The ROI Masterclass

Liat Siegel
  • 5.0 (1)
  • Investing
  • Updated Semiweekly

Welcome back to another episode of the ROI masterclass podcast, where we talk about building abundance and growing our businesses in real estate.

  1. 6d ago

    Your Hotel's Slow Death Starts the Day You Skip the Renovation

    Why Skipping Your Hotel Renovation Is a Slow Death — And What to Do Instead | Tommy Beyer With over 20 years in hospitality from valet at a four-diamond resort to VP of Operations overseeing 15–20 hotels and co-founding a private REIT. Tommy Beyer has seen exactly what separates hotels that thrive from those that quietly fall apart. In this episode, Tommy breaks down the costly mistakes hotel owners make when they defer renovations, cut corners on PIPs, or piecemeal their CapEx spend. He explains why good general managers will eventually walk away from properties that aren't being maintained, why the brand on your building matters less than people think, and how to renovate smarter — not just bigger. Tommy also gets into flag changes, franchise negotiations, new build vs. existing acquisitions, and what it really takes to drive rate above your comp set rather than just catching up to it. What you'll learn: Why deferred maintenance becomes a "death throttle" for hotel revenue How to time a flag change strategically around your renovation cycle Why piecemeal renovations cost more and deliver less The one thing that drives owners to finally do the PIP How to hire the right team before the first dollar is spent What it takes to push rate above the competition not just match it Connect with Tommy: 🌐 bhospitalityadvisors.com 🔗 LinkedIn: Tommy Beyer #HotelInvesting #HospitalityROI #AssetManagement #HotelRenovation #BoutiqueHotel #RealEstateInvesting #STR #HotelOperations #CapExStrategy #ROIMasterclass

  2. Jul 23

    The Co-Working Space That Fills Itself — Fully Booked in 6 Months!

    What if your space was so well-designed that it closed deals before you even opened your mouth? Mauricio Ruiz, founder of Worked Up, a co-working space in New Jersey, built exactly that. After launching 20+ businesses across industries including signage, branding, and hospitality, Mauricio identified a massive gap in his local market: co-working spaces that were either boring white boxes or inaccessible city locations. So he built something intentional, elevated, and different — and filled it to near-capacity within six months. In this episode of the ROI Masterclass, Liat Siegel sits down with Mauricio for the show's very first in-person recording to unpack: How entrepreneurial instincts started at age 9 in Peru — selling fireworks, running backyard movie nights, and stocking beer and cigarettes for family parties Why environment and aesthetics aren't just "nice to have" — they directly drive occupancy, retention, and word-of-mouth How a TikTok video he never planned went viral locally and converted viewers into paying members The construction lessons he learned the hard way as a first-time GC — and what he'd do differently Why he believes design is one of the single most undervalued investments in any business His 3-point framework for anyone building a co-working space or experience-driven business The long-term vision: 3–5 locations, potential franchising, and eventually a private equity firm focused on helping entrepreneurs grow Mauricio's story is one of grit, intentionality, and the relentless belief that spaces shape the people inside of them. —————— Join the Deal Makers Community — start your free trial today at stan.store/hadar #coworking #entrepreneurship #realestateinvesting #ROI #designmatters #workspacedesign #businessgrowth #smallbusiness #boutiquehospitality #communitybuilding #startupstory #worklifebalance

  3. Jul 21

    The Golden Age of Multifamily Is Over — Now What

    The Golden Age of Multifamily Is Over — Now What A $5 million equity raise is actually harder to close than a $20 million one. Capital broker Sitta Dumbuya breaks down exactly why and what sponsors need to know to get their deals funded in today's market. With a background in engineering and years of hands-on experience in multifamily acquisitions, operations, and now capital strategy, Sitta Dumbuya brings a rare, grounded perspective to the financing side of real estate. In this episode, Sitta unpacks why the post-2022 capital markets have fundamentally changed the game for sponsors, what institutional equity partners are actually looking for before they issue a term sheet, and why most sponsors are approaching capital the wrong way. Key Takeaways: → Why interest rate increases created a persistent spread between buyers and sellers — and how it's reshaping deal flow → The shift from high-leverage bridge debt to lower-leverage, fundamentals-driven underwriting → Why institutional capital wants to "bet on the jockey, not the horse" — and what that means for your track record → How to tell the story that moves a deal from spreadsheet to signed term sheet → Why raising $5M in equity is harder than raising $20M — and how institutional check sizes drive that dynamic → The incentive misalignment problem with third-party property management — and what to do about it → Sitta's 3-part capital-raising framework: storytelling, information discipline, and tailored ask 🔗 Work with us: stan.store/hadar #RealEstateInvesting #CapitalRaising #MultifamilyInvesting #RealEstatePodcast #HadarInteriors #CommercialRealEstate #STR #BoutiqueHotel #PassiveIncome #RealEstateDevelopment #PropertyManagement #ROI #Entrepreneurship

  4. Jul 17

    104 Rejections Later How a Stay at Home Mom Built Jersey City’s Most Unique Coworking Space

    104 Rejections Later How a Stay at Home Mom Built Jersey City’s Most Unique Coworking Space She heard "no" from 104 landlords before a single one said yes. Eight days after opening Narra Collective, she was in the operating room with a ruptured appendix and she still built the space to 100 members, 100% private suite occupancy, and an 18-person waitlist. In this episode of the ROI Masterclass, Sheila breaks down how she stacked revenue streams across private suites, event space memberships, hot desks, and after-school programming and how she achieved a 70% tour-to-member conversion rate with a team of four. She also gets real about knowing your numbers, when to pivot, and why community is the product. 🔗 Work with us: stan.store/hadar 📍 Learn more about Narra: joinnara.com 📧 hello@joinnara.com #DesignForROI #STRDesign #BoutiqueHotel #HospitalityDesign #RealEstateInvesting

  5. Jul 14

    How Iconic Hotels and Restaurants Are Designed for Both Magic and Profit!

    How Iconic Hotels and Restaurants Are Designed for Both Magic and Profit! What does it actually take to create a hospitality experience people never forget? Jennie Yip has spent 30 years building the answer from opening The Delano Hotel with Ian Schrager and Philippe Starck, to designing F&B concepts across boutique hotels, private clubs, and restaurants around the world. In this episode, Jennie breaks down the systems, strategies, and collaboration frameworks behind some of the most iconic food and beverage concepts ever built and why most owners get it completely wrong before they spend a single dollar. What you'll learn: Why the roundtable comes before the kitchen purchase every time How lighting creates (or destroys) revenue in a hospitality space The guest journey formula Jennie applies to every project she touches Why cross-training staff is the most underutilized solution to the hospitality labor crisis The three startup cost categories developers consistently overlook How the Delano Hotel taught her that magic can be designed but only when every collaborator is fully committed from day one Three tips Jennie leaves every owner with: Get concept clarity through roundtable discussions before anything else Understand your full startup costs before spending a dollar Study your competition at every level programming, staffing, guest experience, and price point Whether you're opening a boutique hotel, launching a restaurant concept, or trying to revitalize an underperforming F&B operation, this conversation is a masterclass in doing it right. #HospitalityBusiness #FoodAndBeverage #BoutiqueHotel #HotelROI #RestaurantDesign #HospitalityDesign #FBStrategy #HadarInteriors #LiatSiegel #JennieYip #HospitalityPodcast #InteriorDesign #RestaurantStartup #HotelOperations #GuestExperience

  6. Jul 9

    The Real Estate Model With a 1% Eviction Rate

    Adam from PadSplit built a marketplace with over 30,000 co-living units, and discovered that low-income tenants have a lower eviction rate than Class A renters. In this episode, Adam breaks down how PadSplit converts underutilized single-family homes into affordable, income-generating rooms and why the data on who actually makes a reliable tenant runs completely opposite to traditional underwriting bias. He shares how hosts like Dave Edwards in Houston built tiered pricing systems, how private bathrooms drive 30% higher gross revenue, and the single biggest design mistake that costs investors renters long-term. Adam also explains why yield matters more than ever in today's interest rate environment, and why this asset class is positioned to grow for years to come. Whether you're an STR operator considering a pivot, a boutique hotel owner curious about shared housing economics, or a real estate investor looking for your next yield strategy, this conversation is packed with data-backed insight. PadSplit: padsplit.com | Contact: adam@padsplit.com #RealEstateInvesting #CoLiving #PadSplit #AffordableHousing #ShortTermRentals #BoutiqueHotels #PropertyManagement #ROI #RealEstateInvestor #PassiveIncome #HousingCrisis #InvestmentStrategy

  7. Jul 8

    How Co Living Delivers 25% Cash on Cash Returns When Airbnb Returns Are Collapsing

    How Co Living Delivers 25% Cash on Cash Returns When Airbnb Returns Are Collapsing DD Garzon has spent over 20 years in property management, building a 500-door company from the ground up, selling it, and then discovering the most profitable real estate model she's ever seen: co-living. In this episode, DD breaks down exactly why co-living is outperforming every other asset class she's operated, including long-term rentals, Airbnb's, and commercial properties. She shares the real numbers behind PadSplit investments (15% average NOI, 25% cash-on-cash return, full capital recovery in four years), and explains why 45 million Americans who can't afford traditional housing are driving unprecedented demand for this model. DD also reveals why so many co-living operators are failing, and it comes down to one thing most investors ignore: the resident experience. From mattress quality to room size to lighting, DD shows how intentional design directly impacts retention, occupancy, and returns. Key insights from this episode: Why Airbnb returns in Atlanta have dropped from 20%+ to 10% and where the smart money is going The mindset shift from "landlord" to "service provider" that transformed DD's business What makes or breaks a PadSplit property (hint: the 80 sq ft room always fails) How to budget for design before you buy, and why skipping it is the most expensive mistake investors make The systems and processes that allowed DD to scale to 500+ doors and eventually exit How a real estate investment fund is expanding co-living inventory and access for new investors Connect with DD Garzon: 📧 dd@perfectstayrentals.com 📱 Instagram & LinkedIn: DD Garzon 🔔 Subscribe for weekly conversations at the intersection of real estate, design, and ROI. #CoLiving #PadSplit #RealEstateInvesting #PropertyManagement #PassiveIncome #STR #AirbnbAlternative #HousingAffordability #ROI #RealEstatePodcast #BoutiqueHotel #ShortTermRental #WealthBuilding #Entrepreneurship #RealEstateInvestor

  8. Jul 2

    NYC Developer Mistakes That Cost Millions (And Almost No One Talks About It)

    Most NYC developers lose money before they even break ground, and they never know why. Joseph Segal, New York City real estate strategist and pre-development expert at Real New York, reveals the costly planning mistakes that leave buildings sitting vacant for years. Summary: Joseph started in real estate at 20 years old with no formal training, and built a career by going deeper than most on the details that determine whether a development succeeds or fails. In this episode, Joseph breaks down why the number of people on the first call predicts the success of an entire project, why a missing golf simulator cost one Upper East Side building multiple tenants, and why NYC's outer boroughs, especially eastern Queens, may be the most overlooked development opportunity in the country right now. He also shares his take on the Mamdani administration, rent stabilization, the FARE Act, and what the data actually says about turnover rates versus price per square foot. Key Takeaways: ✅ Why washer/dryers, wing-two layouts, and lobby design directly impact your rent roll ✅ The two KPIs every NYC developer must track: price per square foot and turnover ✅ Why transportation access is the single most important factor in site selection ✅ How the renter has evolved — and why 2010-era thinking is killing modern developments ✅ What the Mamdani administration could mean for development incentives and housing supply ✅ Why bringing in consultants early — from trash chute experts to interior designers — accelerates ROI #NYCRealEstate #RealEstateDevelopment #NewYorkCity #RealEstateInvesting #MultifamilyInvesting #RealEstatePodcast #PropertyDevelopment #ROI #HousingMarket #NYCDeveloper #RealEstateStrategy #ROIMasterclass

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About

Welcome back to another episode of the ROI masterclass podcast, where we talk about building abundance and growing our businesses in real estate.

Information

  • Creator
    Liat Siegel
  • Years Active
    2024 - 2026
  • Episodes
    69
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Liat Siegel
  • Show Website
    The ROI Masterclass