Business is B******t

Jon Tsourakis, James Hornick and Jared Gibson
  • 5.0 (3)
  • BUSINESS
  • UPDATED BIWEEKLY

Tired of the corporate BS, "gurus" and trends that don't make sense? Same here. Business is B******t is our way of calling it out. Every couple of weeks, the three of us — Jon, James, and Jared — break down the dumbest stories, trends and personalities in the business world. We get into everything from broken work culture, bad tech takes to tone-deaf regulations, cringe "thought leaders" and anything "business." No fluff. No hype. Just straight talk, real takes, and a little well-earned cynicism.

  1. APR 24

    NIL isn't Bullsh*t (the old system was) | Business is Bullsh*t Ep 33

    College sports aren't broken. They're just finally honest. In Episode 33, we get into NIL, revenue sharing, and the chaos behind the scenes that most fans don't actually understand. We break down the difference between NIL, which is outside money, and revenue sharing, which is schools paying players directly. Two completely different systems that everyone keeps mixing up. We also get into how booster collectives really work, and why this whole thing looks a lot like the old bag of cash days, just with contracts now. But the real shift is recruiting. It's no longer about selling the dream. It's about paying for production and not getting it wrong. Schools that can actually evaluate talent win. Schools that just throw money around are burning cash. Inside this episode: ***Why sitting on the bench now literally costs players money ***How the transfer portal turned into free agency ***Why some programs are winning and others are completely lost ***The myth of loyalty in college sports ***And the fan mindset that might be the most delusional part of all There's a lot of noise about NIL ruining college sports. The truth is a little different. The system didn't get worse. It just got exposed. And as always… business is bullsh*t. Check out our other episodes:  - Apple: https://bit.ly/3YOQrYT  - Spotify: https://spoti.fi/4lHXLzk  - YouTube: https://bit.ly/42q0vtM

    43 min

  2. APR 6

    Luxury Goods Are Bullsh*t | Business is Bullsh*t Ep 32

    Luxury isn't always bullsh*t. But what most people think is luxury usually is. In Episode 32 of *Business Is Bullsh*t*, we break down how "luxury" has turned into a branding game where perception beats reality and price becomes the product. From $7,000 handbags with questionable origins To designer brands owned by the same parent companies To sunglasses, gyms, wine, and even agencies charging more just to feel premium We're talking about what's behind the curtain. We get into: * Why "Made in Italy" doesn't mean what you think it does * The massive markups hiding behind luxury branding * How a few conglomerates control most major brands * The psychology of status, signaling, and identity * Why higher price often creates the illusion of value * Where real quality still exists and what's actually worth it This isn't about hating on nice things. We all like nice things. It's about understanding when you're buying quality and when you're just buying a logo. 🎧 Watch or listen: Apple: https://podcasts.apple.com/us/podcast/business-is-b-t/id1769653675 Spotify: https://open.spotify.com/show/1Xv7C9WFxZHeoARrm8EDc5 YouTube: https://www.youtube.com/@BusinessIsBullsht Featuring Jon Tsourakis, James Hornick and Jared Gibson. If you've ever paid more just because it felt right, this one will hit. Business. Is. Bullsh*t.

    32 min

  3. MAR 22

    Made in the USA is Bullsh*t | Business is Bullsh*t Ep 31

    Most people think "Made in the USA" means something. It used to. It doesn't anymore... In this episode, we dig into one of the biggest marketing scams hiding in plain sight. Not the conspiracy theory version. The actual, boring, legal, everyday version where companies say just enough to make you feel good… without actually telling you anything. "Assembled in the USA." "Designed in the USA." "Crafted with American pride." Sounds great. Means almost nothing. We break down how brands play the game, why the FTC barely enforces any of it, and how companies can legally slap an American flag on something that's 95% made somewhere else.  This is the stolen valor of consumerism. We also get into the part nobody wants to admit: Consumers say they care… but don't act like it. Everyone claims they'll pay more to buy American. Then checkout happens and price wins. Every time. That gap between what people say and what they actually do is exactly why these marketing games exist.  We cover: * The language tricks companies use to fake "Made in USA" * Why ecommerce makes it almost impossible to know where anything is actually made * How even brands like Apple lean on "Designed in California" while manufacturing happens overseas  * Real examples of companies getting caught… and still doing it again * Whether transparency actually hurts brands more than it helps * And the bigger question: even if we wanted everything made here… could we actually pull it off? There's also a reality check in here: Even if you care, it's really hard to buy American. Supply chains are global. Labels are vague. And most of the time, you're guessing. So this isn't about "America good vs bad." It's about calling out the b******t. If you're buying based on labels, there's a good chance you're getting played. 🎧 Episode 31 – Made in the USA is B******t Listen / Watch: Apple: https://podcasts.apple.com/us/podcast/business-is-b-t/id1769653675 Spotify: https://open.spotify.com/show/1Xv7C9WFxZHeoARrm8EDc5 YouTube: https://www.youtube.com/@BusinessIsBullsht — Business is B******t is a podcast for business owners who are tired of the surface-level advice and want the real conversations. No fluff. No pretending. Just what's actually going on. #BusinessIsBullshit #MadeInUSA #MarketingTruth #Entrepreneurship #Ecommerce #SupplyChain

    32 min

  4. MAR 6

    AI Hysteria Is Bullsh*t | Business is Bullsh*t Ep. 30

    Is AI about to replace everyone's job… or are people just losing their minds? In this episode of Business is B******t, Jon Tsourakis, Jared Gibson, and James Hornick dive into the growing panic around AI. From viral articles claiming the world is about to change overnight to fears about lawyers, developers, and entire industries disappearing, we break down what's real and what's pure hysteria. We talk about the speed of AI development, why tech leaders might be fueling the fear, what history tells us about automation, and why sales, relationships, and human judgment might become more valuable in an AI-driven world. Plus, somehow we end up debating conspiracy theories, aliens, and whether the robots will eventually write their own language and take over. Business is b******t. The AI panic might be too.

    40 min

  5. FEB 12

    Goals Are Bullsh*t | Business is Bullsh*t Ep. 29

    Everyone at the Olympics has the same goal. Every team in the playoffs wants to win. Every salesperson wants to hit quota. So why do most of them lose? In this episode of Business Is B******t, we take a flamethrower to traditional goal setting: quarterly rocks, revenue targets, New Year's resolutions, "hockey stick" forecasts, and all the hopium that comes with them. Because here's the uncomfortable truth: You don't rise to the level of your goals. You fall to the level of your systems. (thank you, Mr. Clear) We dig into: ***Why goals are often performative (and make leaders feel productive without changing anything) ***How unrealistic revenue targets create terrible buyer experiences ***The problem with EOS rocks that are just numbers ***Why most New Year's resolutions fail by February ***The difference between goals and commitments ***Identity vs. outcomes (and why that actually matters) ***The Seinfeld "don't break the chain" concept ***Why winners and losers often start with the exact same goal If you've ever sat in a quarterly planning meeting thinking, "Cool… but what's actually going to change?" ...this one's for you. No vision board required. Watch & Subscribe:  - Apple: https://bit.ly/3YOQrYT  - Spotify: https://spoti.fi/4lHXLzk  - YouTube: https://bit.ly/42q0vtM James Hornick, Jared Gibson, and Jon Tsourakis reminding you that… Business. Is. B******t.

    34 min

  6. JAN 20

    Biohacking Is Bullsh*t | Business is Bullsh*t Ep. 28

    Is biohacking about health? Or is it just marketing? In this episode of Business Is B******t, James Hornick, Jared Gibson, and Jon Tsourakis break down how modern biohacking has become a playground for hucksters selling simple solutions to complex health problems. This is not an attack on people trying to get healthier. It is a critique of the influencers, supplement companies, and self-appointed experts who profit from confusion, fear, and distrust of institutions. We get into: Why cold plunges, alkaline water, carnivore diets, coffee demonization, and other trends sound smart but fall apart under basic biology How figures like Dave Asprey, Liver King, and Food Babe built massive businesses without relevant credentials The repeating pattern of extreme lifestyle claims, supplement sales, and hidden pharmaceutical enhancement Why anecdotes and testimonials feel convincing and why they are unreliable How the supplement industry avoids regulation while positioning itself as anti–Big Pharma The real harm beyond wasted money, including delayed medical care, dangerous restrictions, false hope, and distrust of legitimate science We also talk about what actually works. It is boring. Sleep, lifting weights, consistency, and not outsourcing your health decisions to influencers with affiliate links. If you have ever wondered why wellness culture feels cultish, why everyone suddenly hates coffee, or how eating raw organs became a business model, this episode is for you. Business is Bullsh*t. Biohacking just happens to be this week's example. Episode 28 is available on Spotify, Apple Podcasts, and YouTube. Take another step to being healthier, check out our other episodes:  - Apple: https://bit.ly/3YOQrYT  - Spotify: https://spoti.fi/4lHXLzk  - YouTube: https://bit.ly/42q0vtM

    43 min

  7. 12/21/2025

    Office Holidays Are Bullsh*t | Business is Bullsh*t Ep. 27

    Nothing meaningful gets done after December 15, yet somehow everyone pretends it does. In Episode 27 of Business Is Bullsh*t, we tear into the absolute nonsense that shows up in offices during the holidays. From forced cheer to fake productivity, this is a full teardown of corporate holiday culture: Treating the week between Christmas and New Year's like a normal work week makes you an a*****e "Use it or lose it" PTO policies are garbage Busy work exists solely to make bad managers feel better Year-end "spend the budget or lose it" thinking is institutional stupidity Mandatory charity drives and performative LinkedIn posts miss the entire point Secret Santa gifts are cheap, awkward, and usually end up in the trash Everyone wants things launched January 1 while being completely unavailable to approve anything Holiday parties hand out MVP awards right before January layoffs Plus shoutouts to the worst people of the season, including: The "quick 15" meeting scheduled at 4:30 PM on December 23 The coworker proudly announcing they're "still heads-down this week" The meaningless "checking in before the holidays" email If office holidays stress you out, confuse you, or make you question whether anyone is actually working, this episode is for you. Merry Christmas. See you in January.

    48 min

  8. 12/12/2025

    Burnout Isn't Bullsh*t | Business is Bullsh*t Ep. 26

    Everyone loves to talk about "the grind." No one wants to talk about what happens after it breaks you. In this episode, we call b******t on the idea that burnout is just weakness, laziness, or something you can power through with another coffee and a motivational quote. We break down what burnout actually looks like, including emotional exhaustion, brain fog, irritability, and loss of empathy, and why high performers are often the ones most affected. We talk about: Why burnout is not just about working too much, but working on the wrong things The difference between time management and energy management How corporate culture, fake productivity, and meaningless work accelerate burnout Why caring too much can be just as dangerous as not caring at all Practical ways to recognize burnout before it wrecks your health, relationships, or business If you have ever felt exhausted before the day even starts, snapped over small things, or wondered why your work suddenly feels pointless, this one is for you. Burnout isn't b******t. Pretending it doesn't exist is. Check out our other episodes:  - Apple: https://bit.ly/3YOQrYT  - Spotify: https://spoti.fi/4lHXLzk  - YouTube: https://bit.ly/42q0vtM

    40 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Tired of the corporate BS, "gurus" and trends that don't make sense? Same here. Business is B******t is our way of calling it out. Every couple of weeks, the three of us — Jon, James, and Jared — break down the dumbest stories, trends and personalities in the business world. We get into everything from broken work culture, bad tech takes to tone-deaf regulations, cringe "thought leaders" and anything "business." No fluff. No hype. Just straight talk, real takes, and a little well-earned cynicism.

Information

  • Creator
    Jon Tsourakis, James Hornick and Jared Gibson
  • Years Active
    2024 - 2026
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © 2024
  • Show Website
    Business is B******t

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