60 episodes

Cynthia started the Business Beyond Borders podcast to unlock the secrets of making your small business an international success.

Dearin & Associates is an international business consulting company that helps clients to access opportunities in fast-growing international markets.

We are passionate about helping our clients expand internationally, because we recognise that there’s never been a better time to “go global”. International trade is at an all-time high and goods, services and information can move around the globe more rapidly than ever before.

We know that companies that do business internationally have a bigger global impact, innovate more, make more money and are better places to work. We also believe that the world is a better place when people everywhere have access to the best products and services available.

Our special focus is to speed up and de-risk the international expansion process for micro-to-medium sized companies and to help them get their products and services to the world.

Business Beyond Borders Cynthia Dearin

    • Business

Cynthia started the Business Beyond Borders podcast to unlock the secrets of making your small business an international success.

Dearin & Associates is an international business consulting company that helps clients to access opportunities in fast-growing international markets.

We are passionate about helping our clients expand internationally, because we recognise that there’s never been a better time to “go global”. International trade is at an all-time high and goods, services and information can move around the globe more rapidly than ever before.

We know that companies that do business internationally have a bigger global impact, innovate more, make more money and are better places to work. We also believe that the world is a better place when people everywhere have access to the best products and services available.

Our special focus is to speed up and de-risk the international expansion process for micro-to-medium sized companies and to help them get their products and services to the world.

    Episode 60 - Why Your Small Business Needs an ERP with Tom Griffith

    Episode 60 - Why Your Small Business Needs an ERP with Tom Griffith

    In this episode, I have a second conversation with Tom Griffith, Co-founder of Emma and Tom’s, which makes all-natural juices and other healthy drinks.

    In our previous conversation we spoke about Emma and Tom’s genesis story and Tom’s experience with growing an international brand. This time around, we got into further detail about running an international business with a focus on Enterprise Resource Planning and how to effectively manage the resources within a company to scale internationally.

    Tune in to find out:

    • About Enterprise Resource Planning
    • How to use ERP to manage resources within your company more effectively
    • Why data is the new oil
    • How to ensure that the priorities within the business are in order

    … and more!

    As usual, the conversation was highly informative and an absolute pleasure to record… remember to share it with a friend who needs inspiration this week.

    Please Enjoy!

    You can connect with Tom on LinkedIn or find out more at emmaandtom.com/

    • 16 min
    Episode 59 - Breaking International Barriers with Kathryn Read

    Episode 59 - Breaking International Barriers with Kathryn Read

    In this episode of Business Beyond Borders, my guest is Kathryn Read, an international sales and marketing consultant with more than 20 years’ experience developing niche products in emerging markets.

    Kathryn helps small and medium companies to break through international barriers and she joins me today from Austria.

    Join us to find out:
    • How Austria handled the pandemic
    • The current relationship between Europe and the UK post Brexit
    • The importance of research when working internationally
    • How not to choose an international market
    • How to build an international network when you can’t travel

    The importance of research is highlighted here, and Kathryn explains what can go wrong when you make snap judgements when it comes to choosing a new international market.

    When you make ad-hoc decisions in the world of international business it becomes very easy to lose focus which then leads to frustration, wasted resources and disappointment. All this can be avoided by doing the research and building a network of people that align with your vision.

    I had a great time recording this, and if you are interested in taking your company global, I have no doubt that you will get a huge amount of value from tuning in.

    Please enjoy!

    You can connect with Kathyrn on LinkedIn or find out more at https://kathrynread.com/.

    You can also download a copy of How to Decide Which International Market to Enter here: https://colossal-leader-525.ck.page/c1c1dbf454

    • 28 min
    Episode 58 - Importance of Data in Launching a Company with Tatiana Miron

    Episode 58 - Importance of Data in Launching a Company with Tatiana Miron

    In this episode I am joined by Tatiana Miron as we discuss how to go about choosing the right market to launch your company and why having the right data is so important in that process.

    Based out of Marseilles, France, Tatiana is not only one of our Senior Advisors here at Dearin & Associates, she is also the founder of Prime Target, a firm that provides advisory, business intelligence services and solutions for international development.

    Join us to find out:
    • The importance of doing your research before tackling a new market
    • The current relationship between France and the UK post Brexit
    • How companies and SMEs should use data to select a new international market
    • Why going by ‘gut-feel’ can be detrimental to your international growth
    • How to go about market selection and market segmentation

    Many companies enter a new market with little to no research, and as we highlight in this episode, jumping in without the right information can cause huge problems for an international venture before it even gets off the ground. The importance of research cannot be understated, as the entire market entry strategy will be based on assumptions as opposed to quality data, and that is a recipe for disaster.

    Taking your business global is certainly a massive opportunity that is available to most, and if you want to take that jump, join us to find out what kind of data you should be seeking when it comes to market selection, and how to go about finding it.

    You can also check out the sample market report here.

    Please enjoy!

    • 21 min
    Episode 57 - Business Opportunities in the UK with David McCredie

    Episode 57 - Business Opportunities in the UK with David McCredie

    In this episode I am joined by my friend David McCredie OBE, CEO of the Australia British Chamber of Commerce.

    David is an experienced and thoughtful leader of people and business. He interacts regularly with a wide range of businesses providing him with a unique insight into government, large corporate entities and SME’s. His ability to gain cut through and give insights into the opportunities for businesses to perform better, to grow and to reach the right markets has made him a key asset to many of the companies that he has worked with.

    Join us to find out:
    • What has been happening in the UK over the last 18 months in relation to international trade and relations
    • How the Australia British Chamber of Commerce helps companies expand their reach into the UK
    • How the UK is working towards bouncing back from the pandemic
    • The future of trading between the EU and the UK
    • The bi-lateral trade relationship between Australia and China
    • How Brexit has affected the way that the UK and Australia interact

    Having led the Chamber for over a decade, David has witnessed many changes and considerable growth in this space during this time, including stock of investments between the UK and Australia going up by more than 100 billion dollars.

    We focus on the relationships between some of the largest economies in the world… and all things considered, it is looking positive despite all the chaos over the last 18 months.

    This is an eye-opening episode for anyone looking to understand the current relationships between the EU, the UK, Australia and China.

    Please enjoy!

    • 25 min
    Episode 56 - What Foreign Companies get wrong in the US with Zach Person

    Episode 56 - What Foreign Companies get wrong in the US with Zach Person

    In this episode I chat to Zach Person who works closely with the team here at Dearin & Associates and is an expert when it comes to sales and business strategy.

    Zach is on the ground in Chicago and we explore the US market, why foreign companies often struggle to get traction there and what you can do to break ground in what is often considered the “holy grail” for businesses around the world.

    Join us to find out:

    • What is happening in the United States right now
    • How B2B sales work in the US, compared to elsewhere in the world
    • The differences between each region and what you can do to branch out
    • Why copy and pasting your strategy is just not going to work when expanding within the United States markets
    • The top mistakes that companies make when entering the US

    Although there are some key similarities across the US, there are some fundamental differences between each region, and Zach breaks down what you will need to do to adapt and succeed from a marketing and sales perspective.

    The US has enormous potential for many international companies, but only for those that do it right. If the United States is on your list of countries you want to expand to, then this episode will highlight what you need to know to get started on the right foot.

    Please enjoy!

    • 26 min
    Episode 55 - How to Secure Research and Development Grants That Can Help Expand Your Business Overseas with Jason Hood and Eva Dobrzabska

    Episode 55 - How to Secure Research and Development Grants That Can Help Expand Your Business Overseas with Jason Hood and Eva Dobrzabska

    In this episode I speak with Jason Hood, Founder of BourkeHood and his colleague Eva Dobrzabska, Head of Operations about research and development grants and how COVID-19 has sparked a wave of innovation across the globe.

    While the global economy has been hit with this pandemic, governments around the world are finding ways to support and encourage growth through tax incentives and government grants.

    Tune in to find out:

    • What exactly are Research and Development Grants,
    • Which industries can claim these incentives,
    • How Research and Development Incentives work and who can access them,
    • How Research and Development Schemes apply in the context of international expansion,
    • The preparation you can do to make sure that your business is eligible for a Research and Development Grant in the future.
    Both Jason and Eva have a wealth of knowledge, and they highlight that although most business owners think these incentives are only available in the Tech and Science space, this is a common misconception.
    If taking your business to the next level is dependent on some form of research or development, then this episode is for you.

    Please enjoy!

    • 28 min

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