Fully Managed

Penji
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Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.

  1. 1天前

    Respecting the Game of Marketing with Chris Rodriguez

    Here are three things you’ll learn in this episode: Why thinking outside the box with playful exercises can sharpen real-world marketing strategies. Chris joins Shannon in a fun game called Market Me This, where he has to market an absurd product — caffeinated toothpaste. Through this exercise, he shows how even playful challenges help marketers practice quick, creative thinking, and how those same skills apply to real-world campaigns. How patience, process, and integrity create sustainable success for agencies. Chris shares iExcel’s journey as a “middle-class” agency — scrappy but growing. Instead of focusing only on revenue goals, he emphasizes building processes, refining systems, and leading with humility. He explains why respecting the long game, without rushing or caving to outside pressure, leads to sustainable growth. Why sharing knowledge instead of gatekeeping builds stronger relationships and a lasting brand reputation. Chris explains how he openly shares strategies with prospects and peers, even when there’s no guarantee of business. He believes solving puzzles and adding value builds trust, and that no one can truly “steal” your idea because execution is what sets agencies apart. About Chris Rodriguez and iExcel:  - Website: https://iexcel.co/  - Social: https://www.linkedin.com/in/chrisexcel/   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

    34 分钟

  2. 3天前

    Building Resilient Businesses and Teams with Tellef Lundevall

    Here are three things you’ll learn in this episode: How Tellef transitioned from early entrepreneurial projects into building impactful businesses. → Tellef shares stories from his beginnings, including small ventures he tried early on, what worked, what failed, and how those experiences shaped the foundation for his current companies. Why resilience, adaptability, and clear vision are crucial for long-term success. → He talks about the challenges of building businesses in a changing market, how setbacks can become opportunities, and why entrepreneurs must stay adaptable while keeping their bigger vision in mind. Practical advice for founders on managing teams, scaling, and finding the right creative support. → From leadership lessons to the importance of design and branding, Tellef gives actionable insights on how to guide teams, make smart growth decisions, and leverage services like Penji to scale efficiently. About Tellef Lundevall and Accelerated Digital Media:  - Website: https://www.accelerateddigitalmedia.com/  - Social: https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

    37 分钟

  3. 6天前

    Spotting Cultural Trends and Marketing Inspiration with Dawn Dawson

    Here are three things you’ll learn in this episode: Why looking outside your own industry sparks more innovative marketing ideas. Dawn explains how she finds her best creative inspiration not from other marketers, but from completely different worlds—like sports, entertainment, and even her jet ski announcing career. By pulling ideas from outside the usual bubble, she’s able to approach campaigns with fresh angles that competitors might miss. How scarcity, gamification, and community fuel viral consumer trends. From fashion drops to TikTok challenges, Dawn breaks down why people love exclusivity and competition. She shares how brands that create a sense of urgency and community—where audiences feel like they’re part of something bigger—can transform everyday products into cultural moments. The unique challenges of corporate marketing vs. agency life—and how to navigate both. Having worked in both worlds, Dawn compares the freedom and speed of agency projects with the layered approvals and politics of corporate settings. She offers insights on how to keep creativity alive no matter the environment, while also recognizing the strengths that each side brings to the table. About Dawn Dawson & Mortgage Solutions Financial:  Website: https://mortgagesolutions.net  Social: https://www.linkedin.com/in/dawndawsond2   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

    41 分钟

  4. 10月1日

    Scaling Startups, Building Communities, and Staying Resilient with Young Han

    Here are three things you’ll learn in this episode: 1. How to adapt and thrive in fast-changing business environments: Young shares his playbook for navigating uncertainty, from embracing new ideas quickly to balancing experimentation with focus. 2. Why mentorship and community are critical for long-term success: He explains how surrounding yourself with the right people accelerates growth and keeps you accountable when challenges hit. 3. Lessons from scaling startups and applying those insights to new ventures: Young reflects on his past wins and mistakes, showing how experience in scaling companies can inform smarter decisions in future projects. About Young Han & His Work: - Websites: https://alwayshan.com/ https://www.oc-3.com/  - Social: https://www.linkedin.com/in/younghan/details/experience/   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

    41 分钟

  5. 9月26日

    Balancing Creativity and Business Strategy with David Dee

    Here are three things you’ll learn in this episode: How David built his career in branding and entrepreneurship from the ground up. → David shares his journey growing up in Philadelphia, navigating the challenges of entrepreneurship, and how his passion for branding shaped his career path. His story highlights the grit and resilience it takes to start small and grow into a trusted leader. Why community, culture, and mentorship are essential to long-term success. → From Philly’s culture to the value of learning from others, David explains how building authentic connections has influenced both his personal growth and business impact. He emphasizes that mentorship and surrounding yourself with the right people are key to lasting success. Practical insights on balancing creativity with strategy in business. → David discusses the tension between being creative and staying strategic in business decisions. He offers actionable advice on how to use creativity as a strength while ensuring that every idea ties back to sustainable growth and brand alignment.   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

    43 分钟

  6. 9月24日

    How AI is Changing the Marketing Game with John Readman

    Here are three things you’ll learn in this episode: Why most agencies struggle with messy, inconsistent client reporting—and how to fix it. John explains how agencies often waste hours compiling reports from multiple platforms, leading to confusion and data that doesn’t always match. He shares how a single source of truth can simplify reporting and improve client trust. How Ask Bosco uses AI to benchmark visibility and predict where to spend your next marketing dollar. Discover how Ask Bosco leverages AI and data modeling to show businesses where they stand against competitors, and how predictive analytics can guide smarter, more profitable ad spend decisions. The future of AI in marketing: balancing automation with human creativity. John and Shannon discuss how AI is reshaping the industry—not as a replacement for people, but as a tool that frees up time, reduces guesswork, and allows marketers to focus on creativity and strategy.   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

    36 分钟

  7. 9月19日

    Automate or Navigate: Knowing When to Let Tech Take the Wheel with Dustin Stout

    Here are three things you’ll learn in this episode: How to quickly assess whether a task should be automated or handled manually. Dustin walks through practical examples from marketing, operations, and client communication to help you identify tasks that benefit from automation versus those that need a personal touch. Common pitfalls of over-automation and how to avoid them. From losing human connection with customers to relying too heavily on systems that may fail, they discuss the risks of automating too much and share strategies for maintaining control. How to balance efficiency with adaptability in running a business. Learn how to use automation as a tool for growth without sacrificing flexibility, so you can adapt to unexpected challenges and keep your business running smoothly.   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

    48 分钟

  8. 9月17日

    Insult Me In The Morning With James Hughes

    Three Things You’ll Learn Why a diversified media mix still wins Despite the dominance of digital, traditional formats like TV and billboards still deliver strong brand lift—especially when paired with data-driven channels. James breaks down the “spider-leg” model to explain how brands should balance their media spend. How consumer behavior has changed dramatically From SEO fatigue to ad blindness, today’s audiences demand transparency and authenticity. James discusses why modern consumers don’t want to be sold to—they want to connect with brands that stand for something real. The future of AI in marketing and search Generative AI is already reshaping how consumers search for products. James reveals how brands can adapt, especially by strengthening their SEO presence to ensure visibility as AI replaces traditional search behavior.   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

    30 分钟
查看全部 290 集

关于

Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.

信息

  • 创作者
    Penji
  • 活跃年份
    2024年 - 2025年
  • 单集
    290
  • 分级
    儿童适宜
  • 节目网站
    Fully Managed