Business Design

Thought Partner Group

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We talk to quirky, brilliant, successful folks who are able to smarten business down, sharing insights on great business design. Guests are all thought leaders in their own niche, and we challenge them to speak outside of talking points, which ultimately should make for a few interesting minutes of listening. Design your business for success, with a few thoughts from those who have been there.

12/30/2021

50. Henry DeVries & Marketing Books for Impact

📗 Specific colors on and around Henry. 01:21 ⚾ Henry is a baseball nut, and he visits baseball parks. 02:53 🙃 Good book ideas vs. the lunatic fringe. 05:28 ☕ The Misery approach for an urgent project for McGraw Hill. 07:58 👔 In publishing, no one reads the whole book: A good marketing plan is essential. 09:56 👦 What the teacher wrote about little Henry. 11:35 👨‍🎓 Henry fell in love with writing early and pursued two degrees. 13:14 👨‍💼 Became the vice president of a $5 billion financial services firm without an MBA and then pursued his executive MBA.14:49 🤓 “At the intersection of art and commerce, exactly where a Dutchman belongs.”. 17:33 🎙️ Future of publishing: Digital technology changed publishing and a growing trend in audiobooks and podcasts as promotion for books. 20:02 📚 Helping independent consultants market with a book and a speech. 22:31 Connect with Steve: www.indiebooksintl.com 🤓 Connect with us: www.resonateengine.com

27 min
12/21/2021

49. Anza Goodbar & Defining Your Audience for Success

🌞 Saying her name: Anza means filled with beauty and grace. 01:21 🍫 Cool last name: Goodbar is a sweet and salty way to start a conversation with Anza. 02:25 🤓 Facial expressions and covering up ourselves: Glasses that do not cover her eyebrows. 03:45 🏦 Anza was in mortgage lending: The kindest description of clients' care and the mortgage lending process. 05:59 👧 Microwave hype: Anza learned how to build client loyalty and referrals in the business when she was only 11 and selling microwaves. 08:20 👨‍👩‍👧 Father knows best kind of family: a supportive family of entrepreneurs.11:42 🙃 Finding your emotional trigger: “The things that hold us back are from those conversations that we had as a kid.” 13:15 📊 Using data science to find your targeted audience: People do not create a highly defined avatar when searching for clients. 14:17 🤷‍♀️ Anza`s avatar audience are coaches that are doing things but have no conversions. 20:03 📈 What are the conditions for successful marketing and growth? 21:35 ⛏️ Delivering all of the data to people instead of mining or selling to a big audience on socials. 24:04 🔄 “If data can be used to sway a political campaign, can it not be used to sway people to purchase a particular item?” 26:00 🔎 Defining the audience to get in front of the right people or to get in front of more people more quickly. 30:26 Connect with Anza: www.audientum.com 🤓 Connect with us: www.resonateengine.com

33 min
11/12/2021

48. Mary Meston & Coaching with Clarity

📚 Mary has the most incredible background behind her. 01:39 🪶 The Quilly Award for a best-selling book. 03:15 🏆 The Road to Success book with Jack Canfield. 04:10 3️⃣ Right-handed and left-brained: Mary was a parent to her brothers. 06:28 💧 Clarity: helping people get clear; it sounds so very simple, it's so basic, but it is really foundational and fundamental. 08:56 ⚖️ Balancing time, scope, and budget with clarity to get the best possible results. 10:20 🤔 Back in the day, big brands and logos won the day, but now flexible players are breaking in the space. 12:15 😎 Family history: Triggers Mary’s brothers know how to use. 14:17 ⭐ Sense of oscillation built-in adaptability, capability, and flexibility for Mary.16:31 🧐 The knee-jerk moment for Mary is when people she is working with think they’ve done it all perfectly. 17:50 🧠 Developing the EQ doesn’t come only with experience. 19:30 😇 Coaching for Mary is an advisory and a guide. 21:48 ⚡ You have Mpowered behind you. 25:09 Connect with Mary: www.mpoweredsolutionsgroup.com 🤓 Connect with us: www.thoughtpartnergroup.com 💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

29 min
11/09/2021

47. Briar Dougherty & Finding the Seed of Growth in Your Business and Life

🤩 Briar’s beautiful and earthy background. 01:21 😇 She hated her name when she was a kid, but loves it as an adult. 02:45 🏫 School days where no one pronounced her first nor last name correctly. 03:57 🎗️ Thyroid cancer diagnosis came when her baby boy was one, and all the changes she has implemented in her life since. 06:38 🌱 Her meaning of organic: “Everybody has this raw opportunity inside of them.” 08:45 🖌️ From a young age, Briar loved creating cards, ceramics, writing, and storytelling. 10:47 🌞 She was an old soul with a very clear vision of what she wanted to be. 12:39 🎯 Briar’s amazing career aspect is making people listen to her plus her inner awareness creates a unique position for her to coach. 14:11 🌺 Naturally gravitated to helping people grow and now enjoying changing the course of her client’s trajectory.16:33 😎 Program that helps professionals and students with the accessible price point and growing group coaching 19:50 👉 Briar works with people who don't make excuses. 22:25 Connect with Briar: www.briardougherty.com 🤓 Connect with us: www.thoughtpartnergroup.com 💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

26 min
11/05/2021

46. Ashley M. Williams & Monetizing Thoughts and Talents

🌸 Ashley has a cherry blossom picture in the background. 01:43 🙃 Describing her business to a three-year-old. 02:46 👍 Today there are more ways to monetize thoughts and talents than ever. 03:57 🤝 Ashley used every opportunity to build relationships in her journalism career. 05:34 😇 She is creating more of a conscious world and awareness in taking in loads of information. 07:54 ❗ Helping young people find their purpose is critical for the development of our world. 09:21 🤔 Young people are more likely to listen to a friend. 10:58 🤗 It all comes down to your intuition and what makes sense to you. 12:39 🤩 Ashley's parents and professors were very encouraging and she was ‘hooked’ on everything related to journalism. 14:04 🌞 We need more empathy: everyone is interested in gaining power in some regard. 16:41 🤸‍♀️ Adults should be more childlike. 18:51 👁️ Looking for content creators who are creating authentic content towards a more conscientious world. 20:59 ✌️ The name of her company Rizzarr means to ripple in Spanish. 23:20 Connect with Ashley: www.rizzarr.com 🤓 Connect with us: www.thoughtpartnergroup.com 💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

26 min
11/02/2021

45. Yannis Moati & Creative and Comfortable Hotel Stays

🌿 Yannis loves plants and he grows them with his wife. 1:44 📍His family life and growing up in Tunisia, North Africa. 3:35 🏆Yannis speaks Italian, Tunisian, Arabic, French, English and Spanish. 3:53 🌱 Connecting avocado pips with startups and three components of a winning recipe. 5:43 ✈ Yannis was a travel agent and a tour operator before launching HotelsByDay. 6:33 💡 “My mind was always trying to creatively construct things, and from a tender age, I always wanted to reinvent the wheel.” 12:01 🏨 Everything has changed: The best hotels pre-pandemic, we're running at about 85% occupancy per year. 14:52 🎯 Yannis is not building to flip, he is building for the long term. 22:38 🎖 Hotels have all the protocols and infrastructure to be able to surpass a co-working space in service. 27:20 🔍 We're always on the lookout for more supplies to sell. 29:40 Connect with Yannis: www.hotelsbyday.com 🤓 Connect with us: www.thoughtpartnergroup.com 💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

33 min
10/29/2021

44. Andrew McConnell & Sophisticated Tools for Swimming in the Rental Ocean

🍌 Bermuda bananas are delicious. 01:26 🏊‍♂️ Living in Georgia vs Bermuda: Andrew can’t swim four miles every day like in Bermuda. 02:12 🌬️ Andrew decided to go for a long swim just one day before the hurricane hit. 03:27 🌊 Tricks for swimming in the open sea with a lot of waves. 03:52 👔 Entrepreneurship is like swimming: Staying above waves in the market. 05:02 ⏰ Cadence in business: “Your time is your most finite resource, your time and your mind.” 06:47 🧠Mental tenancy concept and his book Get Out of My Head. 09:11 👉 Sophisticated pricing and revenue management tools are not used as much as they should. 11:34 🏘️ Providing pricing and revenue management solutions for professional vacation rental managers and Airbnb managers.13:39 ⚙️ Art tool for setting the right price for every property. 14:35 📈 Taking fragmented local management companies and provided them scale as a service.16:49 🤩 Subtracting from the wants: Andrew crafted his life to be happy today. 19:00 🚼 Good at planning for the future but having a really hard time living in the present. 20:58 💻 Having a 100% remote team. 23:17 📴 Andrew is not giving mindshare to social media channels too much. 26:18 Connect with Andrew: www.rented.com and www.linkedin.com/in/mandrewmcconnell 🤓 Connect with us: www.thoughtpartnergroup.com 💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

29 min
10/26/2021

43. Bryan Falchuk & Innovation in the Insurance Industry

☕ Bryan loves to combine his coffees. 01:28 💡 A logo with a lightbulb, shield, and lock. 02:02 📈 Influx of startup activity and venture capital funds in the insurance industry. 03:17 📊 Intelligence in decision-making is changing. 05:43 😞 Annual policies and the negative things in insurance. 07:28 💯 New ideas and disruptive ways that insurance is funded and sold. 11:35 🗣️ The world is different and navigating through changes is important, not just having meetings but execution. 13:10 🚘 A car nut from a young age: wanted to be an aeronautical engineer. 15:01 🙃 Bryan got into the insurance industry by accident. 15:39 👨‍🚀 Interstellar traveling and ensuring people go to Mars. 17:55 🤔 Insurance products are confusing: simplifying and rethinking insurance products is needed. 20:47 👍 Creating better outcomes for more people is critical for insurance. 24:28 Connect with Bryan: www.insurance-evolution.com 🤓 Connect with us: www.thoughtpartnergroup.com 💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

28 min

5

out of 5

3 Ratings

We talk to quirky, brilliant, successful folks who are able to smarten business down, sharing insights on great business design. Guests are all thought leaders in their own niche, and we challenge them to speak outside of talking points, which ultimately should make for a few interesting minutes of listening. Design your business for success, with a few thoughts from those who have been there.

Creator

Thought Partner Group
Years Active

2K
Episodes

50
Rating

Clean
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© 2021 Thought Partner Group
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Business Design