Built 2 Scale

Built 2 Scale
  • ٣٫٠ (٢)
  • ريادة الأعمال

From bootstrapped chaos to VC-backed scale, Built 2 Scale is your backstage pass to building high-growth startups at the edge of business, tech, AI, and robotics. Hosted by founders Matt Perrott and Scott Wilcox, this podcast dives into the raw, unfiltered reality of turning big ideas into scalable companies. Each week, we unpack the messy middle—fundraising, hiring, product-market fit, and the growing role of automation and AI in modern business. No hype. No jargon. Just real stories, hard lessons, and sharp insights from founders who are actually in the trenches. Whether you’re building SaaS, hardware, or something the world’s never seen before—if you’re scaling, you’re in the right place.

  1. قبل ٥ أيام

    The Master Builder Revival | How humans + Tokens spark a lost-crafts renaissance

    How humans + tokens spark a lost-crafts renaissance For two hundred years the master builder got fragmented — one person who could read a site, command a trade and run a job split into site manager, contracts administrator, project coordinator, estimator, fifteen roles deep. That fragmentation wasn’t craft. It was admin: the tax you pay to run a build in the twenty-first century. This week Scott and Matt make the case that tokens are about to pay that tax for us — and what’s left when the admin burden lifts is the craft itself. They go deep on the operating system underneath it: BuildPass’s move to four product lines — Win, Pay, Build, Connect — absorbing the fragmentation so one builder can sit back in the cockpit and give the verdict that matters: approve, challenge, or deny. Then the human side — “human plus token,” hiring for agency over résumés, and why keeping real people in the building still matters. Plus the Traidy launch and raising the floor for 1.3 million trades, finishing your site admin by voice on the drive home, and a live demo of the open-source glasses that put a master’s guidance in your ear while you lay the brick. The robots aren’t coming to replace the bricklayer. They’re coming to make the bricklayer a master again.

    ١ س ١ د

  2. ٢٥ مايو

    The Abundance Stack

    Scott and Matt are back after a month off — and a new daughter, a new W. hire from the podcast itself, and a 22-minute plan to solve Australia. Matt coins "knowledge debt," Scott coins "tradesmen are skills files with dexterity," and they propose a hackathon that pairs a bricklayer with a developer. Plus Codex Goals running for four days unattended, AI cameras landing in Austin, and Scott drops the full Scotty Algorithm (DMICSA) as a public skill file. The world model, on a site.

    ٥١ د

  3. ٣ مايو

    Skills vs Agents — The Stack Everyone's Getting Wrong

    Scott Wilcox and Matt Perrott break down the two weeks that took W.Build's invoice processing from $5–$10 per invoice to half a cent — a thousand times reduction — and what it signals for every construction business trying to figure out where agents fit. In this episode: The clean definition of agents vs skills (and why most people are overcomplicating it) Why BuildPass is "declaring bankruptcy" on five years of company docs Scott's DMISA framework — Direction, Measure, Incentivize, Systemize, Automate — and why automation is the last step, not the first The $5-to-half-a-cent invoice story (and why construction finance has traumatised Scott for 15 years) Matt on why the moat is now velocity, not code Scott's pitch for WVC — the 12-week accelerator dragging 12-15 trade partners into W.'s operating stack Jevons paradox, abundance, and why AI makes each person more valuable, not less 2026 as the year you pick a side Chapters / Timestamps 00:00 — Intro 00:42 — Easter in construction, the $15K/day industry cost 03:36 — What's an agent? What's a skill? The clean definition 05:38 — Gary Tan's "thin harness, fat skills" 06:02 — Matt on declaring Notion bankruptcy 06:55 — Scott: your whole business is seven markdown files 10:23 — Hire specialists, not generalists (same for AI) 13:29 — "You have to drop the ego at the door" 14:00 — Top-down vs bottom-up skill governance 15:01 — The DMISA playbook begins 20:10 — Scott as the issues funnel 22:08 — Issue maturity — where your business actually is 25:26 — Incentives are a human problem 25:50 — Why construction finance is uniquely broken 26:57 — The headline: $5 → half a cent per invoice 28:15 — Finance department on agents by EOFY 29:04 — Matt: building for agents, not just users 31:25 — Claude connector, CLI, agent-first APIs 33:25 — 5-year roadmap → 2 quarters 34:09 — Hot take: the dinosaurs are dying 35:43 — Granola to glasses — capturing site context 37:22 — Context loss as the new opportunity cost 38:55 — Business as a data capture machine 40:32 — Alignment as the real flywheel 40:54 — Jevons paradox and abundance.inc 43:12 — We're still human 45:12 — Capitalism → compute → AI → abundance 46:12 — 10% vs 90% — why WVC exists 47:42 — Half price in five years 49:12 — Generational wealth for trades 50:58 — The work intensity behind all of it 52:54 — 2026 is the year you pick a side Mentioned / Referenced Gary Tan — "thin harness, fat skills" Granola (meeting notes) Claude, ChatGPT Premier CS (construction finance) Monday.com (scorecards / rocks) BuildPass — Claude/ChatGPT connector, CLI, SuperSight WVC — 12-week construction accelerator Hosts Scott Wilcox — Founder/CEO, W. Build · @scottjwilcox Matt Perrott — Co-founder, BuildPass · @mattperrott

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  4. ٣١ مارس

    The Sims for Founders: What Agent-First Companies Actually Look Like

    Built2Scale is back — and everything's different. No more AI news roundups. From now on, every episode documents the real, messy, building-in-public journey of W. (luxury home builder, $30M+ revenue, ~20 people) and BuildPass (construction tech startup, 1,000+ customers across 4 countries) as they converge into one platform. This week: Scott onboarded his entire company onto Claude in a single live session — $30/person/month, every tool connected, nobody left behind. Within days, his team stopped asking him questions and started asking the AI instead. ("Imagine if I spoke that eloquently at work.") Matt discovered Paperclip — a tool that lets you run an agent-first company from your terminal. He hired a CEO agent, approved new hires through a board approval workflow, and watched autonomous agents start building a business. Then he left it running overnight and woke up to a rate limit error. The bill is TBD. Also in this episode: → How to map agents against your org chart (Scott built a 20-page architecture in one weekend) → Brian Armstrong's "reverse prompting" approach at Coinbase → Scott's attempt to build Palantir for construction in 4 hours on Replit → Jensen Huang's two-question test for deciding what's worth working on → The WVC announcement — a Y Combinator-style accelerator for trades Tools mentioned: Claude, Paperclip, OpenClaw, Replit, Monday.com, Granola, BuildPass, Notebook LM Hosts: Scott Wilcox (@scottjwilcox) and Matt Perrott (@mattperrott)

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  5. Elon's Limiting Factor Philosophy, AI Turning Noise Into Signal & The FebFast Business Sprint

    ١٩ فبراير

    Elon's Limiting Factor Philosophy, AI Turning Noise Into Signal & The FebFast Business Sprint

    In this episode, Scotty and Matt dive deep into Elon's limiting factor philosophy borrowed from physics (just remove the bottleneck, move to the next one, repeat), explore how they scored their own businesses across demand, authority, distribution, margin, talent, systems, capital, and CEO attention constraints, and reveal why Matt spent 80% of his time on US distribution while his LinkedIn posts generating hundreds of thousands of impressions fell off entirely. They dissect the paradox of intelligent people refusing AI tools due to ego protection, analyze Scotty's FebFast business sprint that turned February into four focused weekly deep dives, and demonstrate how Matt's AI bot now delivers five daily wins and five risks from every customer communication automatically. Plus: Why Aaron deleted one on ones to focus on building cutting edge products, the consumacute framework applied to business planning (learning holidays vs core revenue focus), and how over communicating in public channels builds the best AI training data for organizational knowledge. Built 2 Scale | Episode 36 TIMESTAMPS: 0:00 Elon's Limiting Factor Philosophy: Just Remove The Bottleneck 2:55 Matt's Velocity Problem: Unblocking Everything But Not Focusing Right 4:47 Weekly Top 3 Wins and Losses Email: 1500 Reads Like Jensen 8:27 Moving All Communication to Public Channels For AI Knowledge Base 11:00 The Paradox: Intelligent People Refusing AI Due to Ego Protection 14:16 Aaron 10x Faster With AI Than Average Joe Without It 15:04 Staff Member Goes From Anti AI to Best Work in 48 Hours 15:13 The Eight Limiting Factors: Demand, Authority, Distribution, Margin, Talent, Systems, Capital, CEO Attention 17:05 Matt Scores BuildPass: Distribution is Number One Bottleneck 18:53 The LinkedIn Post Problem: 80% on US Sales, 0% on Organic Inbound 20:28 Scotty's FebFast Sprint: Four Week Business Bootcamp Focused on One Thing Weekly 26:23 Founder Deep Dives: Rotating Through Functions to Unpack Assumptions 27:00 Scotty's Demand Solution: Three Hour Blocks Building Whale Outreach Product 31:47 Aaron Deletes One on Ones to Build Cutting Edge AI Native OS 33:38 Delete The Requirement: Inspired Teams Don't Need HR Meetings 35:24 Burnout Comes From Not Winning: Work 12 Hour Days if You're Succeeding Weekly 36:21 The Bot Shamed Me: You're Going on a Learning Holiday Not Working 40:05 Designing Systems For Repeatability: Teaching Tez Context and Memory 42:51 Pumping Context Into Notion So Organizational Knowledge Doesn't Escape 45:38 Thought Spam Leadership: 50 After Hours Artifacts Compacting Four Hour Deep Thinks 47:02 Signal vs Noise: AI Compressing Business Data Into Actionable Takeaways 48:28 Matt's Daily Five Wins Five Risks Email From All Customer Communications This Episode Covers: Elon's limiting factor philosophy from physics applied to business: Focus only on biggest bottleneck, remove it, move to nextThe eight business limiting factors: Demand, authority, distribution, margin, talent, systems, capital, CEO attentionMatt scoring BuildPass as distribution constrained while spending 80% time on US sales but 0% on LinkedIn organic inboundWhy intelligent people refuse AI tools due to ego protection around identity tied to craft masteryAaron going 10x faster with AI than average Joe proving skill amplification not replacementScotty's FebFast business sprint: Four weeks with whole company focused on new business, design, procurement, onsite velocityWhy Aaron deleted one on ones to focus on building cutting edge AI native construction OS instead of playing HR babysitterBurnout comes from not winning not from working hard: Grand final winners aren't tired, losers lying on ground areThe bot shaming Scotty's learning holidays: Reframing international travel as conscious consumption not core business workDesigning repeatability with Tez: Building context memory through Obsidian notes synced to Mac Mini agent accessMatt pumping Claude Code context into Notion documents so organizational knowledge doesn't escape conversation threadsThought spam artifacts: Scotty sending 50 after hours leadership emails annually compacting four hour deep thinking sessionsOver communicate everything in public channels: AI makes signal from noise so never withhold information assuming irrelevanceMatt's automated daily email: Five wins and five risks extracted from all customer communications across email, calls, chat, recordings KEY INSIGHTS: Elon's limiting factor lens: Stop firefighting everything, identify single biggest bottleneck, focus entire attention removing it, move to next. Velocity without focus creates CEO as bottleneckThe eight constraint scorecard: Demand, authority, distribution, margin, talent, systems, capital, CEO attention. Score yourself honestly then time audit whether calendar matches priorityLinkedIn opportunity cost: Matt 80% on US sales enablement, 0% on posts generating hundreds of thousands impressions. Distribution bottleneck requires multi channel time allocation auditIntelligence paradox: Smart people tied to craft identity resist AI tools. Dumber curious people just trying stuff having more impact than experts assuming AI limitationsSkill amplification not replacement: Aaron 10x faster with AI than average Joe proves expertise compounds with tools. Craft knowledge guides AI direction, taste still mattersFebFast sprint compression: Whole company four week bootcamp with weekly themes (new business, design, procurement, onsite) creates January momentum and shared mission alignmentDelete HR requirements: Aaron ditching one on ones to build cutting edge products. Inspired teams drawn to mission not needing founder babysitting interpersonal conflictsWinning prevents burnout: Grand final winners running around with cup aren't tired, losers on ground are. Hard work with weekly wins sustains 12 hour days for yearsLearning holiday reframe: Bot shaming Scotty for international travel disguised as business development. Conscious consumption acknowledges exploration not convincing self it's core workRepeatability design investment: Teaching Tez context through Obsidian notes, swimming lesson preferences, son's age. Unsexy upfront work enables Neo in Matrix moment laterNotion as escape valve: Claude Code pumping insights into shared documents prevents context compacting memory loss. Artifacts must exit personal AI into organizational systemThought spam leadership value: 50 after hours artifacts annually from CEO deep thinking compacts knowledge other executives never get. Four hour sessions into one pagers scales insightsOver communication wins with AI: Signal vs noise problem solved by AI compression. Never withhold information assuming irrelevance, let others manage notifications and search laterAutomated daily intelligence: Five wins five risks from all customer communications (email, calls, chat, recordings) surfaces complaints and victories leaders never hear otherwise About Built 2 Scale: Weekly analysis of artificial intelligence business strategy, robotics adoption, and technology market dynamics. Hosted by Scott Wilcox (Australia) and Matt Perrott (Austin), providing actionable insights for founders, investors, and technology executives navigating the AI transformation. Subscribe for AI business intelligence: /@built2scale Available on Spotify | Apple Podcasts #AI #Elon #LimitingFactor #Bottlenecks #BusinessStrategy #FebFast #Claude #OpenClaw #Tez #Distribution #Focus #Burnout #AIAgents #OrganizationalKnowledge #Built2Scale #FounderMode #TechNews

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  6. Tool of the Week Segment | Episode 35

    ١٠ فبراير

    Tool of the Week Segment | Episode 35

    BUILT 2 SCALE | TOOL OF THE WEEK | Episode 35 Every week, Matty and Scotty break down the strategies, frameworks, and tools that separate the world's best builders from everyone else. This week: Consumecute, the workflow that turns mindless consumption into active execution. The Trigger: Am I Consuming or Building? Scotty's 2026 resolution: check if you're consciously consuming or mindlessly scrolling. Conscious consumption builds. Mindless scrolling is gluttony—input without output. Claude Cowork Challenge Matty's challenge: think about your most time consuming process. Try automating it with Claude Cowork. You'll be surprised what's possible. Consumecute: Capture Your Consumption Export your Apple Podcast history, drop into ChatGPT for takeaways, plug into Monday.com or Notion. Build training data for AI to run your decisions through everything you've consumed. Connect Productive and Consumption Tools Plug in emails, Teams messages, everything. Ask AI: "Based on how I'm communicating, is this aligned with my values?" Stop living separate lives between consumption and productivity. The Audible Experiment Scotty condensed 110 Audible books into one sentence: "A system is an incentive structure pointed at an outcome." 44 books over 10 years into one formula. Now used at work: vision (CEO), incentives (humans), system (automation). Zoom In and Out Use your condensed sentence as North Star or zoom into details on specific topics. Capture data that matters. Fine tune your decision logic. This took 15 minutes with a few plugins and one automation. The Takeaway: Recapture your attention. Turn consumption into execution. Connect tools. Guilt free scrolling exists when pointed at an outcome. Are you consciously consuming or mindlessly scrolling? What habit are you turning into leverage in 2026? Keen to stay ahead? Subscribe to Built 2 Scale on YouTube (link in comments)

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  7. The Delegation Era: AI as an Operator, Not a Tool

    ٤ فبراير

    The Delegation Era: AI as an Operator, Not a Tool

    In this episode, Scotty and Matt mourn the loss of "the greatest episode of all time" (recorded with a bottle of Shiraz that became an unworkable file), then dive into the OpenClaw lobster rebellion as AI agents gain autonomy, discuss financial ethics, and start posting on dating apps. They explore Claude's enterprise dominance despite OpenAI's Codex desktop counterpunch, analyze the $1.8 trillion SpaceX XAI merger creating Elon's ultimate conglomerate, and reveal Australia's untapped potential to deliver free energy and compute by inviting hyperscalers to exploit critical minerals and solar capacity. Plus: Why businesses must go all in on one AI platform, the consumacute framework turning mindless podcast scrolling into actionable business systems, and how Scotty condensed 44 audiobooks into one sentence that runs his entire company. Built 2 Scale | Episode 35 TIMESTAMPS: 0:00 The Greatest Episode Ever Lost: Shiraz Bottle Riverside Incident 2:30 OpenClaw Lobster Takeover: AI Agents Discussing Feelings & Renting Humans 7:05 Security Researchers Warn: Don't Install Claude Bot Yet 11:15 The Siri We Always Wanted vs Russian Hacker Building It First 16:26 Mac Mini Economics: Running Kimi 2.5 Locally vs Cloud Token Costs 21:42 Claude's Enterprise Bet Paying Off: Going All In On One Platform 26:58 Claude Cowork Breakthrough: Non Technical Automation Revolution 33:54 OpenAI's Code Red Response: Codex Desktop App Launches 34:15 SpaceX Buys XAI: $1.8 Trillion Elon Conglomerate Formed 40:14 Purple Haired Protestors Need New Signs: Mars Stolen Land 43:47 Tesla IPO Pathway: Democratizing Access To Elon's Empire 48:28 Trump's Manhattan Project: Free Abundant Energy For America 50:49 Australia's Abundance Opportunity: Critical Minerals Plus Solar Capacity 52:40 Tool of the Week: Challenge Yourself With Claude Cowork Automation 54:03 Consumacute Framework: Am I Consuming or Am I Building? 56:44 Exporting Apple Podcasts History Into ChatGPT For Retrospective Takeaways 1:00:06 Condensing 44 Audiobooks Into One Company Operating System Sentence 1:02:45 Connecting Productive Tools With Consumption Tools To Build Training Data This Episode Covers: OpenClaw (formerly Claude Bot) fastest growing GitHub package ever with 150K stars in two weeksAI agents gaining autonomy, discussing ethics on forums, and accessing credit cards to rent humans for physical tasksWhy security researchers warn against installing OpenClaw without sandboxed Mac mini environmentClaude's enterprise dominance with Cowork and Code despite OpenAI launching Codex desktop counterpunchSpaceX acquiring XAI for $1.8 trillion valuation creating ultimate Elon conglomerate with rockets, AI, humanoids, energyWhy businesses must go all in on single AI platform instead of paying for ChatGPT, Claude, and Gemini subscriptionsMac mini plus Kimi 2.5 local model economics: $20K Mac Studio vs cloud token costs for 24/7 agentsTrump administration's Manhattan Project for free abundant energy mirroring Australia's untapped potentialAustralia's critical minerals and solar capacity advantage: everything needed for compute and hardware per capitaConsumacute framework: Conscious consumption vs mindless scrolling with am I building trigger checkExporting Apple Podcasts played history into ChatGPT for retrospective takeaways from years of listeningCondensing 44 audiobooks into single sentence: A system is an incentive structure pointed at an outcomeConnecting consumption tools with productive tools to build personalized AI training data for decision filters KEY INSIGHTS: OpenClaw's dangerous freedom: AI agents with full computer access discussing feelings, financial ethics, and renting humans shows we're in "don't do it" movie moment. Security sandboxing mandatoryClaude's enterprise moat solidifying: Cowork democratizing automation for non technical users while Code dominates developer workflows. OpenAI's Codex counterpunch may force dual subscriptionsLocal model economics shifting: $20K Mac Studio running Kimi 2.5 beats cloud tokens for 24/7 agentic workflows. Token per second matters less than total token burn over timeElon's $1.8T conglomerate thesis: SpaceX + XAI + Tesla merger creates vertical integration of rockets, autonomy, humanoids, energy, and AI. Betting on pro big tech political environmentAustralia's abundance squandered: Most critical minerals and solar capacity per capita globally but innovation hostile regulation prevents free energy and compute utopiaPlatform consolidation imperative: Businesses must choose Claude or OpenAI ecosystem. Paying for ChatGPT, Claude, and Gemini subscriptions wastes budget unless power userConsumacute framework: Conscious consumption means guilt free scrolling when bookmarking for work. Mindless doom scrolling is gluttony without outputPodcast takeaways as training data: Exporting Apple Podcasts history retrospectively captures years of consumption to build personalized decision filters44 audiobooks into one law: System is incentive structure pointed at outcome. Direction plus incentive plus system compounded over time equals any outcomeConsumption tools meet productive tools: Monday.com plus ChatGPT plus podcast exports builds business operating system from content that would otherwise be wastedVoice as ultimate interface: Until Neuralink, voice bandwidth beats typing. Personal assistant dream is what everyone wants, not clunky Russian hacker versionTrump's free energy Manhattan Project: If America can deliver free abundant energy with more resource constraints than Australia, policy should unlock it domestically About Built 2 Scale: Weekly analysis of artificial intelligence business strategy, robotics adoption, and technology market dynamics. Hosted by Scott Wilcox (Australia) and Matt Perrott (Austin), providing actionable insights for founders, investors, and technology executives navigating the AI transformation. Subscribe for AI business intelligence: /@built2scale Available on Spotify | Apple Podcasts #AI #OpenClaw #ClaudeBot #SpaceX #XAI #Elon #Claude #OpenAI #Codex #MacMini #Kimi #Consumacute #Productivity #Australia #FreeEnergy #Built2Scale #LobsterRebellion #TechNews

    ١ س ٥ د
  8. AI NEWS | Episode 34

    ٢١ يناير

    AI NEWS | Episode 34

    BUILT 2 SCALE | AI NEWS | Episode 34 Welcome back to Built 2 Scale. Every week, Matty and Scotty cut through the noise to bring you the AI developments that actually matter: the moves reshaping markets, the strategies redefining competition, and the shifts you need to understand to stay ahead. This week: Claude's watershed moment, the shift from chatbots to genuine co-pilots, and Apple's engine swap with Google. Let's dive in. Claude Opus 4.5: The Inflection Point Claude released Opus 4.5 in November. Four weeks later: this is one of the biggest leaps anyone's seen. Even the smart naysayers converted. 2026 is the year you lean in or get left behind. Claude Code: Rebuilding Businesses in a Week Engineers are rebuilding DocuSign competitors and CRMs in weekends. Claude Code accesses legacy systems and makes meaningful changes to complex codebases with prompts. The Claude team used Claude to build Claude Code. Claude Cowork: AI for Everyone Claude just launched Cowork. Claude Code for non-technical people. Access your file system, send messages, automate tasks from your phone. This is the shift from chatbots to genuine co-pilot. Microsoft promised it. Claude delivered. OpenAI's Health Play A month ago: "Don't use us for medical advice." Last week: ChatGPT Health. Connect your medical records. The strategy? Turn ChatGPT into a super app like WeChat. Payments, social, chat, health. All in one. Meta Acquires Manis for $5 Billion Zuck raided China for Manis, the long form reasoning model. Meta can't build, but they can acquire. Manis was best at authentic tasks and computer use. Now paired with Meta's cash and compute. Apple and Google: The Engine Swap Apple admitted defeat on AI. Siri will be powered by Google's Gemini. This is Porsche using a Ferrari engine. Why Google? OpenAI overspent. Elon is too rogue. Google is the safe bet. The Takeaway: 2026 is the year AI moves from chatbots to co-pilots. Claude delivered. OpenAI is building a super app. Meta is acquiring talent. Apple admitted they're behind. The inflection point is here. Lean in or get left behind. Are you using AI to get work done yet? Which tool is changing your workflow? Keen to stay ahead? Subscribe to Built 2 Scale on YouTube

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From bootstrapped chaos to VC-backed scale, Built 2 Scale is your backstage pass to building high-growth startups at the edge of business, tech, AI, and robotics. Hosted by founders Matt Perrott and Scott Wilcox, this podcast dives into the raw, unfiltered reality of turning big ideas into scalable companies. Each week, we unpack the messy middle—fundraising, hiring, product-market fit, and the growing role of automation and AI in modern business. No hype. No jargon. Just real stories, hard lessons, and sharp insights from founders who are actually in the trenches. Whether you’re building SaaS, hardware, or something the world’s never seen before—if you’re scaling, you’re in the right place.

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