Built to Convert

Tyler Lane
  • 0.0 (0)
  • MARKETING

This is Built to Convert — the podcast for marketers and business builders obsessed with turning strategy into impact.

  1. 3D AGO

    The Future of Video, AI, and Leadership in eCommerce With Yash Ranadive

    Yash Ranadive is the Founder and CEO of Videoselz, a platform that helps brands boost conversions by showcasing user-generated content and product videos directly inside their Shopify stores. With prior leadership roles at Meta, Yash has helped drive billions in impact, and his current company recently earned the Built for Shopify badge, which is achieved by less than 2% of apps on the platform. A seasoned engineer with over 17 years of experience, Yash is a serial entrepreneur who has built and scaled multiple startups, drawing inspiration from process-driven approaches and a deep passion for quality. About the Episode Video is becoming one of the most powerful tools in e-commerce, and AI is accelerating that shift faster than most brands realize. In this episode, Tyler Lane hosts Yash Ranadive, Founder and CEO of Videoselz, to explore how immersive content, personalization, and leadership lessons from Meta are shaping the future of online shopping. Yash shares insights from building multiple startups, leading engineering teams at scale, and why brands should focus on AI-driven customer engagement before the spatial computing wave fully arrives.

    43 min

  2. JAN 28

    What High-Impact Content Looks Like in the AI Era With Mallory Russell

    Mallory Russell is a fractional MarComms and content leader with over 15 years of experience building high-impact, full-funnel content strategies. Formerly VP of Global Integrated Content Marketing and Strategy at Square, she led initiatives that transformed the company's approach to organic growth through storytelling, SEO, and cross-channel strategy, growing organic search to more than half of inbound traffic within her first year. Known for pioneering innovative content programs at high-growth tech and mission-driven organizations, Mallory unifies brand, performance, and organic discoverability across emerging platforms. About the Episode As AI accelerates content creation and channels continue to multiply, standing out has never been harder. Tyler Lane sits down with Mallory Russell, former VP of Global Integrated Content Marketing at Square, to unpack what high-impact content really looks like in the AI era. They explore how integrated strategy, thoughtful use of AI, and a deep focus on audience needs can turn content from a volume game into a true growth engine.

    45 min

  3. JAN 21

    Empowering SMEs To Compete in the AI Era With Daniel Male

    Daniel "Dan" Male is the Co-founder of Mariner11, a marketing services company that helps small- and medium-sized businesses sharpen their positioning, compete with enterprise brands, and build sustainable growth through integrated search and brand strategy. With a background in senior agency leadership at MRM McCann and extensive experience as a solo consultant and fractional CMO, Dan has helped Mariner11 quickly establish itself as a strategic partner for ambitious SMEs since its founding in 2023. He is passionate about leveling the playing field for smaller brands, leveraging both creative and analytical approaches to brand marketing, and guiding clients through the evolving impacts of AI on digital marketing. About the Episode Small and midsize businesses are facing a rapidly shifting competitive landscape as AI lowers barriers to entry and accelerates commoditization. In this episode, Tyler Lane hosts Daniel Male, Co-founder of Mariner 11, to discuss how SMEs can compete more effectively by leaning into brand strategy, prioritization, and integrated marketing. Daniel shares his journey from agency leadership to entrepreneurship, unpacks how AI is reshaping search and content, and explains why distinctive brands — not shortcuts — will be the differentiator in the AI era.

    46 min

  4. JAN 14

    Elevating Brand Marketing in Higher Education With Sarah Foley

    Sarah Foley is the Director of Brand Marketing at the University of Denver, where she leads efforts to shape the university's reputation and drive brand engagement in the highly complex world of higher education. With a background that spans agency account management and in-house marketing leadership, Sarah has spearheaded innovative brand health monitoring programs and overseen integrated campaigns across content, social, and paid media for an institution with a significant graduate student population. About the Episode Brand marketing in higher education comes with extended decision cycles, decentralized teams, and ROI that's difficult to quantify. In this episode, Tyler Lane sits down with Sarah Foley, Director of Brand Marketing at the University of Denver, to unpack how brand awareness, sentiment, and trust drive real outcomes over time. Sarah shares her journey from agency life to higher ed, how DU measures brand health beyond applications and clicks, and what long-funnel marketers in any industry can learn from higher education's complex ecosystem.

    46 min

  5. JAN 7

    Unlocking Scalable, Mission-Driven Growth Through Strategic Clarity With Trey Sheneman

    Trey Sheneman is the Founder of Herald, a brand strategy firm that helps mission-driven organizations achieve predictable growth through clearer messaging, stronger conversions, and revenue-focused marketing. Under his leadership, Herald has delivered its proprietary COMPASS Method to over 100 clients, boasting an 88% success rate in improving clients' business performance in the quarter following their engagement. Trey brings 15 years of experience working with renowned brands such as John Maxwell and Dave Ramsey, and he hosts the 10-Minute Masterclass podcast, where he shares actionable growth insights. About the Episode Mission-driven companies often have deep conviction but struggle to translate that purpose into scalable, predictable growth. In this episode, Tyler Lane sits down with Trey Sheneman, Founder of Herald and creator of the COMPASS Method, to unpack how strategic clarity, disciplined focus, and trust-driven leadership unlock sustainable growth. Trey shares his journey from ministry to marketing, lessons learned from working with brands like John Maxwell and Dave Ramsey, and how his framework helps founders align vision, messaging, offers, and channels without losing authenticity or values

    39 min

  6. 12/31/2025

    Leading Marketing in the AI Era With HubSpot Co-founder Brian Halligan's AI Clone

    Brian Halligan is the Co-founder of HubSpot, a leading software company that helps businesses grow through inbound marketing, sales, and customer service solutions. Under Brian's leadership, HubSpot scaled from a startup to a $30 billion enterprise, pioneering the inbound marketing movement and empowering over 100,000 customers worldwide. Brian's AI clone, launched on Delphi, enables users to interact with Brian's expertise in real time, providing insights on growth, leadership, and strategy. About the Episode This episode takes a unique turn as Tyler Lane and Dr. Jeremy Weisz interview an AI clone of HubSpot Co-founder Brian Halligan. Together, they explore how AI is reshaping marketing, SEO, leadership, and customer acquisition. Drawing from Brian's philosophy and experience scaling HubSpot, the conversation unpacks timeless leadership lessons, the future of inbound marketing in an AI-first era, and how founders, marketers, and agencies can adapt without losing authenticity.

    34 min

  7. 12/24/2025

    Blending Creativity, Technology, and Culture To Drive Agency Growth With Lisa Larson - Kelley

    Lisa Larson-Kelley is the Founder and CEO of Quantious, a New York-based marketing agency specializing in strategy, emerging technology, and digital enablement for enterprise clients. Under her leadership, Quantious has grown to a 26-person remote team, earned recognition as an Inc. 5000 honoree, and was named one of AdWeek's Fastest-Growing Agencies. Lisa is also an accomplished tech educator, Vistage member, and instructor on platforms like Skillshare and Pluralsight, with a passion for bridging the gap between creativity and technology in marketing.  About the Episode In this episode, Tyler Lane sits down with Lisa Larson-Kelley, Founder and CEO of Quantious, to explore how blending creativity, technology, and culture fuels sustainable agency growth. They discuss Lisa's career journey from designer to agency leader, how marketing enablement bridges strategy, process, and execution, and why flexibility is critical for creative teams. The conversation also dives into navigating enterprise complexity, building a strong remote culture, and using AI to remove friction — not creativity — from modern marketing workflows.

    35 min

  8. 12/17/2025

    Blending Creative Partnerships, Data, and Authenticity for Brand Growth With Brad Hendrickson

    Brad Hendrickson is the Chief Client Officer and Partner at Magnetic Creative, a leading branding and marketing agency specializing in helping consumer packaged goods (CPG) companies discover their "true north" through strategic brand building and storytelling. With over 15 years of agency and CPG expertise, Brad has played a pivotal role in Magnetic Creative's growth, contributing to the agency's expansion to a global team of over 120 and hundreds of clients, while supporting some of the world's most recognized brands. An entrepreneur at heart, Brad brings a unique perspective from his experience across agency leadership, CPG brand strategy, and early-stage investing, making him an expert in breaking down silos between marketing, sales, and retail execution. About the Episode In a crowded marketplace full of products promising unique experiences, how can a brand truly stand out? According to Brad Hendrickson, the answer lies not in just having a great product, but in creating a brand that resonates emotionally with its audience. With his extensive experience in creative partnerships and CPG brand strategy, Brad emphasizes the importance of understanding your customers' needs, behaviors, and motivations. He explains how combining creativity with data-driven insights and building a strong community can lead to long-term brand growth and loyalty. Join Tyler Lane as he sits down with Brad to discuss how brands can balance storytelling with data, why community-building is essential, and how agencies are leveraging AI without compromising creativity.

    46 min
See All (37)

About

This is Built to Convert — the podcast for marketers and business builders obsessed with turning strategy into impact.

Information

  • Creator
    Tyler Lane
  • Years Active
    2025 - 2026
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    © Built to Convert (c) 2025
  • Show Website
    Built to Convert