Built On Your Terms

Suzanne Dayton

Built On Your Terms is the podcast for moms who've decided they want income they actually control... without the hustle, the guilt, or a 9-to-5 that never really saw them.  Hosted by Suzanne Dayton, founder of VA MOM, each episode is an honest conversation about building a real business, and a real life, in the hours you already have... while the kids are at school or asleep.  Expect practical how-to, founder stories, and the mindset shifts that move you from "someday" to your first client and beyond. If you're ready to build work around your family instead of the other way around, you're in the right place. Anti-hustle. Pro-you. Ready to actually start? Get the free VA MOM Bootcamp / Academy - the whole step-by-step setup for your Virtual Assistant business - at vamom.net/academy-page.

Episodes

  1. Jun 30

    How She Left a Corporate Sales Career to Build Work She Believes

    Laura Conley walked away from a corporate sales career to build coaching work she actually believes in, and gave herself permission to choose a life that fits. For years, Laura was the breadwinner in a pharmaceutical sales job. This is the story of how she followed a trail of "curiosity crumbs" — a yoga class, a teacher training, a cry on a Santa Monica beach on Easter weekend, out of a career she'd outgrown and into work that's aligned with who she actually is. (A week after she decided to leave, her job laid her off. The decision was already made.) It's an episode about permission to choose: the moment you stop forcing a path that isn't working and start building one that is. In this episode, we talk about: - Why the "big calling that lands in your lap" is a myth — and what curiosity crumbs actually look like - The teacher-training moment that made her blow up her life — and the layoff that came one week later - "Deposits before withdrawals" and the business-is-a-baby season nobody posts about - How she and her husband pass the breadwinner role back and forth as each of them grows - Untying her self-worth from whether a launch lands — and what "pouring from a full cup" really means - What life looks like now, and what she'd tell someone still waiting for permission to choose If today's conversation resonated and you're building (or thinking about building) a virtual assistant business, here's your next step... a free resource on how to actually get clients: 👉 https://sideincomestudios.com/getclients You'll learn how to find your first (or next) clients with skills you already have, without cold-pitching all day, a big audience, or posting every day. ━━━━━━━━━━━━━━━━ CHAPTERS 00:00 Meet Laura & the "Mom Era" 00:46 The Big-Calling Myth & Curiosity Crumbs 01:01 How Yoga Found Her (Brian's Sports-Medicine Doctor) 01:58 The Teacher-Training Moment That Changed Everything 02:13 Easter Weekend in Santa Monica — Deciding to Blow It Up 03:02 The Layoff That Came One Week Later 12:46 Why It's in Her DNA: Sales, Hustle & Girl Scout Cookies 13:32 Deposits Before Withdrawals & the Business Baby 15:08 Passing the Breadwinner Role Back and Forth 16:46 Being Honest When She Couldn't Carry It Alone 36:46 Future-Self Thinking & Intentional Motherhood 37:23 Untying Self-Worth From the Launch 39:35 Pouring From a Full Cup ━━━━━━━━━━━━━━━━ LINKS 📺 More episodes: youtube.com/@BuiltOnYourTerms 💌 Work with Laura Conley (Weight Boss coaching): lauraconley.com ABOUT Built On Your Terms is the video podcast from Side Income Studios - real people, real stories, and how they built income on their terms.  Real People. Real Stories. Income on Your Terms. #SideIncome #LeavingYour9to5 #BuiltOnYourTerms #SideIncomeStudios

About

Built On Your Terms is the podcast for moms who've decided they want income they actually control... without the hustle, the guilt, or a 9-to-5 that never really saw them.  Hosted by Suzanne Dayton, founder of VA MOM, each episode is an honest conversation about building a real business, and a real life, in the hours you already have... while the kids are at school or asleep.  Expect practical how-to, founder stories, and the mindset shifts that move you from "someday" to your first client and beyond. If you're ready to build work around your family instead of the other way around, you're in the right place. Anti-hustle. Pro-you. Ready to actually start? Get the free VA MOM Bootcamp / Academy - the whole step-by-step setup for your Virtual Assistant business - at vamom.net/academy-page.