Building Unbreakable Brands

Six-Point

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UPDATED BIWEEKLY

The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.

12/25/2025

What I Saw This Year Inside Generational Businesses

In this solo wrap-up of Building Unbreakable Brands, Meghan Lynch shares the two forces that quietly shaped every room she entered this year: identity and intention. From farm offices to boardrooms, generational businesses faced growing pressure, but those that navigated change with clarity weren’t the ones pushing hardest. They were the ones willing to pause. Through client stories and conversations from the past year, Meghan explores what happens when companies stop clinging to the past and start asking: Who are we now? and What are we choosing to create on purpose? If your company is entering a transition, wrestling with succession, or trying to reconnect to its culture or market, this episode will help you find a steadier starting point. Key Topics Discussed Why identity is the foundation of every generational brand, and what happens when it gets fuzzyA story of one CEO who reframed legacy and unlocked bold strategyThe hidden cost of unclear vision on teams and cultureHow intention, not speed, differentiates successful changeWhy “slow is smooth, and smooth is fast” is the mindset leaders need heading into 2026Reflection Questions to ConsiderWhat part of your company’s identity feels unsettled right now, and why? Where are you reacting? Where might intentional slowing down help you go further, faster? If this episode sparked a conversation you want to explore, reach out to us. This is the work we’re built for. Building Unbreakable Brands is hosted by Meghan and Henry LynchConnect with Meghan on LinkedIn Produced by Six-Point Strategy

10 min
12/11/2025

How to Build a Brand Multiverse That Actually Connects

What if the key to your next growth move was hidden in the world of video games and children’s books? In this episode of Building Unbreakable Brands, Meghan Lynch talks with father-son duo Myke Connolly, Sr. (CEO of Stand Out Truck) and Mikey Connolly, Jr. (CEO of Realistic CEO) about how a high school teacher’s comment sparked a multiverse of businesses, books, and leadership lessons. From turning criticism into strategy to raising confident next-gen leaders, this episode explores how purpose, storytelling, and structure can bring your brand to life—across generations and platforms. Key Topics Discussed Turn personal setbacks into brand-building opportunitiesUse multiverse thinking to unify diverse business venturesCreate “dream environments” that foster early leadershipBalance personal identity with a public-facing brandNavigate different leadership styles across generationsInfuse service and community into every brand decisionConnect with Myke Connolly, Sr. on LinkedIn Connect with Mikey Connolly, Jr. on LinkedIn Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

33 min
11/27/2025

Why Sales Keeps Missing the Strategy Memo

What happens when your sales team is operating on instinct while leadership is planning for the long haul? In this episode, Meghan Lynch talks with DeAnn Petersson, founder of Sunburst Sales Innovation and author of The SunBurst Effect, about one of the biggest growth challenges in mid-market companies: the disconnect between strategy and execution. With 30 years of commercial leadership experience across the food, beverage, and ingredients industries, DeAnn explains what it takes to build a go-to-market system that sales teams can actually use, and why legacy-driven businesses often get stuck defending what they’ve built instead of building what comes next. Key Topics Discussed Why sales strategy often gets left out of leadership planning and how to fix itHow to recognize when your sales team is reacting instead of advancingWhy internal segmentation can solve legacy customer challengesThe hidden costs of compensation structures that reward the wrong behaviorsHow to reframe CRM as a strategic tool, not just a trackerA single diagnostic question leaders can ask to assess alignment gapsConnect with DeAnn Petersson on LinkedIn Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

34 min
11/13/2025

Succession Is Not an Event: A Modern Roadmap for Family Business Transitions

Succession isn’t a moment - it’s a journey. In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Andrea Carpenter, President of The Transition Strategists and host of Your Next Gen Friend, to explore what it really takes to navigate generational handoffs in family businesses. Andrea shares how to turn the pressure of transition into purpose through co-creation, communication, and clarity. Together, they discuss why the most successful transitions are designed with the next generation, not for them, and how both founders and successors can find confidence in their evolving roles. And of course, Meghan’s son Henry joins the conversation with his signature next-gen questions (and a dry-erase-board joke you won’t want to miss). What You’ll Learn Why succession is a process of discovery, not a single eventHow to balance gratitude for the past with courage to lead differentlyAndrea’s framework for creating a Transition Compass and roadmapThe difference between owner-led and co-created transitionsHow rising-gen leaders can develop confidence and authentic leadership stylesWhy clarity—not just opportunity—is the greatest gift of transition Guest Links Download Andrea’s free Transition Guide: https://gift.transitionstrategists.com/six-pointConnect with Andrea on LinkedIn: https://www.linkedin.com/in/andreashaver/Follow Andrea on Instagram: @YourNextGenFriendBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

50 min
10/16/2025

The Family Business Flywheel: Turning Alignment into Momentum

What if your family business could run on renewable energy... not solar or wind, but the energy of trust, alignment, and shared purpose? In this episode of Building Unbreakable Brands, host Meghan Lynch talks with Michael Palumbos, founder of Family Wealth and Legacy and creator of the Family Business Flywheel. Michael shares how this framework helps entrepreneurial families synchronize their business systems, family dynamics, and wealth strategies to build momentum that sustains across generations. From redefining the family as an asset to fostering advisor collaboration, this conversation offers practical insights for any leader looking to strengthen both enterprise and legacy. Key Topics Discussed Reimagining the Family as an Asset: Why sustainable family wealth starts with strengthening relationships, communication, and shared values, not just financial performance.Inside the Family Business Flywheel: Exploring the three “cogs” that drive lasting success: self-operating business, family office coordination, and sustainable family legacy.Breaking Advisor Silos: How integrating accountants, attorneys, and wealth advisors under a shared vision can save families both money and heartache.Scaling with Intention: Building enterprise value without sacrificing trust, communication, or the family’s evolving purpose.Next-Gen Voices: How fostering open conversations around values, vision, and personal passions prepares future generations to lead.From Movement to Mindset: Why the Flywheel approach is less a model and more a long-term commitment to generational stewardship.Connect with Michael Palumbos on LinkedIn or visit familywealthandlegacy.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

47 min
10/02/2025

Weaving the Future: Anne Bauer on Creativity, Energy, and Generational Leadership

Introductory Summary Paragraph What does it take to honor five generations of history while giving yourself permission to lead differently? In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Anne Bauer, a sixth-generation family business leader, coach, and energy healer, to explore how legacy businesses can evolve without losing their soul. From her company’s beginnings as a covered wagon supplier to its global role in the airline industry, Anne shares how creativity, intuition, and energetic awareness shape her approach to leadership—and how family businesses can reframe legacy as a living tapestry rather than a rigid pattern. Key Topics Discussed Trace the journey of Anne’s family business from a 1891 wagon supply outpost to an international airline supplier.Explore how each generation infused entrepreneurial spirit to keep the company resilient through change.Hear Anne’s story of shedding old leadership models and embracing her style as the first female president.Learn about her three pillars of legacy—clear communication, healthy boundaries, and energetic awareness—and why they are essential in family enterprises.Discover how reframing crises (like the pandemic) as opportunities can unlock creativity and growth.Understand the metaphor of legacy as a “tapestry,” where leaders choose which threads to honor and which new patterns to weave.Connect with Anne Bauer on LinkedIn or visit thelegacyevolution.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

53 min
09/18/2025

Courageous Conflict in Family Business with Dr. Donna Marino

Family firms thrive on loyalty, but unspoken assumptions can quietly derail both relationships and results. In this episode, Dr. Donna Marino, psychologist and family-business coach, shares how leaders can spot early red flags, break the “story loops” that fuel conflict, and rebuild trust with practical, repeatable tools. From succession anxieties to complex realities like addiction, mental health, and dementia, Dr. Donna offers a clear path to healthier conversations, stronger governance, and a culture where people feel seen, heard, and accountable. Key Topics Discussed Spot early warning signs of relational risk during transitions (succession, retirement, sell vs. pass-down) and intervene before resentment calcifies.Name and test assumptions by labeling them as “stories,” checking facts, and inviting direct conversation to reset expectations.Practice courageous conflict with clear ground rules (turn-taking, no interruptions), active listening, and vulnerability that repairs trust.Address complex issues head-on (addiction, mental health, dementia) and codify governance (bylaws, board terms, and decision criteria) to reduce crisis risk.Rebuild broken trust through one-on-ones, facilitated dialogues, and alignment on shared purpose so teams can move forward together.Navigate succession identity shifts by coaching both generations by supporting the retiring leader’s transition and empowering next-gen innovation.Connect with Dr. Donna Marino on LinkedIn or visit drdonnamarino.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

49 min
09/04/2025

Your Work Won’t Speak for Itself

In this solo episode, host Meghan Lynch, CEO of Six-Point Strategy, unpacks why “letting your work speak for itself” no longer cuts it—especially for generational businesses. She reframes brand as your transferable reputation, shares an example client story, and outlines how intentional brand strategy fuels growth, attracts talent, and boosts enterprise value. Key Topics Discussed Reframe brand as reputation you actively shape - not logos or taglines.Identify mindsets that stall growth - status-quo comfort, craft-first pride, and misconceptions about brand.Learn from one family business’s example: protect distinct visual IP, focus categories, prune underperformers, and integrate customer feedback to regain leadership.Spot the hidden costs of ignoring brand - plateaus, missed “return on luck,” hiring/retention friction, and valuation drag.Build a brand that outlasts a single leader - make trust transferable across generations and management.Take the leadership challenge - audit whether your brand is working for or against you, and where clarity is missing.Connect with Meghan Lynch on LinkedIn or visit Six-Point Strategy Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

14 min

5

out of 5

11 Ratings

Building Unbreakable Brands

02/28/2024

Thelynch_family5245

Hey everyone! Henry here I had a lot of fun doing this merch out now new episodes coming soon!

The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.

Creator

Six-Point
Years Active

2024 - 2025
Episodes

31
Rating

Clean
Copyright

© 2024 Six-Point Creative Works, Inc.
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Building Unbreakable Brands