Building Unbreakable Brands

Six-Point

5.0 (11)
MANAGEMENT
UPDATED BIWEEKLY

The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.

21H AGO

AI Is Rewriting How Trust Is Formed

AI Is Rewriting How Trust Is FormedWhile most companies focus on internal efficiency, AI is quickly reshaping how your customers decide who to trust. Houston Harris, co-founder of Trust Issues Limited discusses this shift from the Digital Era to the Interpreter Era: before a customer ever reaches out to you, an AI system has likely already interpreted your brand. In this episode, we talk about why earning trust with AI chatbots is becoming critical to earning it with humans. For generational family businesses built on reputation and relationships, this is a foundational shift and conversation you don't want to miss. Key Topics Discussed Explore the shift from traditional digital search to an AI-driven “interpreter era”Understand how AI curates options before customers ever visit your websiteExamine why clarity and documented proof now influence visibilityLearn how Authority Marketing helps brands earn trust, not just attentionDiscuss the risk of being misinterpreted or overlooked by AI systemsIdentify practical first steps to evaluate how AI currently sees your companyConnect with Houston Harris on LinkedInBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

18 min
JAN 29

Secure AI Starts with Education

AI is changing how businesses operate, but when it comes to cybersecurity, most family businesses aren’t ready. In this episode, Meghan Lynch talks with Mike Giovannini, founder of Network Strategic Services, about what leaders need to know before rolling out AI tools across their team. With more than 30 years in IT and compliance, Mike explains why the first step in any secure AI strategy isn’t technical—it’s educational. You’ll hear how to reduce digital risk, build employee awareness, and protect your company’s most valuable data with clarity and confidence. Key Topics Discussed: Why free AI tools aren’t safe for sensitive business use and what to do insteadHow to roll out AI tools securely in a family business settingThe #1 risk-reducer most companies overlook: employee educationWhy culture is your first line of defense and your biggest blind spot Connect with Mike Giovannini on LinkedInBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

59 min
JAN 8

If AI Exposes Weak Brands, What Happens to Yours?

In this solo episode of Building Unbreakable Brands, Meghan Lynch, CEO of Six-Point Strategy, takes on one of the most urgent (and misunderstood) questions facing family business leaders today: can you scale your brand with AI without losing what makes it real? Speaking directly to next-gen CEOs navigating legacy and leadership, Meghan shares two foundational principles that determine whether AI will dilute your brand or amplify it. This kicks off a special AI mini-series designed for business leaders at turning points. Plus, a guest appearance from her son Henry offers a next-gen perspective on what makes AI helpful, and where businesses often get it wrong. Key Topics Discussed Why AI often exposes weak brands instead of strengthening themHow a strong differentiation strategy turns AI into a competitive advantageThe critical role of brand structure, like voice, tone, and messaging guardrails, in helping AI scale your presence without diluting your identityReal-world examples of how family businesses can train custom GPTs to stay on-messageHow voice-of-customer systems fuel smarter, more consistent AI-generated contentA next-gen take on AI’s limits and what it means to “use it wisely”Follow Meghan Lynch on LinkedInProduced by Six-Point Strategy Want to find out if your brand is ready for AI? Take Six-Point’s free AI effectiveness assessment: ai-effectiveness-assessment.scoreapp.com

15 min
12/25/2025

What I Saw This Year Inside Generational Businesses

In this solo wrap-up of Building Unbreakable Brands, Meghan Lynch shares the two forces that quietly shaped every room she entered this year: identity and intention. From farm offices to boardrooms, generational businesses faced growing pressure, but those that navigated change with clarity weren’t the ones pushing hardest. They were the ones willing to pause. Through client stories and conversations from the past year, Meghan explores what happens when companies stop clinging to the past and start asking: Who are we now? and What are we choosing to create on purpose? If your company is entering a transition, wrestling with succession, or trying to reconnect to its culture or market, this episode will help you find a steadier starting point. Key Topics Discussed Why identity is the foundation of every generational brand, and what happens when it gets fuzzyA story of one CEO who reframed legacy and unlocked bold strategyThe hidden cost of unclear vision on teams and cultureHow intention, not speed, differentiates successful changeWhy “slow is smooth, and smooth is fast” is the mindset leaders need heading into 2026Reflection Questions to ConsiderWhat part of your company’s identity feels unsettled right now, and why? Where are you reacting? Where might intentional slowing down help you go further, faster? If this episode sparked a conversation you want to explore, reach out to us. This is the work we’re built for. Building Unbreakable Brands is hosted by Meghan and Henry LynchConnect with Meghan on LinkedIn Produced by Six-Point Strategy

10 min
12/11/2025

How to Build a Brand Multiverse That Actually Connects

What if the key to your next growth move was hidden in the world of video games and children’s books? In this episode of Building Unbreakable Brands, Meghan Lynch talks with father-son duo Myke Connolly, Sr. (CEO of Stand Out Truck) and Mikey Connolly, Jr. (CEO of Realistic CEO) about how a high school teacher’s comment sparked a multiverse of businesses, books, and leadership lessons. From turning criticism into strategy to raising confident next-gen leaders, this episode explores how purpose, storytelling, and structure can bring your brand to life—across generations and platforms. Key Topics Discussed Turn personal setbacks into brand-building opportunitiesUse multiverse thinking to unify diverse business venturesCreate “dream environments” that foster early leadershipBalance personal identity with a public-facing brandNavigate different leadership styles across generationsInfuse service and community into every brand decisionConnect with Myke Connolly, Sr. on LinkedIn Connect with Mikey Connolly, Jr. on LinkedIn Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

33 min
11/27/2025

Why Sales Keeps Missing the Strategy Memo

What happens when your sales team is operating on instinct while leadership is planning for the long haul? In this episode, Meghan Lynch talks with DeAnn Petersson, founder of Sunburst Sales Innovation and author of The SunBurst Effect, about one of the biggest growth challenges in mid-market companies: the disconnect between strategy and execution. With 30 years of commercial leadership experience across the food, beverage, and ingredients industries, DeAnn explains what it takes to build a go-to-market system that sales teams can actually use, and why legacy-driven businesses often get stuck defending what they’ve built instead of building what comes next. Key Topics Discussed Why sales strategy often gets left out of leadership planning and how to fix itHow to recognize when your sales team is reacting instead of advancingWhy internal segmentation can solve legacy customer challengesThe hidden costs of compensation structures that reward the wrong behaviorsHow to reframe CRM as a strategic tool, not just a trackerA single diagnostic question leaders can ask to assess alignment gapsConnect with DeAnn Petersson on LinkedIn Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

34 min
11/13/2025

Succession Is Not an Event: A Modern Roadmap for Family Business Transitions

Succession isn’t a moment - it’s a journey. In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Andrea Carpenter, President of The Transition Strategists and host of Your Next Gen Friend, to explore what it really takes to navigate generational handoffs in family businesses. Andrea shares how to turn the pressure of transition into purpose through co-creation, communication, and clarity. Together, they discuss why the most successful transitions are designed with the next generation, not for them, and how both founders and successors can find confidence in their evolving roles. And of course, Meghan’s son Henry joins the conversation with his signature next-gen questions (and a dry-erase-board joke you won’t want to miss). What You’ll Learn Why succession is a process of discovery, not a single eventHow to balance gratitude for the past with courage to lead differentlyAndrea’s framework for creating a Transition Compass and roadmapThe difference between owner-led and co-created transitionsHow rising-gen leaders can develop confidence and authentic leadership stylesWhy clarity—not just opportunity—is the greatest gift of transition Guest Links Download Andrea’s free Transition Guide: https://gift.transitionstrategists.com/six-pointConnect with Andrea on LinkedIn: https://www.linkedin.com/in/andreashaver/Follow Andrea on Instagram: @YourNextGenFriendBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

50 min
10/16/2025

The Family Business Flywheel: Turning Alignment into Momentum

What if your family business could run on renewable energy... not solar or wind, but the energy of trust, alignment, and shared purpose? In this episode of Building Unbreakable Brands, host Meghan Lynch talks with Michael Palumbos, founder of Family Wealth and Legacy and creator of the Family Business Flywheel. Michael shares how this framework helps entrepreneurial families synchronize their business systems, family dynamics, and wealth strategies to build momentum that sustains across generations. From redefining the family as an asset to fostering advisor collaboration, this conversation offers practical insights for any leader looking to strengthen both enterprise and legacy. Key Topics Discussed Reimagining the Family as an Asset: Why sustainable family wealth starts with strengthening relationships, communication, and shared values, not just financial performance.Inside the Family Business Flywheel: Exploring the three “cogs” that drive lasting success: self-operating business, family office coordination, and sustainable family legacy.Breaking Advisor Silos: How integrating accountants, attorneys, and wealth advisors under a shared vision can save families both money and heartache.Scaling with Intention: Building enterprise value without sacrificing trust, communication, or the family’s evolving purpose.Next-Gen Voices: How fostering open conversations around values, vision, and personal passions prepares future generations to lead.From Movement to Mindset: Why the Flywheel approach is less a model and more a long-term commitment to generational stewardship.Connect with Michael Palumbos on LinkedIn or visit familywealthandlegacy.com Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

47 min

5

out of 5

11 Ratings

Building Unbreakable Brands

02/28/2024

Thelynch_family5245

Hey everyone! Henry here I had a lot of fun doing this merch out now new episodes coming soon!

The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.

Creator

Six-Point
Years Active

2024 - 2026
Episodes

34
Rating

Clean
Copyright

© 2024 Six-Point Creative Works, Inc.
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Building Unbreakable Brands