Build Your Own GPT: The Playbook to Scale Creativity—Without Losing Your Voice

This week on The AI Download, host Shira Lazar and Jim Marsh pull back the curtain on the SAIL Framework—a step-by-step system to build your own custom GPT. Learn how Shira designed a GPT for What’s Trending, and how you can create one that scales your creativity without losing your voice.

Jim Marsh is a former HBO executive and founder of JMC Strategic Intelligence, who helps leaders design practical AI systems that actually enhance creativity, strategy, and content. Together, they demo the framework, break down how it works day-to-day, and share a free worksheet so you can start building your own GPT.

 Grab your free SAIL Worksheet here → shiralazar.com/SAIL

📌 Connect with Jim Marsh
 🌐 Website: jmcstrategic.com
🔗 LinkedIn: linkedin.com/in/jimmarsh
🐦 Twitter/X: @JimMarshAI

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Credits

This episode of The AI Download was hosted, created, and executive produced by Shira Lazar. Executive Producer Michele Musso, Creative Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Shira Lazar. All rights reserved.