39 episodes

This show explores how entrepreneurs are remixing their businesses in a shifting social climate in order to work and live in ways that align with their values, activate their effort, and amplify their impact.

Business Remixed Trudi Lebron

    • Business
    • 5.0 • 45 Ratings

This show explores how entrepreneurs are remixing their businesses in a shifting social climate in order to work and live in ways that align with their values, activate their effort, and amplify their impact.

    Getting LinkedIn with Rachel B. Lee

    Getting LinkedIn with Rachel B. Lee

    Which social media platform is the most important to your brand? We all know that social media is a critical part of marketing your business and personal brands, so where can we get the most bang for our buck, so to speak? Rachel B. Lee is your brand marketing “Lady Boss”. She is an authentic, powerful, and loving woman who is changing the world one soul at a time, and we are so lucky to have her here today to share her knowledge! Sit down with us as Rachel guides us through the differences in B2B and B2C marketing strategy, why you should uncouple yourself from your brand and why everyone needs to be using LinkedIn! 
     
    Listen now to hear more about:
     
    Why LinkedIn is (the MOST) important to those in the coaching/consulting world What is H2H and why does that matter most The changing climate of marketing in today’s world Who your audience is - and who you want them to be - the most important piece How many interactions it takes for someone to remember your brand Personal vs Business brands Optimizing your content for Google - LinkedIn can do it for you! Rachel’s tips for making connections


    Learn more about Rachel B. Lee on LinkedIn - https://www.linkedin.com/in/therachelblee
     
    Explore Rachel’s other social accounts - https://twitter.com/TheRachelBLee, https://www.facebook.com/therachelblee, https://www.instagram.com/therachelblee
     
    Check out my book -  The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership
     
    Connect with me on Instagram - https://www.instagram.com/trudilebron/
     
    Science & Business of Coaching -  Psychology, Pseudoscience, or Pyramid Scheme?
    https://trudilebron.replynow.ontraport.net/science-business
     

    • 36 min
    Achieving Gender Equity with Katica Roy

    Achieving Gender Equity with Katica Roy

    What does the gender pay gap really encompass? Why isn’t increasing wages enough to fix it? Katica Roy, a gender economist, is here to try and answer some of these questions for us today. She is the founder and CEO of Pipeline, a company focusing on stopping unconscious bias in the workplace and increasing financial performance. The daughter of an immigrant and a refugee, Katica strives to make change for women in the workplace, benefitting both employees and the economy. Join us today, as we chat about why the pay gap isn’t the only issue, why implicit bias trainings aren’t working, and what companies can do about it! 
     
     Listen now to hear more about:
     
    What we should be paying attention to when it comes to gender equity in the workplace The concerning amount of women still missing from the labor force due to the pandemic How it takes women twice as long to be promoted into the same role The assumption that mothers are less committed to their careers than fathers Getting in front of companies' “people decisions” - Pipeline is ensuring equitable decisions before those decisions are made The gap between what companies and CEOs say is important and what employees see happening Learning to be comfortable with being uncomfortable; accepting that we all have biases And so much more!!!  
    Learn more about Katica Roy - https://www.katicaroy.com/
     
    Explore Pipeline - https://www.pipelineequity.com/
     
    Check out my book -  The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership
     
    Connect with me on Instagram - https://www.instagram.com/trudilebron/
     
    Science & Business of Coaching -  Psychology, Pseudoscience, or Pyramid Scheme?
    https://trudilebron.replynow.ontraport.net/science-business

    • 38 min
    Healing Intergenerational Trauma with Dr. Valerie Rein

    Healing Intergenerational Trauma with Dr. Valerie Rein

    What happens when as women, we have done the work - the therapy, professional development, coaching, etc, and still find we are not where we want to be?  Where do we go from here? Dr. Valerie Rein shares with us today that oftentimes that continued struggle comes from intergenerational trauma. She has spent years devoting her work to helping women grow and heal, and is the author of the bestseller Patriarchy Stress Disorder. I am so excited to share my conversation with Dr. Valerie with you today and talk about the effects of intergenerational trauma on our lives.
     
    Listen now to hear more about:
     
    The life-changing event that brought about drastic change for Dr. Valerie  Intergenerational trauma where it comes from and who it affects The public awareness 2020 brought to us all about trauma, stress, and our relationships Dismantling a system - what is the assumed goal The impact of changing the things closest to you - even when they seem less significant What movie we recommend EVERYONE watch! Steps everyone can take to get started reflecting on their own lives  
    And so much more!!
     
    Learn more about Dr. Valerie or check out her book - https://drvalerie.com/
     
    Check out my book -  The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership
     
    Connect with me on Instagram - https://www.instagram.com/trudilebron/
     
    Science & Business of Coaching: Psychology, Pseudoscience, or Pyramid Scheme?
    https://trudilebron.replynow.ontraport.net/science-business
     

    • 42 min
    Making the Deepest Impact w/ Dallas Travers

    Making the Deepest Impact w/ Dallas Travers

    Balancing our actions between seeming performative and not doing anything can be a hard line to walk.  Who do we look to for guidance in these instances, and how do we separate ourselves from the judgment of strangers?  Dallas Travers is the creator of The Hive - a business mentoring program that helps values-driven coaches build businesses they can be proud of.  Today we sit down and talk about these challenges and others like them, and being intentional in what we are creating.
     
    Listen now to hear more about:
     
    The Slow burn vs Quick fix - Dallas’s ripple effect approach Normalizing the “roller-coaster” How George Floyd’s death changed her understanding of her role in DEI Importance of community and how social media has changed how we relate to each other Making the deepest impact with the skills and resources that you have How Dallas’s exchange program for coaches who serve a marginalized community works The thing that Dallas is most excited about going forward  
    And so much more!
     
    Learn more about Dallas - https://dallastravers.com/ or on instagram https://www.instagram.com/DallasTraversBizMentor/
     
    Check out my book -  The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership
     
    Connect with me on Instagram: https://www.instagram.com/trudilebron/

    • 35 min
    Remixing Marketing Ethics w/ Tarzan Kay

    Remixing Marketing Ethics w/ Tarzan Kay

    Do you have strong emotions about email marketing?  Most of us do, whether positive or negative. Do you sometimes wonder if email is still a fundamental part of the conversation (IT IS)?  There has been a strong cultural shift recently in where marketing and ethics intersect. Today I chat about this intersection with Tarzan Kay, a former copywriter-for-hire who specializes in emails that are fun to read, and more addictive than Netflix.  Join us as we dig in deep on persuasion as a social justice issue and the ins and outs of fitting marketing into your anti-racist business.  
     
    Listen now to hear more about:
     
    The moment that led Tarzan to look closely at her own business practices How marketing can fall into an abuse of power narrative and what that looks like Where cults and online business can be similar, why they are not the same, and how to determine the difference  How cultural appropriation in marketing desensitizes us and creates dangerous patterns The importance of acknowledging unique challenges and differences in business instead of making presumptions Three things to look at for the future of equitable and effective marketing Trudi and Tarzan’s take on how often you should email your marketing list per week  
    And so much more!
     
    For more information on subjects mentioned in this episode you can check out Janja Lalich’s work at https://janjalalich.com
     
    Check out Tarzan at  https://www.instagram.com/tarzan_kay or on instagram @tarzan_kay
     
    Check out my book -  The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership
    Connect with me on Instagram: https://www.instagram.com/trudilebron/
     

    • 46 min
    We’re Back with New Episodes & Values

    We’re Back with New Episodes & Values

    Y’ALL it’s been a while, but WE’RE BACK! We’ve been busy and I’m so jazzed to share what we’ve been up to! But sometimes finishing a big project or event can leave you feeling empty and drained. That’s where I found myself last year. So today I’m chatting about how to combat that burnout and how selfcare can look different for everyone, but is still critical for all. Let’s get into it!
     
    Listen now to hear more about:
     
    The time and energy that really goes into writing a book
    Details from my wedding: fun facts, what traditions we kept and didn’t, and where I said YES to the dress! 
    The thing that got me out of the post-book slump and inspired me to dig back in
    How our personal values can help us stay grounded and connected but may differ from our business values
    My new values list, the changes I made and why
    A quick exercise you can do to check in with your values
     
    And so much more!
     
    Check out my book -  The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership
    Connect with me on Instagram: https://www.instagram.com/trudilebron/

    • 30 min

Customer Reviews

5.0 out of 5
45 Ratings

45 Ratings

caryngillen.com ,

Listen up.

Take your time. Keep listening.

SCL71 ,

Liberatory Leadership

Trudi is a role model for liberatory leadership! Her open and frank conversations about how to create equitable and anti-racist spaces is exactly what we need if we want liberation for all!

Lael P ,

The real talk you need

I’ve been looking for someone who could provide guidance and inspiration to help me revamp how I do business. So grateful for the grounded, deep wisdom and inspiring conversations that happen in the podcast. If you’re a business owner who cares about doing business equitably and responsibly, and you’re not learning from Trudi, you’re missing out.

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