15 Minute Mastery

15 M Mastery
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Welcome to “15 M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

  1. HÁ 19 H

    Reid Rooney on Subscriptions, Data and Building Profitable Sports Betting Communities

    Subscriptions are reshaping the future of sports betting and media businesses. In this episode, Reid Rooney, CEO and Co-Founder of Betsperts Media & Technology Group, explains why community, loyalty and data are the cornerstones of sustainable revenue in a crowded iGaming market. Reid breaks down the power of subscription models in fantasy football, sports betting and media, showing how smaller, loyal communities often outperform larger audiences. He also highlights how affiliate models are evolving from short-term market share grabs to profitability-driven partnerships, with data playing a crucial role in personalisation and engagement. This conversation is essential listening for anyone working in sports betting, fantasy sports, iGaming, or digital media who wants to understand the future of subscriptions, affiliate strategies and data-driven growth. What you’ll learn in this episode: Why loyal communities are more valuable than large audiencesHow subscriptions in fantasy football and sports betting drive engagementThe shift from market share to profitability in affiliate partnershipsThe role of data in personalisation and user retentionHow regulation and taxes impact affiliate growth and offshore betting trendsPractical advice for founders on building sustainable revenue and trust with investors

    17min

  2. HÁ 5 DIAS

    How Nigel Eccles is Redefining Online Gambling with AI, Streaming and Social Play

    Online gambling is changing fast, and the next wave of innovation will be driven by AI, streaming, and social experiences. In this episode of 15M Mastery, Nigel Eccles, CEO and co-founder of BetHog, shares his vision for reshaping iGaming by making classic games more engaging, building community-driven experiences, and tackling operator conservatism head-on. Eccles, known for building disruptive gaming businesses, explains why players prefer new spins on familiar games like blackjack, how streaming is legitimising iGaming and driving retention, and why product quality must come before marketing. He also highlights the challenges of balancing innovation with risk and why social elements will define the future of online betting. Whether you’re an iGaming operator, affiliate, investor, or industry professional, this conversation delivers actionable insights into how to stand out in a commoditised market and build products that players genuinely love. What you’ll learn in this episode: Iterative improvement beats untested game formats.Operators fail to innovate because they prioritise safe marketing spend over product development.Streaming legitimises iGaming, drives acquisition, and builds retention by keeping products front of mind.A great product is the foundation for retention, marketing only works when the product delivers.Social gambling is the next frontier, with community and entertainment at the core of future platforms.

    17min

  3. 24 DE SET.

    Why iGaming Needs Goal Setting and Emotional Triggers with Serhiy Berezhnyy

    The gaming industry has long focused on short-term promotions and quick wins, but what if the real key to retention lies in wellness apps? In this episode of 15M Mastery, product executive advisor Serhiy Berezhnyy (ex-CPO at Parimatch) explains how iGaming companies can borrow principles from wellness and fitness apps to improve user engagement, retention, and responsible play. Serhiy highlights how goal setting, progression, and emotional connection create stickier experiences in wellness apps like Duolingo, and why poker retains players better than traditional casino games. He argues that iGaming is in danger of becoming commoditised, just like smartphones, and that differentiation will only come from brand storytelling and emotional resonance with players. This conversation explores how iGaming operators can build stronger brand narratives, transform emotional triggers into conscious rituals, and create healthier, more sustainable user experiences. It is a call for the industry to rethink retention, loyalty, and long-term value. What you’ll learn in this episode: Why iGaming struggles with long-term retention compared to wellness appsHow goal setting and progression drive stronger user engagementWhy poker achieves better retention than casino gamesThe risk of commoditisation in iGaming and how to differentiateHow emotional storytelling builds loyalty and sustainable growthPractical lessons iGaming can take from wellness and entertainment apps

    18min

  4. 19 DE SET.

    How Small Communities Build Big Loyalty in Sports Betting with Reid Rooney

    Strong communities drive retention and long-term growth in sports betting. Reid Rooney, CEO and Co-founder of Betsperts Media & Technology Group, reveals why small, loyal audiences outperform massive but disengaged ones. With retention rates as high as 85%, Betsperts shows the power of authentic communication, creator-driven engagement, and community-first business models. In this episode, Reid explains how creators, not brands, keep users loyal, why transparency and authenticity are non-negotiable in today’s media landscape, and how diversification through subscriptions, direct ads, and fantasy games creates sustainable revenue. He also shares strategies for keeping communities relevant, even as user behaviour shifts and AI transforms content consumption. If you’re building a sports betting brand, media company, or community-driven platform, this conversation is packed with actionable lessons on trust, retention, and growth. What you’ll learn in this episode: Why small, loyal communities often outperform large audiences in sports bettingHow creators drive audience retention more effectively than brandsThe importance of authenticity and transparency in community communicationStrategies for diversifying revenue through subscriptions, ads, and fantasy gamesHow to keep community-led products relevant and engaging over time

    17min

  5. 17 DE SET.

    Building High-Performance Distributed Teams in iGaming with Serhiy Berezhnyy

    What separates product teams that just deliver tasks from those that drive real business growth? In this episode of 15M Mastery, product executive advisor and former CPO at Parimatch, Serhiy Berezhnyy, breaks down the ownership crisis facing product teams and shares how to transform distributed organisations into high-performance engines of growth. From cultural differences in product management between the US and Europe, to the hidden challenges of managing remote teams across time zones, Serhiy reveals why communication discipline, sharper KPIs and hands-on leadership are the keys to scaling fast without losing focus. He explains how to foster a culture of testing that actually delivers results rather than endless backlogs, and why true fast growth depends on leadership focus and strategic clarity, not just moving quickly. What you’ll learn in this episode: Why many product teams suffer from an ownership crisisThe cultural differences between US and European product managementHow to manage distributed teams across time zones effectivelyThe right way to set KPIs that drive outcomes, not just activityHow to build a culture of testing and learning without falling into the “cargo cult” trapThe critical differences between moving fast and growing fast

    18min

  6. 12 DE SET.

    Growing Digital Brands Through Smart Acquisitions with Reid Rooney

    Acquisitions can supercharge growth in fragmented digital markets, but they often fail when culture, timing and community loyalty are overlooked. Reid Rooney, CEO and co-founder of Betsperts Media & Technology Group, shares the hard lessons from building and scaling a portfolio of digital brands across betting, fantasy and sports media. In this episode, Reid explains how to spot an acquisition worth pursuing, why cultural fit is as important as profitability, and how to retain community loyalty while scaling. He also highlights common mistakes companies make when rushing acquisitions, from overestimating immediate profitability to underestimating the power of localisation. This conversation is packed with practical insights for gaming executives, media entrepreneurs and investors looking to build sustainable value. You’ll hear why profitability often matters more than revenue, why transparency with users prevents backlash, and how localisation strategies can make or break international roll-outs. Whether you are considering your first acquisition or refining your portfolio strategy, this episode gives you a clear playbook for growth that lasts. What you’ll learn in this episode: How to evaluate acquisitions beyond just revenueWhy cultural fit and community loyalty determine long-term successThe most common mistakes in digital media acquisitionsStrategies to keep momentum post-acquisitionHow localisation and local knowledge prevent costly failures

    16min

  7. 10 DE SET.

    From Service Delivery to Product-Led Growth in iGaming with Serhiy Berezhnyy

    Most iGaming companies want to innovate but get stuck in service delivery mode. Shifting to a product-led model is not about adding more features, it is about changing mindset, culture and leadership focus. In this episode of 15M Mastery, Serhiy Berezhnyy, product executive advisor and former CPO at Parimatch, to explore why so many iGaming firms struggle to transition from service-driven execution to product-led growth. Serhiy explains why leadership decisions are the catalyst for this change, how companies can create a culture of experimentation, and why ownership and problem-solving matter more than strict timelines. Using a weight-loss analogy, Serhiy highlights the need for companies to adopt new habits, bring in fresh expertise, and accept that mistakes are part of growth. He stresses that product-led thinking is actually more structured and disciplined than service delivery because it focuses on outcomes, values, and continuous improvement rather than ticking off tasks. If you are a gaming leader or operator facing the challenge of scaling beyond project delivery into true product innovation, this episode gives you a framework to rethink leadership, culture and processes. What you’ll learn in this episode: Why iGaming companies fail when shifting from service to product-led modelsThe leadership mindset shift needed to build product-driven growthHow to foster ownership, experimentation and a culture of initiativeThe balance between fixed timelines and problem-based experimentationWhy product-led thinking is more disciplined and structured than service delivery

    16min

  8. 5 DE SET.

    Scaling iGaming Platforms in Brazil and Beyond with Michael Jack

    Launching in newly regulated iGaming markets like Brazil is full of challenges. From shifting regulations to scaling sportsbook traffic, technical compliance can make or break success. In this episode of 15M Mastery, we sit down with Michael Jack, CTO of Sportingtech, to explore the real-world technical challenges of expanding into fast-moving regulated markets. Michael explains how his team navigated Brazil’s aggressive timelines and last-minute regulatory changes, while ensuring platform stability and scalability for some of the largest operators in the region. He breaks down why scaling sportsbooks is far more complex than casinos, and why maintaining a single codebase with configurable functionality is critical for meeting both global standards and local market requirements. Michael also shares insights into catering for varying device capabilities and bandwidth constraints, using content delivery networks (CDNs) and low-bandwidth solutions to optimise performance in emerging markets. The conversation also highlights the vital role of compliance and security. Michael discusses the importance of ISO 27001 certification, the internal responsibilities operators often overlook, and how robust security practices protect both player data and operator trust. Whether you are an operator eyeing Brazil, an iGaming professional working in compliance, or a tech leader building scalable platforms, this episode delivers practical strategies for balancing global ambition with local execution. What you’ll learn in this episode: How to manage technical compliance in newly regulated markets like BrazilWhy scaling sportsbooks presents unique challenges compared to casinosThe importance of a single codebase with configurable functionality for global and local needsHow to optimise platforms for varying device capabilities and bandwidth conditionsThe value of ISO 27001 certification for operators and players alike

    15min
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Sobre

Welcome to “15 M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Informações

  • Criado por
    15 M Mastery
  • Anos de atividade
    2024 - 2025
  • Episódios
    111
  • Classificação
    Livre
  • Copyright
    © Copyright 2025 15 M Mastery
  • Site do podcast
    15 Minute Mastery

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