Building in the Wild

Full Send
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • BIMONTHLY SERIES

Building in the Wild is a podcast and video series hosted by Roman Villard, CPA and Stacey Feldman, CPA, who are building their company - Full Send, and helping build startups and growth companies through elevating financial data. Listen in to hear about how they are building their company, how their startup clients are building their companies, and how they're bringing more personality to accounting and finance for growth-minded startups.Give us a follow:Website: https://www.thefullsend.comLinkedIn: https://www.linkedin.com/company/gofullsendLinkedin: https://www.linkedin.com/in/rdvcpaLinkedIn: https://www.linkedin.com/in/staceyfeldmancpa

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  1. EPISODE 1

    Growing Gains & Pains: A Reflection on 2024

    🚀 Lessons from a Year of Growth: Building a Firm in the Wild 📢 What happens when you build a firm from the ground up—live, in public? In this episode, we reflect on a full year of rapid growth, team expansion, and the challenges of scaling. We cover: ✔️ How we grew 116% YoY while maintaining team balance ✔️ Lessons from hiring, leadership, and culture-building ✔️ Launching a data intelligence practice & what we’ve learned ✔️ Why firm owners must focus on long-term vision over short-term gains ⏱️ Chapters 00:00 - Introduction: Reflecting on a Year of Growth 00:48 - Building in Public: Why We Share Our Journey 02:10 - Why We’re Relaunching This Podcast & What’s Changed 02:56 - Expanding Our Team: Hiring in Argentina & Growing the Firm 04:42 - 116% YoY Growth: Managing Scale Without Burnout 06:31 - How We Built a Strong Firm Culture (Without Forcing It) 08:03 - 56,000 Slack Messages: How We Built Our Culture 11:04 - Balancing Work, Growth & Personal Priorities as Owners 14:37 - How We Protect Team Well-Being While Scaling 19:00 - Launching a Data Intelligence Practice: What We’ve Learned 23:08 - How Data & Accounting Services Are Converging 25:23 - Building Internal Systems & Automation for Scaling 29:42 - Private Equity, Firm Mergers & The Future of Accounting 32:26 - Why People-First Firms Will Outperform M&A Profit-Driven Firms 34:08 - Website Relaunch: Why We Moved to TheFullSend.com 37:54 - Hiring Plans & What’s Next for 2024 40:08 - Final Thoughts: Why The Journey is the Real Reward ✅ Key Takeaways: ✔️ Intentional hiring & leadership structure help firms scale without breaking. ✔️ Firm culture happens naturally—when you focus on people, not just policies. ✔️ Expanding into new services (like data intelligence) requires education & strategy. ✔️ Automation & internal systems are key to sustainable growth. ✔️ Long-term success is about balance—between profitability, purpose, and people. 🔔 Subscribe & turn on notifications so you never miss an episode! Check us out! Full Send | Accounting & Data

    40 min

  2. EPISODE 2

    It's Not Just All Willy Nilly | Balancing Growth & Profitability

    🎙️ How We’re Building a Profitable Accounting Firm Without Burning Out | Building in the Wild – S3E2 🔔 Subscribe for behind-the-scenes content on growing a modern accounting firm 📢 In this candid episode, Roman and Stacey reflect on building Full Send in Year 3—navigating remote culture, profitability trade-offs, team growth, and staying focused. From how in-person strategy shapes better outcomes to how they’re modeling growth without chasing profit distributions, this one’s packed with real talk for firm owners building in the wild. ⸻ ⏱️ Chapters 00:30 – Why We Prefer In-Person Strategy (But Stay Remote-First) 04:50 – How Retreats & International Visits Boost Team Morale 07:00 – Balancing Profit with Team Health in Year 3 09:00 – Sales vs Delivery: Building Alignment for Sustainable Growth 10:30 – When Saying Yes to a Client Backfires (and What We Learned) 12:00 – Why Fit Is More Important Than Revenue in Client Selection 14:00 – Lessons from 10x Is Easier Than 2x by Dan Sullivan 15:30 – Narrowing the Service Offering Without Losing Creativity 17:00 – Building a Scalable Business Model (Not Just Revenue) 20:00 – Structuring Roles to Keep Founders in Their Zones of Genius 21:00 – Why Profitability is a Tool for Team Investment 22:00 – Hiring Senior Talent First—And the Cost Tradeoff 25:30 – The Chicken-Egg Problem: Hire Before Revenue or After? 27:00 – What Our Forecasting Models Actually Look Like 30:45 – Reinvesting vs Distributing: Why We’re Playing the Long Game 36:00 – Why Employee Trust Is More Important Than Chasing Short-Term Profit 38:00 – Profit, Happiness, and Building a Long-Term Team 39:00 – Final Thoughts: Communicating the “Why” to Build a Firm That Lasts ⸻ ✅ Key Takeaways: ✔️ Focus beats everything—niching down helped Full Send grow more sustainably ✔️ Hiring senior talent early costs more upfront but unlocks scale ✔️ Profitability isn’t just a number—it’s a tool for reinvesting in team and process ✔️ Nearshore hiring enables flexibility and redundancy, not just cost savings ✔️ Transparent, strategic decision-making builds long-term team trust ⸻ 💬 How are you balancing growth and profitability in your firm? Drop your story below—we’d love to connect! 🔔 Like & subscribe for monthly episodes on what it really looks like to build in the wild. Check us out! Full Send | Accounting & Data

    40 min
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About

Building in the Wild is a podcast and video series hosted by Roman Villard, CPA and Stacey Feldman, CPA, who are building their company - Full Send, and helping build startups and growth companies through elevating financial data. Listen in to hear about how they are building their company, how their startup clients are building their companies, and how they're bringing more personality to accounting and finance for growth-minded startups.Give us a follow:Website: https://www.thefullsend.comLinkedIn: https://www.linkedin.com/company/gofullsendLinkedin: https://www.linkedin.com/in/rdvcpaLinkedIn: https://www.linkedin.com/in/staceyfeldmancpa

Information

  • Creator
    Full Send
  • Episodes
    20
  • Seasons
    3
  • Rating
    Clean
  • Copyright
    © 2026 Building in the Wild
  • Show Website
    Building in the Wild