Building Unbreakable Brands

Six-Point
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The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.

  1. Succession Is Not an Event: A Modern Roadmap for Family Business Transitions

    6D AGO

    Succession Is Not an Event: A Modern Roadmap for Family Business Transitions

    Succession isn’t a moment - it’s a journey. In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Andrea Carpenter, President of The Transition Strategists and host of Your Next Gen Friend, to explore what it really takes to navigate generational handoffs in family businesses. Andrea shares how to turn the pressure of transition into purpose through co-creation, communication, and clarity. Together, they discuss why the most successful transitions are designed with the next generation, not for them, and how both founders and successors can find confidence in their evolving roles. And of course, Meghan’s son Henry joins the conversation with his signature next-gen questions (and a dry-erase-board joke you won’t want to miss). What You’ll Learn Why succession is a process of discovery, not a single eventHow to balance gratitude for the past with courage to lead differentlyAndrea’s framework for creating a Transition Compass and roadmapThe difference between owner-led and co-created transitionsHow rising-gen leaders can develop confidence and authentic leadership stylesWhy clarity—not just opportunity—is the greatest gift of transition Guest Links Download Andrea’s free Transition Guide: https://gift.transitionstrategists.com/six-pointConnect with Andrea on LinkedIn: https://www.linkedin.com/in/andreashaver/Follow Andrea on Instagram: @YourNextGenFriendBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

    50 min
  2. The Family Business Flywheel: Turning Alignment into Momentum

    OCT 16

    The Family Business Flywheel: Turning Alignment into Momentum

    What if your family business could run on renewable energy... not solar or wind, but the energy of trust, alignment, and shared purpose? In this episode of Building Unbreakable Brands, host Meghan Lynch talks with Michael Palumbos, founder of Family Wealth and Legacy and creator of the Family Business Flywheel. Michael shares how this framework helps entrepreneurial families synchronize their business systems, family dynamics, and wealth strategies to build momentum that sustains across generations. From redefining the family as an asset to fostering advisor collaboration, this conversation offers practical insights for any leader looking to strengthen both enterprise and legacy. Key Topics Discussed Reimagining the Family as an Asset: Why sustainable family wealth starts with strengthening relationships, communication, and shared values, not just financial performance.Inside the Family Business Flywheel: Exploring the three “cogs” that drive lasting success: self-operating business, family office coordination, and sustainable family legacy.Breaking Advisor Silos: How integrating accountants, attorneys, and wealth advisors under a shared vision can save families both money and heartache.Scaling with Intention: Building enterprise value without sacrificing trust, communication, or the family’s evolving purpose.Next-Gen Voices: How fostering open conversations around values, vision, and personal passions prepares future generations to lead.From Movement to Mindset: Why the Flywheel approach is less a model and more a long-term commitment to generational stewardship.Connect with Michael Palumbos on LinkedIn or visit familywealthandlegacy.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

    47 min
  3. Weaving the Future: Anne Bauer on Creativity, Energy, and Generational Leadership

    OCT 2

    Weaving the Future: Anne Bauer on Creativity, Energy, and Generational Leadership

    Introductory Summary Paragraph What does it take to honor five generations of history while giving yourself permission to lead differently? In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Anne Bauer, a sixth-generation family business leader, coach, and energy healer, to explore how legacy businesses can evolve without losing their soul. From her company’s beginnings as a covered wagon supplier to its global role in the airline industry, Anne shares how creativity, intuition, and energetic awareness shape her approach to leadership—and how family businesses can reframe legacy as a living tapestry rather than a rigid pattern. Key Topics Discussed Trace the journey of Anne’s family business from a 1891 wagon supply outpost to an international airline supplier.Explore how each generation infused entrepreneurial spirit to keep the company resilient through change.Hear Anne’s story of shedding old leadership models and embracing her style as the first female president.Learn about her three pillars of legacy—clear communication, healthy boundaries, and energetic awareness—and why they are essential in family enterprises.Discover how reframing crises (like the pandemic) as opportunities can unlock creativity and growth.Understand the metaphor of legacy as a “tapestry,” where leaders choose which threads to honor and which new patterns to weave.Connect with Anne Bauer on LinkedIn or visit thelegacyevolution.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

    53 min
  4. Courageous Conflict in Family Business with Dr. Donna Marino

    SEP 18

    Courageous Conflict in Family Business with Dr. Donna Marino

    Family firms thrive on loyalty, but unspoken assumptions can quietly derail both relationships and results. In this episode, Dr. Donna Marino, psychologist and family-business coach, shares how leaders can spot early red flags, break the “story loops” that fuel conflict, and rebuild trust with practical, repeatable tools. From succession anxieties to complex realities like addiction, mental health, and dementia, Dr. Donna offers a clear path to healthier conversations, stronger governance, and a culture where people feel seen, heard, and accountable. Key Topics Discussed Spot early warning signs of relational risk during transitions (succession, retirement, sell vs. pass-down) and intervene before resentment calcifies.Name and test assumptions by labeling them as “stories,” checking facts, and inviting direct conversation to reset expectations.Practice courageous conflict with clear ground rules (turn-taking, no interruptions), active listening, and vulnerability that repairs trust.Address complex issues head-on (addiction, mental health, dementia) and codify governance (bylaws, board terms, and decision criteria) to reduce crisis risk.Rebuild broken trust through one-on-ones, facilitated dialogues, and alignment on shared purpose so teams can move forward together.Navigate succession identity shifts by coaching both generations by supporting the retiring leader’s transition and empowering next-gen innovation.Connect with Dr. Donna Marino on LinkedIn or visit drdonnamarino.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

    49 min
  5. Your Work Won’t Speak for Itself

    SEP 4

    Your Work Won’t Speak for Itself

    In this solo episode, host Meghan Lynch, CEO of Six-Point Strategy, unpacks why “letting your work speak for itself” no longer cuts it—especially for generational businesses. She reframes brand as your transferable reputation, shares an example client story, and outlines how intentional brand strategy fuels growth, attracts talent, and boosts enterprise value. Key Topics Discussed Reframe brand as reputation you actively shape - not logos or taglines.Identify mindsets that stall growth - status-quo comfort, craft-first pride, and misconceptions about brand.Learn from one family business’s example: protect distinct visual IP, focus categories, prune underperformers, and integrate customer feedback to regain leadership.Spot the hidden costs of ignoring brand - plateaus, missed “return on luck,” hiring/retention friction, and valuation drag.Build a brand that outlasts a single leader - make trust transferable across generations and management.Take the leadership challenge - audit whether your brand is working for or against you, and where clarity is missing.Connect with Meghan Lynch on LinkedIn or visit Six-Point Strategy Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

    14 min
  6. Leaders and Land: How Family Businesses Can Build Staying Power with Jen Traeger

    AUG 25

    Leaders and Land: How Family Businesses Can Build Staying Power with Jen Traeger

    In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Jen Traeger, second-generation leader of United Skates of America and certified family business coach. Jen shares the fascinating story of how her family grew the company into the world’s largest roller skating brand while building wealth through a strategic real estate model. From navigating leadership transitions to fostering an ownership mindset among employees, Jen offers candid insights on sustaining a family business across generations—and why success means more than staying in the rink. Key Topics Discussed Building a generational business model – How United Skates of America scaled from a single rink to a nationwide brand by pairing operational growth with strategic real estate acquisition.Leadership transitions with intention – Why the Traeger family chose non-family CEOs and how that decision fueled company success.Cultivating an ownership mentality – Teaching financial literacy and transparency at every level of the organization.Balancing family values with business needs – How empathy, trust, and treating employees like family shaped a strong workplace culture.The role of real estate in long-term profitability – Leveraging property ownership to provide stability and reinvestment opportunities.Succession planning with grace – Lessons from moving leadership from Gen 1 to Gen 2 and preparing for the next chapter.Connect with Jen Traeger on LinkedIn or visit execfamilybusinesscoach.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

    43 min
  7. How One Family Brand Reinvented Itself for the Future with Mark Moffatt

    AUG 7

    How One Family Brand Reinvented Itself for the Future with Mark Moffatt

    In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Mark Moffatt, third-generation president of Moffatt Products, a 71-year-old design and manufacturing company rooted in family tradition and smart innovation. Mark shares how a simple under-hood lamp evolved into a versatile flex-arm solution used in medical and industrial settings. He offers a candid look at the pivotal decisions, cultural shifts, and generational transitions that have helped the company stay relevant, nimble, and deeply values-driven. Whether you're navigating leadership change or seeking ways to future-proof your business, this conversation offers timeless insight into building a legacy with purpose. Key Topics Discussed Traces the company’s origin from a service station invention to a full-scale manufacturing businessExplores the leap from task lighting to customizable flex-arm solutions for medical and industrial useReveals how customer collaboration shaped product evolution and market expansionDetails the company’s smooth generational transition and shift to shared decision-makingHighlights the internal cultural shifts necessary for entering highly regulated marketsEmphasizes the importance of values—respect, excellence, and family—in driving long-term business growthConnect with Mark Moffatt on LinkedIn or visit moffattproducts.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

    42 min

  8. JUL 24

    From Legacy to Lift-Off: Rebranding a Family Business with Tobi Flowers

    In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Tobi Flowers, second-generation President and CEO of TraCorp, a full-service learning and development company. Tobi shares how she stepped into her father’s shoes to lead the company through a generational transition, a strategic rebrand, and bold business expansion—alongside her husband and co-leader, Christian. From lessons in leadership and succession planning to unexpected inspiration from motorsports, this episode offers practical wisdom and fresh perspective for anyone navigating growth, legacy, and brand evolution in a family-owned business. Key Topics Discussed: Navigating second-generation leadership with intentionality and informal successionRebranding a legacy business with inspiration from motorsports and personal valuesBalancing risk and realism when leading with a spouse or partnerThe importance of content curation in corporate learning—and why software isn’t enoughHow customer feedback shaped TraCorp’s LMS and product evolutionUsing proactive communication tools, like therapy, to strengthen business and personal relationshipsConnect with Tobi Flowers on LinkedIn or learn more about her work at Tracorp.com. Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

    38 min
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5
out of 5
11 Ratings

About

The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.

Information

  • Creator
    Six-Point
  • Years Active
    2024 - 2025
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © 2024 Six-Point Creative Works, Inc.
  • Show Website
    Building Unbreakable Brands