Building Good Cheer

Tara Rall & Kevin Pedini
  • 5.0 (1)
  • Entrepreneurship

Building Good Cheer is a show about the business of youth sports, told from inside one of its most demanding corners: competitive cheer. Tara Rall grew Maryland Twisters from around 50 athletes to more than 800 across two locations, and along the way took on everything from uniform standards to unified scoring. Each week, she and co-host Kevin Pedini get into what it actually takes to run a program that lasts. Branding, athlete retention, keeping great coaches, hard conversations with parents, growing without losing your culture. Every episode delivers one thing you can apply to your gym or your teams this same week. If you own a gym, run a club, or coach kids, this show was built for you.

Episodes

  1. 6d ago

    Repetition Leads to Retention

    Tara Rall spent 28 years building Maryland Twisters from a rec-field coaching favor into one of the most recognized competitive cheer programs in the country, growing it from roughly 50 athletes to more than 600 before selling the gym in 2026. In the first episode of Building Good Cheer, she breaks down the phrase that shaped how she ran all of it: repetition leads to retention. Kevin Pedini and Tara dig into where the phrase came from, a marketing-minded parent back in 2007, and what consistency actually looks like inside a program. They cover the accidental founding of Maryland Twisters, why culture came before a formal mission statement, what a real week looks like for an owner doing everything alone, the first place consistency breaks down when the season gets busy, and why the finances are the one thing an owner should never fully hand off. This week's takeaway you can use right now: run a summer temperature check. Have each coach send one positive, specific check-in to every family before school starts. Athletes and parents who feel seen in August are the ones still on your roster in October. In this episode: How a rec-field favor turned into founding Maryland Twisters The 2007 conversation that changed how Tara saw her business Consistency as a leadership habit, not a marketing tactic Culture first, formal mission later A gym owner's real weekly schedule Where consistency breaks first: budgets, books, and who touches the money The F5 sleepover tradition and what rituals do for retention One thing to streamline this month Building Good Cheer is a weekly show about the business of youth sports for gym owners, studio owners, and program directors. New episodes every week wherever you listen or watch. Hosted by Kevin Pedini and Tara Rall.

  • 1 Episode

About

Building Good Cheer is a show about the business of youth sports, told from inside one of its most demanding corners: competitive cheer. Tara Rall grew Maryland Twisters from around 50 athletes to more than 800 across two locations, and along the way took on everything from uniform standards to unified scoring. Each week, she and co-host Kevin Pedini get into what it actually takes to run a program that lasts. Branding, athlete retention, keeping great coaches, hard conversations with parents, growing without losing your culture. Every episode delivers one thing you can apply to your gym or your teams this same week. If you own a gym, run a club, or coach kids, this show was built for you.

Information

  • Creator
    Tara Rall & Kevin Pedini
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Tara Rall & Kevin Pedini
  • Show Website
    Building Good Cheer