Today’s Guest: Scott Hicks of BallyhooDon’t forget! Like – Comment – Subscribe Guest Links:[https://www.linkedin.com/in/dscotthicks/](https://www.linkedin.com/in/dscotthicks/) This Episode:In this conversation, Scott Hicks, founder of Ballyhoo Digital, shares his entrepreneurial journey, the evolution of his marketing philosophy, and the principles that guide how he builds and leads his company. Scott discusses why your path to success rarely looks the way you expect, why profit shouldn’t be your primary motivator, and how flexibility plays a defining role in entrepreneurship. He dives into the importance of ethical business practices, full transparency in reporting, and the deeper psychology behind effective marketing. Scott also explores the growing impact of AI—predicting it will be as transformative as the internet—and highlights why being able to say “no” to clients is a crucial part of staying aligned with your values. He closes by outlining his vision for Ballyhoo Digital as it expands into new verticals and continues prioritizing people over profit. Key TakeawaysYour path to success is probably not what you thinkProfit shouldn’t be your primary motivatorFlexibility is key in entrepreneurshipTransparency in reporting is crucialMarketing is about encouraging people to take actionYou can discard what society says is the normAI will be as impactful as the internetYou can say no to clients—and shouldBuilding a company that treats people well is essentialDo what you like well enough and you’ll get good at it But First, Principles with Colin DavisReal stories. Real principles. Real growth for business owners.Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond. Helpful LinksWant practical tools to build a business that actually works?Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com) Ready for clarity, structure, and momentum in your business?Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com) About ColinColin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children. KeywordsScott Hicks, Ballyhoo Digital, entrepreneurship, marketing, business principles, AI, online marketing, small business, human psychology, business growth _______ Show Notes: Keywords Scott Hicks, Ballyhoo Digital, entrepreneurship, marketing, business principles, AI, online marketing, small business, human psychology, business growth Summary In this conversation, Scott Hicks, founder of Ballyhoo Digital, shares his entrepreneurial journey, insights on marketing, and the principles that guide his business. He emphasizes the importance of flexibility, ethical practices, and transparency in business. Scott discusses the impact of AI on the marketing landscape and the future of his company as it expands into new verticals. The conversation highlights the significance of values and principles in achieving long-term success and fulfillment in entrepreneurship. Takeaways Your path to success is probably not what you think.Profit shouldn't be your primary motivator.Flexibility is key in entrepreneurship.Transparency in reporting is crucial.Marketing is about encouraging people to take action.You can discard what society says is the norm.AI will be as impactful as the internet.I can say no to clients and I do.Building a company that treats people well is my priority.Do what you like well enough and you're pretty good at it. Titles Navigating Entrepreneurship with Scott HicksThe Principles of Successful Business Sound bites "Flexibility is key in entrepreneurship.""Transparency in reporting is crucial.""I can say no to clients and I do." Chapters 00:00 Introduction to Scott Hicks and Ballyhoo Digital03:00 Entrepreneurial Wisdom and Controversial Opinions05:48 Scott's Journey and Background11:32 The Birth of Ballyhoo Digital17:34 Marketing Insights and Human Psychology23:41 First Principles in Business29:25 The Future of Business and AI35:20 Conclusion and Future Plans
