Build With Dean

Dean Whitby
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Build With Dean helps founders, experts and ambitious leaders build a business, brand and mind AI cannot replace. Hosted by Dean Whitby, founder of Tenacious AI Marketing Global, Answer Architect, Remshield AI and The Gate Project Charity, this channel shows you how to become the brand AI recommends, while also using AI, agents and automation to build smarter, faster with more leverage. Expect practical tutorials, breakdowns and expert conversations on AEO, GEO, AI visibility, ChatGPT, Claude, Gemini, Perplexity, Google AI, AI agents, automation workflows, sales, cashflow, founder mindset, personal branding, YouTube, LinkedIn, leadership and scaling beyond the founder. This is not hype or hacks. It's about clearer positioning, stronger trust signals, smarter systems, better content and practical AI workflows that save time, create authority and drive commercial advantage. Subscribe and learn how to get found, trusted, remembered and recommended in the AI era.

  1. Jul 16

    This is The Hidden Reason High-Performing Entrepreneurs Feel Empty

    If you’ve ever hit a massive business milestone only to feel completely empty or suffered from unexplained anxiety and physical burnout despite your success, you are not broken. In this conversation, we uncover the hidden, subconscious blocks that secretly drain high-performing founders and executives. Dean Whitby sits down with executive coach Helen Amery (Wild Fig Solutions) to cut through the corporate jargon and discuss the reality of the entrepreneurial mental health crisis. We explore why traditional therapy, daily affirmations, and relentless "mindset hacks" often fail to cure the root cause of high-achiever burnout. By watching this, you will understand: Why the pursuit of "more" often leads to a cycle of disappointment and emptiness.How "resisted feelings" from your past create the internal noise, conflict, and physical symptoms (like palpitations or panic attacks) that slow your business down today.Why trying to fix your mindset with positive thinking is just "planting flowers on weeds."The concept behind the Mace Energy Method and why clearing the root cause is the only way to genuinely enjoy the wealth and success you are building. You don't need fixing; you just need the internal friction removed so you can operate at your peak. If this unvarnished look at the reality of building a business resonated with you, subscribe to the channel for more real conversations on scaling without the chaos. Drop a comment below, how do you handle the internal pressure of running a company? If you are ready to eliminate the internal noise and scale your business without the chaos, explore Helen’s transformative work with founders at Wild Fig Solutions https://wildfigsolutions.co.uk/. Then, once your mental foundations are set, ensure your company actually dominates the external market. Head over to Dean’s agency at Tenacious Marketing https://www.tenaciousmarketing.co.uk/ to future-proof your brand, dominate modern search, and become undeniably visible to AI. Equip yourself with both the internal clarity and the commercial strategy you need to truly own your space. #FounderBurnout #EntrepreneurMentalHealth #ExecutiveCoaching #BusinessMindset #LeadershipDevelopment #FounderAnxiety #ScaleWithoutChaos

  2. Jul 15

    Why Customer Experience Is Your Biggest Growth Strategy | Dan's Proven Retention Framework

    Most businesses spend thousands trying to win new customers. But what if the biggest opportunity for growth isn't finding more customers it's keeping the ones you already have? In this episode of Build with Dean, Dean Whitby sits down with customer experience specialist Dan to explore why customer experience has become one of the most powerful drivers of sustainable business growth. Together, they discuss why businesses that consistently exceed customer expectations create stronger loyalty, generate more referrals, and retain customers for longer. They also break down practical ways to audit your customer journey, identify hidden friction points, and build experiences that people genuinely remember. If you're a business owner, entrepreneur, founder, or leader looking to improve customer retention, increase repeat business, and create long-term growth, this conversation is packed with practical ideas you can implement immediately. In this episode you'll learn:Why customer experience is a competitive advantageHow customer service impacts long-term business growthThe relationship between customer expectations and customer loyaltySimple ways to audit your customer journeyHow to improve customer retention and increase repeat businessCommon customer experience mistakes that cost businesses moneyPractical strategies to create memorable customer interactions Whether you're running a startup, scaling an established business, or simply want happier customers who come back again and again, this episode will help you rethink how customer experience drives growth. 🎧 Subscribe to Build with Dean for more conversations on business growth, marketing, leadership, AI, and entrepreneurship.

  3. Jul 7

    Why This Founder Brought Meditation to the Corporate Boardroom - Heather Carter

    Discover how a deeply personal family legacy project transformed into a powerful Corporate Social Responsibility (CSR) tool for SMEs, and why modern founders are bringing meditation into the boardroom. In this conversation, value creation specialist Heather Carter shares the emotional journey behind founding Catch You, a private, secure platform designed to capture and pass down life stories. Heather breaks down how this consumer app evolved into a unique B2B asset that helps businesses support employee well-being, reward their teams, and fulfill their CSR goals without relying on social media. Beyond the app, Dean and Heather dive into the unspoken dynamics of business culture: energy, mindfulness, and alignment. You will hear firsthand how introducing unconventional practices like team meditation can cut through corporate chaos, reduce anxiety, and foster a connected, human-centric workforce. What you will take away from this conversation: The Catch You Origin Story: How navigating grief and the loss of family members inspired a secure, private memory-capturing platform.SME Corporate Social Responsibility: Why SMEs need accessible ways to demonstrate CSR, and how giving the gift of legacy to employees creates massive cultural impact.Energy in Leadership: How your personal energy dictates your business outcomes, and why stepping away from "chaos mode" is essential for growth.Corporate Mindfulness: A real-world example of successfully introducing meditation to a room full of corporate HR professionals. If you are a founder or leader looking to build a business that balances commercial success with genuine human connection and legacy, this conversation is for you. #BusinessCulture #MindfulnessInBusiness #CorporateWellness #CSR #LeadershipEnergy #HeatherCarter #TenaciousMarketing #SMEBusiness

  4. Jun 17

    The MAP System: How to Use YouTube to Attract Your Next 100 Clients

    Are you tired of prolonged sales cycles, folded arms on discovery calls, and chasing cold leads? In this episode of Build with Dean, YouTube strategist Wes McDowell breaks down the ultimate playbook to transform your channel into an evergreen client-generating machine. Discover how to collapse your sales funnel from six months down to six weeks by cultivating deep authority and trust before a prospect ever books a meeting. What You Will Learn: The "Slow Era" Shift: Why hyper-edited, over-stimulating content with endless bells and whistles is actually driving away business buyers, and why calm, educational videos win the long game.Long-Form vs. Shorts: The real reason why viral YouTube Shorts rarely convert high-value clients, while strategic "pull" videos keep working to generate leads for years.The MAP System: A breakdown of the core 6-month blueprint—Mining for Topic Gold, Accelerating production, and Positioning your specific authority.High-Intent FAQ Mining: How to prioritize the core structural problems your clients face rather than making the mistake of pushing proprietary solutions too early.The Camera Confidence Reframe: How to bypass early camera awkwardness, leverage AI scripting workflows, and comfortably deliver human-to-human value without sounding like a radio DJ.Strategic Trust Positioning: How to ethically use "dog whistling" to highlight your active client roster, frame your pricing, and name your unique business processes to stand out completely from local competitors.If you run an expertise-based or service business like consulting, coaching, or professional services, this is your signal to stop overthinking marketing and start leveraging your knowledge for scale. To join small group coaching spots or learn more about building your custom customer-acquisition pipeline, visit the official academy page at: https://wesmcdowell.com/ #YouTubeStrategy #ClientAcquisition #VideoMarketing #MAPSystem #SalesFunnel #B2BMarketing #ExpertiseBusiness

  5. Jun 10

    The change of Traditional SEO: How AI Search Picks Winners

    Traditional search models are cracking. As search behavior splits between automated AI answers and social discovery channels like Reddit and YouTube, standard keyword stuffing won't keep your business relevant. To survive the shift, brands must move past tactical AI patches and focus on deep, foundational optimization that AI engines actually prioritize. In this episode, Carly Osman-Holme, founder of Frankie, joins us to break down how market-leading brands can navigate the complex world of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). If your business relies on digital visibility to drive revenue, you cannot afford to ignore these infrastructural shifts. What We Cover: The Three Shifting Layers of Search: From traditional blue links to buyer behavior inside LLMs, all the way to the emerging agent-to-agent commercial infrastructure.The "AI Slop" Trap: Why relying purely on automated content creation guarantees your brand will fade into digital background noise.The 20% Human Advantage: How to inject unique human perspective, proprietary data, and real client insights to stay visible to AI scrapers.The Reddit & YouTube Opportunity: Why underutilized community-driven platforms now dictate a massive percentage of global AI search citations.Cleaning Up Your Digital Footprint: Practical steps to align your historical business profiles and listings to present a crystal-clear message to LLM training models.The internet doesn't need more noise it needs absolute brand clarity. Learn how to stop chasing algorithms and start building a high-authority digital presence that AI engines can't help but recommend. Take Action: Want to future-proof your business growth and build an authority framework that dominates AI discovery engines? Get in touch with the team at Tenacious Marketing to discover our bespoke GEO and brand acceleration strategies: https://www.tenaciousmarketing.co.uk/ Learn more about Carly’s platform for scaling brands at Frankie Marketing Brain: https://www.frankiemarketingbrain.com/ #GEO #AISearch #BrandStrategy #DigitalMarketing #B2BGrowth #TenaciousMarketing

  6. May 29

    Building Authority on LinkedIn: Personal Branding That Drives Revenue

    LinkedIn drives a huge share of B2B attention, trust and lead generation. Yet most founders are still invisible. They are chasing likes, posting generic content and measuring vanity metrics that rarely turn into revenue. In this episode of Build With Dean, Dean Whitby sits down with Elliot Zissman from Maistro AI to explore what actually works on LinkedIn today and how founders, executives and business leaders can use content, personal branding and AI to build trust at scale. This conversation is for CEOs, founders and leadership teams who want LinkedIn to become a genuine growth channel rather than another platform where content disappears unnoticed. We cover: • Why LinkedIn is not as saturated as many people think • Why most professionals still fail to create useful content • The danger of chasing likes instead of trust, conversations and opportunities • How AI and authenticity will reshape visibility over the next few years • Why executive personal branding is becoming mission-critical • How Gen Z and millennial buyers judge companies through leadership content • The role of AI in outreach, nurturing and relationship building • How to build authority, credibility and commercial demand through LinkedIn If LinkedIn feels frustrating, this episode will help you stop treating it like a popularity contest and start treating it like a trust-building and revenue-generating system. Because the people winning on LinkedIn are not necessarily posting the most. They are consistently sharing useful ideas, building trust and creating content that makes buyers feel like they already know them before the first conversation. Guest links: Maistro AI https://maistro.ai Elliot Zissman LinkedIn https://www.linkedin.com/in/elliot-zissman/ At Tenacious AI Marketing Global, we help founders, executives and B2B businesses build visibility, authority and demand through AEO, GEO, LinkedIn marketing, personal branding, YouTube, AI agent building, automations and AI visibility strategies. FREE RESOURCES Read the free guide How To Be The Answer In 2026 https://blog.tenaciousmarketing.co.ukTake the AI Visibility Scorecard Find out whether ChatGPT, Gemini, Perplexity and Google AI can understand and recommend your business https://organicvisibility.tenaciousmarketing.co.ukTry Answer Architect Track your visibility across AI engines and see what to fix next https://www.answerarchitect.ai

  7. May 29

    How to Prepare Your Business for AI Adoption

    AI will not replace you. But poor data, weak strategy and outdated leadership might. In this episode of Build With Dean, Dean Whitby is joined by Mahmood Aziz from Mind Intelligence, a fractional executive, strategic advisor and SaaS growth expert who has helped businesses scale through AI, data and sales transformation. This conversation is for CEOs, founders, executives and business leaders who know AI matters but want practical commercial guidance rather than hype. Together, Dean and Mahmood explore how data, leadership and technology must work together if AI is going to create meaningful business value. You’ll learn: • Why bad data creates serious business problems • How poor data quality damages revenue, sales and decision-making • Why AI is both a tool and a business transformation opportunity • Why humans still bring judgement, emotion, creativity and vision • Why leaders need clear AI policies and data strategies • How company culture impacts successful AI adoption • Why businesses delaying AI adoption risk falling behind • How leadership, technology and data must align for AI to deliver results The reality is simple. AI alone will not fix a broken business. If your data is unreliable, your strategy lacks direction and your leadership team is slow to adapt, AI will simply expose those weaknesses faster. But when AI is combined with strong leadership, clean data, clear processes and commercial thinking, it becomes a powerful competitive advantage. This episode will help you think more clearly about AI adoption, business transformation, data strategy and the leadership decisions organisations need to make today. Guest links: Mind Intelligence https://mindintelligence.ai Mahmood Aziz LinkedIn https://www.linkedin.com/in/mahmoodaziz/ At Tenacious AI Marketing Global, we help founders, executives and B2B businesses build visibility, authority and demand through AEO, GEO, LinkedIn marketing, personal branding, YouTube, AI agent building, automations and AI visibility strategies. FREE RESOURCES Read the free guide How To Be The Answer In 2026 https://blog.tenaciousmarketing.co.ukTake the AI Visibility Scorecard Find out whether ChatGPT, Gemini, Perplexity and Google AI can understand and recommend your business https://organicvisibility.tenaciousmarketing.co.ukTry Answer Architect Track your visibility across AI engines and see what to fix next https://www.answerarchitect.ai

  8. May 29

    How to Make Your Business Sellable Before You Exit

    Thinking about selling your business in the next 6 to 36 months? In this episode of Build With Dean, we explore what makes a business genuinely sellable and why buyers are not simply purchasing profit. They are buying certainty. If the business depends heavily on you, your relationships, your knowledge or your daily involvement, buyers see risk. And risk often leads to lower valuations, larger earn-outs or deals falling apart altogether. This conversation is for owners, partners and operators who want to prepare properly, reduce buyer concerns and maximise business value before entering the market. You’ll learn: • Why so many business sales collapse during due diligence • How to identify and fix red flags before buyers find them • What documents and data room information you need ready • Why contracts, staff records, customer data, IP and tax compliance matter • How to create competitive tension during a sale process • How earn-outs work and what sellers should be cautious about • Why timing, deal structure and control can make or break an exit • When share options and a strong number two can increase business value • How to make yourself less essential to the business • Alternative exit routes, including Employee Ownership Trusts • The costs, timelines and mindset required to reach completion This is not a theoretical discussion. It is a practical guide to helping founders prepare for a successful exit, reduce buyer risk and avoid common mistakes that can derail a transaction. If you want a better exit, start building buyer certainty now. At Tenacious AI Marketing Global, we help founders, executives and B2B businesses build visibility, authority and demand through AEO, GEO, LinkedIn marketing, personal branding, YouTube, AI agent building, automations and AI visibility strategies. FREE RESOURCES Read the free guide How To Be The Answer In 2026 https://blog.tenaciousmarketing.co.ukTake the AI Visibility Scorecard Find out whether ChatGPT, Gemini, Perplexity and Google AI can understand and recommend your business https://organicvisibility.tenaciousmarketing.co.ukTry Answer Architect Track your visibility across AI engines and see what to fix next https://www.answerarchitect.ai

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About

Build With Dean helps founders, experts and ambitious leaders build a business, brand and mind AI cannot replace. Hosted by Dean Whitby, founder of Tenacious AI Marketing Global, Answer Architect, Remshield AI and The Gate Project Charity, this channel shows you how to become the brand AI recommends, while also using AI, agents and automation to build smarter, faster with more leverage. Expect practical tutorials, breakdowns and expert conversations on AEO, GEO, AI visibility, ChatGPT, Claude, Gemini, Perplexity, Google AI, AI agents, automation workflows, sales, cashflow, founder mindset, personal branding, YouTube, LinkedIn, leadership and scaling beyond the founder. This is not hype or hacks. It's about clearer positioning, stronger trust signals, smarter systems, better content and practical AI workflows that save time, create authority and drive commercial advantage. Subscribe and learn how to get found, trusted, remembered and recommended in the AI era.

Information

  • Creator
    Dean Whitby
  • Years Active
    2026
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © 2026 Dean Whitby
  • Show Website
    Build With Dean