Marketing Your Truth with Eli Natoli

Eli Natoli
  • 5.0 (2)
  • MARKETING
  • UPDATED MONTHLY

Marketing Your Truth is for coaches, consultants, and creators who want to grow without burning themselves out. Here, you’ll learn how to market your expertise in ways that feel intuitive, human, and aligned with how you already interact—so you don’t just hustle for attention, you actually create results. I’m Eli Natoli, creator of the Service First Framework. After years of running myself into the ground chasing tactics, I rebuilt everything around one idea: marketing should feel like an extension of who you are, not a role you have to play. This podcast will show you how.

  1. JAN 23

    6 Biggest Marketing Shifts in 2026 That Will Change How You Sell Your Expertise

    Selling your expertise feels harder in 2026, even if you’re experienced, visible, and doing “all the right things.” In the first few weeks of the year, a strange pattern has become impossible to ignore: seasoned experts with large audiences are struggling to sell low-ticket offers, while smaller, newer creators are quietly closing high-ticket clients. That gap isn’t accidental. In this episode, I break down the 6 major marketing shifts shaping how expertise is monetized in 2026 — and why many traditional strategies haven’t caught up to how people actually decide who to trust and buy from today. This isn’t about trends or tactics. It’s about how buying behavior has fundamentally changed. In this episode, you’ll understand: why visibility no longer creates trust on its ownwhy valuable, educational content often leads to high engagement but low enrollmentwhy people now buy perspective, not just expertisehow buying paths have become non-linear — and what that means for your marketingwhy pressure-based selling is breaking down in high-ticket offershow real authority is built by exposing what others miss, not by sharing more contentIf you sell your knowledge, experience, or expertise — as a coach, consultant, or service-based business owner — this episode will help you understand why things feel harder right now and what actually moves people toward a grounded buying decision in today’s market. By the end, you’ll see why the shift in 2026 isn’t about doing more marketing — it’s about becoming more intentional with your message, your presence, and the trust you’re building across every touchpoint. If this episode helped you see why selling expertise feels different in 2026 — and you’re wondering how to apply this with structure and support — here are a few ways to go deeper: → Join Eli inside the Marketing Your Truth Collective A guided environment for experts who want to build a business rooted in clarity, trust, and alignment. https://elinatoli.com/collective → Get the free digital copy of The Service First Framework A foundational guide to replacing pressure-based marketing with a service-first approach. https://elinatoli.com/elevate → Learn how to create live experiences that build trust and lead to enrollment Explore the Serve to Sell Method for turning interest into clients without forcing a sale. https://elinatoli.com/serve2sell Have recommendations or feedback? Click THIS link to let us know! Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values. To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli. See you next time, where we’ll dive deeper into how to build authentic connections with your audience.

    26 min

  2. JAN 7

    Wendy Vaghan | 4 Psychological Levers That Turn Passion Into Profit

    In this episode, I’m joined by Wendy Vaughan, founder of Impact-Maker Coaching, for a grounded conversation about what it really takes for coaches and energy workers to build businesses that are both impactful and profitable. Wendy shares her Passion Meets Profit Blueprint and walks us through its four core pillars—a framework designed to help heart-centered practitioners move from doing meaningful work to building a business that truly supports them. This episode is especially powerful if you’re doing important work in the world but still feeling stuck between impact and income—and ready for a model that honors both. 👉 Wendy also shares her Passion Meets Profit Blueprint. CLICK HERE to Grab your free copy using this link Have recommendations or feedback? Click THIS link to let us know! Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values. To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli. See you next time, where we’ll dive deeper into how to build authentic connections with your audience.

    33 min

  3. 12/12/2025

    The Illusion of the ‘Secret Formula’ and What It’s Costing Your Business

    There’s a powerful illusion built into the online business world: the idea that the answer is always one step away — held by someone else, packaged as a “secret formula” you just haven’t found yet. And as long as you believe that, the very things you’re trying to build: clarity, confidence, trust in yourself stay just out of reach. In this conversation, I help you see the pattern that’s been shaping your investment decisions in subtle but costly ways. How each new promise reinforces the belief that you’re close, but not quite there yet. How that belief quietly chips away at your confidence and keeps you searching, convinced that one more program, one more method, one more investment is the missing key. Three episodes mentioned in the podcast:  This Is Why You’re Struggling to Get Clients The Psychology Behind Messages That Build Trust (and Stick) Simple 5 Steps That Turn Strangers Into Clients  📘 Get the free digital copy of Eli’s book, The Service First Framework → elinatoli.com/elevate Have recommendations or feedback? Click THIS link to let us know! Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values. To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli. See you next time, where we’ll dive deeper into how to build authentic connections with your audience.

    19 min

  4. 11/09/2025

    This Is Why You’re Struggling to Get Clients

    If you’ve been doing all the right things — posting, emailing, launching, making offers — and still can’t figure out why your business isn’t growing the way it should, this episode is for you. We’ll pull back the curtain on the real reason most entrepreneurs stay stuck: they’ve built visibility without alignment. You’ll learn what I call the Why-You Factor — the foundation that connects who you are, why your solution matters, and how it genuinely helps your audience move forward. You’ll see how that clarity becomes the thread that makes everything in your marketing finally click. You’ll also discover how to build your own Client Flywheel —  a trust-based system for turning random visibility into predictable growth without more hustle, pressure, or overwhelm. By the end, you’ll understand how to stop guessing and start creating marketing that actually works the way humans make decisions — through trust, resonance, and connection. If you’ve ever felt like your business should be further along by now, this conversation will help you see exactly what’s been missing — and how to fix it. 🎧 Tune in now, and if you’re ready to put this into practice with structure and support, join Eli inside The Marketing Your Truth Collective → elinatoli.com/collective. 📘 Get the free digital copy of Eli’s book, The Service First Framework → elinatoli.com/elevate 🎟️ Learn how to create live experiences that build connection, spark insight, and turn interest into clients → elinatoli.com/serve2sell Have recommendations or feedback? Click THIS link to let us know! Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values. To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli. See you next time, where we’ll dive deeper into how to build authentic connections with your audience.

    32 min

  5. 10/06/2025

    Stop Chasing Clients: 3 Moves That Make You the Go-To in Your Niche

    Are you tired of hustling for attention, chasing clients, and constantly trying to prove your worth? In this episode, I’ll show you the 3 moves that get you out of commodity status and position you as the go-to leader in your niche. These aren’t surface-level tips — they’re the foundational shifts that determine whether you stay stuck in the 90% of the market competing for scraps… or build a business that naturally attracts the right clients. Here’s what we’ll cover: How to define the role you’re really here to play (beyond job titles and services).How to turn your marketing from background noise into a signal that clients can’t ignore.How to stay steady and resilient when things don’t go as planned — so you keep leading instead of reacting. If you’ve ever thought, “I know my work changes lives, so why am I hustling just to be seen?” — this conversation will give you clarity, confidence, and a new way forward. 👉 Tune in now to learn how to stop chasing and start leading. 📘 Grab your free copy of my book Service First Framework → elinatoli.com/elevate 📝 Download the 3 brainstorming worksheets (Client Magnet Bible) → elinatoli.com/magnet Have recommendations or feedback? Click THIS link to let us know! Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values. To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli. See you next time, where we’ll dive deeper into how to build authentic connections with your audience.

    28 min

  6. 09/03/2025

    Your Content Isn’t Boring: It’s Forgettable. Here’s How to Fix That

    You’ve been showing up. Posting consistently. Following all the “just provide value” advice. So why does it feel like your content still isn’t landing? In this episode, we’ll unpack the hidden reason so much content disappears into the noise and the shift that helps coaches, consultants, and online business owners create content that builds authority, trust, and connection. If you’re tired of churning out posts that don’t move the needle, you’ll want to hear this. Ready to stop marching in place and start building marketing that actually works? Join the Marketing Your Truth Collective at elinatoli.com/collective. Have recommendations or feedback? Click THIS link to let us know! Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values. To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli. See you next time, where we’ll dive deeper into how to build authentic connections with your audience.

    22 min

  7. 08/01/2025

    The Psychology Behind Messages That Build Trust (and Stick)

    If you’re in a trust-based business—law, consulting, coaching, creative services—your clients aren’t buying a product. They’re buying confidence. Clarity. Trust. You. In this episode, we break down the psychology of messaging that turns casual readers into clients: the storytelling techniques, emotional connection, and human-centered marketing strategies that make people stop scrolling, feel something, and remember you. Because in today’s crowded market, expertise is expected. What makes people choose you is trust, resonance, and the words that actually land. Have recommendations or feedback? Click THIS link to let us know! Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values. To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli. See you next time, where we’ll dive deeper into how to build authentic connections with your audience.

    19 min

  8. 07/03/2025

    Simple 5 Steps That Turn Strangers Into Clients (Without DMs or Funnels)

    Posting daily, sharing value, and growing your audience only works if there’s a clear path for people to trust you—and take the next step. In this episode, I break down the 5-step Client Path that turns total strangers into ready-to-enroll clients. You’ll learn: Why visibility alone isn’t converting (even if your content is good)The five trust-building steps most people skipHow to move from “getting seen” to getting chosenThis isn’t another funnel. It’s a trust-based system designed for service providers who do deep, transformational work—and are ready for their business to reflect that. 👉 Want the full breakdown of all five steps? Click this link: Grab your FREE copy of Service First Framework  or go to elinatoli.com/elevate  Have recommendations or feedback? Click THIS link to let us know! Thank you so much for tuning in to Marketing Your Truth™! If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone who could benefit from aligning their marketing with their values. To stay updated on future episodes, visit https://marketingyourtruth.com, and follow me on LinkedIn, @EliNatoli. See you next time, where we’ll dive deeper into how to build authentic connections with your audience.

    28 min
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Ratings & Reviews

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2 Ratings

About

Marketing Your Truth is for coaches, consultants, and creators who want to grow without burning themselves out. Here, you’ll learn how to market your expertise in ways that feel intuitive, human, and aligned with how you already interact—so you don’t just hustle for attention, you actually create results. I’m Eli Natoli, creator of the Service First Framework. After years of running myself into the ground chasing tactics, I rebuilt everything around one idea: marketing should feel like an extension of who you are, not a role you have to play. This podcast will show you how.

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