Built on Referrals

Justin Stoddart | Relationship-Based Business Growth
  • 5.0 (2)
  • Entrepreneurship

A Modern Business on a Timeless Foundation Welcome to Built on Referrals, hosted by Justin Stoddart, author of The Upstream Model and Co-Founder and CEO of ProInsight. This is the podcast for professionals in real estate, home services, and financial services who want to build a business that embraces today’s best technology while keeping relationships at the center. Here, you’ll find the strategies and tactics to build a highly profitable, legacy-driven, referral-based business. Drawing on more than 25 years of experience building and advising relationship-based businesses, Justin brings both proven wisdom and real-time insight from his work with top referral-based companies serving homeowner clients. Here, you’ll learn how to leverage today’s best technology without losing the personal touch that drives trust, loyalty, and referrals.

  1. Jul 25

    Invest in Client Events, Not Online Leads

    Imagine if you were to take every dollar you've ever spent on online leads and reinvest it back into building community. Community with your clients and community with the professionals around you who serve your same ideal clients. That's been the exact strategy of Brad & Michele Eaton of Eaton Realty Group. In this episode, we learn how and why this simple approach can transform your business.

  2. Jul 25

    Read Your Client's Feelings Before You Read a Contract

    Before a contract ever gets read, the best professionals read something else first: how their client feels. In this episode, we sit down with a top Golden, Colorado real estate agent whose background in patient care changed the way he practices real estate. As a nurse, he learned to read a person's feelings before anything else, and that instinct now shapes every part of how he works with buyers and sellers.

  3. Jul 24

    Learn to Love Hard Things

    Justin shares one of the most emotional experiences of his life and the powerful lesson it reinforced: the greatest growth happens on the other side of discomfort. Whether you're building a real estate business or striving to become a better leader, this message will challenge you to embrace the hard things that lead to lasting success.

  4. Jul 24

    America's Greatest Strength Isn't What You Think

    This July 4th episode takes an unconventional path— part American history, part business philosophy—to make the case for something Justin believes deeply: that real estate professionals deserve independence from the lead platforms that have quietly taken control of their margins, their clients, and their businesses.

  5. Jun 13

    You Might Be Repelling Referrals

    Sometimes the biggest threats to a referral-based business aren't market conditions, competition, or lead generation challenges. Sometimes it's the way we show up in conversations. In this episode, I share a candid story about a recent interaction with a business owner that sparked an important reminder: if you want to build a business on trust, relationships, and referrals, you can't afford to act like a jerk.

  6. Jun 12

    By Referral Doesn't Mean Not Calling

    Get your Referral Score in 2 minutes and grab a free copy of The Upstream Model here: https://builtonreferrals.com/referralscore Call reluctance is one of the biggest hidden killers of a referral-based business. In this episode, we break down why relationship-driven entrepreneurs, real estate agents, and service professionals avoid outreach calls — and how to build a referral business through authentic relationships instead of cold prospecting. Today, we are tackling one of the biggest hidden struggles in relationship-based business: call reluctance. So many entrepreneurs, agents, and service professionals say they want a referral-based business… yet still avoid picking up the phone to connect with the very people already in their world. If you are a relationship-driven professional struggling to stay consistent with outreach and want to grow your business without feeling pushy or salesy, you are in the right place. • The Referral Business Lie: Why most people misunderstand what it actually takes to grow through referrals. • Warm Outreach vs Cold Prospecting: The mindset shift that makes relationship-building feel natural again. • The “Calling to Get” Problem: Why heart-centered professionals resist sales calls without even realizing it. • Trust Beyond Social Media: Why comments and likes will never replace real conversations. • My Call Reluctance Breakthrough: The unexpected shift that completely changed my approach to outreach.

  7. Jun 12

    Your Networking Strategy Is Broken | Here's Why

    Many networking events feel like a waste of your time, and you're not alone in thinking that. This video addresses the four fatal flaws of typical networking events and provides practical networking tips. We'll show you how to truly make the most of your time and effort, ensuring you're building valuable connections and mastering how to network at events.

  8. Jun 12

    The Upstream Model Framework That Changes Everything

    Today, we are tackling a foundational question: can you scale a massive business built entirely on relationships? Or are you stuck constantly chasing new, cold leads? Many entrepreneurs fall into the trap of believing that growing big requires a massive advertising budget. In this episode, Justin and Amy shatter that myth. They reveal how an initial failure with $30,000 billboard ads sparked a revelation about the true power of your network, and how the "Servrepreneur" mindset is the ultimate catalyst for scaling a legacy business. If you are a service professional tired of the transactional grind and ready to build a transformational business that feeds itself, you are in the right place. What You Will Discover: - The Billboard Blunder: Why spending $30,000 dollars on ads failed to generate referrals from past clients, and the crucial lesson learned about what truly drives repeat business. - The Servrepreneur Mindset: The massive difference between an entrepreneur focused on taking, and a "Servrepreneur" whose primary goal is to authentically give and serve. - The Go-Giver Advantage: Why the most successful people are often "givers" who intentionally surround themselves with other "givers" to create unstoppable momentum and avoid being taken advantage of. - The Upstream Model in Action: How connecting with professionals who serve your ideal client before you do (like architectural designers or interior designers) allows you to tap into entirely new networks. - Scaling Synergy: The specific framework used to build a referral-based business where everyone wins, dramatically lowering the cost of acquiring a client while increasing their lifetime value. Get Your Referral Score Are you capturing the referral opportunities that are already within reach, or are you letting them slip through the cracks? Take two minutes. You'll get a referral score out of 100. Quick steps to improve and we'll send you a copy of the upstream model, both a digital copy and an audio version. Go to https://builtonreferrals.com/referralscore/

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Ratings & Reviews

5
out of 5
2 Ratings

About

A Modern Business on a Timeless Foundation Welcome to Built on Referrals, hosted by Justin Stoddart, author of The Upstream Model and Co-Founder and CEO of ProInsight. This is the podcast for professionals in real estate, home services, and financial services who want to build a business that embraces today’s best technology while keeping relationships at the center. Here, you’ll find the strategies and tactics to build a highly profitable, legacy-driven, referral-based business. Drawing on more than 25 years of experience building and advising relationship-based businesses, Justin brings both proven wisdom and real-time insight from his work with top referral-based companies serving homeowner clients. Here, you’ll learn how to leverage today’s best technology without losing the personal touch that drives trust, loyalty, and referrals.

Information

  • Creator
    Justin Stoddart | Relationship-Based Business Growth
  • Years Active
    2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2026 Justin Stoddart | Relationship-Based Business Growth
  • Show Website
    Built on Referrals