The Sasha Group is the small to midsize business arm of the VaynerX family of companies. Through strategy, branding marketing and media, we help ambitious companies build strong brands that flex with the times.
Right now, those times are full of volatility and ambiguity. And businesses and brands are having to shift and adapt. Across all sectors, there is an air of experimentation: brands are trying new things, testing and learning, and “building the plane while flying.”
Building While Flying is a new, weekly podcast from The Sasha Group that will tackle uncertain times by adopting an uncertainty mindset - we can’t predict the future, but we can listen, learn, apply and share as we all navigate complex times together. We’ll be speaking to a diverse range of business leaders and founders about how they tackle challenges, stay resilient and grow - with real-life examples of how these strategies have been put into practice.
Supplier Diversity in the Advertising Industry - Anita Laney, Professional Partnering Solutions
Anita Laney is the President and CEO of Professional Partnering Solutions, a full-service supplier diversity consulting and technology firm, where she and her team also developed DataLou, a supplier diversity SaaS product. In this episode, Anita breaks down her career journey and how each step informed the next. She discusses the challenges of transitioning to a new industry, teaching others about her roles, scaling a fast-growing company, and looking toward the future for supplier diversity.
Sustainable is the New Black - Michelle Wiles, Head of Brand @ Son of a Tailor
Michelle Wiles is the Head of Brand at Son of a Tailor, a DTC men’s clothing company that delivers made-to-order clothing at scale. As Head of Brand, Michelle leads the charge of infusing brand ethos at all levels of the company. Tune in to her conversation with Katie to hear about Son of a Tailor’s unique ordering system, sustainability in the fashion industry, strong brand ethos, marketing sustainability, and more.
Finding Community with Your Neighbors - Maryam Banikarim (CMO, Nextdoor)
Maryam Banikarim currently serves as the CMO of Nextdoor, the popular hyperlocal neighborhood and community app. In this episode, Maryam discusses the importance of purpose for brands—it’s about more than just marketing, she says. She dives into cultivating community (online and IRL), the role Nextdoor played in the hardest days of the pandemic, and how small businesses can leverage Nextdoor for their audiences.
How to Disrupt an Antiquated Industry - with Gio Vaccaro, Co-Founder @ Glamsquad
Giovanni Vaccaro went from his family’s restaurant business to cosmetology school at age 18. With 10+ years of experience under his belt, he co-founded Glamsquad, a mobile beauty app that allows clients to get ready in the comfort of their own home. In this episode, Gio shares the Glamsquad origin story, challenges he’s faced while building and scaling the business, what he looks for when hiring new team members, and offers some (perhaps unexpected) advice for aspiring entrepreneurs.
Lessons from a 5x Healthcare Startup CEO - with Hal Andrews (Trilliant Health)
Hal Andrews is a lawyer turned entrepreneurial healthcare executive, currently serving as CEO of Trilliant Health, an analytics and data science company. In this episode with Mickey, Hal talks about how his lawyer experience helps him every day, shares a surprising move his company made in the early days of the pandemic, discusses company culture and his “daily updates,” and shares the three things a business can pivot to improve growth.
Victoria Garrick on The Hidden Opponent, Mental Health, Nonprofit Branding, and Real Realness
Victoria Garrick is a former collegiate athlete, TED Talk host, mental health advocate, and nonprofit founder. She founded The Hidden Opponent after her TED Talk of the same title, which raises awareness for mental health and provides resources and support for those struggling. In this episode, Victoria discusses the importance of a supportive community, vulnerability, personal vs professional branding, and growing the conversation around mental health for everyone.
One of my go-to podcasts for marketing and business!!
Excellent podcast for anyone in the business world - you don’t have to be a founder or work at an early stage company to benefit from listening to this. Really great framing/Qs from the hosts and the guests have been wonderful. Highly recommend!
Really great podcast thus far. Excited to see what else they have in store.