Building Destination Buzz: Seasonal Events, Social Media, & Community Inclusion

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Ready to discover the secrets of holiday travel in the oldest town in Texas? Join us on Tech Travel and Twang as we welcome Ashley Morgan, the Executive Director of Visit Nacogdoches. Ashley paints a vivid picture of Nacogdoches' fall charm, from its crisp air to its bustling downtown. We get the scoop on must-see events like the Merry Christmas Market and Wassail Fest, which bring a festive spirit to the town. Learn how the CVB collaborates with local merchants and the role of the Main Street manager in crafting memorable downtown experiences, ensuring a thriving community vibe.

But that's not all! Learn how Nacogdoches balances influencer content with authentic posts from community members on social media. Discover strategies for building a local ambassador program that fosters hometown pride and engages the community. We also explore successful events such as the Dia de los Muertos celebration and the winter workshop, which draw visitors and support local vendors. Finally, Ashley delves into regional collaborations and professional development efforts that boost tourism, including partnerships with nearby towns and resources like the Texas Association of Convention and Visitor Bureaus. Don't miss this insightful episode packed with tips and strategies for making the most of your fall and holiday travel in Nacogdoches!

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

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