finish it. Show notes Check out the Marketing for Developers landing pageThanks to Product People Club member, James Van Dyne, for being on the show. He's on Twitter here: @jamesvandyneFollow me on Twitter: @mijustinRate and review the showJoin the newsletterRead my blog post: Do Things That Scare YouPodcast hosting provided by Transistor.fm. Update from 2021: A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.

    12 min
See All (30)

Trailer

4.8
out of 5
157 Ratings

About

A weekly podcast focused on shipping small projects. Every week I'll take you on an adventure of launching a new project. You'll hear the launch stats, hurdles I had to overcome, and how you can learn from my mistakes.

Information

  • Creator
    Justin Jackson
  • Years Active
    2015 - 2018
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © 2014 Nerd North Inc.
  • Show Website
    Build & Launch

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada