WellRising with Cassandra Duffill

Cassandra Duffill - Business Mentor, Strategist, Naturopath & Intuitive

WellRising - for business owners, healers & conscious entrepreneurs ready to rise... with clarity, alignment, purpose and freedom. Here, alignment replaces hustle and your business finally gets to feel like freedom. Each week, Cassandra Duffill shares grounded strategy with a strategic-intuitive edge, blending practical strategy with energy, embodiment and real-life activations, so you can grow sustainably, authentically, profitably, and rise well. Inside you'll get real conversations & practical insights to: Build a business that supports your energy and  your incomeCreate offers and pricing that align with your capacity and goalsMarket with integrity in a way that actually worksLead with boundaries, clarity, and CEO-level decision makingGrow without burnout, pressure, or performative hustle About Your Host:Cassandra Duffill is a business mentor, qualified strategist, naturopath and intuitive, with over 25+ years in corporate marketing and entrepreneurship, for some of the worlds biggest brands - including McDonald's, Vodafone, Sony Films & Melbourne Airport, and her own brands & multi-six figure natural health practice.  Cass merges strategy with energy, to help women in business rise - without pressure or burnout. If you’re ready to create profit without pressure and expansion without exhaustion, you’re in the right place.  It's your time to rise well. Connect with Cass: https://cassduffill.com

  1. 1D AGO

    Why Personal Brand Matters More Than Ever: Ep 88

    The market has changed, and if you’re feeling like the old strategies aren’t landing anymore, you’re not imagining it. In this episode of WellRising, Cassandra unpacks why personal brand is the most important asset you can build right now, especially in a saturated, AI-driven, noise-heavy business landscape. This isn’t about becoming an influencer or reinventing yourself. It’s about clarity, trust, and leadership, and why businesses that anchor into who they are are the ones still growing. If you’ve been wondering what to focus on next, why things feel quieter than they used to, or how to move forward without burning out or forcing momentum, this episode will re-orient you. This Episode Is For You If… You feel like the market has shifted and you’re not sure how to respondYou’re tired of trying every new strategy with diminishing returnsYou want clients who trust you before they bookYou don’t want to be louder, you want to be clearerYou’re ready to lead with who you are, not just what you sellYou don’t need a new funnel.  You don’t need to overhaul your offers.  You need a stronger through-line, and that starts with you. This episode will help you reconnect to that. Let's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth Hub Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice Visit my website www.cassduffill.com

    34 min
  2. JAN 27

    What Happens When You Hide Parts of Yourself in Business: Ep 87

    How much of you are you really bringing to your business? In this episode, Cass explores a question so many practitioners, coaches, and healers quietly wrestle with: What happens when you hide parts of yourself in order to look “professional”? From intuition and spirituality, to energy work and innate knowing, many business owners downplay their gifts. But what if hiding your “woo” is actually the very thing blocking your growth? In this candid, grounded conversation, Cass unpacks the real cost of playing small; from attracting misaligned clients to feeling disconnected, inauthentic, or stuck in your business. She shares personal stories, client examples, and a powerful reframe that turns your hidden gifts into your greatest brand advantage. Inside this episode, you’ll explore:  Why hiding parts of yourself dilutes your message and magnetism How your intuition, sensitivity, and spiritual gifts create differentiation The difference between professionalism and self-suppression Why strategy and spirituality are not opposites — they’re partners How authenticity cuts through the noise in a world of AI-generated contentThis episode is an invitation to stop compartmentalising who you are, and start building a business that reflects your full truth. Because the clients meant for you can’t find you — if they can’t see you. 🔗 Connect with Cass & explore mentoring:  https://cassduffill.com Let's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth Hub Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice Visit my website www.cassduffill.com

    16 min
  3. JAN 20

    How to Hold More Without Burning Out: Ep 87

    You don’t need to hustle harder to expand, you just need to increase your capacity to hold more. In this episode, Cassandra dives deep into what’s really behind burnout and why every big leap in business can trigger exhaustion, crashes, or those post-success “hangovers” that leave you drained and doubting everything. You’ll learn how your nervous system is actually the container for your abundance, and how trying to grow from dysregulation leads to sabotage, resentment, and resistance. Cass shares her personal journey with business burnout, what it taught her about capacity, and how she rebuilt her energy to create sustainable expansion; without losing her spark or her sanity. Inside this episode: Why burnout often follows big months or launchesThe real reason your income or visibility are limitedWhat's keeping you stuck in hustle modeWhy you need to “regulate before you accelerate”Practical ways to expand your energetic capacity This isn’t about slowing down your ambition, it’s about creating a business your body can actually sustain.  Because real success doesn’t come from pushing harder… it comes from holding more with ease. If you’re ready to grow your business without burnout, this episode is your reset point. 🔗 Mentioned in this episode:  – The Abundant Healer book, author Cassandra Duffill (launching March 3 2026) – Connect with Cass: cassduffill.com – Follow on Instagram: @cassduffill Let's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth Hub Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice Visit my website www.cassduffill.com

    20 min
  4. JAN 14

    Why Alignment Is the New Strategy: Ep 85

    For years, we’ve been told to “follow the strategy.” Funnels. Blueprints. Algorithms. Hustle harder.  But what if that’s exactly what’s been holding you back? In this episode, Cass flips the old paradigm on its head and dives deep into why alignment, not just strategy, is the real secret to sustainable success. She shares how chasing strategy-first approaches can disconnect you from your energy, your purpose, and your joy… and what happens when you finally build a business that feels as good as it looks. You’ll hear how Cass restructured her entire business after burnout (twice!), why “light vs. heavy” is now her favourite decision-making filter, and how you can start designing your business to match your natural rhythm; not from someone else’s formula. If you’re craving ease, flow, and results that don’t cost your peace, this is your permission slip to lead differently. In this episode: ✨ Why the old “strategy-first” model burns out heart-led entrepreneurs ✨ How to recognize when your business is out of alignment ✨ The invisible walls of resistance (and what they’re really showing you) ✨ What it looks like to choose frequency first and framework second ✨ How to create success that actually feels good Want to join the free group mentioned in the episode? The link is in the footer, and new community coming in March 2026! Let's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth Hub Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice Visit my website www.cassduffill.com

    28 min
  5. JAN 7

    The Business Model That’s Going To Save Your Sanity: Ep 84

    If your business feels more like a hamster wheel than a path to freedom, this episode is your permission slip to change everything. You didn’t start your business to burn out, drown in client load, or resent your calendar. You started it to help people, make an impact, and create freedom -  so why does it feel like you’re constantly pushing water uphill? In this episode, Cass pulls back the curtain on the business model that will finally help you step off the treadmill, and into a flow that gives you space, sustainability, and sanity. You’ll hear how she went from 30 clients a week and full-blown burnout… to building a business that runs with ease, recurring revenue, and flexibility. Whether you’re a practitioner, coach, or service-based entrepreneur,  this conversation will open your eyes to new possibilities for income, freedom, and alignment in 2026 and beyond. You’ll Learn: Why your current business model might be secretly draining youThe real reason scaling 1:1 isn’t the answer (and what to do instead)The truth about “signature programs” and why one size doesn’t fit allHow to start earning recurring income, without overcomplicating thingsThe mindset shift every soul-aligned CEO needs this yearWhy You’ll Love This Episode: This is not another “add another offer” chat. It’s about designing your business to work for you, with less hustle, more freedom, and a structure that honours your energy. If you’re ready to feel excited about your business again (instead of exhausted by it)… this one’s for you. Let's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth Hub Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice Visit my website www.cassduffill.com

    23 min
  6. JAN 1

    The Next Chapter: Letting Go, Realigning & Evolving Your Business for 2026: Ep 83

    In this reflection-style episode, Cassandra Duffill gets real, raw, and radically honest about what’s changing in her business, and why you might want to make some changes too. As she transitions from The Wellness Business Academy Podcast into a new chapter that blends soul and strategy, Cassandra shares the lessons she’s learned through evolution, burnout, and realignment; and how you can use those same insights to step into your next level of purpose, ease, and alignment in 2026. If you’ve been feeling stuck, uninspired, or out of love with your business, this episode is your permission slip to evolve. In This Episode, You’ll Learn: Why every business moves through seasons — and how to honor yoursWhat Cassandra is letting go of in 2026 (and why it feels so freeing)Why she’s moving away from social media (and what she’s focusing on instead)The truth about one-to-one mentoring and energy-draining offersThe shift from “practitioner-only” to heart-led, purpose-driven entrepreneurshipHow to realign your audience, your offers, and your missionIntroducing the Align + Rise Accelerator — a 12-week community for soulful business growthThe new Alignment + Clarity Session offer (and early-bird details)The question every entrepreneur should ask: What do I need to let go of to make space for the new?Timestamps 00:00 – Welcome & “The Next Chapter” introduction  02:00 – Business seasons and evolution  05:00 – Letting go of misaligned offers and old programs  07:00 – Leaving social media behind (and why it feels right)  09:20 – Saying goodbye to energy-draining work  11:30 – Moving beyond the “practitioner-only” box  14:00 – The joy of group mentoring and aligned community  16:20 – Giving yourself permission to evolve  18:30 – New offers and what’s next for 2026 Key Takeaway What got you here isn’t what will get you there.  You’re allowed to evolve. You’re allowed to grow.  You’re allowed to build the business your soul actually wants. Connect with Cassandra Website: cassduffill.com Instagram: @cassduffill Join the list: Subscribe for updates + offers Mentioned in This Episode Align + Rise Accelerator – 12-week business alignment journeyAlignment + Clarity Session – 90-minute strategy + 90-day planSpirit Wisdom YouTube ChannelLet's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth Hub Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice Visit my website www.cassduffill.com

    21 min
  7. 12/21/2025

    Start With What You Know & Grow Into What You Need (Repeat!):Ep 82

    In this empowering episode, Cass Duffill busts one of the biggest myths in business: that you need everything “figured out” before you start. She shares why perfectionism is the dream killer of momentum and how real growth comes from starting where you are, taking imperfect action, and allowing your business to evolve as you do. Cass walks through the practical steps to simplify your business plan into one page, stop over-certifying, release offers that drain you, and pivot with power. If you’ve been stuck waiting for the “right time,” this episode is your permission slip to start now. Key Takeaways Perfectionism kills progress. Stop waiting for everything to be ready, clarity comes through action.Your business evolves with you. It’s okay (and powerful) to pivot as your life and passions change.Ditch the extra certifications. You already have everything you need to get moving.Simplify your plan. Create a one-page business plan: revenue, offers, marketing, goals.Let go of what drains you. Release clients, offers, or workdays that no longer fit your life or energy.Authenticity over everything. Build a business around what lights you up — that’s where longevity lives.Cass Says:  "Imperfect action beats perfect planning every single time.” “You didn’t give up a reliable salary to build something you hate.” “Your business should grow with you, not against you.” Cass’s One-Page Business Plan Framework: Revenue Goal: Write your total annual revenue target, then break it into monthly goals.Offers: Keep it simple — no more than 5! (Initial, follow-up, package, DIY, long-term.)Marketing Channels: Focus on 3–4 that work — website SEO, email, blogs, and long-form video.Big Goals: List 3 major outcomes for the year (e.g. new offer, first retreat, client milestones).Visibility: Stick that plan where you see it daily — front and center, above your workspace.TimeStamps: 00:02 – Start With What You Know — the mindset shift that frees your growth 02:10 – How to leverage your existing skills and experience 04:35 – Why more qualifications won’t fix your business blocks 06:00 – Permission to pivot — letting go of offers and clients that drain you 08:40 – Real examples from Cass’s clinic days 10:20 – The universal law of “runs of clients” (you attract who you are!) 11:55 – Simplify your strategy: the one-page business plan 14:35 – YouTube & SEO — how to get organic clients in 2026 17:00 – How AI is reshaping client discovery 18:45 – Aligning your goals with what truly lights you up Suggested Episode Pairing: 🎧 Mindset, Momentum & Money Blocks: Building a Business on Solid Ground  🌿 Connect with Cass 🌐 Website → cassduffill.com 📸 Instagram → @cassduffill 💌 Newsletter → Let's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth Hub Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice Visit my website www.cassduffill.com

    19 min

About

WellRising - for business owners, healers & conscious entrepreneurs ready to rise... with clarity, alignment, purpose and freedom. Here, alignment replaces hustle and your business finally gets to feel like freedom. Each week, Cassandra Duffill shares grounded strategy with a strategic-intuitive edge, blending practical strategy with energy, embodiment and real-life activations, so you can grow sustainably, authentically, profitably, and rise well. Inside you'll get real conversations & practical insights to: Build a business that supports your energy and  your incomeCreate offers and pricing that align with your capacity and goalsMarket with integrity in a way that actually worksLead with boundaries, clarity, and CEO-level decision makingGrow without burnout, pressure, or performative hustle About Your Host:Cassandra Duffill is a business mentor, qualified strategist, naturopath and intuitive, with over 25+ years in corporate marketing and entrepreneurship, for some of the worlds biggest brands - including McDonald's, Vodafone, Sony Films & Melbourne Airport, and her own brands & multi-six figure natural health practice.  Cass merges strategy with energy, to help women in business rise - without pressure or burnout. If you’re ready to create profit without pressure and expansion without exhaustion, you’re in the right place.  It's your time to rise well. Connect with Cass: https://cassduffill.com