I've spent the last two years researching and interviewing some of the most successful online entrepreneurs (bloggers, podcasters, coaches, consultants) in the world as they built their own expert businesses. Now I'm building an agency that helps skilled professionals like you do the same: build an online business around your expertise that delivers wealth, impact, and legacy. The real question is this: How can we build six, seven, or even eight-figure expert businesses while still employed without spending all our money or becoming strangers to our families? This show is here to give you the answers. Join me on this journey and learn how to start, succeed and scale your own expert business. My name is David Ziembicki, welcome to the Build Your Expert Business show!
Why you HAVE to graduate from Solo to Virtual CEO
If you're an online expert course creator, coach, or consultant, you may be making a critical mistake that's killing your odds for success and growing your online business.
And that mistake is staying solo for too long...
Now, this is a mistake I made myself. It went on for a couple of years. It takes a bunch of different forms, but basically has the same end result, which is no growth or very slow growth. Also spending tons of time, money and effort with nothing to show for it. What do I mean by staying solo for too long?
What I mean is, thinking that you have to learn everything yourself, do everything yourself. It's thinking you have to produce everything yourself, support your audience and your customers yourself.
Behind the scenes of the Expert Business Agency
In this episode, we're going to take you behind the scenes of the agency. We're going to talk about what we're building, why we're building it, where we are, where we're going, and how that might be of some value to you.
I think you'll find it interesting to see how we're starting a brand new agency from scratch, as well as all the different tools, technology, processes and procedures, and things that we're implementing to help clients. And then you'll also see what it looks like to just get a new venture off the ground in this business world - in this online business space that we talk about quite a bit here.
So that's something that I tried for awhile, and in failing a few times, it really led me to discover that there was a gap in the marketplace that maybe we could potentially fill that would be a win win situation for both myself and you know, the clients or the audience that I might serve.
That's really where I started to discover this expert business model that we've talked about a lot on the show and this gap in the market of somebody that was going to do done for you services to help people be successful in growing either their career or the business that they want to build around their expertise in other way that we've been talking about some of these challenges recently is an analogy of building a personal marketing team and technology team for the individual.
So what I mean by that is as a few have been exposed to any of the corporate leaders in the companies that you work for, a lot of them have a dedicated marketing team just to do, build and market the brand of the leader or the CEO of that company.
How to Position Yourself as an Industry Leader
In this episode, I'm going to show you how to position yourself as an industry leader. So first up, was what does it actually mean to be positioned as a leader?
What does that actually mean? I mean, instinctively you may have a couple of things you can think of there. It could mean people recognize your name, or you speak at conferences, or you've written books. We're going to talk about all of that in this episode.
When a topic comes up that's related to your industry or to your particular topic space that you cover, being a leader means that your name comes up as one of the first things people think of when that topic comes to mind. Example: If I throw out terms like cloud computing, infrastructure as a service, IOT virtualization and so on, depending on if you're close to that space, certain names are going to come to mind, right?
Out of the thousands and tens of thousands of people that focus on any one of those areas, there are tens of thousands of cloud computing people. There're tens of thousands of IOT people now. But if you're in that space, the names that are going to pop to your mind are probably going to be three - ten. Those names are the leaders in your industry.
When we talk about what does it mean to position yourself as a leader, what I mean is what do you have to do? What do you have to know? What do you have to put out there to be one of those three to 10 people that come to mind when somebody brings up a topic in your area of expertise? Before I lose some of you that are introverts, or don't think that you want to be out there and recognized as a leader, I just wanted to tell you a quick story about that.
Three reasons why you need to overhaul your personal brand now
In this episode. I'm going to give you three reasons why you need to overhaul your personal brand right now.
Whether you work for a corporate employer or whether you're a freelancer, independent consultant, it's crucial that you overhaul your personal brand for three reasons...
If you've listened to any of the episodes of this show before seeing any of our videos, you know that a personal brand is a lot more than a fancy business card or a resume...
Even more than an online social profile or something like that. When we talk about personal branding, we're talking about your network. The influence that you have within your career. The influence you have within your company. Also the influence you have within your industry. These things are directly proportional to how much value you provide.
The Power of an Expert Personal Brand
What I'm going to tell you about in this episode, so dramatically accelerated my career that I want to spend the second half of it teaching others how to get the same benefit that I did. That topic is the power of an expert personal brand and the impact that that can have on your career…
My story in this case started out in 2006...
I had just moved to Microsoft after about eight years at some other technology and consulting companies, and I was looking for a way to really accelerate my career - make a name for myself, get known inside of the consulting organization within Microsoft that I had just joined. Now at this time, there was a pretty big shift in the industry where this new technology called "virtualization". It was really starting to have a big impact in the world of it.
And so I made a decision that said, I am going to focus and I'm going to become known as one of the top experts in Microsoft on this technology. I decided right then and there that building a personal brand or building awareness of that expertise was going to be key to accelerate in my career.
In this episode, I'm going to tell you exactly how I did that and how you can too...
Just like any good architect or consultant or a technical professional, the thing you want to think about before you really embark on any path is what your strategy is. What are the outcomes that you're going for? What are some of the requirements that you're looking at?
The two types of expert businesses (and which to choose)
In this episode, I'm going to outline the two different types of expert businesses and how to choose which is the best for you.
So once I learned from a mentor that the secret to success in technical fields was managing your career like a business and thinking about strategy, product, marketing and support, I started looking around for success examples to model.
The more I started digging into people's success paths, the more I started seeing two patterns.
Some were using their results to advance in their corporate careers, moving from consultant to senior to architect or transitioning into management. But others got to a point where they were so sought after for their expertise that they actually started building their own businesses around their expertise - either in coaching, consulting, training or things like that.
That's when I discovered that the essence of an expert business. It is how you monetize your knowledge either through strategic career growth in the corporate world or building a business around your expertise, choosing which one or both to focus on and when is a question I'm often asked and I have to reply with the standard answer.
Your goal is to determine what type of expert business you should build.
If you want to advance in a corporate career, then your expert business will center around delivering results and building your personal brand.