Building Trust Through Authentic Branding with Leanne Bucaro

Caroline Biesalski introduces Leanne Bucaro, discussing the celebration of one's authentic brand and addressing fears associated with video content. The conversation emphasizes the importance of authenticity and trust in building a personal brand, along with the transformative impact of leveraging video and unique stories. They explore how personal branding has evolved in the business landscape. Leanne shares where listeners can find her work and outlines her future projects and goals. The episode concludes with Caroline's closing remarks and a special offer for listeners. (0:00) Introduction to The Inspired Choice and guest Leanna Bucaro (2:21) Celebrating your authentic brand and overcoming video fears (6:01) The role of authenticity and trust in personal branding (11:03) The transformative power of leveraging video and unique stories (15:20) The evolution to personal branding in business (18:24) Where to find Leanna Bucaro and her work (19:10) Setting goals and Leanna's future projects (21:52) Closing remarks and special offer for listeners