BUILT TO LAST with Rob Sperry

Direct Selling News
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Welcome to BUILT TO LAST, a podcast series from Direct Selling News, the most trusted media source in the direct selling industry. Hosted by renowned author, speaker, and strategic advisor Rob Sperry, each episode features high-energy conversations with the executive teams behind the channel’s most innovative and respected brands. These journalistic deep dives take a holistic 360-degree look at the companies leading the future of direct selling. We examine the strategies, products, cultures and systems that set these companies apart. BUILT TO LAST delivers a front-row seat to the strategies driving growth and credibility in today’s direct selling landscape. Created for field leaders and corporate teams alike, this podcast is a masterclass in what real leadership looks like—and why some companies are truly built to last.

  1. 7月31日

    Built to Last in Direct Selling | Conclusion

    The Real Legacy Is What You Build When No One's Watching The final chapter is a reminder that what you build isn’t just a business—it’s a legacy. Rob leaves listeners with a challenge to lead differently, think longer, and build something worth believing in. The channel’s future will be shaped by the choices you make today. In this episode, you’ll learn: Why legacy is built in the quiet moments, not the loud ones How to become the kind of leader people trust—even when it’s hard What matters most after the lights, the launches, and the limelight

    13 分钟

  2. 7月31日

    Built to Last in Direct Selling | Chapter 15: Lock It In

    From Concept to Culture: How to Lock in Long-Term Change Great companies aren’t built by accident—they’re locked in by design. This episode covers how to operationalize the principles of the book inside your organization. From onboarding to events to systems, this is about turning belief into behavior and behavior into results. In this episode, you’ll learn: How to align every department to your core values Why internal clarity leads to external credibility What it takes to institutionalize momentum

    4 分钟

  3. 7月31日

    Built to Last in Direct Selling | Chapter 14: The Legacy Play

    The Legacy Play: Build to Endure, Not Just to Impress True legacy companies prioritize stability, culture and people over quick wins. They train for depth, reinforce systems, and build with the next generation in mind. Legacy is created when leaders build something bigger than themselves—something others want to fight for and sustain. In today’s “Trust Recession,” restoring belief and casting enduring vision is the only path to meaningful impact. Legacy isn’t a trend—it’s the foundation for lasting trust. In this episode, you'll learn: The unspoken habits of companies that go the distance Why culture and consistency beat speed How to reframe challenges as signals, not stop signs

    7 分钟

  4. 7月31日

    Built to Last in Direct Selling | Chapter 13: Building for Legacy

    Building for Legacy: Intentional Foundations Over Flashy Fixes Legacy in direct selling isn't built on hype, apps or quick wins—it’s built through intentional infrastructure, cultural integrity and long-term vision. Many companies fail by chasing growth before building trust or by letting private equity prioritize profit over people. The best companies invest in scalable tools, transparent leadership and community-first strategies that respect the emotional, grassroots nature of the field. Poor decisions at the top—not the field—undermine loyalty and longevity. Ultimately, how you build determines what you become. In this episode, you'll learn: Why infrastructure, not hype, determines longevity The warning signs of a short-term mindset How to protect your mission from the pressures of fast money

    8 分钟

  5. 7月31日

    Built to Last in Direct Selling | Chapter 12: Compliance as a Competitive Advantage

    Compliance: Culture’s Greatest Safeguard Compliance isn’t a department—it’s a cultural cornerstone. When handled poorly, it feels like the “sales prevention department,” but when embedded into company values, it protects and empowers. The most successful companies teach compliance early, often and clearly, making it part of onboarding, team training and leadership modeling. Real compliance creates trust—not fear. It safeguards reputation; ensures long-term scalability; and invites the field to become partners in protection. In today’s landscape, compliance is more than policy—it’s cultural trust insurance. In this episode, you'll learn: Why compliance is actually a growth lever How to create a culture of protection, not just prevention The power of transparency in today’s skeptical market

    10 分钟

  6. 7月31日

    Built to Last in Direct Selling | Chapter 11: Infrastructure and Tools

    Infrastructure and Tools: Build to Empower, Not Replace Infrastructure is the invisible backbone that enables sustainable growth in direct selling. It must support—not substitute—human connection and leadership. While tools like CRMs, apps and AI can streamline onboarding and duplication, overcomplicated or misused systems become crutches that erode trust. Companies like Toyota thrived by empowering people with simple, scalable systems. Others, like United Sciences of America, collapsed from overreliance on hype without operational depth. The best tools are plug-and-play, field-tested, and tied to income-producing behaviors—supporting trust, not vanity. In this episode, you'll learn: Why smart infrastructure decisions are the ultimate long play How to keep your systems aligned with your culture and vision The one test every tool must pass before you launch it

    26 分钟

  7. 7月31日

    Built to Last in Direct Selling | Chapter 10: International Expansion

    International Expansion: Scale with Focus, Not Fanfare True international success demands commitment, cultural fluency and operational readiness. Many companies rush into global markets with flashy “fake openings,” offering hype but lacking infrastructure, localized leadership and legal compliance. Going in wide but not deep can lead to a quick collapse, an embarrassing exit and a blow to your credibility. Sustainable global growth means adapting your systems to local markets, overinvesting in training and building trust before revenue. Expansion done right strengthens a company. Done wrong, it fractures belief and drains resources. When it comes to global expansion, play the long game—don’t go for quick, unsustainable wins. In this episode, you'll learn: The common traps companies fall into when going global How to respect culture without compromising your core Why slower, smarter launches always win in the long run

    23 分钟

  8. 7月31日

    Built to Last in Direct Selling | Chapter 9: Events

    Events: The Heartbeat of Direct Selling Events aren’t optional—they’re the belief engine that transforms participants from passive attendees into engaged believers. Live events create emotional breakthroughs, build culture, reinforce recognition and foster lifelong loyalty. Companies like TED show that in-person experiences leave lasting impact when field voices shape them. Effective event strategy includes structured promotion, field ownership, leadership retreats and momentum captured before, during and after the event. Events multiply belief, fuel retention and are essential to building a sustainable, values-driven business in direct selling. In this episode, you'll learn: How to use events to anchor momentum and belief Why small, intimate events often outperform big productions What every successful event must deliver beyond content

    19 分钟
查看全部 17 集

关于

Welcome to BUILT TO LAST, a podcast series from Direct Selling News, the most trusted media source in the direct selling industry. Hosted by renowned author, speaker, and strategic advisor Rob Sperry, each episode features high-energy conversations with the executive teams behind the channel’s most innovative and respected brands. These journalistic deep dives take a holistic 360-degree look at the companies leading the future of direct selling. We examine the strategies, products, cultures and systems that set these companies apart. BUILT TO LAST delivers a front-row seat to the strategies driving growth and credibility in today’s direct selling landscape. Created for field leaders and corporate teams alike, this podcast is a masterclass in what real leadership looks like—and why some companies are truly built to last.

信息

  • 创作者
    Direct Selling News
  • 活跃年份
    2025年
  • 单集
    17
  • 分级
    儿童适宜
  • 版权
    ©2025 Direct Selling News. All Rights Reserved.
  • 节目网站
    BUILT TO LAST with Rob Sperry

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