Business is B******t

Jon Tsourakis, James Hornick and Jared Gibson

Tired of the corporate BS, "gurus" and trends that don't make sense? Same here. Business is B******t is our way of calling it out. Every couple of weeks, the three of us — Jon, James, and Jared — break down the dumbest stories, trends and personalities in the business world. We get into everything from broken work culture, bad tech takes to tone-deaf regulations, cringe "thought leaders" and anything "business." No fluff. No hype. Just straight talk, real takes, and a little well-earned cynicism.

  1. Mar 22

    Made in the USA is Bullsh*t | Business is Bullsh*t Ep 31

    Most people think "Made in the USA" means something. It used to. It doesn't anymore... In this episode, we dig into one of the biggest marketing scams hiding in plain sight. Not the conspiracy theory version. The actual, boring, legal, everyday version where companies say just enough to make you feel good… without actually telling you anything. "Assembled in the USA." "Designed in the USA." "Crafted with American pride." Sounds great. Means almost nothing. We break down how brands play the game, why the FTC barely enforces any of it, and how companies can legally slap an American flag on something that's 95% made somewhere else.  This is the stolen valor of consumerism. We also get into the part nobody wants to admit: Consumers say they care… but don't act like it. Everyone claims they'll pay more to buy American. Then checkout happens and price wins. Every time. That gap between what people say and what they actually do is exactly why these marketing games exist.  We cover: * The language tricks companies use to fake "Made in USA" * Why ecommerce makes it almost impossible to know where anything is actually made * How even brands like Apple lean on "Designed in California" while manufacturing happens overseas  * Real examples of companies getting caught… and still doing it again * Whether transparency actually hurts brands more than it helps * And the bigger question: even if we wanted everything made here… could we actually pull it off? There's also a reality check in here: Even if you care, it's really hard to buy American. Supply chains are global. Labels are vague. And most of the time, you're guessing. So this isn't about "America good vs bad." It's about calling out the b******t. If you're buying based on labels, there's a good chance you're getting played. 🎧 Episode 31 – Made in the USA is B******t Listen / Watch: Apple: https://podcasts.apple.com/us/podcast/business-is-b-t/id1769653675 Spotify: https://open.spotify.com/show/1Xv7C9WFxZHeoARrm8EDc5 YouTube: https://www.youtube.com/@BusinessIsBullsht — Business is B******t is a podcast for business owners who are tired of the surface-level advice and want the real conversations. No fluff. No pretending. Just what's actually going on. #BusinessIsBullshit #MadeInUSA #MarketingTruth #Entrepreneurship #Ecommerce #SupplyChain

    32 min

Ratings & Reviews

5
out of 5
3 Ratings

About

Tired of the corporate BS, "gurus" and trends that don't make sense? Same here. Business is B******t is our way of calling it out. Every couple of weeks, the three of us — Jon, James, and Jared — break down the dumbest stories, trends and personalities in the business world. We get into everything from broken work culture, bad tech takes to tone-deaf regulations, cringe "thought leaders" and anything "business." No fluff. No hype. Just straight talk, real takes, and a little well-earned cynicism.

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