Building Platform Products That Scale: From Chaos to Structure with Aindra Misra

Building Platform Products That Scale — Without Drowning in Stakeholders 

Platform products are some of the most complex beasts in product management. They have to serve multiple teams, stay flexible, and scale across the org—all while keeping technical and business needs in sync. In this episode, Rina Alexin chats with Aindra Misra, Director of Product Management for AI, Data, and Developer Experience at BILL (and former Twitter PM), about how to bring structure to platform chaos, build for scale, and win over even the loudest stakeholders.

Key Topics Discussed in This Episode

What Makes a Great Platform PM

Why platform product management is the sweet spot for technically curious PMs—and how mindset matters more than your coding background. 

The Art (and Science) of Prioritization

Aindra’s framework for balancing competing use cases, weighing business impact, and keeping the long-term platform vision intact. 

Stakeholder Alignment Without the Drama

How to turn “fight for priority” meetings into data-driven discussions that build stronger teams and better platforms. 

Why Listen to This Episode?

What will you get out of this discussion? 

• In this thought-provoking conversation, you’ll gain: 

• A framework for prioritizing platform features by impact, effort, and strategic value 

• Real talk on managing competing stakeholders (and surviving to tell the tale) 

• Insight into “horizontal thinking” and why it’s key to scalable platforms 

• Lessons from Twitter and BILL on how to balance speed, flexibility, and tech debt 

If you’ve ever tried to scale a platform product (or want to move into this space) this is your playbook. 

Related Resources

Check out these additional tools and resources to add to your PM belt:

• Productside Resource Library 

• More Productside Stories Podcast Episodes 

• Explore Productside Courses