Building Nebraska

Rural Radio Network

A podcast for dreamers AND do-ers. We'll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. A podcast produced by the Rural Radio Network and powered by the Engler Agribusiness Entrepreneu

  1. 11/25/2025

    Season One Recap With The Engler Entrepreneurship Program | Building Nebraska

    Entrepreneurship doesn’t care where you come from. It doesn’t care about your GPA, your hometown, your age, or your background. And in Nebraska, wherever you go—from a kindergarten classroom in Omaha to the wide-open rangeland near Cody—you’ll find people with a shared belief: Nobody’s coming to rescue us, so let's get to work. That no-nonsense spirit is at the heart of the latest episode of the Building Nebraska podcast. Recorded inside the Rural Radio Network’s Lincoln studios, this special edition brings together two of the people behind the Engler Agribusiness Entrepreneurship Program: Director Tom Field and Chief Creative Officer Hailey DeMers, to reflect on the stories that shaped Season One and preview the journey ahead. A Year of Showcasing Real Entrepreneurs Season One traveled the state to spotlight the everyday innovators who are building businesses, building communities, and building Nebraska. Field and DeMers share how the Engler community has been behind the podcast from the start. Their mission: to highlight the untold stories of Nebraska entrepreneurs who aren’t chasing yachts or tech hype, but rather those who are creating legacy businesses that strengthen rural communities. Inside the Engler Entrepreneurship Program For those unfamiliar with Engler, Field breaks down the program's unique approach: helping students do entrepreneurship long before others might think they’re ready. Unlike traditional programs centered on high-growth tech, Engler focuses on purpose-driven, community-rooted businesses. Students learn by building: from the entry-level 101 course to the famous $50 business class, where students are handed $50 to launch something real. One standout example? LS Lures launched in the Engler Garage and is now selling nationwide. More than 90% of Engler alumni stay in Nebraska or return to their rural roots—building companies that pump millions into the local economy. Engler’s last impact report showed nearly $150 million in cumulative revenue and more than 140 jobs created within a decade. Entrepreneurship in the Real World One of the big conversations in this episode centers around a reality every business owner faces: pivoting, failing, and starting again. DeMers shares stories of students who’ve lost entire hard drives, or who’ve had to scrap and rebuild their companies. Engler teaches that failure isn’t an identity, but rather a stepping stone. Field emphasizes the power of community, reminding listeners that the most important work is always still ahead. And that even in places like Tecumseh, innovation blooms in unexpected places, including programs teaching entrepreneurship to the incarcerated. Looking Ahead to Season Two Field and DeMers close the conversation with a message to future entrepreneurs: the Engler Program is open-armed and open-sourced. Whether you're a student, a dreamer, or someone with an idea you can’t shake, Engler’s mission is to invest in your potential and help you build something that matters. Season Two of Building Nebraska promises even more journeys across the state to capture the stories of the innovators, growers, makers, and doers shaping Nebraska’s future.

    26 min
  2. 11/13/2025

    How a Farm Crisis Floated a New Industry: The Story Behind Valentine’s Tubing Boom | Building Nebraska

    When cattle prices crashed during the farm crisis of the 1980s, rural Nebraska faced a hard question: what’s next? For farmers and ranchers near Valentine, the answer came not from the pasture, but from the Niobrara River. In this episode of Building Nebraska, host Rebel Adamson visits with Mary Mercure of Brewers, Canoers, and Tubers to learn how a simple idea to boost local tourism turned into a thriving river recreation industry. Mercure explains that her husband’s parents were local teachers who saw opportunity in the scenic waterways of Cherry County. “They were on a board looking for another avenue for Valentine,” she says. “They hired a group to do a study, and that’s when they realized the Niobrara River could be a new resource.” What started as a few canoes on the water became the roots of what’s now known as Nebraska’s tubing capital. Today, that legacy lives on. Thousands of visitors each summer come from across the Midwest to float the Niobrara, bringing a major boost to Valentine’s restaurants, campgrounds, and motels. “They’ve really embraced tourism here,” says Mercure. “Golfing, stargazing, vineyards, local shops, people have found new ways to keep this community vibrant.” What once started as a survival strategy is now a symbol of resilience and reinvention in rural Nebraska. Listen to this episode of Building Nebraska, powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln, to hear how Valentine and Cherry County as a whole have embraced tourism as an asset to their community.

    14 min

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5
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About

A podcast for dreamers AND do-ers. We'll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. A podcast produced by the Rural Radio Network and powered by the Engler Agribusiness Entrepreneu