The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.
Why Brand is Regaining Traction in Digital Marketing
A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for digital marketing.
Rebranding For Growth After an Acquisition
Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them.
Benefits of Having a Communications Plan
Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward.
How Establishing Voice & Tone Can Power Brand Loyalty
Tess Felton talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.
How Digital Interactions Are Infiltrating Sales Experiences
Josh Neuberger - Director of Marketing at Uzin Utz North America talks about how his team dialed up their digital sales interactions when they were forced to adapt during the pandemic and carefully considered how to craft personalized experiences for their customers despite the digital limitations they encountered. The results may surprise you.
Critical Elements Interior Designers Consider
Lisa Wood, Owner, Designer at Lisa J Wood Interiors talks about the various elements an interior designer takes into consideration when sourcing a product or material and what manufacturer brands can do to provide value to designers beyond just the aesthetic allure.