Built by Margin

Laurie Chen, CPA, MBA
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Built by Margin is the podcast at the intersection of risk, numbers, and decision-making for founders, CEOs, and high performers. Hosted by CPA, fractional CFO, and author of the upcoming book Risk Worthy, Laurie Chen, CPA, MBA, the show explores how better decisions create better businesses, stronger leadership, and more meaningful long-term outcomes. From financial strategy and entrepreneurship to intelligent risk-taking and growth, each episode helps you think sharper and build with intention.

  1. HÁ 6 DIAS

    Building Compass Health: Access, AI, and the Future of Patient Care with Rafael Fernandes

    In episode 37 of Built by Margin, Laurie Chen speaks with Rafael Fernandes, Co-Founder and CEO of Compass Health, a membership-based healthcare company launching in Tampa, Florida. Rafael shares how his background in operations, supply chain, and large-scale corporate growth shaped his leap into entrepreneurship, and how the Duke Fuqua network helped him move from idea to execution.  Rafael explains the core problem Compass Health is solving: healthcare access is slow, fragmented, and difficult for patients to navigate. Compass Health was built around four major pain points — access, coordination, navigation, and trust — with a model designed to connect patients to best-in-class specialists within three to five business days while providing high-touch care coordination throughout the process.  The conversation also explores how AI is changing healthcare and startup operations. Rafael discusses how AI can make healthcare more personal by helping patients understand their own data, while still preserving the essential role of physicians in diagnosis, treatment, and trust.  QUOTES "Success for Compass Health means ensuring patients get timely access to quality care." - Rafael Fernandes"If you're not well, your company is not well." - Rafael Fernandes"It was about creating these connections and these relationships that really made me understand what exactly it is that we could build." - Rafael Fernandes Laurie Chen Instagram: https://www.instagram.com/lauriechencpamba/ LinkedIn: https://www.linkedin.com/in/lauriechen/ Risk Worthy: https://www.riskworthy.co/ Rafael Fernandes Instagram: https://www.instagram.com/thecompasshealth/  LinkedIn: https://www.linkedin.com/in/rafaelfulton/  The Compass Health: https://www.thecompasshealth.com/our-team

    33 min

  2. 24 DE ABR.

    Building Leaders, Not Just Businesses: Strategy, AI, and the Human Side of Growth with Landon Lynch

    In episode 36 of Built by Margin, Laurie Chen sits down with Landon Lynch, founder and principal of Motive, to explore what it really takes to build high-performing leaders and scalable organizations.  Landon shares his unconventional path from nonprofit leadership into executive coaching and consulting, where he now works with founder CEOs, investor-backed companies, and leadership teams to strengthen their “people infrastructure.” The conversation dives into the realities of leadership development—why defining your personal version of success is foundational, and how effective coaching goes beyond frameworks into real behavioral change. A major theme throughout the episode is the intersection of leadership and AI.  Landon explains why AI adoption is less about technology and more about change management, and how leaders can use it to enhance decision-making, streamline operations, and even improve personal relationships—like using AI to facilitate better financial conversations at home. Laurie and Landon also unpack:  The challenges of scaling a service-based business beyond the founder  How to build and position a high-impact team  Why executive assistants can become profit centers when paired with automation  The power of weekly automation thinking (“What are you automating this week?”)  Risk-taking in business, including when it makes sense to work below market rate for the right opportunitiesLandon closes with a powerful leadership insight: the importance of embedding consistent feedback loops into everyday operations—not as a formality, but as a core system for growth, accountability, and performance. This episode is a deep dive into building companies that scale through people, not just processes—and how the best leaders combine strategy, self-awareness, and adaptability to win long-term. QUOTES "If you can lead volunteers, you can lead anybody, because you don't get to hang a paycheck over their head." - Landon Lynch"At the heart of the AI question, it's not primarily a tech question. It needs to be reframed first and foremost as a leadership and a change management question." - Landon Lynch Laurie Chen Instagram: https://www.instagram.com/lauriechencpamba/ LinkedIn: https://www.linkedin.com/in/lauriechen/ Landon Lynch Instagram: https://www.instagram.com/landonclynch/  Motiv People Strategies: https://www.motivstrat.com/our-team  WEBSITES Risk Worthy: https://www.riskworthy.co/ Advanced CFO: https://www.advancedcfo.co/ Built By Margin: https://www.builtbymargin.com/

    34 min

  3. 16 DE ABR.

    The Real Risk is Staying Stuck with Anekha Sokhal

    In episode 35 of Built by Margin, Laurie Chen talks with Anekha Sokhal, founder of Moshi, an AI startup building an “AI super analyst” for financial investors. Anekha shares how her path from J.P. Morgan trader to machine learning researcher at Rice University led her to raise venture capital and launch a company at the intersection of finance, data science, and AI. They discuss how Moshi is using both classical machine learning and generative AI, why AI safety and data governance matter so much in enterprise environments, and what it takes to build a startup team that is truly bought into the mission. The conversation also dives into Anekha’s refreshing philosophy on risk: that the real danger is not taking the leap, but settling for a life that feels mediocre or misaligned. It’s an inspiring conversation about ambition, intuition, innovation, and building the future on your own terms. Tune in to discover insights from a trailblazing female founder and her vision for the future of financial analysis. QUOTES "For me, a risk is staying in something that you're frustrated in, and you're unhappy in." -Anehka Sokhal"Taking venture capital money has a different type of progression for the company and opens so many more doors compared to just running a company and bootstrapping it." -Anehka Sokhal SOCIAL MEDIA LINKS Laurie Chen Instagram: https://www.instagram.com/lauriechencpamba/ LinkedIn: https://www.linkedin.com/in/lauriechen/ Anekha Sokhal LinkedIn: https://www.linkedin.com/in/anekha/  Moshi Linkedin: https://www.linkedin.com/company/moshi-space/  WEBSITES Risk Worthy: https://www.riskworthy.co/ Advanced CFO: https://www.advancedcfo.co/ Built By Margin: https://www.builtbymargin.com/

    26 min

  4. 4 DE ABR.

    From Corporate Leader to Intentional Unicorn with Jennie Lopez

    In episode 34 of Built by Margin, Laurie sits down with Jennie Lopez, Founder and CEO of Intentional Unicorn, to talk about what it really means to bet on yourself, build in alignment, and make decisions rooted in authenticity rather than fear. Jennie shares her journey from a 23-year corporate career spanning chemical engineering, operations, and global talent leadership into entrepreneurship, motivational speaking, and authorship, explaining how intuition, intentionality, and bold risk-taking shaped her path. Together, Laurie and Jennie explore the realities of leaving stability behind, writing a book, scaling a coaching business, using AI as a modern entrepreneur, and defining success on your own terms — all through the lens of growth, impact, and building a life that feels fully aligned. Tune in for an inspiring discussion on how Jennie Lopez built an Intentional Unicorn, from chemical engineer to motivational speaker and founder, and leaving a favorite job to build a business. TIMESTAMPS [00:01:05] Leaving a favorite job to build a business. [00:02:04] Chemical engineer with a dual career. [00:04:42] Memoir exercise inspires Intentional Unicorn. [00:08:13] Authenticity plus intentionality equals impact. [00:09:35] Turning corporate truth into a book. [00:10:32] Writing every Saturday at Starbucks. [00:15:26] Risk of leaving corporate as a Latina. [00:18:23] There is no right or wrong decision. [00:21:04] Proof of concept before going all in. [00:24:31] App idea sparked during hospital wait. [00:30:19] Using Manus for deep research. QUOTES "I wanted to see how I can reach out to more and more people." -Jennie Lopez"Authenticity plus intentionality equals impact." -Jennie Lopez"You just create an ecosystem, a family, a community, a relationship that is so powerful that you want the person to choose to stay with you." -Jennie Lopez SOCIAL MEDIA LINKS Laurie Chen Instagram: https://www.instagram.com/lauriechencpamba/ LinkedIn: https://www.linkedin.com/in/lauriechen/ Risk Worthy: https://www.riskworthy.co/ Advanced CFO: https://www.advancedcfo.co/ Jennie Lopez Instagram: https://www.instagram.com/intentionalunicorn/  TEDx Talk: The Lie of Fitting In Website: https://www.jennielopez.com/

    40 min

  5. 1 DE ABR.

    Beyond the Book: Audience, IP, and the Author Ecosystem with Jynafer Yanez

    In episode 33 of Built by Margin, Laurie Chen sits down with Jynafer Yanez to explore what it really takes to turn a book into a business. Jynafer shares how she built Archimedes Books by thinking beyond publishing and focusing on audience ownership, brand development, intellectual property, and long-term ecosystem building. From author platforms to film projects, this conversation highlights how creators can treat storytelling as both an art and a scalable business. They also dive into the role of AI in publishing and entrepreneurship, including where it can create efficiency, where ethics come into play, and why human creativity still matters most. Jynafer offers thoughtful insight on using AI for research, workflows, and business operations without losing the originality that makes great storytelling resonate. The conversation closes with an honest look at founder decision-making, financial visibility, and the risks worth taking when building something bigger than yourself. Whether you are writing a book, building a brand, or scaling a business around your ideas, this episode offers a smart and inspiring perspective on strategy, creativity, and growth. QUOTES “You can really do pretty well when you treat it like a business and not just a passion or a hobby.” - Jyanfer Yanez “We get to own the relationship with the reader.” - Jyanfer Yanez SOCIAL MEDIA LINKS Laurie Chen Instagram: https://www.instagram.com/lauriechencpamba/ LinkedIn: https://www.linkedin.com/in/lauriechen/ Risk Worthy: https://www.riskworthy.co/ Advanced CFO: https://www.advancedcfo.co/ Jyanfer Yanez Instagram: https://www.instagram.com/ynafer_rose Website: https://hello.archimedesbooks.com/

    33 min

  6. 28 DE MAR.

    The Power of Intuition in Entrepreneurial Decision-Making with Won Choi

    In episode 32 of Built by Margin, Laurie sits down with Won Choi to talk about burnout, alignment, entrepreneurship, and the kind of decision-making that blends both strategy and inner knowing. We unpack how burnout is often less about working hard and more about living out of alignment, how entrepreneurs can build trust in themselves while navigating uncertainty, and why some of the biggest life and business decisions require both data and intuition. It’s a grounded conversation for founders and professionals who want to build a business that is not just successful on paper, but fully aligned with who they are becoming.⁠ Tune in and learn how to create lasting progress, build authentic relationships, and grow your business by focusing on what matters most: YOU. TIMESTAMPS [00:00:04] Introducing Laurie Chen and Won Choi [00:01:00] Huang’s corporate career and transition into entrepreneurship [00:02:15] The mentorship that sparked Huang’s transformation [00:03:49] Defining burnout and its impact on leadership [00:05:23] Huang’s coaching programs and methodologies [00:06:12] Leveraging AI tools for efficiency and growth [00:12:46] Top book recommendations for entrepreneurs [00:16:31] Decision-making frameworks—balancing data and intuition [00:19:21] The first 90 days of transformation for coaching clients [00:23:14] Huang’s entrepreneurial mindset and financial journey [00:29:44] Core frameworks: feeling feelings and setting boundaries [00:33:04] Energy management, peak productivity, and closing thoughts QUOTES "When you actually surrender in life and let go of control, then you can build something much bigger than you could have ever dreamt of." – Won Choi"I believe decision-making is 50% knowledge and data, and 50% intuition—your inner knowing." – Won Choi"It's not about the how in terms of how to do taxes—it’s more around an identity shift to become a person that can manage money." – Won Choi SOCIAL MEDIA LINKS Laurie Chen Instagram: https://www.instagram.com/lauriechencpamba/ LinkedIn: https://www.linkedin.com/in/lauriechen/ Risk Worthy: https://www.riskworthy.co/ Advanced CFO: https://www.advancedcfo.co/ Won Choi Instagram: https://www.instagram.com/wondailyshots/  LinkedIn: https://www.linkedin.com/in/wonwooc/  Won Daily: https://www.wondaily.com/  Decision Clarity Worksheet: https://docs.google.com/document/d/1nU75vhV1mF0A3_7U978-jL-FgtKJdN46/edit

    36 min

  7. 27 DE MAR.

    How AI Gives Founders Their Time Back with Andrea Palacio

    In episode 31 of Built by Margin, Laurie Chen sits down with AI strategist and founder Andrea Palacio to explore how artificial intelligence is reshaping the way service-based businesses operate, grow, and make decisions. Andrea shares her entrepreneurial journey from e-commerce and business acquisition to building an AI company born out of operational overwhelm, and explains how founders can use AI not just as a tool for efficiency, but as a strategic advantage. Together, they discuss the rapid evolution from basic automations to agentic AI, the biggest misconceptions business owners still have about implementation, how AI can support smarter decision-making, and why strong financial visibility remains essential alongside innovation. This conversation is a practical and forward-looking look at what it means to lead, adapt, and scale in an AI-driven business landscape. TIMESTAMPS [00:00:04] Welcoming Andrea Palacio & background as a founder [00:01:41] Turning overwhelm into AI-driven solutions [00:04:08] Staying ahead: How Andrea learns and implements rapidly changing technology [00:11:12] The anatomy of Andrea's client engagements & service packaging [00:13:47] Common mistakes and misconceptions business owners make about AI [00:18:13] Decision-making, risk tolerance, and using AI as your strategic advisor [00:22:41] KPIs, financial tracking, and lessons in business management [00:25:16] Tax planning, legal structure, and strategic investments [00:28:25] Using AI for financial dashboards and business growth strategies [00:32:18] The ONE AI action to take today for massive results QUOTES "It's a full-time job to be learning and keeping up with all the changes in AI." – Andrea Palacio"You want to get both angles on things. And then you just analyze it and make your own decision based on what you have in front of you." – Andrea Palacio"At the end of the day, I work with business owners as a fractional CFO and CPA. I always have to think about the numbers and how they affect people." – Laurie Chen Laurie Chen Instagram: https://www.instagram.com/lauriechencpamba/ LinkedIn: https://www.linkedin.com/in/lauriechen/ Risk Worthy: https://www.riskworthy.co/ Advanced CFO: https://www.advancedcfo.co/ Andrea Palacio Instagram: https://www.instagram.com/andreapalacio/  LinkedIn: https://www.linkedin.com/in/andreapalacio/  YouTube: https://www.youtube.com/channel/UCyP_Norvuawar9upnSxUwCQ

    34 min

  8. 23 DE MAR.

    How Decisions Compound - Risk Worthy Insights with Laurie Chen

    In episode 30 of Built by Margin, Laurie Chen shares key insights from her upcoming book Risk Worthy - decisions compound. Most people think of compounding only in financial terms, but the same principle applies to the choices we make every day—how we spend our time, what we prioritize, the risks we take, and the future we build through repeated action. This episode unpacks why small decisions are rarely small, and how their long-term effect often matters more than the immediate result. Drawing from her upcoming book Risk Worthy, Laurie breaks down the difference between short-term optimization and long-term alignment. She explores the idea of qualitative ROI—the return that comes from making decisions that shape your character, expand your capacity, and move you toward your best possible future, even when the payoff is not immediate or easily measurable. This episode is a reminder that the best decisions are not always the safest or fastest ones, but the ones that compound into the life and business you actually want. Whether you’re a founder, CEO, operator, or someone in a season of meaningful decisions, this episode will challenge you to think beyond isolated moments and start viewing your choices as part of a larger pattern. Because over time, your decisions don’t just affect your future—they create it. QUOTES " Because we live in a world of cause and effect, every decision we make will impact another person, another event, or another outcome. If you want to minimize risk in both life and in business, then you should consider how effectively you are using your time. What are you investing your time in and are those activities moving you towards your best possible future? " - Laurie Chen SOCIAL MEDIA LINKS Laurie Chen Instagram: https://www.instagram.com/lauriechencpamba/ LinkedIn: https://www.linkedin.com/in/lauriechen/ WEBSITES Risk Worthy: https://www.riskworthy.co/ Advanced CFO: https://www.advancedcfo.co/ Built By Margin: https://www.builtbymargin.com/

    7 min
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Sobre

Built by Margin is the podcast at the intersection of risk, numbers, and decision-making for founders, CEOs, and high performers. Hosted by CPA, fractional CFO, and author of the upcoming book Risk Worthy, Laurie Chen, CPA, MBA, the show explores how better decisions create better businesses, stronger leadership, and more meaningful long-term outcomes. From financial strategy and entrepreneurship to intelligent risk-taking and growth, each episode helps you think sharper and build with intention.

Informações

  • Criado por
    Laurie Chen, CPA, MBA
  • Anos de atividade
    2025 - 2026
  • Episódios
    38
  • Classificação
    Livre
  • Copyright
    © 2026 Built by Margin
  • Site do podcast
    Built by Margin