68 episodes

Hosted by YScouts' CEO & Founder, Max Hansen, Built On Purpose is all about building great organizations that achieve missions that matter.

Built On Purpose Max Hansen

    • Business
    • 4.3 • 7 Ratings

Hosted by YScouts' CEO & Founder, Max Hansen, Built On Purpose is all about building great organizations that achieve missions that matter.

    Creo Inc. CMO, Shuchi Sarkar

    Creo Inc. CMO, Shuchi Sarkar

    Shuchi Sarkar is currently CMO of a biotech start-up, Creo Inc. Creo, is an ingredient platform, producing rare and novel cannabinoids, through a fusion of technology and fermentation, with multiple benefits to humans. In her current role she is responsible for driving the go-to-market strategy,  brand building, PR and communications, category growth and demand generation for Creo, as well as building the team and the marketing ecosystem in this nascent but fast-growing industry.

    Previously, Global Head of Marketing for HP Graphics, a growing $4Billion, B2B digital printing business for HP. Shuchi currently manages a budget of roughly $100M and 150 FTEs in a complex category. She helped transform the marketing model to a more strategic, integrated marketing campaigns, encompassing AI, account-based & closed-loop marketing, social & digital, content, customer advocacy & PR. And drove the re-skilling and transformation of a 140 people diverse team spread across the globe. 

    Previously, Shuchi led a similar transformation in the Americas Print Business by redefining HP’s approach on printer security, reinventing home printing and omnichannel for all products. AMS Print business saw solid market share increases. Shuchi won the Women-In Marketing Award for her work on launching Sprocket (a pocket printer) and Instant Ink (Subscription based ink plan) via 100% social, programmatic, data and dynamic content-led campaigns with strong influencer programs.

    In her 2 years stint in Enterprise handling storage marketing Shuchi used her ‘consumer marketing skills’ to engage ITDMs in a very different manner. Her guerilla marketing efforts resulted in an award-winning initiative that also led to increase in market share and repositioning of the brand.

    Shuchi was previously the Head of Marketing for HP India and Retail Marketing Head for HP Asia-Pacific. Shuchi led many innovative campaigns and programs, complete retail makeover, developing the SMB segment and raising the profile of HP through PR and communication efforts. Shuchi was closely associated with the launch of the iconic ‘Computer is Personal Again’ campaign in India and APJ Region including at Retail.

    Shuchi is a transformative, global marketer with consumer and enterprise marketing experience, and worked in country, region, WW, and global leadership roles in Asia, Americas and WW. She combines strong strategic abilities with clear vision with strong execution and thoughtful innovation. She has worked across all marketing disciplines with P&L experience. She has many ‘firsts’ in her portfolio, winner of 24 marketing awards including EFFIES, Cannes and ‘WIM Digital Marketer of the year 2017’.  She inspires her team and others with not only her marketing knowledge & skills, but passion, humanity and honesty with a bias to action & innovation. She loves developing and mentoring others in the organization.  Shuchi lives in Palo Alto with her husband and 17-year-old daughter.



    Your Friend Cleo

    Shuchi Sarkar on LinkedIn


    Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

    • 1 hr 2 min
    Cannabis Entrepreneur, Investor, & Thought Leader, Armen Yemenidjian

    Cannabis Entrepreneur, Investor, & Thought Leader, Armen Yemenidjian

    In 2017, Armen was named to Vegas Inc.’s prestigious “40 Under 40” list and in 2018, he was named as one of High Times’ “100 Most Influential People in Cannabis.”


    Armen Yemenidjian began his career at Tropicana Hotel & Casino in Las Vegas in August 2009 in the Marketing Department, subsequently moving to Casino Operations and Player Development.  He served as Special Projects Manager, Director and Vice President of Player Development before becoming Vice President of Casino Marketing and Operations. He was approved for a Non-restricted Gaming License from the Nevada Gaming Commission in 2009 and served as a member of the Tropicana Las Vegas Executive Committee as well as the Casino Credit and Compliance Committee.   


    After the sale of Tropicana in August 2015, Yemenidjian founded a number of companies in varying industries, including Armenco Capital, a commercial and residential real estate investment company, Armenco Restaurant Group, a franchisee of Jersey Mike’s in Las Vegas, and Integral Associates I & II, medical and recreational cannabis companies that own and operate three Essence Vegas dispensaries and two state-of-the-art cultivation and production facilities (dbas Desert Grown Farms and Cannabiotix NV). In 2018 and 2019, the company was approved for an additional eight licenses in the State of Nevada and was approved to move forward in the commercial cannabis licensing process in West Hollywood, Pasadena, and Culver City, California.  Under Yemenidjian’s leadership, Essence Vegas has received numerous accolades, including being named Business Insider’s number one dispensary in Nevada and top-25 dispensary in the United States; a 15-time Leafly List Winner, the most among dispensaries in Nevada, and the Las Vegas Review-Journal’s 2016 “Best of Las Vegas.”


    In 2019, Green Thumb Industries acquired Integral Associates and Armen joined the GTI team as President.  Armen stepped down from GTI as President in April of 2020.


    Armen was a member of the Nevada Dispensary Association and the Nevada Cannabis Coalition, was appointed by the Clark County Commission to serve on the Cannabis Green Ribbon Panel March 2017 and was selected by the state of Nevada to participate in the Governor’s Task Force on Cultivation.


    Yemenidjian holds a Bachelors’ Degree in Business Administration from the University of Southern California.




    40 Under 40 Armen Yemenidjian

    Armen Yemenidjian on LinkedIn


    Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

    • 56 min
    C3 Industries Co-Founder & CEO, Ankur Rugta

    C3 Industries Co-Founder & CEO, Ankur Rugta

    Ankur Rungta is co-founder and chief executive officer of C3 Industries Inc. Under his leadership, the company has raised over $100 million of capital and currently employs almost 400 people. Ankur and his team have overseen the development of six award-winning cannabis production facilities as well as twenty-one retail stores in Michigan, Massachusetts, Missouri and Oregon.

    Ankur is also a co-founder and board member of Nickel City Pictures, a film and television production company based in Los Angeles and New York City that has produced such box-office hits as “John Wick 2,” “November Man,” and “Mother’s Day,” among others. 

    Prior to launching these companies, Ankur worked as an investment banker at Moelis & Company in New York and as a corporate attorney at Sullivan & Cromwell in New York, advising clients on capital markets and M&A transactions. 

    Ankur earned a Bachelor of Business Administration from Stephen M. Ross School of Business at the University of Michigan in 2004. He earned a Juris Doctor from the University of Michigan Law school in 2008, when he graduated Magna Cum Laude and Order of the Coif. 

    In 2014, he was nominated to the Michigan Opera Theatre Board of Directors. He has taken an active role in the arts organization – where he serves as Vice Chairman of the Board and leads the Nominating and Governance Committee, the youngest person to hold those roles.

    Ankur is also a dedicated family man. He and his wife reside in Ann Arbor, Michigan, with their two children. He enjoys traveling, spending time with his family, playing basketball, watching college and professional sports, and keeping up with current events and politics. Ankur was born in Columbus, Ohio, and grew up in Buffalo, New York. 


    Headcount: 350-375


    Markets: Michigan, Missouri, Oregon, Massachusetts 


    Capital Raised: $65M to date / $100M including sale leaseback




    Ankur Rungta on LinkedIn

    Ankur's @ C3 Industries


    Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

    • 59 min
    Commercial Strategy Executive for Consumer Cannabis Products, Laurie Parfitt

    Commercial Strategy Executive for Consumer Cannabis Products, Laurie Parfitt

    Laurie Parfitt is an accomplished executive, leader & coach who inspires companies with her vision for what's possible and her ability to execute and drive results.

    She has over two decades of driving innovation & execution across multiple functional areas within companies from start-up to Fortune 500.

    Laurie has honed her skills at organizations such as Kraft Foods, Beam Suntory, Topco Associates, Mizkan & Mission Dispensaries.

    Through her company,  LKP Impact Consulting, Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights and commercial go-to-market strategy.

    Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development and sales strategy in an omni-channel environment.

    Parfitt served as the Vice President of Customer Engagement and Marketing for Mission Dispensaries, which currently owns or manages nine retail locations in six states.

    In that role, she oversaw consumer experience and marketing/brand strategies for the booming cannabis dispensary operator, as well as developed the concept of joint business planning, which includes strategic sourcing, assortment optimization and activation.

    She is also the fractional Chief Experience Officer of Union Cannabis Group which owns the Dabstract Concentrate brand.

    In addition, Laurie is a recognized speaker at Cannabis Conference, Cannabis Beverage Expo and The Hatchery.




    Connect with Laurie on LinkedIn


    Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

    • 1 hr 11 min
    Regennabis Co-Founder & CEO, Patrick McCartan

    Regennabis Co-Founder & CEO, Patrick McCartan

    Patrick McCartan is Co-Founder and CEO of Regennabis, the leading ESG & Sustainability advisory firm in the global cannabis industry and Co-Founder of Regenerative Cannabis Live, the world's premier sustainable cannabis conference.

    Patrick is also Co-Founder of Regennabis Ventures, a private equity impact fund investing in cannabis startups with a commitment to sustainability and ESG, and is the Co-Founder of Honeyoil, a licensed producer in Colombia.

    With a background in corporate sustainability working with Fortune 500 companies, Patrick operates within the global ecosystem of the public and private cannabis space and is pioneering the incorporation of the United Nations Sustainable Development Goals into the global cannabis industry.




    Patrick McCartan on Forbes

    Connect with Patrick on LinkedIn


    Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

    • 1 hr 3 min
    Cannabis Industry Leader, Andrew DeAngelo

    Cannabis Industry Leader, Andrew DeAngelo

    Andrew DeAngelo, Cannabis Industry Consultant and Strategic Advisor, Co-founder of Harborside & Last Prisoner Project, Founder of Andrew DeAngelo Consulting


    Andrew DeAngelo is a visionary leader with a proven track record of enacting systemic social change and developing best practices in cannabis — he is the very definition of a trailblazer and someone who has proudly walked the road less traveled.


    During his almost 13-year tenure at Harborside, where he currently serves as an advisor, Andrew has pioneered legal cannabis business processes and provided groundbreaking political engagement and thought leadership to the cannabis community. Andrew also lends his vast cannabis business and political expertise as a consultant for hire to the global community at large, including several strategic partnerships with the world's leading cannabis-centric service firms.


    Andrew led the design and development of gold-standard cannabis retail by innovating many “firsts” for the industry. These include: introducing CBD medicines to heal severely epileptic children as documented in Discovery Channel’s Weed Wars, implementing the first lab-testing program in the history of cannabis dispensing, creating child-resistant packaging for edibles, standardizing inventory tracking, initiating senior outreach, and successfully preventing the federal government from seizing Harborside in forfeiture actions against the company in 2012.


    Andrew is co-founder and Chairperson of the Board for the non-profit Last Prisoner Project (LPP). LPP’s mission is to free and re-integrate all cannabis prisoners on earth into mainstream society. Since its inception in 2019, LPP has successfully re-integrated the formerly incarcerated and 2020 will be the year LPP frees its first constituent. 


    Andrew is also a founding Board of Directors member of the California Cannabis Industry Association (CCIA), the premier cannabis industry trade association in California, where he served from 2013 to 2020 building the organization from zero to 500 member companies. CCIA continues to represent the industry in California as it works on reforming Prop 64 to improve the legal and regulatory framework for cannabis trade throughout the state. 


    Graduating with honors from Chapman University with a BFA degree in Communications & Theatre, Andrew began his political career as an activist while studying for his MFA in acting at the American Conservatory Theatre in San Francisco. Over two decades as an activist, Andrew worked on a variety of voter initiatives which legalized medical and adult-use cannabis in San Francisco, Washington D.C, and the State of California. 


    As an actor, Andrew starred in the feature film Mary Jane’s Not A Virgin Anymore which premiered at Sundance in 1997, and on national television shows like Superior Court (1987); Homicide: Life on the Street (1998); as well as dozens of plays across the United States. Andrew also stars in Discovery Channel’s reality television series Weed Wars (2011, 2012). Between 2002 and 2005, Andrew served as a professor at Chapman University teaching acting.


    Andrew and his brother Steve recently formed DeAngelo Brothers Productions (DAB), which intends to produce, support, and distribute cannabis content over a variety of mediums and platforms. DAB’s mission is “to create new mythologies for cannabis in pop culture, smashing the stigma of the lazy stoner and replacing it with fresh and positive representations of cannabis in society.”


    As a speaker, Andrew has appeared at the MJBusiness Daily Conference in Las Vegas, ICBC, NCIA conferences in Chicago/Boston/San Jose, Emerald Conference, and the U.S Cannabis Conference in Miami. Andrew is scheduled to present at 2020 conferences across the globe. Courses on cannabis business training led by Andrew are available online through Green Flower Media. 

    For more information, please visit: https://www.andrewdea

    • 1 hr 6 min

Customer Reviews

4.3 out of 5
7 Ratings

7 Ratings

Darcy from Arizona ,

Favorite new podcast

I Just started listening to Brian’s podcasts and am now a huge fan. He has a great selection of amazing people that he interviews that have made a big impact and offer wonderful tips on leadership and mission-driven purpose in the business community. The content is so refreshing. Keep up the good work Brian! I will help continue to spread the word as a new fan!

DerekRudel ,

Must Listen for Business

I don't listen to many business podcasts—because there are so many out there—but I can't stop listening to this one! The high quality production coupled with the caliber of guests creates a top-notch show that provides tons of value for business owners. 5-Stars!

clturner ,

Great Interviews

Brian is talking to really interesting people doing fascinating and worthwhile things in the world. I just listened to two podcasts back-to-back because they were so interesting and got great ideas and motivation for my own business.

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