OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses

Lori Young | Offer Strategist and Holistic Business Coach
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

  1. 3D AGO

    Why "Just Niche Down" Doesn't Work for Experts With Layered Expertise (and What Does)

    You've heard it a hundred times. Probably more. And every single time, something inside you cringes a little. "Just niche down." In this solo episode, I'm talking about why that advice falls short for experts with layered backgrounds, and what to do instead. Because after years of working with coaches, consultants, and subject matter experts, what I've found is that the goal was never to niche down. It was to position up.I share my own story of being a marketing generalist for over seven years, the moment I realized I had to reposition or risk going out of business, and what it actually looked like to choose a lane without throwing away everything else I'd built. You'll learn: → Why "niche down" is targeting advice, not positioning advice (and why that distinction matters for experts with layered experience) → What the research says about specialists vs. generalists in 2025 and 2026 (including a stat that stopped me in my tracks) → The two-step Positioning Up Framework: how to find your Core Transformation and map your Expertise Layer → Real examples of experts who led with one clear lane while keeping everything else as their differentiator → What changes in your business when your positioning gets specific: sales conversations, referrals, content, and rates If you're ready to stop trying to fit your layered expertise into a box and start leading with the one thing that makes everything else make sense, press play. Ready to turn your core transformation and expertise into positioning that actually converts? The OfferMojo Strategy and Positioning Sprint is a focused 90-minute intensive where we build your positioning together. No fluff. Just clarity you can use on your website, in your content, and in every sales conversation. Book your Sprint here: https://www.onamissionbrands.com/offermojo-sprints  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    20 min

  2. APR 26

    How to Use Bundles to Grow Your Email List and Sell More Offers

    You've heard people talk about bundles. Maybe you've even participated in one. But if you've been wondering whether they actually work, or whether all those new subscribers turn into anything real, this conversation is going to answer that for you. On this guest episode of The Offer Mojo Show, Lori Young is joined by email marketing strategist Allison Hardy to talk about how bundles work as a list-building, visibility, and offer-selling strategy. Allison hosted 15 bundles in two years and grew her email list from 4,000 to 11,000. This is not a theory. This is someone who has run the numbers and figured out what actually converts. We talk about:  → Why a bundle with 2,500 signups can wildly underperform one with 800 (and what the difference tells you about your strategy)  → How to choose contributors and collaborators who attract the right people to your list, not just any people  → What to do with your new subscribers after the bundle closes so they become buyers, not just contacts  → Why hosting a bundle gets you far more than participating (and how to decide which is right for you right now)  → The backend systems that let Allison run 15 bundles in two years without losing her mind If you've been curious about bundles but couldn't quite picture how they'd fit into your offer ecosystem, this episode will help you see the strategy clearly. Ready to explore bundles as a list-building and offer-selling strategy? Join Lori and Allison for a live webinar “Bundles that Don’t Suck” on May 21st at 10:00 AM PST / 1:00 PM EST. You'll get a practical walkthrough of how to host your own bundle, even if you've never done it before. Register here: https://www.allisonhardy.com/bundles-that-dont-suck-masterclass-lori-young  Guest Information: Allison Hardy is an email marketing strategist for coaches and online business owners who want to sell their offers on autopilot, without constantly launching or living on social media. She believes email should do the heavy lifting so you can spend more time living and less time hustling.  Through her signature membership, Emails That Sell, and 15+ bundles hosted over two years, she's grown her own list from 4,000 to 11,000 subscribers and crossed the 600 lifetime member mark. She's been featured in the Huffington Post, named one of Washington DC's most influential professionals under 40, and built multiple six-figure businesses while raising two kids. Website: https://allisonhardy.com   Instagram: Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    45 min

  3. APR 19

    When to Retire an Offer (And How to Do It with Grace)

    Is it time to retire your offer, or are you holding on because stopping feels risky? In this solo episode, I walk you through the three clear signs that an offer is ready to be retired. Not rested, not rebranded. Actually retired. I also share my own story of letting go of my OBM business in 2019, and what I'm calling the Graceful Exit: a five-step process for closing that chapter with honesty and without burning the relationships you've built. If you've ever looked at something in your offer suite and felt that quiet sinking feeling when you imagine delivering it one more time, this one is for you. You'll learn:  The three signs an offer needs to be retired (including the sneaky one most coaches miss) Why "it still sells" can actually be the thing keeping you most stuck The difference between resting an offer and retiring it, and how to tell which you actually need How to communicate a transition to existing clients without damaging the relationship The five steps in the Graceful Exit framework for closing a chapter cleanlyTune in, then ask yourself: is there something in your current offer suite you've been holding onto past its time? If you're ready for an honest look at your offer, the OfferMojo 6-Pillar Offer Audit ($247) is a 60-minute session where we look at your offer through six lenses: positioning, messaging, pricing, structure, visibility, and sales. You leave knowing exactly what's working, what's leaking, and what to do next. Book your offer audit here: https://www.onamissionbrands.com/offermojo-audit Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    16 min

  4. APR 12

    The Legal Checklist Every Online Offer Needs with Natalie Puglisi

    Legal protection for online offers: what every coach and digital business owner needs in place before they launch. On this guest episode of The Offer Mojo Show, Lori Young is joined by Natalie Puglisi, an online business attorney who specializes in helping coaches, course creators, and service providers protect their intellectual property and stay legally compliant. Together they walk through what Natalie calls the legal journey of an offer, from naming it to launching it to taking on clients. This isn't about scaring you into action. It's about knowing what's actually required so you can build with confidence instead of quietly hoping nothing goes wrong. We talk about: Why running a trademark search before you name anything in your business can save you from a costly rebrand laterThe difference between a copyright notice and a copyright registration, and when each one mattersWhat the FTC's "net impression" rule means for your testimonials, client stories, and income claimsThe three documents every website needs, and what goes on your checkout page before anyone pays youHow to legally protect yourself when AI is part of your offer or your delivery processIf you have offers out in the world and you are not sure your legal foundation is solid, this episode is worth your full attention. Guest Information:  Natalie Puglisi is an online business attorney who helps coaches, course creators, and service providers protect their intellectual property and stay legally compliant. She believes legal protection doesn't have to be scary or out of reach, and she's built her practice around making it accessible for digital business owners at every stage. She has been practicing law for 15 years, is a first-generation American, and started her career as a bankruptcy attorney before finding her true lane in online business law. Her template shop, Hey Contract, has legal documents for nearly every type of service-based business. Website: https://nataliepuglisi.com  Instagram: https://www.instagram.com/nataliepuglisi  LinkedIn: https://www.linkedin.com/in/nataliepuglisi/  Legal templates for online businesses. I have used a lot of these. Here is my affiliate link for Natalie’s contract shop: https://heycontract.com/?aff=80  To learn more about how I can support your growth, visit www.onamissionbrands.com  Follow me on LinkedIn: / Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    53 min

  5. APR 4

    Two Biz Besties on AI, Custom Bots, and What Nobody Tells You About Building in Public

    You built something new. You poured months into it. You launched it and the results were not what you expected. On this guest episode of The Offer Mojo Show, Lori Young is joined by brand strategist and Brand CEO founder Malika Malhotra to pull back the curtain on what it's actually like to build and launch AI-powered tools as a strategist — the wins, the honest misses, and the ongoing work of figuring out where this technology fits into a real expert business. Lori and Malika both built their own suites of AI assistants (the OfferMojo Squad and the Brand Force) grounded in their proven frameworks. They launched around the same time, faced similar hurdles, and have been thinking through what it means to build in public when the technology is moving faster than any of us expected. We talk about: Why expert-built AI tools produce dramatically better results than generic prompting (and the client story that proves it)What actually happened when they each launched — including a zero-sales email list launch and what they learned from itThe real fear behind why coaches hesitate to invest in AI tools, even from someone they trustWhy the human element in strategy and coaching will never be fully replaced, and where AI falls genuinely shortHow to think about building your own AI processes without getting paralyzed by the pace of changeIf you've been curious about AI in your own business but unsure whether to build something, buy something, or just keep watching from the sidelines, this conversation will help you think it through. The OfferMojo Squad is Lori's suite of six AI-powered offer assistants, built on her proprietary frameworks and designed to help you build, structure, message, and map a complete offer ecosystem. It's available now for $297. Join here: https://www.onamissionbrands.com/offermojo-squad  Guest Information: Mallika Malhotra is an award-winning brand strategist, mentor, and speaker who helps women entrepreneurs discover their power niche, develop their signature framework, and amplify their authority online. With a background in corporate advertising and years spent helping visionaries clarify their message, Mallika specializes in turning personal brands into category leaders. She's the creator of the Brand Authority Accelerator and a passionate advocate for showing up boldly and consistently, without losing your soul in the process. Website: https://www.thebrandceo.com  Instagram: https://www.instagram.com/t Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    54 min

  6. MAR 29

    Offer Not Converting? How to Know if You Have a Marketing Problem or a Positioning Problem

    You’re not failing at marketing. You might be trying to market an offer that isn’t clearly positioned. In this solo episode of The OfferMojo Show, Lori breaks down the difference between a marketing problem and a positioning problem “wearing a marketing costume.” Because the fix is different, and misdiagnosing it is expensive. Not just in dollars, but in time, energy, and confidence. You’ll hear a real client example (Ina, a premium pet photographer) and why her funnel wasn’t the issue. The wrong people were in the room. Lori also shares the moment she realized the same thing in her own business, and what shifted when she finally specialized. In this episode, you’ll learn: The simplest way to tell positioning vs. marketing apartThe key signs you’re attracting the wrong people (even when visibility is working)Why “underlaunching” is a marketing issue, not a broken offerWhat to do when one channel dries up but your message is still solidIf this conversation makes you wonder whether your real issue is positioning (not marketing), book the OfferMojo 6-Pillar Offer Audit and get a clear diagnosis plus a prioritized action plan. Book here: onamissionbrands.com/offermojo-audit Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    25 min

  7. MAR 19

    Diving into the Pearl Sequence: How Your Design Reveals the Way You’re Meant to Be of Service

    What if the reason your offer feels hard to sell is not your strategy, but your wiring? In this episode of The Offer Mojo Show, Lori Young sits down with Kehla G to explore the Gene Keys and the Pearl Sequence, a pathway designed to illuminate prosperity and how you’re meant to be of service. Kehla breaks down the Gene Keys in a grounded, practical way (no need to “figure out the chart”), then walks through Lori’s Pearl Sequence to show how the shadow and gift expressions can show up in visibility, messaging, and business decisions. You’ll hear real talk about dissatisfaction, vitality, control, and what happens when you stop forcing yourself into someone else’s business blueprint. You’ll learn: Why offers fall flat when they aren’t rooted in your unique designHow to use agitation and dissatisfaction as data for alignmentWhat prosperity looks like when you release control and lead with authorityListen now, then grab the resources in the show notes to explore your own Gene Keys and build offers from a full-body yes. Guest Bio Kehla G is the host of the Built for the Edge podcast, a top 2% globally ranked show with over 500 episodes, and a business coach for spiritually minded female entrepreneurs. Her work centers on helping women trust their own way of seeing, make clearer decisions, and build businesses that actually sustain their lives. Through human design, the Gene Keys, and intelligent use of AI, she supports entrepreneurs in translating insight into structure so growth feels grounded, intentional, and aligned. Website: https://www.kehlag.com/  Instagram: https://www.instagram.com/kehlag/  Built for the Edge Podcast with Kehla G: https://pod.link/1456420158  Actualize Your Genius with the Pearl Sequence eBook/GPT: https://www.kehlag.com/actualizewithyourpearl  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    50 min

  8. MAR 13

    How I’m Building a Nervous System Aware Business (And You Can Too)

    Last year I caught myself doing something weird while working: short, shallow breathing. Little sips of air. Nothing was “wrong” on paper, but my body was stressed, and it was trying to regulate for me. So I made a decision: I’m building a nervous system aware business. Not a business that looks good from the outside while quietly taxing my capacity every day. In this solo episode, I walk you through five real ways I’m simplifying my business this year, and I’ll help you spot the friction points in yours too. This is not a “copy my business” episode. It’s a “find your friction” episode. We talk about: Why simplification protects ambition (it doesn’t shrink it)Consolidating tools to reduce cognitive loadUsing anchor content so marketing stops draining your creative energyDelegating beyond the basics (and what control has to do with it)Simplifying your offers so your audience feels clear, not confusedIf the friction in your business is centered around your offers, the next step is the OfferMojo 6-Pillar Offer Audit ($247). It’s a done-with-you diagnostic that gives you a scorecard + a prioritized action plan. Listen to the episode, then book the audit: https://www.onamissionbrands.com/offermojo-audit If your systems are creating friction, Ilana Morris’s Client Journey Systems Scorecard will help you fix that. You can download this free tool at: https://www.ilanamorris.com/scorecard  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    26 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

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