79 episodes

Listen to Built on Strategy, a podcast that explores digital marketing strategies for driving successful businesses and successful lives. Come back every Tuesday for new episodes.

Built on Strategy Built on Strategy: Object 9

    • Business
    • 4.6 • 7 Ratings

Listen to Built on Strategy, a podcast that explores digital marketing strategies for driving successful businesses and successful lives. Come back every Tuesday for new episodes.

    Ep. 63: Exploring Trends and Patterns in the World of Mergers & Acquisitions

    Ep. 63: Exploring Trends and Patterns in the World of Mergers & Acquisitions

    How can efficiency affect a merger or acquisition?

    On this episode of the Built on Strategy Podcast we are joined by Edelweiss Harrison, the Head of Strategy at Capstone Strategic, a mergers and acquisitions advisory firm. We discuss the process and nuances that go into acquiring companies across all industries, and the key aspects of businesses to understand when a potential merge or acquisition is on the table. Efficiency is key in the M&A industry, and strategic partnerships play a crucial role in the ability to execute company wide transitions. The practices and standards for these kinds of deals are constantly evolving, and the COVID-19 pandemic has only accelerated the changes in this sector. Edelweiss details her experience as an expert at analyzing risk profiles, corporate cultures, and external growth rates in this fascinating industry.

    • 43 min
    Ep 62: Building a Global Peer Group to Empower Women

    Ep 62: Building a Global Peer Group to Empower Women

    What can mentorship and coaching offer to startups?

    On this episode of the Built on Strategy Podcast we are joined by Bea Wray, Co-Founder of the Millennial Women Network and Author of “What an MBA Taught Me”. We discuss Bea’s entrepreneurial journey starting with intellectual property acquisition on source code for software companies and transitioning into a coach/mentor role. This led to a blossoming career of coaching hundreds of entrepreneurs, hosting innovation conferences, and meeting weekly with business owners and start up hopefuls to steer leaders in the direction of success. Bea elaborates on the importance of optimism, good starting practices, and key strategies for networking.

    • 45 min
    Ep. 61: How Data Science Drives Marketing Decisions for Manufacturers

    Ep. 61: How Data Science Drives Marketing Decisions for Manufacturers

    How can data inform vehicle purchasing patterns?

    On this episode of the Built on Strategy Podcast, we are joined by Curtis Burkhalter, who is the Product Manager of Data Science Insights at Alteryx and former Data Insight Product Manager with Mercedes Benz. We discuss the shift in the auto industry into cleaner technology and the obstacles that come with reorganizing priorities. The transition to electric vehicles for car manufacturers requires new strategies for production, marketing, support, and most importantly data. Interests, hobbies, and lifestyle are key factors to determining potential car owners, and the analytics that lead manufacturers to new clientele is evolving with changing worldviews and societal awareness. The key to appealing to new audiences is empathy, and understanding the types of issues that resonate with people is crucial to providing them with products they will adopt.

    • 44 min
    Ep. 60: How Portals Create Challenges and Opportunities for Manufacturers

    Ep. 60: How Portals Create Challenges and Opportunities for Manufacturers

    What kinds of technologies are enabling doors to provide useful data?

    On this episode of the Built on Strategy Podcast we are joined by Sam Prudhomme, Vice President of Sales & Marketing at Senneca Holdings. We discuss the unique world of the specialty door industry, and the unique opportunities and potential of specially designed entrances for a variety of purposes. Advancements in technology have enabled a high level of security insurance for mission critical environments such as data containment centers and maintaining restricted access to these spaces is essential in many industries. Although security is a priority for Senneca, they also are invested in data collection of people who use doorways for a number of applications. Doors can now be used as points of data capture to provide valuable insights that inform the way businesses, organizations, and communities operate.

    • 31 min
    Ep. 59: Exploring the Chemistry that Drives Industrial Battery Storage

    Ep. 59: Exploring the Chemistry that Drives Industrial Battery Storage

    How can innovations in chemistry determine battery optimization?

    On this episode of the Built on Strategy Podcast, we are joined by Emily Dickens, Head of Product Development at Octet Scientific, Inc. We discuss the science and technology of the evolving world of zinc-based batteries and the varied outcomes that new energy storage products yield. The potential for rechargeable batteries in all sizes has never been greater, but it takes innovation and experimentation to produce results that can affect change. With companies like Tesla and many others relying heavily on the efficiency of electrical energy storage, Emily and her team are invaluable assets to securing an optimized future regarding battery life, waste reduction, and intelligent energy consumption.

    • 40 min
    Ep. 58: The Importance of CO2 in the Modern Manufacturing Economy

    Ep. 58: The Importance of CO2 in the Modern Manufacturing Economy

    What type of innovations enable growth in the natural gas industry?

    On this episode of the Built on Strategy Podcast, we are joined by Jeff Holyoak, Vice President of Sales and Market Development at TOMCO2 Systems. We discuss carbon dioxide (CO2), the chemical foundation present in every step of the supply chain. CO2 is all around us; whether be it in the manufacturing and food processing industry or in the production of dry ice, CO2 distribution is a global need. Jeff and his team at TOMCO2 Systems are particularly interested in the capture and subsequent liquefaction, purification, and storage of CO2. Although we are surrounded by this natural gas that makes up half a percentage of our atmosphere, the state-of-the-art advanced science, technology, and strategies that make acquisition and application possible are constantly evolving. In a time where humanity’s awareness of carbon emissions contrasts the growing demand for natural gasses, it is more important than ever to have professionals to innovate efficient, safe, and sustainable strategies into the future.

    • 38 min

Customer Reviews

4.6 out of 5
7 Ratings

7 Ratings

DavidKR1987 ,

Great Podcast for Marketing Inspiration

This podcast is really great - the guests are engaging, have a lot of insight into different sectors of marketing, and there is something to be taken from each episode. Looking forward to all of the episodes in the future as someone currently in school for marketing with my eye on the digital landscape.

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