49 episodes

The Sasha Group is the small to midsize business arm of the VaynerX family of companies. Through strategy, branding marketing and media, we help ambitious companies build strong brands that flex with the times.

Right now, those times are full of volatility and ambiguity. And businesses and brands are having to shift and adapt. Across all sectors, there is an air of experimentation: brands are trying new things, testing and learning, and “building the plane while flying.”

Building While Flying is a new, weekly podcast from The Sasha Group that will tackle uncertain times by adopting an uncertainty mindset - we can’t predict the future, but we can listen, learn, apply and share as we all navigate complex times together. We’ll be speaking to a diverse range of business leaders and founders about how they tackle challenges, stay resilient and grow - with real-life examples of how these strategies have been put into practice.

Building While Flying The Sasha Group

    • Business
    • 5.0 • 13 Ratings

The Sasha Group is the small to midsize business arm of the VaynerX family of companies. Through strategy, branding marketing and media, we help ambitious companies build strong brands that flex with the times.

Right now, those times are full of volatility and ambiguity. And businesses and brands are having to shift and adapt. Across all sectors, there is an air of experimentation: brands are trying new things, testing and learning, and “building the plane while flying.”

Building While Flying is a new, weekly podcast from The Sasha Group that will tackle uncertain times by adopting an uncertainty mindset - we can’t predict the future, but we can listen, learn, apply and share as we all navigate complex times together. We’ll be speaking to a diverse range of business leaders and founders about how they tackle challenges, stay resilient and grow - with real-life examples of how these strategies have been put into practice.

    Making Virtual Experiences Better - Farah Allen, CEO, The Labz

    Making Virtual Experiences Better - Farah Allen, CEO, The Labz

    Farah Allen is an accomplished leader in the media technology space. Her career spans more than 20 years, from management consulting to founder and CEO. She currently serves as CEO of The Labz, a no-code-required digital design platform that creates high-end, communication-rich websites for virtual experiences. 
    In her conversation with Mickey, Farah opens up about her journey from consulting to founder, and shares some lessons from consulting that helped her as a founder. She talks about how the pandemic inadvertently helped direct her strategy and path forward in building The Labz. She shares some of her challenges in pivoting the business and building the right team to build The Labz into what she knew it could be. Farah even dives into Web3 and the metaverse, and shares some of her predictions for adoption and how it will impact technology moving forward. 
    IN-FLIGHT TOPICS:
    Building a business during the pandemic Recreating events online in an engaging way Using The Labz tech in education Building the right team for the business Lessons from her consulting career Planning for Web3 and the metaverse …and more!  RELEVANT LINKS:
    Farah LinkedIn: https://www.linkedin.com/in/farahallen 
    Farah IG: https://www.instagram.com/ceofarah1/ 
    The Labz: https://www.thelabz.com/ 
    The Labz IG: https://www.instagram.com/thelabzlive/

    • 31 min
    “We’re the Oldest Startup in the Nation” - Aly Wente, Wente Vineyards

    “We’re the Oldest Startup in the Nation” - Aly Wente, Wente Vineyards

    Aly Wente is the VP of Marketing and Customer Experience at Wente Vineyards. Wente is the country’s longest, continuously operated family-owned winery; Aly is the fifth generation of the Wente family to lead the business.
    In this episode, Aly shares the history of Wente Vineyards, what drives their success, the respect the current team has for past generations, and how they build upon past generations’ work to keep the brand thriving. She talks about balancing the retail and hospitality sides of the business, and how they pivoted to keep the brand top of mind for customers during the pandemic. Lastly, Aly discusses the “new wave of wine drinkers” and how Wente Vineyards can still fit into their lifestyles.
    IN-FLIGHT TOPICS:
    History of the Wente family and business How Aly joined the family business Pandemic pivots and what will stick Dynamics of a multi-generational family business  Balancing family and work Trends in the new wave of wine drinkers The future of Wente Vineyards …and more!  RELEVANT LINKS:
    Wente website: https://wentevineyards.com/ 
    Wente Insta: https://www.instagram.com/wente/?hl=en 
    Aly LinkedIn: https://www.linkedin.com/in/alywente/ 
    Aly Insta: https://www.instagram.com/alywenteoneal/?hl=en

    • 32 min
    Jon Levy Teaches How to Create Meaningful Human Connection

    Jon Levy Teaches How to Create Meaningful Human Connection

    Jon Levy is a behavioral scientist who uses science to meaningfully connect brands and people. He works with Fortune 500 companies and startups to help them apply the latest research to their marketing and sales efforts, engagement, and culture. His book You’re Invited: The Art and Science of Cultivating Influence debuted at #2 on the Wall Street Journal’s best-seller list. The book guides readers through the art and science of developing meaningful connections, and demonstrates how to gain trust, develop influence, and build community.
    In his conversation with Katie, Jon dives into building community and human connection, and what it means to have influence. He describes a phenomenon he calls “the IKEA Effect” and how that impacts our relationships. He shares the origin of his Influencer Dinner series, and what he’s learned from hosting those events for over a decade. Through all of this, Jon says the biggest thing we can offer people these days is a sense of belonging.
    If you’ve read and enjoyed You’re Invited, check out Jon’s first book The 2AM Principle: Discover the Science of Adventure. 
    In-flight topics:
    Why networking stinks Creating community and human connection Origin of the Influencer Dinner What it means to have influence Fostering community as a brand A peek into Jon’s latest book ...and more! Relevant Links:
    Jon Twitter: https://twitter.com/JonLevyTLB 
    You’re Invited book: https://www.jonlevytlb.com/you-re-invited 
    Jon Instagram: https://www.instagram.com/jonlevytlb/?hl=en 
    TED Talk: https://www.jonlevytlb.com/ted

    • 45 min
    Community, Trust, and Running a Business with Your Olympian Sister - with Wes Felix, CEO, Saysh

    Community, Trust, and Running a Business with Your Olympian Sister - with Wes Felix, CEO, Saysh

    Wes Felix is CEO and co-founder of Saysh, a lifestyle brand that creates products by and for women. He’s also the founder and managing partner of boutique sports management agency Evolve. He created and launched Saysh with his sister, Allyson Felix, the most decorated Olympic track and field athlete in the world—and who’s faced many challenges of her own throughout her career.
    In this episode of Building While Flying, Wes breaks down how he sees customers and community differently, how each is valuable to their business, and why their membership community is such a large pillar of Saysh. He also shares what it was like launching Saysh in the lead-up to the 2020 Tokyo Olympics, and why it was crucial for Allyson to run in her own brand’s running spikes for her events. Throughout the conversation, Wes emphasizes the importance of understanding the challenges women experience, and making sure Saysh is a brand and community that helps all women feel seen and understood.
    In-flight topics:
    How Saysh was started, and how they came up with the name Customers vs. community Balancing family and business Launching products in time for the Tokyo Olympics Importance of their membership community ...and more! Relevant Links:
    Wes LinkedIn: https://www.linkedin.com/in/wesfelix/ 
    Wes Insta: https://www.instagram.com/pwesley22/ 
    Wes Twitter: https://twitter.com/wesfelix 
    Saysh Twitter: https://twitter.com/BySaysh 
    Saysh website: https://saysh.com/ 
    Saysh Insta: https://www.instagram.com/bysaysh/

    • 35 min
    Powering Your Content Strategy with Content Curation - Scott Rogerson, CEO, UpContent

    Powering Your Content Strategy with Content Curation - Scott Rogerson, CEO, UpContent

    Scott Rogerson is the CEO of UpContent, a SaaS content curation platform built to help its users power up their content strategy and save time in their operations. UpContent spun out of Rogerson’s former agency after it was created to solve internal problems. Now it helps hundreds of companies worldwide curate content, increase thought leadership, and build deeper trust with their customers. 
    In this week’s episode of Building While Flying, Scott shares how UpContent was born, how it’s evolved over time to meet customers’ needs, and how he sees it continuing to grow in the future. At the heart of the conversation is the belief that content curation and creation can (and should) live together within a business’s strategy; as he says, it’s a “yes, and” situation, not “either or.” Scott also stresses the importance of knowing your customers and their needs, and how UpContent continues to deliver solutions for teams of all sizes around the world.
    In-flight topics:
    How UpContent was born Content curation vs. content creation  Choosing the right business model How to use UpContent in your business How the COVID-19 pandemic affected their growth and offerings The importance of knowing your customers ...and more! Relevant Links:
    Website: https://www.upcontent.com/ 
    UpContent Twitter: https://twitter.com/getupcontent 
    UpContent LI: https://www.linkedin.com/company/getupcontent/ 
    Scott Twitter: https://twitter.com/scottarogerson 
    Scott LinkedIn: https://www.linkedin.com/in/scottarogerson/

    • 41 min
    Supplier Diversity in the Advertising Industry - Anita Laney, Professional Partnering Solutions

    Supplier Diversity in the Advertising Industry - Anita Laney, Professional Partnering Solutions

    Anita Laney currently serves as President and CEO of Professional Partnering Solutions, a full-service supplier diversity consulting and technology firm, where she and her team also developed DataLou, a supplier diversity SaaS product and business. VaynerX’s Chief Diversity Officer, Vanessa Vining, previously worked under Anita at a previous position. We were fortunate to hear from Anita at the VaynerX Diversity Summit on November 4. 
    This value-packed episode begins with Anita’s career journey: from full-service travel agency, to supplier diversity in construction and utilities, to her first forays into advertising, to launching Professional Partnering Solutions and founding DataLou. She’s honest about the challenges of transitioning to a new industry, learning how to teach others about her roles and supplier diversity, and scaling a fast-growing company. Lastly, she looks toward the future and offers advice for solving supplier diversity for the next generations.
    In-flight topics:
    What is supplier diversity? Career changes in a new industry Challenges of scaling a fast-growing company Keeping up with industry changes and trends Anita’s “in-flight checklist” ...and more! Relevant Links:
    Anita LinkedIn: https://www.linkedin.com/in/anita-laney-8a76699/ 
    Anita Twitter: https://twitter.com/AnitaLaney_PPS 
    PPS website: https://professionalps.com/ 
    PPS LinkedIn: https://www.linkedin.com/company/professional-partnering-solutions-inc-/ 
    PPS Twitter: https://twitter.com/PPSCreativeSupp

    • 29 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Wijil ,

My Favorite!

One of my go-to podcasts for marketing and business!!

Jrlewis184 ,

Outstanding Podcast!

Excellent podcast for anyone in the business world - you don’t have to be a founder or work at an early stage company to benefit from listening to this. Really great framing/Qs from the hosts and the guests have been wonderful. Highly recommend!

Norman Warch ,

Awesome

Really great podcast thus far. Excited to see what else they have in store.

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