Building for Consumer

Julia Sheth

5.0 (4)
Entrepreneurship

Conversations with the founders and leaders behind the most innovative consumer brands shaping what we buy and how we live, hosted by Julia Sheth.

6d ago

Scott Tannen, CEO & Co-Founder of Boll & Branch

What does it really take to build a brand that lasts? Scott Tannen co-founded Boll & Branch with his wife Missy 12 years ago after a frustrating hunt for sheets that were both high-quality and ethically made. They've since built it into a category-defining luxury bedding brand known for comfort, trust, and supply chain transparency. In this episode, Scott shares the early days of wiring his life savings to a factory in India and hoping for the best, why Missy insisted on designing their fabric from scratch when no one else would, and the moment they almost blew it by launching too many products too fast after their first big sales spike. We also dig into why every new product is a risk to brand equity, how sustainability became a "reason to believe" rather than the main pitch, why retail stores act as a marketing channel as much as a sales one, and how AI is shifting the consumer journey from "best sheets" to "best sheets for me." If you're building (or dreaming of building) a product-first consumer brand, this one's full of hard-won lessons on patience, focus, and staying true to what made people trust you in the first place.

35 min

1 Episode

5

out of 5

4 Ratings

Conversations with the founders and leaders behind the most innovative consumer brands shaping what we buy and how we live, hosted by Julia Sheth.

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Julia Sheth
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2K
Episodes

1
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