OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses

Lori Young | Offer Strategist and Holistic Business Coach
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

  1. 2D AGO

    Two Biz Besties on AI, Custom Bots, and What Nobody Tells You About Building in Public

    You built something new. You poured months into it. You launched it and the results were not what you expected. On this guest episode of The Offer Mojo Show, Lori Young is joined by brand strategist and Brand CEO founder Malika Malhotra to pull back the curtain on what it's actually like to build and launch AI-powered tools as a strategist — the wins, the honest misses, and the ongoing work of figuring out where this technology fits into a real expert business. Lori and Malika both built their own suites of AI assistants (the OfferMojo Squad and the Brand Force) grounded in their proven frameworks. They launched around the same time, faced similar hurdles, and have been thinking through what it means to build in public when the technology is moving faster than any of us expected. We talk about: Why expert-built AI tools produce dramatically better results than generic prompting (and the client story that proves it)What actually happened when they each launched — including a zero-sales email list launch and what they learned from itThe real fear behind why coaches hesitate to invest in AI tools, even from someone they trustWhy the human element in strategy and coaching will never be fully replaced, and where AI falls genuinely shortHow to think about building your own AI processes without getting paralyzed by the pace of changeIf you've been curious about AI in your own business but unsure whether to build something, buy something, or just keep watching from the sidelines, this conversation will help you think it through. The OfferMojo Squad is Lori's suite of six AI-powered offer assistants, built on her proprietary frameworks and designed to help you build, structure, message, and map a complete offer ecosystem. It's available now for $297. Join here: https://www.onamissionbrands.com/offermojo-squad  Guest Information: Mallika Malhotra is an award-winning brand strategist, mentor, and speaker who helps women entrepreneurs discover their power niche, develop their signature framework, and amplify their authority online. With a background in corporate advertising and years spent helping visionaries clarify their message, Mallika specializes in turning personal brands into category leaders. She's the creator of the Brand Authority Accelerator and a passionate advocate for showing up boldly and consistently, without losing your soul in the process. Website: https://www.thebrandceo.com  Instagram: https://www.instagram.com/t Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    54 min

  2. MAR 29

    Offer Not Converting? How to Know if You Have a Marketing Problem or a Positioning Problem

    You’re not failing at marketing. You might be trying to market an offer that isn’t clearly positioned. In this solo episode of The OfferMojo Show, Lori breaks down the difference between a marketing problem and a positioning problem “wearing a marketing costume.” Because the fix is different, and misdiagnosing it is expensive. Not just in dollars, but in time, energy, and confidence. You’ll hear a real client example (Ina, a premium pet photographer) and why her funnel wasn’t the issue. The wrong people were in the room. Lori also shares the moment she realized the same thing in her own business, and what shifted when she finally specialized. In this episode, you’ll learn: The simplest way to tell positioning vs. marketing apartThe key signs you’re attracting the wrong people (even when visibility is working)Why “underlaunching” is a marketing issue, not a broken offerWhat to do when one channel dries up but your message is still solidIf this conversation makes you wonder whether your real issue is positioning (not marketing), book the OfferMojo 6-Pillar Offer Audit and get a clear diagnosis plus a prioritized action plan. Book here: onamissionbrands.com/offermojo-audit Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    25 min

  3. MAR 19

    Diving into the Pearl Sequence: How Your Design Reveals the Way You’re Meant to Be of Service

    What if the reason your offer feels hard to sell is not your strategy, but your wiring? In this episode of The Offer Mojo Show, Lori Young sits down with Kehla G to explore the Gene Keys and the Pearl Sequence, a pathway designed to illuminate prosperity and how you’re meant to be of service. Kehla breaks down the Gene Keys in a grounded, practical way (no need to “figure out the chart”), then walks through Lori’s Pearl Sequence to show how the shadow and gift expressions can show up in visibility, messaging, and business decisions. You’ll hear real talk about dissatisfaction, vitality, control, and what happens when you stop forcing yourself into someone else’s business blueprint. You’ll learn: Why offers fall flat when they aren’t rooted in your unique designHow to use agitation and dissatisfaction as data for alignmentWhat prosperity looks like when you release control and lead with authorityListen now, then grab the resources in the show notes to explore your own Gene Keys and build offers from a full-body yes. Guest Bio Kehla G is the host of the Built for the Edge podcast, a top 2% globally ranked show with over 500 episodes, and a business coach for spiritually minded female entrepreneurs. Her work centers on helping women trust their own way of seeing, make clearer decisions, and build businesses that actually sustain their lives. Through human design, the Gene Keys, and intelligent use of AI, she supports entrepreneurs in translating insight into structure so growth feels grounded, intentional, and aligned. Website: https://www.kehlag.com/  Instagram: https://www.instagram.com/kehlag/  Built for the Edge Podcast with Kehla G: https://pod.link/1456420158  Actualize Your Genius with the Pearl Sequence eBook/GPT: https://www.kehlag.com/actualizewithyourpearl  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    50 min

  4. MAR 13

    How I’m Building a Nervous System Aware Business (And You Can Too)

    Last year I caught myself doing something weird while working: short, shallow breathing. Little sips of air. Nothing was “wrong” on paper, but my body was stressed, and it was trying to regulate for me. So I made a decision: I’m building a nervous system aware business. Not a business that looks good from the outside while quietly taxing my capacity every day. In this solo episode, I walk you through five real ways I’m simplifying my business this year, and I’ll help you spot the friction points in yours too. This is not a “copy my business” episode. It’s a “find your friction” episode. We talk about: Why simplification protects ambition (it doesn’t shrink it)Consolidating tools to reduce cognitive loadUsing anchor content so marketing stops draining your creative energyDelegating beyond the basics (and what control has to do with it)Simplifying your offers so your audience feels clear, not confusedIf the friction in your business is centered around your offers, the next step is the OfferMojo 6-Pillar Offer Audit ($247). It’s a done-with-you diagnostic that gives you a scorecard + a prioritized action plan. Listen to the episode, then book the audit: https://www.onamissionbrands.com/offermojo-audit If your systems are creating friction, Ilana Morris’s Client Journey Systems Scorecard will help you fix that. You can download this free tool at: https://www.ilanamorris.com/scorecard  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    26 min

  5. MAR 8

    5 Things to Stop Doing on Social Media in 2026 (So Your Marketing Actually Works)

    Social media in 2026 feels louder, more curated, and more exhausting than ever. If you’ve been wondering why your content isn’t landing the way it used to, this episode will help you reset with clarity. On this guest episode of The Offer Mojo Show, Lori Young is joined by social media manager and Showit designer Madelyn Furlong to break down 5 things to stop doing on social media in 2026 and what to do instead. From the rise of obvious AI-generated captions to the pressure to post constantly, we talk about what’s actually building trust and connection now, and how to create content that feels more human and sustainable. You’ll learn: Why quality matters more than posting frequency (and how to simplify your content plan)How to stop talking “at” your audience and create content that invites real engagementWhy chasing the algorithm backfires, and what to focus on insteadSimple ways to make reels more dynamic without complicated editingWhy waiting for a “less busy season” to fix your marketing keeps you stuckIf you’re ready to market with more alignment and less pressure, press play. Before you go all in on social media or any other visibility strategy, test your offer first with the AI Powered Offer Confidence Toolkit:  https://www.onamissionbrands.com/offer-checklist  Guest Information: Madelyn Furlong is a social media manager and Showit designer who helps service providers stand out online with a people-first strategy. She believes your marketing should fuel growth, not drain your energy, through strategic social media content and high-converting websites. She’s helped entrepreneurs get visible, build trust with their audience, and increase revenue by consistently attracting the right clients. Based in Wetumpka, Alabama, she’s an Enneagram One who loves hiking, reading, listening to 80s music, and spending time with family. Website: https://madelynvictoriaco.com/  Instagram: https://www.instagram.com/madelynvictoriaco/  LinkedIn: https://www.linkedin.com/in/madelyn-furlong-51b30b231/  Turn One Idea into 20+ Pieces of Content: https://madelynvictoriaco.com/content-kit  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    45 min

  6. MAR 1

    How to Share Client Results without Feeling Sleazy (Building Trust in the Age of AI)

    Trust is harder than ever to build online. Between AI-written everything, deepfakes, and “I made 500k in five minutes” screenshots, it is no wonder thoughtful buyers are skeptical. At the same time, you know your clients are getting real results and you want to talk about that without feeling like a scammy coach. In this episode of The OfferMojo Show, Lori Young shares how to navigate that tension. She breaks down why certain kinds of testimonials and client proof no longer work, offers a simple three-question framework you can send to clients, and gives you multiple ways to turn those answers into grounded stories that build trust. You will learn:  • What makes vague praise, income brags, and over-the-top stories feel unbelievable  • The belief shift that turns “sharing results is bragging” into a form of service  • Lori’s three core questions for pulling out specific, emotional client stories  • Five practical ways to repurpose those stories in your marketing with consent and care If you are ready to share client results in a way that feels aligned, ethical, and supportive of your people’s decision-making, this episode will give you clarity and a next step. Listen in, then check out the blog and case study linked in the show notes. Two examples of client case studies: Ilana Morris:  https://www.onamissionbrands.com/blog/from-offer-confusion-to-confident-6-figure-path-ilanas-offermojo-studio-journey  Bradley Mier: https://www.onamissionbrands.com/blog/from-empty-pipeline-to-steady-bookings-how-bradley-got-his-dog-training-business-humming  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    28 min

  7. FEB 20

    12 Sales Page Mistakes That Keep Coaches and Service Based Experts from Converting Clients

    Sales page not converting and you are wondering if your offer secretly sucks? In this episode of the Offer Mojo Show, Lori breaks down 12 of the most common sales page mistakes she sees for coaches, healers, and service-based experts. Instead of spiraling about your offer, you will learn how to see your page through three simple lenses: language friction, design friction, and decision friction. Lori shares how vague empowerment language, feature-heavy copy, and brochure-style pages quietly create distance for your buyers. She also walks through design choices that make your page feel like homework and the decision gaps that keep interested people from feeling ready to say yes. You will learn: The three types of friction that block sales on a pageHow to use real language, relevant outcomes, and risk reductionSimple ways to make your page more skimmable and breathableA quick audit exercise you can do in 20 minutes for one offerTune in to get practical, kind clarity on what is really happening with your sales page, then explore the OfferMojo 6-Pillar Offer Audit if you want focused support on your core offer. Book your offer audit here: https://www.onamissionbrands.com/offermojo-audit Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    19 min

  8. FEB 15

    Aligned Visibility: A Simple Decision Filter for Strategies You’ll Actually Stick With

    Visibility isn’t supposed to feel like a second full-time job. But between all the “must-do” advice about social media, SEO, email, and collaborations, it’s easy to end up exhausted, overcommitted, and still not seeing the results you want. In this episode, Lori shares the year-long visibility experiment she ran—testing everything from podcasting and blogging to LinkedIn, Pinterest, bundles, and beyond. She breaks down what actually worked, what quietly drained her time and energy, and how she now decides which visibility strategies are worth keeping. You’ll learn: What “aligned visibility” really means (and why you can’t out-strategize misalignment).The four questions Lori asks before committing to any new visibility strategy.How to sort your current efforts into aligned, neutral, and “data plus dread” buckets.Simple ways to keep visibility alive in busy seasons without burning out.If you’ve been trying to be everywhere and still feel like visibility is a struggle, this episode will help you design a simpler, more aligned plan. Tune in, and if it lands, share this episode with a friend who’s ready for visibility that actually feels good to show up for. Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about?  The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    19 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

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