Building A Multiple Revenue Stream Model (with Richard Morsley, CEO, The Historic Dockyard Chatham)

Richard Morsley is the CEO of Chatham Historic Dockyard Trust. It's a vast site with a unique history. Although no longer in active service, this heritage site has managed to embrace its challenges (a vast footprint containing many unique buildings in need of preservation) and turned them into commercial opportunities. 

For example, its iconic rope-making facility, which not only keeps a local craft alive... but also provides sellable products that end up everywhere from movie sets to gyms.

In this episode Richard shares his advice on building a multi-revenue stream model, harnessing enterprise opportunities from property to filming locations and TV fan tours to partnerships with outside IP like Lego.

The Arts & Culture Podcast seeks out and shares best practice and innovation from museums, galleries, heritage sites and beyond, all across the UK.

Host Tom Dawson is COO for the Association for Cultural Enterprises.

https://culturalenterprises.org.uk/