Built By Doing

David Alan, Stan Kleja

What does it actually take to build a successful business? Built By Doing explores the real stories behind entrepreneurship. Hosted by David Alan, founder of David Alan Clothing, and Stan Kleja, the show pulls back the curtain on the journey of building a business. After starting his career in medical sales, David took the leap into entrepreneurship and built a custom fashion brand that styles professional athletes, celebrities, and leaders across industries - including clients like John Cena and Dwayne “The Rock” Johnson. Each episode shares the lessons behind building something real.

  1. 5d ago

    A Client Spent $12,000 at Midnight. Here's Why He'll Never Leave.

    David once met a client in need at 11pm on a Monday night. The gentleman spent $12,000 in two hours. He’s been a client for life ever since. That’s not a sales story. That’s an experience story. In Episode 20 of Built By Doing, David and Stan break down why the experience you provide matters more than the product you sell — and how the smallest details (a bad hanger, a missing text update, a 6-hour service window) are silently killing businesses that think they’re doing everything right. Inside this episode: - The $12,000 midnight fitting that turned a stranger into a lifetime client - How a $4 Amazon hanger cost David a customer on a $2,000 suit - What David took from Tilman Fertitta’s “Shut Up and Listen” — and why DAC was already doing all of it - The Audi mechanic video that instantly built more trust than 10 years of reputation - The 5-second rule at David Alan Clothing — if a customer waits longer than that at the door, it’s a problem - How a bad closet experience led David to launch an entirely new company The thesis of this episode: "experience means you care." If you’re a business owner, entrepreneur, or founder and you think your product speaks for itself — this conversation will change how you look at every interaction your customer has with your brand. Subscribe for weekly conversations on entrepreneurship, customer experience, business strategy, and building companies the right way. Questions about your own business? Drop us a comment or send us a private message at www.builtbydoingpodcast.com.

    A Client Spent $12,000 at Midnight. Here's Why He'll Never Leave.
  2. Jun 29

    How Smart Entrepreneurs Actually Use Debt

    Debt has a bad reputation. But is debt actually the problem... or is it how entrepreneurs use it? In Episode 18 of Built By Doing, David Alan and Stan Kleja dive into one of the most misunderstood topics in business: debt. From business loans and lines of credit to credit cards, private equity, personal guarantees, bank financing, and cash flow management, they share the real lessons learned from building and expanding multiple successful businesses. David opens up about the early days of David Alan Clothing, when debt wasn't a growth strategy, it was survival. Together, they discuss how their perspective has evolved, why debt can be a powerful business tool when used strategically, and the costly mistakes entrepreneurs should avoid before signing their next loan. In this episode, you'll learn: • When debt makes sense—and when it doesn't • Business loans vs. lines of credit • How banks evaluate entrepreneurs • Personal guarantees and collateral explained • Why knowing your numbers changes everything • Cash flow mistakes that trap business owners • How to compare lenders and financing options • The hidden dangers of online lenders • Paying off debt strategically • Using debt to grow instead of simply survive • Building relationships with banks and financial partners • Lessons learned from scaling multiple businesses Whether you're starting your first company, expanding an existing business, or trying to better understand business financing, this episode offers practical advice and real-world experience from entrepreneurs who have lived it. Watch, subscribe, and follow Built By Doing for weekly conversations on entrepreneurship, business growth, leadership, marketing, branding, finance, mindset, and execution. Questions about your business? Send us a message at www.builtbydoingpodcast.com, or drop us a comment.

    How Smart Entrepreneurs Actually Use Debt
  3. Jun 22

    Investors, Loans & Partnerships: How Smart Businesses Scale

    Should you take investors? Borrow money? Bring on partners? Or fund your business yourself? In Episode 17 of Built By Doing, David Alan and Stan break down the realities of business funding, private investors, bank loans, equity partnerships, and what every entrepreneur should understand before giving away ownership in their company. From self-funding and reinvesting revenue to navigating private equity, expansion, and strategic partnerships, this episode explores the advantages and tradeoffs behind every growth decision. They also discuss: When to use investors vs. bank loans Why equity conversations should be approached carefully How to evaluate business partners and investors The importance of operating agreements Why relationships matter more than money How David Alan Clothing approached growth and expansion Revenue vs. debt vs. private capital Why money only solves money problems—not process problems Lessons learned from borrowing money and paying off debt Scaling a business without sacrificing culture If you're an entrepreneur, small business owner, startup founder, or someone thinking about raising capital, this episode will help you think differently about growth and funding. Subscribe for more conversations on entrepreneurship, leadership, business growth, marketing, branding, mindset, and execution. Have a question about your business that you'd like us to answer on a future episode? Send us a message at www.builtbydoingpodcast.com! (we'll keep your name and business name private)

    Investors, Loans & Partnerships: How Smart Businesses Scale
  4. Jun 15

    The Entrepreneurs Who Win Will Use AI

    Artificial Intelligence (AI) is transforming entrepreneurship, leadership, marketing, hiring, productivity, and everyday business operations. Whether you're a small business owner, startup founder, executive, or entrepreneur, AI is quickly becoming one of the most valuable tools available. The conversation explores practical ways business owners can leverage AI for marketing strategies, business planning, hiring decisions, customer communication, visualization, creative work, organization, and operational efficiency. We also discuss the realities of AI replacing jobs, why adaptability and adding value will always matter, the limitations and costs of AI tools, and how entrepreneurs can begin using AI today without becoming technology experts. If you've been wondering how ChatGPT, Claude, Copilot, and other AI platforms can actually help grow your business, this episode provides practical insights and real-world examples from business owners actively implementing AI into their companies. Topics include: • AI for entrepreneurs • Small business automation • Business productivity • Marketing with AI • Hiring and recruiting using AI • Startup strategy • Leadership and technology • Business planning • Future of work • How AI is changing business forever Built By Doing is a podcast focused on entrepreneurship, leadership, business growth, and the real-world lessons learned from building companies. Episode available everywhere and at www.builtbydoingpodcast.com.

    The Entrepreneurs Who Win Will Use AI
  5. May 26

    Has Your Business Outgrown Your Original Customer?

    What happens when your business outgrows its original customer? In Episode 13 of Built By Doing, David Alan and Stan Kleja dive into one of the hardest realities of entrepreneurship: raising prices, evolving your business model, and understanding that not every customer or client is meant to stay with you forever. From David Alan Clothing’s early days selling custom suits for just a few hundred dollars to scaling a premium luxury brand experience, David shares the mindset shifts, fear, and business strategy behind increasing prices while improving product quality, customer experience, and long-term growth. Stan brings the accounting and operational side of the conversation, discussing inflation, service pricing, client retention, business scaling, recurring revenue, and why many entrepreneurs struggle to value their own time properly. This episode covers: • Raising prices in business • Scaling a service business • Custom suit business growth • Entrepreneurship mindset • Outgrowing customers • Premium customer experience • Inflation & pricing strategy • Business operations • Client relationships • Value-based pricing • Leadership & entrepreneurship • Building a luxury brand • Business growth strategies • Time value as an entrepreneur • When to let clients go If you're an entrepreneur, small business owner, creative, or founder trying to grow your company without burning yourself out, this episode will hit home. 🎙️ Built By Doing Podcast www.builtbydoingpodcast.com Real conversations about entrepreneurship, leadership, growth, mindset, business strategy, and building something meaningful through experience.

    Has Your Business Outgrown Your Original Customer?

About

What does it actually take to build a successful business? Built By Doing explores the real stories behind entrepreneurship. Hosted by David Alan, founder of David Alan Clothing, and Stan Kleja, the show pulls back the curtain on the journey of building a business. After starting his career in medical sales, David took the leap into entrepreneurship and built a custom fashion brand that styles professional athletes, celebrities, and leaders across industries - including clients like John Cena and Dwayne “The Rock” Johnson. Each episode shares the lessons behind building something real.