34 episodes

Join Carli van Heerden, CEO and Founder of We Edit Podcasts as she sits down with entrepreneurs, brand builders, podcasters, and thought leaders to deep dive into the business of podcasting and find out what it really takes to create and sustain a successful show. They uncover it all, so that you too, can learn it all! This is Business Beyond the Mic, together, let’s uncover the art of podcasting!

Business Beyond the Mic Carli van Heerden

    • Business
    • 5.0 • 1 Rating

Join Carli van Heerden, CEO and Founder of We Edit Podcasts as she sits down with entrepreneurs, brand builders, podcasters, and thought leaders to deep dive into the business of podcasting and find out what it really takes to create and sustain a successful show. They uncover it all, so that you too, can learn it all! This is Business Beyond the Mic, together, let’s uncover the art of podcasting!

    032: The Organized Podcaster’s Path to Success with Laurie Palau

    032: The Organized Podcaster’s Path to Success with Laurie Palau

    Organization is a key element to making your podcast a success and unfortunately, it isn’t a skill that comes naturally to everyone! Joining Carli today on the show is the incredible founder of Simply B Organized and the host of This Organized Life Podcast, Laurie Palau to share her podcasting journey and how podcasters can find success through organization! Laurie believes that streamlining your scheduling can make your podcasting experience so much easier and stresses the importance of consistency. 
    Join the conversation as we dive into how to go from solo cast to interviewing guests, how Laurie measures her podcast’s success, what made her decide to add a second shorter episode to her show, and so much more! Hear all about how taking risks helped Laurie monetize her podcast and everything podcasting has taught her about life and business. Lastly, Laurie reminds us that our podcast guests are not responsible for promoting our show! This episode is filled with nuggets of wisdom so be sure to tune in now!


    For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.


    Resources from Today’s Episode: 
    Laurie Palau on LinkedIn
    Laurie Palau on X
    Laurie Palau on Instagram
    Simply B Organized
    Ask an Expert Call in Link
    This Organized Life Podcast
    Hot Mess: A Practical Guide to Getting Organized
    Podcast Movement
    Acuity Scheduling


    Connect with Carli:
    Business Beyond The Mic on Spotify 
    Business Beyond The Mic on Apple Podcasts
    Business Beyond The Mic on Instagram
    Business Beyond The Mic on YouTube
    Carli van Heerden
    Carli on Instagram 
    Carli on X
    We Edit Podcasts

    • 40 min
    031: How To Make Your Podcast Stand Out with Carli van Heerden

    031: How To Make Your Podcast Stand Out with Carli van Heerden

    Welcome to the premiere of our new podcast series! Based on the Founder’s Corner, a segment in our We Edit Podcasts newsletter, this series is all about giving listeners actionable advice on everything related to the business of podcasting, from growing your podcast to making big mindset shifts. 
    For our first episode, we delve into what it takes to truly make your podcast stand out in a sea of microphones. With over five million podcasts out there to choose from, the thought of trying to get your podcast noticed, let alone listened to, can feel overwhelming. And while this may seem scary, it can also be a cause for inspiration, because it demonstrates that there genuinely is space for everyone in the podcast sphere. So join us today, as we unpack tried and tested tips for standing out, and discover how you can embrace your individuality, hone your craft, authentically connect with your audience, and much more!


    For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.


    Resources from Today’s Episode:
    Founders Corner: How to Make Your Podcast Stand Out
    Call Her Daddy
    Keep Hammering Collective
    Impaulsive


    Connect with Carli:
    Business Beyond The Mic on Spotify 
    Business Beyond The Mic on Apple Podcasts
    Business Beyond The Mic on Instagram
    Business Beyond The Mic on YouTube
    Carli van Heerden
    Carli on Instagram 
    Carli on X
    We Edit Podcasts

    • 10 min
    030: The Keys to a Successful Podcast Launch with Carli and Reuben

    030: The Keys to a Successful Podcast Launch with Carli and Reuben

    The official launch of your podcast is a pivotal part of the whole journey; some might call it the genesis of your show. On the Business Beyond the Mic podcast, Carli welcomes one of our very own, Reuben Bester. Reuben is the productions manager at We Edit Podcasts, and he also heads up all of our client relations and handles all of our podcast launches. We believe that launching your podcast need not be a stressful experience. Instead, it should be a process that enables you to effectively communicate your approach to engaging with your target audience.
    Join the conversation as we dive into the ins and outs of the podcast launching process; we get into the fuss of everything behind the launch and delve into our array of client packages, exploring their ideal fits. From there, we plunge into a discussion ranging from optimal practices for recording your debut episode to essential launch day must-haves. Furthermore, we share our post-launch strategies for sustaining momentum! Enjoy. 
    For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.


    Resources from Today’s Episode:
    Reuben Bester on LinkedIn
    Reuben Bester on Instagram
    Best Podcast Setups for Every Budget [2021]
    Shure MV7
    Buzzsprout
    Overcast


    Connect with Carli:
    Business Beyond The Mic on Spotify 
    Business Beyond The Mic on Apple Podcasts
    Business Beyond The Mic on Instagram
    Business Beyond The Mic on YouTube
    Carli van Heerden
    Carli on Instagram 
    Carli on X
    We Edit Podcasts

    • 23 min
    029: Podcasting Beyond Boundaries by Building a Vast Repertoire with Jonathan Warncke

    029: Podcasting Beyond Boundaries by Building a Vast Repertoire with Jonathan Warncke

    Embark on a journey of podcasting innovation as we explore the art of transcending borders through a diverse podcasting repertoire guided by the expertise of Jonathan Warncke. Jonathan is a creative director, brand strategist, copywriter, and podcast producer with over 15 years of experience in these roles. His career spans working in leading agencies in both South Africa and Spain, honing his skills as a copywriter and creative director. In addition to his role as an in-house creative director at Virgin Active South Africa, Jon founded Ping, a podcast production studio, in 2019. He also serves as the managing director of the South African Podcasters Guild and hosts a variety of intriguing podcasts.
    Discover the inspiration behind Jonathan's diverse podcasting ventures, his evolution as a podcaster, and the insights gained from extensive experimentation, that lead him to the conclusion that in-person interviews are his go-to podcasting format. Tune in to hear why community is integral to the growth of your podcast. Start listening now! 
    For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.


    Resources from Today’s Episode: 
    Jonathan Warncke
    Jonathan Warncke on LinkedIn
    Jonathan Warncke on Instagram
    Jonathan Warncke on X
    Ping Productions
    Virgin Active South Africa
    South African Podcasters Guild
    Off The Grid
    South African Ex-Pats
    Visualise This
    How to Make a Podcast in South Africa
    Audacity
    Alitu
    Hindenburg
    Reaper
    Freakonomics
    99% Invisible
    Patreon
    Dan Dewes 
    By Kids For Kids 
    Seth Godin


    Connect with Carli:
    Business Beyond The Mic on Spotify 
    Business Beyond The Mic on Apple Podcasts
    Business Beyond The Mic on Instagram
    Business Beyond The Mic on YouTube
    Carli van Heerden
    Carli on Instagram 
    Carli on X
    We Edit Podcasts

    • 29 min
    028: Embracing the Power of Podcast Conversations with Dr. Charlotte Huntley

    028: Embracing the Power of Podcast Conversations with Dr. Charlotte Huntley

    It is relatively easy for anyone to start a podcast, keeping the momentum and making it a long-term success is where the challenge lies! Today on Business Beyond the Mic, Carli is joined by the incredible epidemiologist, public health guru, entrepreneur, and podcast host, Dr. Charlotte H Huntley to discuss the power of conversation in the world of podcasting! With 12 years of experience in public health and a prior 10 in microbiology, Dr. Huntley has a wealth of experience in her field of epidemiology and is using her reach to educate people in public health through podcasting.
    In this conversation, we discuss her career journey, the power of communication through podcasting, how she made use of her existing connections to kickstart her show, the importance of being aware of the needs of your audience, and so much more! We go on to talk about the danger of comparison before Dr. Huntley tells us how she measures her podcast’s success. Our guest also tells us about her new show and what it takes to sustain a successful podcast! Finally, she explores how podcasting has opened up the entire world for her and how having an editing team has been the most incredible investment. Thanks for tuning in!
    For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.
     
    Resources from Today’s Episode:
    Dr. CH Huntley
    Dr. CH Huntley Linktree
    Dr. CH Huntley on LinkedIn
    Public Health Epidemiology Conversations Podcast
    Public Health Entrepreneurs
    Dr. CH Huntley on X
    Dr. CH Huntley on Instagram
    Dr. CH Huntley on Facebook
    PHEC Episode 344: Behind the Scenes with Podcasting Expert, Carli Van Heerden
    HubSpot Podcast Network
     
    Connect with Carli:
    Business Beyond The Mic on Spotify
    Business Beyond The Mic on Apple Podcasts
    Business Beyond The Mic on Instagram
    Business Beyond The Mic on YouTube
    Carli van Heerden
    Carli on Instagram
    Carli on X
    We Edit Podcasts

    • 29 min
    027: From Systemization to Automation: Making Podcast Magic Happen with Dolly DeLong

    027: From Systemization to Automation: Making Podcast Magic Happen with Dolly DeLong

    Are you struggling to implement reliable systems to support you in the podcasting process? Then look no further than today’s conversation with Dolly DeLong on how to leverage systemization and automatic processes to create a sustainable schedule! Based in Nashville, Dolly isn't just your ordinary family photographer. She’s a systems and workflow educator who's mastered the art of podcasting magic. Her Systems and Workflow Magic Podcast and YouTube channel are excellent resources for anyone wanting to learn more about systems and workflow. 
    In this episode, we explore Dolly's journey into podcasting and how she seamlessly integrates systems and workflows to support her process. From her efficient batch recording system to leveraging CRM tools like Dubsado, Dolly exemplifies how taking a considered approach to organization leads to podcasting success. You’ll also learn about her unique monetization tactics and the power of private podcasts in growing your business. Tune in for actionable strategies and inspiring anecdotes from Dolly's podcasting playbook!


    Resources from Today’s Episode:
    Dolly DeLong Photography
    Dolly DeLong on YouTube
    Dolly DeLong on Instagram
    Dolly DeLong on Facebook
    Dolly DeLong on Pinterest
    Systems and Workflow Magic
    Systems and Workflow Magic Podcast
    My First Million
    Dubsado
    Riverside


    Connect with Carli:
    Business Beyond The Mic on Spotify 
    Business Beyond The Mic on Apple Podcasts
    Business Beyond The Mic on Instagram
    Business Beyond The Mic on YouTube
    Carli van Heerden
    Carli on Instagram 
    Carli on X
    We Edit Podcasts

    • 43 min

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