Builders Creed

Subcontractor Hub

The mindset, tactics, and conviction behind leading in the trades. Builders Creed is for the contractors, founders, and operators building something that lasts.

  1. 4d ago

    Is AI making you faster but dumder? What does Harvard research say about it?

    Everyone's measuring AI by speed. How much faster did the job get done, the bid get priced, the proposal get written? But there's another question almost nobody's asking: did the person using it get better at thinking, or just faster at accepting whatever the machine handed them? In this episode, Justin Brach breaks down research from the Harvard Business Review on how AI use can quietly weaken judgment, contextual expertise, and independent thinking, even while it's making everyone faster. He covers "cognitive offloading," the "black box" problem that can fail silently inside a business, and why teams leaning on the same AI tools start sounding and thinking the same. Then he walks through three real fixes companies are using: turning AI into a sparring partner instead of a vending machine, building deliberate AI-free time into decision-making, and running human-led and AI-led work in parallel to compare results. This isn't a "throw out your tools" episode. It's about knowing the difference between delegating labor to AI and delegating judgment to it, and making sure you're still the one doing the thinking that actually matters. Topics covered: Cognitive offloading and what it does to decision-making over timeThe black box problem and how it fails businesses quietlyWhy AI tools push teams toward sameness in ideas and pitchesPractical fixes: AI as a sparring partner, protected thinking time, parallel testingThe one question to ask before leaning on AI for your next big callKeep building. 🛠️

    Is AI making you faster but dumder? What does Harvard research say about it?

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The mindset, tactics, and conviction behind leading in the trades. Builders Creed is for the contractors, founders, and operators building something that lasts.