Built By Her

Built By Her
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At Built By Her, we dive deep into the stories of women who are building companies, leading initiatives, creating and innovating in their fields

  1. Inside a Client Relationship OS: From Onboarding to Retention

    12/17/2025

    Inside a Client Relationship OS: From Onboarding to Retention

    Olena, Head of Operations at Avomind, breaks down what client relationship management looks like when you’re scaling a services business: transparency from the first call, how to segments accounts (strategic, referral multipliers, niche), and what they standardize vs keep flexible. We cover early red flags, how to re-engage clients without burning the relationship, and the ops behind it all.

    47 min
  2. Humans on the Loop: Rethinking How Modern Sales Works

    12/09/2025

    Humans on the Loop: Rethinking How Modern Sales Works

    In this episode, we talk with Année, Chief Commercial Officer at Lepaya (ex-Google), about what actually happens when AI becomes part of your commercial engine. She breaks down the shift from rigid enterprise processes to entrepreneurial sales motions, where automation creates real lift (and where it quietly destroys quality), and why the human edge in judgment, trust, and relationships matters more than ever. A clear, honest playbook for leaders navigating AI without losing the human core.

    43 min
  3. From Posts to Pipeline: A Practical Guide to Using LinkedIn for Growth

    11/20/2025

    From Posts to Pipeline: A Practical Guide to Using LinkedIn for Growth

    In this episode, Alina Kovalchuk breaks down how LinkedIn actually works — not as a content platform, but as a relationship engine. She shares why your “paper ICP” often behaves differently on LinkedIn, how to build a posting system you’ll stick to, and why comments, profile views, and real conversations matter more than impressions. From idea banks and weekly themes to engagement habits and alt-text SEO, Alina lays out a simple, human, scalable approach to LinkedIn that founders, operators, and marketing teams can actually use.

    54 min
  4. From Risk to Resilience: The Operator’s Guide to Leadership

    11/05/2025

    From Risk to Resilience: The Operator’s Guide to Leadership

    In this episode, Carol, Chief of Staff at Dealfront, breaks down her 3Ms of communication — Mobilize, Motivate, Mend, a framework for driving alignment, trust, and progress across teams. From calculated risk-taking (inspired by her poker skills) to building belonging in a remote-first culture, Carol offers a candid look at what it really takes to lead through clarity, empathy, and momentum.

    34 min
  5. From Product to Pricing: Giving Marketing Its Seat at the Table

    10/23/2025

    From Product to Pricing: Giving Marketing Its Seat at the Table

    In this episode, Milda , VP Marketing, shares how to bridge product, marketing, and sales into one revenue system. She breaks down her Product → Pipeline framework built on the 5Ps — Product, Positioning, Pricing, Promotion, and Pipeline and explains how alignment, not attribution, drives sustainable growth. We discuss how to create a shared GTM language, the role of marketing in pricing and value perception, why real positioning happens in customer conversations, and how AI supports execution without replacing judgment.

    53 min
  6. From 30 to 100: How to Scale People, Process, and Culture

    10/09/2025

    From 30 to 100: How to Scale People, Process, and Culture

    In this episode, Wiebke - VP People & Business Operations shares how she scaled the team from 30 to 100 while keeping culture and clarity intact. She breaks down what to structure early, what to keep flexible, how to build belonging in a remote-first setup, and why clear communication and tough people decisions are the real levers behind sustainable growth

    36 min
  7. From Complex to Clear: B2B Marketing That Builds Trust

    09/24/2025

    From Complex to Clear: B2B Marketing That Builds Trust

    In this episode, Julieta, featured on the Women in Fintech Powerlist and now leading marketing at Upvest, shares how to turn technical products into stories that resonate. With over a decade of experience from startups to corporates, she explains her approach to campaign planning, balancing logic with emotion, and why credibility and trust are the real currency in B2B marketing.

    35 min
  8. Recruit, Ramp, Review, Retain, Rise: A Framework for Culture That Scales

    09/11/2025

    Recruit, Ramp, Review, Retain, Rise: A Framework for Culture That Scales

    From interviews that reflect values, to onboarding that sets people up for success, to promotions that play to strengths — Julia walks us through her 5 R’s of Culture OS and how leaders can turn culture from buzzword into system. She discusses the critical role of employer branding and company culture in driving business success and emphasizes that culture is not merely a marketing tool but a holistic approach that encompasses values, behaviors, and the overall work environment. Julia also offers a free culture audit

    39 min
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About

At Built By Her, we dive deep into the stories of women who are building companies, leading initiatives, creating and innovating in their fields

Information

  • Creator
    Built By Her
  • Years Active
    2024 - 2025
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Built By Her
  • Show Website
    Built By Her