17 episodes

The Building Brands podcast is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

Building Brands Tim Bouchard

    • Marketing
    • 5.0, 4 Ratings

The Building Brands podcast is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

    High Performance Building Materials Websites

    High Performance Building Materials Websites

    Tim talks about what goes into planning and producing a high performance building materials website.

    • 31 min
    An Architect’s Perspective on Building Materials Marketing

    An Architect’s Perspective on Building Materials Marketing

    How research for building materials and building products is approached, and the various ways manufacturers can attract architects and designers.

    • 36 min
    Improving Diversity & Inclusion in Marketing

    Improving Diversity & Inclusion in Marketing

    How advertising ended up where it is today with a lack of representation in marketing departments and ad creative and how the growing diversity in audiences is demanding a shift towards more inclusive advertising.

    • 48 min
    How A Strong Brand Identity Improves Marketing

    How A Strong Brand Identity Improves Marketing

    The importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone.

    • 45 min
    Marketing Through Building Products Publications

    Marketing Through Building Products Publications

    The importance of trade publications, the audiences they serve, how a brand can best prepare to work with a publication.

    • 29 min
    The Value Of Video To A Marketing Strategy

    The Value Of Video To A Marketing Strategy

    How video can provide extremely engaging creative as part of an integrated marketing strategy.

    • 39 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Top Podcasts In Marketing