35 episodes

This show explores how entrepreneurs are remixing their businesses in a shifting social climate in order to work and live in ways that align with their values, activate their effort, and amplify their impact.

Business Remixed Trudi Lebron

    • Business
    • 5.0 • 45 Ratings

This show explores how entrepreneurs are remixing their businesses in a shifting social climate in order to work and live in ways that align with their values, activate their effort, and amplify their impact.

    Remixing Marketing Ethics w/ Tarzan Kay

    Remixing Marketing Ethics w/ Tarzan Kay

    Do you have strong emotions about email marketing?  Most of us do, whether positive or negative. Do you sometimes wonder if email is still a fundamental part of the conversation (IT IS)?  There has been a strong cultural shift recently in where marketing and ethics intersect. Today I chat about this intersection with Tarzan Kay, a former copywriter-for-hire who specializes in emails that are fun to read, and more addictive than Netflix.  Join us as we dig in deep on persuasion as a social justice issue and the ins and outs of fitting marketing into your anti-racist business.  
     
    Listen now to hear more about:
     
    The moment that led Tarzan to look closely at her own business practices How marketing can fall into an abuse of power narrative and what that looks like Where cults and online business can be similar, why they are not the same, and how to determine the difference  How cultural appropriation in marketing desensitizes us and creates dangerous patterns The importance of acknowledging unique challenges and differences in business instead of making presumptions Three things to look at for the future of equitable and effective marketing Trudi and Tarzan’s take on how often you should email your marketing list per week  
    And so much more!
     
    For more information on subjects mentioned in this episode you can check out Janja Lalich’s work at https://janjalalich.com
     
    Check out Tarzan at  https://www.instagram.com/tarzan_kay or on instagram @tarzan_kay
     
    Check out my book -  The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership
    Connect with me on Instagram: https://www.instagram.com/trudilebron/
     

    • 46 min
    We’re Back with New Episodes & Values

    We’re Back with New Episodes & Values

    Y’ALL it’s been a while, but WE’RE BACK! We’ve been busy and I’m so jazzed to share what we’ve been up to! But sometimes finishing a big project or event can leave you feeling empty and drained. That’s where I found myself last year. So today I’m chatting about how to combat that burnout and how selfcare can look different for everyone, but is still critical for all. Let’s get into it!
     
    Listen now to hear more about:
     
    The time and energy that really goes into writing a book
    Details from my wedding: fun facts, what traditions we kept and didn’t, and where I said YES to the dress! 
    The thing that got me out of the post-book slump and inspired me to dig back in
    How our personal values can help us stay grounded and connected but may differ from our business values
    My new values list, the changes I made and why
    A quick exercise you can do to check in with your values
     
    And so much more!
     
    Check out my book -  The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership
    Connect with me on Instagram: https://www.instagram.com/trudilebron/

    • 30 min
    The Institute for Equity-Centered Coaching (Live)

    The Institute for Equity-Centered Coaching (Live)

    Have you heard the news? We’ve launched The Institute for Equity-Centered Coaching® with a selection of equity certification programs to prepare leaders, entrepreneurs, and coaches to serve their clients no matter their identity. This work has been in progress for a long time, and we are excited to finally share it with y’all! 
    Tune in to this special episode from one of our open house events to hear more about what The Institute for Equity-Centered Coaching is all about. We’re diving into why DEI and anti-racism work is the foundation for the institute, the core competencies you can expect to master in the programs, and how YOU can help transform the coaching industry by becoming a certified equitable coach or leader.
    Listen now to hear more about:
    Why we created The Institute for Equity-Centered Coaching What it REALLY means to be a coach The selection of certifications being offered (depending on the needs of you & your biz) How to navigate between the roles & techniques of leadership and coaching The core competencies you can expect to master Why we wait to adopt new language related to DEI and anti-racism work How the certifications are responsive to ALL of the ways people are marginalized What to do if you want to know whether your business needs to step up it’s DEI and anti-racism practices The TOP BENEFITS of being a certified equitable leader or coach And so much more! Short on time? Check out the show highlights:
    [2:30] The context & foundation for the The Institute for Equity-Centered Coaching 
    [6:00] What it REALLY means to be a coach
    [10:40] Diving into the certification options
    [18:40] Core competencies you can expect to master
    [20:50] Q & A session with attendees
    [36:40] The TOP BENEFITS of being certified by The Institute for Equity-Centered Coaching
    Fill out an interest survey for the Institute for Equity-Centered Coaching® and Leadership here: www.trudilebron.com/application
    Become a certified equitable coach or leader: https://www.trudilebron.com/institute

    Connect with me on Instagram: https://www.instagram.com/trudilebron/

    • 45 min
    Fuerte and Fearless w/ Jeanette Guardiola-Woods

    Fuerte and Fearless w/ Jeanette Guardiola-Woods

    Y’all, when I came across the Fuerte and Fearless clothing line, I fell in love with the brand, the message, AND the shirts! I HAD to know more about who was behind it all—and with a little investigating I connected with Fuerte and Fearless founder Jeanette Guardiola-Woods. She’s joining me this week to share about her passion—empowering people of color through fashion. Jeanette’s created a values-driven biz with a message that speaks for itself, embodying the authenticity of Latinx culture with shirt designs that transcend the expected. 
    In this episode, Jeanette shares why she started Fuerte and Fearless, the importance of building her brand (and not just a t-shirt company), and her choice to let the brand speak for itself as she finds a balance between behind-the-scenes and front-and-center entrepreneurship. 
    Listen now to hear more about:
    What Fuerte and Fearless REALLY means to Jeanette Capturing the aesthetic of her Puerto Rican/Cuban heritage to reach a larger Latinx audience Why she’s not worried about people using-and-abusing the brand’s social statements How to be an ally and interact with Fuerte and Fearless Practicing explicit inclusion to be clear & focused on your target customers The DISH on what’s next for the brand—plus, the #1 thing Jeanette’s looking forward to! Taking on the challenges (and finding balance) as Latinx entrepreneurs And so much more!  
    Short on time? Check out the show highlights:
    [5:40] The inspiration behind the brand Fuerte and Fearless
    [9:20] What Fuerte and Fearless REALLY means to Jeanette
    [13:10] Tapping into her Puerto Rican/Cuban heritage for her designs
    [20:45] Being an ally & interacting with the brand
    [27:00] Focusing on your target audience through explicit inclusivity
    [33:00] What’s next for Fuerte and Fearless
    [35:50] Finding balance as Latinx entrepreneurs
     
    Connect (and shop!) with Fuerte and Fearless:
    Instagram: https://www.instagram.com/fuerteandfearless/
    Etsy store: https://www.etsy.com/shop/FuerteandFearless
    Shop the website: www.fuerteandfearless.com
    Facebook: https://www.facebook.com/fuerteandfearless
    Twitter: https://twitter.com/fuertefearless?lang=en
    Become a certified equitable coach or leader: www.trudilebron.com/institute
    Connect with me on Instagram: https://www.instagram.com/trudilebron/

    • 43 min
    Confronting Toxic Yoga Culture w/ Susanna Barkataki

    Confronting Toxic Yoga Culture w/ Susanna Barkataki

    Do you know the difference between honoring a culture and appropriating it? Why is appropriation such a big deal? I’m diving into these questions with my friend, author and yoga unity activist Susanna Barkataki, whose work focuses on using spiritual & DEI tools to uplift the underrepresented. 
    Susanna is shining a light on how the Western world is marginalizing yoga (because “Namastay in bed” is NOT okay!), and she's on a mission to bring yoga back to its roots by confronting the appropriation of its sacred culture. Her book “Embrace Yoga’s Roots: Courageous Ways to Deepen Your Yoga Practice” is just one way she’s taking on toxic yoga culture through education.
    In this episode, Susanna is joining me to share the stories & context for why she is passionate about teaching yoga’s origins, how to be creative with your OWN culture for your biz brand, and what y'all can do to STOP appropriating and START appreciating other folks' traditions & cultures.
    Listen now to hear more about:
    How Susanna is taking on the sea of whiteness in the yoga world Cultural appropriation as a door to systemic inequities The problems with glamorizing yoga How puns can escalate into exploitation of BIPOC What cultural appreciation ACTUALLY looks like (and what tools you need to be empowered to make the RIGHT choices) Why she’s bringing social justice & DEI into her yoga work Unpacking decolonization (and why it's NOT a metaphor) How words of social justice are co-opted and misused Susanna’s advice for being authentic, avoiding performative action, and aligning your values Why it’s EVERYBODY’S responsibility to live the practices of anti-racism and DEI  And so much more! Short on time? Check out the show highlights:
    [3:40] White supremacy in Western yoga spaces
    [10:00] How words or jokes exploit cultures
    [12:20] The glamorization of yoga
    [18:10] Building a better business with your OWN culture
    [20:30] What you can do to STOP appropriating and START appreciating cultures
    [28:20] Unpacking decolonization
    [35:00] Susanna’s advice for being authentic & real
    [40:00] The collective responsibility to practice DEI & anti-racism
     
    Connect with Susanna Barkataki!
    Get her book or a FREE chapter of “Embrace Yoga’s Roots: Courageous Ways to Deepen Your Yoga Practice” here: http://embraceyogasrootsbook.com
    Instagram: https://www.instagram.com/susannabarkataki/
    India Aid Organizations: https://linktr.ee/susannabarkataki/
    Connect with me on Instagram: https://www.instagram.com/trudilebron/

    • 48 min
    Community First w/ Corbett Barr

    Community First w/ Corbett Barr

    There are many ways to create and run online businesses, but on today’s show I’m super excited to bring you a guest who has built his extremely successful business online in a unique way (and whose business helped me grow my own business from starting out as a struggling non-profit to now a 7-figure business with multiple team members!) Corbett Barr shares with us why you should focus on community and your audience first — before you focus on creating your product or offer — and how beneficial it can be for your business.
     
    Corbett is the founder/CEO of Fizzle, which offers video training and community for digital creators and entrepreneurs. He has been self employed on the Internet since 2005, earning a living from blogging, podcasting, online courses, memberships, SaaS and more. Corbett recently completed a full digital reboot, deleting countless blog posts, social media posts and accounts, in order to refocus and reevaluate his digital self.
     
    Listen now to hear more about:
    Why focusing on solving a problem for someone is KEY What it REALLY means to start a business The ONLY constant on the internet How to adapt to changes on the internet as you run your business Why Corbett closed almost all of his social media accounts (and still runs an extremely successful business without them!) His favorite alternatives for analytics to avoid feeding the Google Ads machine and support other small businesses The thing we need to get MOST comfortable with as entrepreneurs  
    Short on time? Check out the show highlights:
     
    [5:26] What inspired Corbett to create his business with such a unique model and use his “audience first” method [6:43] What “audience first” means and why it’s so beneficial for your business [12:30] The big shifts Corbett has seen in online business over the years [21:25] His thoughts on things like Google Analytics and the different choices he’s made for analytics and collecting data [27:35] How Fizzle evolved and how it helped me create and grow my business Register for your spot in Show Up & Serve 2021: https://trudilebron.com/showup 
     
    Connect with me on Instagram: https://www.instagram.com/trudilebron/
     
    Learn more about Corbett and Fizzle at: https://fizzle.co 

    • 36 min

Customer Reviews

5.0 out of 5
45 Ratings

45 Ratings

caryngillen.com ,

Listen up.

Take your time. Keep listening.

SCL71 ,

Liberatory Leadership

Trudi is a role model for liberatory leadership! Her open and frank conversations about how to create equitable and anti-racist spaces is exactly what we need if we want liberation for all!

Lael P ,

The real talk you need

I’ve been looking for someone who could provide guidance and inspiration to help me revamp how I do business. So grateful for the grounded, deep wisdom and inspiring conversations that happen in the podcast. If you’re a business owner who cares about doing business equitably and responsibly, and you’re not learning from Trudi, you’re missing out.

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