Built Different

Built Different
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Everything from business to leading a fulfilling life! Hearing the stories of incredible people and what we can learn from them

  1. 1D AGO

    How a Singaporean built a $10m brand worn by Ed Sheeran

    Kenneth sold watch straps to Ed Sheeran. Then John Mayer. Then Russell Crowe. He runs Delugs, an 8-figure Singapore brand he built with his wife Pei. They both quit their government scholar jobs in 2023 to go full-time — by then the "side hustle" was already doing $2-3M a year. In this episode of Built Different, Kenneth breaks down: • The exact 2-week campaign that got Ed Sheeran wearing his strap on stage • Why most celebrity strategies fail (and what to do instead) • How he and his wife run a business together without killing each other • The moment he killed half his product line to focus on straps • The question that made them both walk away from civil service If you've ever wondered how a small Singapore brand cracks the global luxury market — start here. Follow us on our socials: Joshua Instagram | https://www.instagram.com/jamwithjoshua/ TikTok | https://www.tiktok.com/@jamwithjosh Damon Instagram | https://www.instagram.com/damon_letsroll/ TikTok | https://www.tiktok.com/@damon_letsroll Chapters 00:00 Intro 01:00 The Ed Sheeran story 16:30 How to actually win a celebrity campaign 23:30 Building an 8-figure business with your wife 33:00 The rules for couples in business 37:00 Quitting the civil service 47:00 Why subtraction beat addition

    1h 7m

  2. MAY 3

    How to Know You'll Never Start That Business (And What to Do About It)

    Why does Singapore produce so few founders? Josh and Damon break down the X debate everyone's arguing about — and the real reasons most people who say they'll start a business never will. In this episode of Built Different: • The "salary is a drug" trap (and why earning more makes it harder to quit) • 3 signs someone won't actually become a founder: asking for permission, being the "ideas guy," and talking instead of shipping • The asymmetric risk math nobody calculates properly • Why your actions are your values — what you do on weekends matters more than what you say you want • The Freedom Number: the framework for going full-time without going broke • How to train the founder muscle before you ever start a company Plus: why "they're just an OEM" and "Xiang Xiang only succeeded because of the rice" are the most dangerous things you can tell yourself. If you're stuck in a corporate job dreaming about starting something — this one's for you. Follow us on our socials: Joshua Instagram | https://www.instagram.com/jamwithjoshua/ TikTok | https://www.tiktok.com/@jamwithjosh Damon Instagram | https://www.instagram.com/damon_letsroll/ TikTok | https://www.tiktok.com/@damon_letsroll

    39 min

  3. APR 16

    How to Make $100K in 90 Days Using AI

    Sick of AI hype with no real way to make money? Same. We found 5 AI business ideas people are actually executing on right now — and how to build a $100K business in 90 days using them. What's inside: • The AI agent that sends personalized landscaping postcards to homeowners (scanning satellite photos) • Why "preview as a pitch" changes everything • Real ideas, real execution, zero fluff No theory. Just what's working in the wild. Follow us on our socials: Joshua Instagram | https://www.instagram.com/jamwithjoshua/ TikTok | https://www.tiktok.com/@jamwithjosh Damon Instagram | https://www.instagram.com/damon_letsroll/ TikTok | https://www.tiktok.com/@damon_letsroll

    47 min

  4. APR 9

    He Left Salesforce to Join a Company Worth $0

    Asnawi left Salesforce to join a $0 revenue startup as employee #1 in Singapore. Today, they've raised $15M and are growing 15% QoQ. In this episode of Built Different, he shares: • Why he took a pay cut to start from the bottom • Overcoming Singapore's sales job stigma • The mindset shift from corporate to startup • Whether the risk was worth it If you're debating leaving a "safe" corporate job, this one's for you. Follow us on our socials: Joshua Instagram | https://www.instagram.com/jamwithjoshua/ TikTok | https://www.tiktok.com/@jamwithjosh Damon Instagram | https://www.instagram.com/damon_letsroll/ TikTok | https://www.tiktok.com/@damon_letsroll

    1h 22m

  5. APR 3

    We Missed Crypto. We Missed Early Internet. We're Not Missing This.

    We missed crypto. We missed the early internet. We're not making that mistake again. In this episode, we break down AI agents, what they actually are, why they're different from ChatGPT, and why 2 million people are already using OpenClaw. We also cover the craziest real-world use cases we've seen (an AI that fought an insurance company and won, one that got someone dates on Hinge, and another that saved $4,000 on a car). Then we get into the business side: what opportunities exist right now, how to build an AI-native company, and what we'd do if we were still running our e-commerce brand today. 📌 If you're a business owner, entrepreneur, or just curious about where AI is heading, this is the episode to watch. 🔔 Subscribe for weekly episodes on building businesses, navigating AI, and figuring out life as 30-something entrepreneurs. Follow us on our socials: Joshua Instagram | https://www.instagram.com/jamwithjoshua/ TikTok | https://www.tiktok.com/@jamwithjosh Damon Instagram | https://www.instagram.com/damon_letsroll/ TikTok | https://www.tiktok.com/@damon_letsroll

    48 min

  6. MAR 14

    He Built a $5M F&B Biz by Removing the Chefs

    Making million-dollar decisions alone? Second Surface is the vetted founder community built for founders who are ready to stop going it alone. Apply at secondsurface.org. In this episode of Built Different, we sit down with the founder of Jin Kimchi to break down the systems behind building and growing a modern food brand. From central kitchens and menu design to operational efficiency, marketing, and company culture — we explore the realities of scaling in the F&B industry. Follow us on our socials: Joshua Instagram | https://www.instagram.com/jamwithjoshua/ TikTok | https://www.tiktok.com/@jamwithjosh Damon Instagram | https://www.instagram.com/damon_letsroll/ TikTok | https://www.tiktok.com/@damon_letsroll Chapters: 00:00 Introduction to Jin Kimchi's Unique Business Model 02:44 Revenue Streams and Company Structure 05:19 Transition from Home-Based to Central Kitchen 08:02 Challenges and Strategies in Scaling 11:02 Navigating the F&B Landscape and Rental Costs 13:35 Menu Design and Market Research 16:58 Logistics and Menu Development 19:33 Operational Efficiency in Quick Service Restaurants 20:56 Key Performance Indicators for Success 24:12 Understanding the Quick Service Restaurant Landscape 25:08 Revenue Streams and Delivery Platforms 29:27 Evaluating Business Models: Kiosks vs. Restaurants 34:29 The Value Proposition in Food Business 36:22 Marketing Strategies and Customer Perception 40:12 Enhancing Business Longevity and Employee Culture 40:24 Generating Demand in the F&B Sector 41:35 The Power of Organic Marketing 42:21 Scaling Challenges in the F&B Industry 43:06 Building a Strong Company Culture 44:24 Incentivizing Employees for Better Performance 46:06 Rethinking Profit Sharing and Employee Engagement 47:59 Understanding Financial Health in F&B Businesses 54:21 The Importance of Systems Thinking in F&B 55:17 Common Misconceptions in F&B Business Strategies

    59 min

  7. MAR 13

    He Built a $1M Brand by Saying What Others Won’t

    What does it really take to build a $1M brand online? In this episode of Built Different, we sit down with Kevin — the creator behind Radical Kindness — to unpack how he built a following and business by saying the things most people are afraid to say. From controversial moments and viral attention, to authenticity, content strategy, and the mindset behind building an audience that actually converts into business. SIGN UP NOW: https://luma.com/aelcj2b1 Follow us on our socials: Joshua Instagram | https://www.instagram.com/jamwithjoshua/ TikTok | https://www.tiktok.com/@jamwithjosh Damon Instagram | https://www.instagram.com/damon_letsroll/ TikTok | https://www.tiktok.com/@damon_letsroll

    1h 10m

  8. FEB 26

    Hidden Truths of Acquisitions that Nobody Talks About

    In this episode of Built Different, we unpack the hidden truths of selling a company — the parts founders rarely speak about publicly. From evaluating offers and breaking down term sheets, to negotiation pressure, legal landmines, and the emotional aftermath of exiting — we share what actually happens beyond the headlines. We cover: • The real factors behind deciding to sell • What truly matters in a term sheet (and what doesn’t) • Revenue targets, warranties, and hidden legal risks • Why deal momentum can make or break an acquisition • How to position your company for the right buyer • The psychological and emotional cost of exiting Exits look clean in press releases. They aren’t. If you’re building a company — or planning to sell one someday — this is the side of acquisitions nobody talks about. Follow us on our socials: Joshua Instagram | https://www.instagram.com/jamwithjoshua/ TikTok | https://www.tiktok.com/@jamwithjosh Damon Instagram | https://www.instagram.com/damon_letsroll/ TikTok | https://www.tiktok.com/@damon_letsroll Chapters: 00:00 The Journey of Acquisition: An Introduction 05:56 The Importance of Upfront Payments 12:02 The Decision to Sell: Factors to Consider 18:05 The Reality of Selling: Personal Stories and Lessons Learned 20:58 Evaluating Acquisition Offers: Key Questions 23:58 The Quick Decision: Signing the Term Sheet 26:59 The Psychological Warfare of Negotiation 29:38 The Emotional Dynamics of Negotiation 32:28 The Importance of Deal Momentum 34:54 Compressing the Timeline for Success 46:41 Understanding the Term Sheet 49:43 Navigating Warranties and Revenue Targets 57:41 The Cost of Lawsuits and Compromise 01:00:08 Preparing Your Company for Sale 01:02:23 Identifying Potential Buyers 01:06:10 Building a Sellable Company 01:09:53 Nurturing Investor Relationships 01:10:38 The Importance of Long Sales Cycles 01:11:44 B2B Sales Pipeline Mindset 01:12:39 Targeting Pain Points in Acquisitions 01:13:19 Positioning Your Company for Sale 01:15:14 Understanding the Acquirer's Needs 01:17:02 Lessons from Andrew Carnegie's Sale 01:19:46 The Journey of Selling a Company 01:20:46 Learning from Other Founders 01:21:40 The Role of Lawyers in Acquisitions 01:26:10 The Emotional Journey of Exiting 01:28:35 The Reality of Exiting a Business 01:31:55 Loss of Identity Post-Exit 01:34:43 Finding Purpose After an Exit 01:36:40 The Risk of Depression Post-Exit 01:40:08 Retirement and Purpose

    1h 18m
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Everything from business to leading a fulfilling life! Hearing the stories of incredible people and what we can learn from them

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    Built Different
  • Years Active
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  • Episodes
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    © 2025 Built Different