OfferMojo™ Show | Soulful Marketing Strategies for Coaches, Healers and Experts

Lori Young | Offer Strategist and Holistic Business Coach
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches, healers and subject-matter experts. I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie. If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

  1. 6D AGO

    Money, Nervous Systems and Offers: How to Stop Stressing and Start Receiving

    Money, nervous systems, and offers might sound like three separate conversations, but in this episode you will hear how they are actually one system shaping how you earn, spend, and sell. Lori talks with Money Mindset Coach and licensed professional counselor Nichole Jones about why so many women feel stuck in money stress, even when they are doing “all the right things” in business. Nichole shares her story of struggling to fill her private practice, discovering brain spotting, and healing the deeper money stories and generational beliefs that were living in her nervous system. Together, they explore how scarcity shows up as overgiving, underpricing, avoiding sales, and believing you have a “capacity problem,” when in reality your system does not yet feel safe to receive. You will learn what a true wealth mindset looks like, why having money is not the same as feeling wealthy, and how regulating your nervous system can change the way you create and sell your offers. If you are ready for selling to feel more like flow than a fight, this conversation is for you. Guest Bio  Nichole Jones is a Money Mindset Coach, licensed professional counselor, brain spotting consultant, Ayurvedic practitioner, and yogi. She helps female entrepreneurs stop stressing about money and start receiving more with ease by combining nervous system work, brain spotting, spirituality, and mindset tools. Through her Awakened Wealth program, Nichole supports women in healing generational money patterns, feeling more secure with their finances, and building businesses that honor both abundance and well being. With more than a decade of experience in therapy and coaching, she is devoted to helping women feel safe with money so they can grow their income and impact without constant anxiety. Website: www.awakened-wealth.com Instagram: https://www.instagram.com/therealnicholejones  What’s Your Money Block? Find Out What’s Keeping You From Feeling Calm and Finally Getting Ahead:  www.awakened-wealth.com/moneyinventory Chapters 00:00 Introduction to Money and Nervous Systems 03:52 Nicole's Journey to Money Mindset Coaching 10:17 The Impact of Money Mindset on Business 15:40 The Importance of Receiving and Trust 21:09 Scarcity vs. Wealth Mindset 26:45 Generational Scarcity Mindset 29:42 Wealth Mindset vs. Scarcity Mindset 33:08 The Impact of Economy on Mindset 35:58 Nervous System Regulation in Business 41:42 Aligning Offers with Mindset Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/onamission_brands

    53 min

  2. JAN 17

    AstroStrategic Marketing Forecast for 2026–27 with Sheri Moise

    In this episode of The Offer Mojo Show, I sit down with intuitive business astrologer and strategic advisor Sheri Moise to talk about her AstroStrategic Marketing Forecast for 2026 and 2027. Sheri blends 25 plus years of corporate sales and marketing with business focused astrology to help us understand why 2026 is not a clean fresh start, but a dual personality year. We dig into what is really happening with buyer behavior and why she calls BS on the idea of a “trust recession.” From Sheri’s point of view, we do not have broken buyers. We have a wiser, more discerning buyer who is finally listening to their own inner wisdom first. Sheri also walks us through the 18 month marketing cycle we are in, why the first half of 2026 is about recalibration, and why the real marketing shift lands after August 2026. We talk about the collapse of guru culture, the rise of guide by my side support, and how to think about timing, offers, and launches in a way that honors both your energy and your audience. Guest Bio:  Sheri Moise is an intuitive business astrologer and strategic advisor with 25 plus years of experience in sales, marketing, and launch strategy. She helps entrepreneurs and business leaders plan, launch, and make decisions using timing and market cycle data rather than trends or urgency driven tactics. Her work centers on marketing cycles, buyer readiness, and forward looking strategy, so clients can anticipate what is coming next instead of only reacting to past data. Sheri is known for translating astrological insight into practical, strategic guidance that supports sustainable growth, clearer decisions, and stronger audience connection. She is currently deepening her studies with master level training in astrology and developing tools such as the Launch Timing Decoder, the Success Planet operating system, and Success Scopes, which are monthly astro informed marketing forecasts designed to help business owners plan with more intention. Website: sherimoise.com Instagram: https://www.instagram.com/sherimoise/  LinkedIn: https://www.linkedin.com/in/sherimoise/  Launch Timing Decoder: https://sherimoise.com/decoder-opa/  Chapters: 00:00 Introduction to Astro Strategic Marketing 02:20 Sherry Moise's Journey to Business Astrology 07:53 Skepticism and the Value of Astrology 11:56 Astrology as a Forecasting Tool 15:25 2026: A Dual Personality Year 18:59 Recalibrating for the New Marketing Cycle 24:53 The Collapse of Guru Culture 26:34 Building for the Future: Intentional Growth 27:30 Trust First Marketing: The New Currency 29:10 Understanding Buyer Behavior in a Trust Economy 31:22 Human-Centered Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/onamission_brands

    48 min

  3. JAN 11

    The Mastermind Offer Model: How to Keep Clients for Three Years, Not Three Months

    What if one offer could grow your income and hold your clients for years, not months? In this episode of The Offer Mojo Show, Lori Young sits down with mastermind mentor and serial entrepreneur Jay Fairbrother to explore the mastermind as a premium offer model for coaches, healers, and thought leaders. Jay shares how joining his first mastermind 25 years ago helped him grow his fundraising business from one million to ten million in revenue, and how that same group became his lifeline when he lost everything after the 2008 financial crisis and ended up living in a friend’s basement. Together, Lori and Jay unpack the difference between a true mastermind and glorified group coaching, why content is losing value in the age of AI, and how the “fewer, better, longer” approach can attract better quality clients who stay for the long haul. If you have been craving depth, intimacy, and a more sustainable way to scale, this conversation will give you a new lens on what is possible. Key Takeaways: Masterminds provide a unique support system for entrepreneurs. Jay Fairbrother's journey illustrates the highs and lows of entrepreneurship. The importance of human connection in business is paramount. Masterminds can lead to significant business growth and personal transformation. Vetting participants is crucial for maintaining a healthy mastermind environment. Creating intimacy in groups fosters deeper connections and trust. The future of coaching may lie in the mastermind model. Scaling a mastermind requires careful management of group dynamics. Authenticity and vulnerability are key in mastermind settings. Masterminds can be a powerful tool for those who dislike traditional selling. Chapters: 00:00 Introduction to Masterminds 05:36 The Impact of Masterminds on Business Growth 11:56 Transitioning Back into Coaching 20:14 The Fewer, Better, Longer Mastermind Model 27:23 The Importance of Human Connection in the AI Age 34:03 Navigating Growth and Group Dynamics 41:47 Getting Started with Masterminds Guest Bio: Jay Fairbrother is a serial entrepreneur, business coach, and mastermind guru with over 30 years of experience starting, buying, and selling seven-figure businesses. After using masterminds to grow his first fundraising company from $1M to $10M in revenue, Jay sold the business and later lost everything during the 2008 financial crisis. The long-term mastermind he had joined 25 years ago became his lifeline, supporting him emotionally, spiritually, and financially as he rebuilt his life and identity. Today, Jay is known as “the mastermind guy” and teaches coaches, speakers, and thought leaders how to design and launch high-ticket mastermind programs using his “fewer, better, longer” model. He is the creator behind SixFigureMasterminds.com and the story-driven Scalable Coach Magazine. Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/onamission_brands

    49 min

  4. JAN 3

    10 Simple Tweaks To Improve Your Offer (Without Burning It All Down)

    If your offers are “fine on paper” but not quite landing the way they used to, this episode is your New Year reset. Instead of burning everything down and building a brand new offer, I walk you through 10 small, high impact tweaks that can help your existing offers match how buyers are actually saying yes in 2026. We will talk about why vague, sweeping promises are quietly killing conversions, how to design a clear first win your clients can feel quickly, and what I learned from watching some people thrive in the OfferMojo Squad while others let it sit on the shelf. I will also share real client examples, like the “21 Days to a Brand New Life” offer and the Milwaukee dog trainer who nailed his tiers. You will walk away with: A clearer lens for evaluating your current offersSpecific places to add more guidance, accountability, and human supportA simple way to choose 2 or 3 tweaks to focus on this quarterThis is your invitation to let your offers evolve with you, without starting from zero. Key Takeaways: Sales feel a bit inconsistent for many coaches and experts. Buyers today don’t want want big, vague promises. They want support to implement. Improving offers is about making it easier for clients to get results. Narrowing the promise can lead to more believable transformations. Clients want to see quick wins to feel confident in their investment. Reducing content while increasing guidance can enhance client experience. Light accountability structures can help clients stay engaged. Social proof should reflect real experiences and outcomes. AI can serve as a personal implementer to enhance offers. Human support is crucial for client success and engagement. Chapters: 00:00 Welcome to 2026: A New Year for Offers 07:38 Creating Quick Wins for Clients 15:08 The Power of Light Accountability 22:43 Integrating AI for Enhanced Implementation 30:15 Addressing Past Disappointments 36:06 Visualizing the Client Journey Keywords: Improve your offer Offer audit Coaching offer Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/onamission_brands

    43 min

  5. 12/29/2025

    Aha’s, TaDa’s, NoNo’s and Hell Yeses - Goodbye 2025 and Hello 2026

    What if you closed out 2025 by telling the whole truth about your year instead of pretending it was all momentum and magic? In this episode, I am walking you through the Aha’s, TaDa’s, NoNo’s and Hell Yeses that helped me say a wholehearted goodbye to 2025 and a very clear hello to 2026. I share what really happened when I finally admitted that social media is not my favorite place to connect, why rebranding my podcast to The OfferMojo Show and centering my own expertise changed everything, and how fully owning the offer strategy lane made my business feel more aligned and a lot more fun. I also talk about the deeper behind the scenes work. Weekly therapy sessions that helped me drastically minimize impostor syndrome, building the OfferMojo Squad and a simple backend that supports my nervous system, and releasing patterns of over giving so I could finally learn how to receive. If you are ready to reflect honestly on your own year and set boundaries, offers, and intentions that actually fit who you are now, this episode will give you language, permission, and a framework to do that. KEY TAKEAWAYS: 2025 was a year of deep transformation and emotional growth. Setting boundaries is crucial for maintaining focus and energy. Visibility alone does not build authority; positioning is key. Celebrating small wins is essential for personal growth. Overgiving can lead to burnout; learning to receive is important. Intentional collaborations can lead to meaningful connections. Simplifying tech can reclaim mental space and clarity. Worrying is a waste of energy; trust in the process instead. Choosing optimism and fun can enhance overall well-being. 2026 is a year for reaping the benefits of hard work.  CHAPTERS: 00:00 Reflecting on 2025: A Year of Transformation 03:17 Key Ahas: Lessons Learned from 2025 11:46 Celebrating Wins: The Ta-Das of 2025 19:35 Setting Boundaries: The No-Nos for 2026 26:22 Embracing Opportunities: The Hell Yeses for 2026 Mentions in the podcast episode: Offer Confidence Lab: https://www.onamissionbrands.com/offer-confidence-lab  OfferMojo Squad: https://www.onamissionbrands.com/offermojo-squad  KEYWORDS: Year end business review Boundaries in business Creating alignment in business Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/onamission_brands

    35 min

  6. 12/15/2025

    Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra

    What happens when your business momentum disappears overnight? In this week’s episode, LinkedIn strategist Natasha Walstra shares the deeply human story of how her pipeline dried up during maternity leave and how she rebuilt her confidence, her clarity, and her revenue by returning to the simplest truth: relationships create results. Natasha walks us through her unexpected journey from cold-calling introvert to a relationship-driven entrepreneur who has mastered the art of social selling on LinkedIn. We explore why good content alone is not enough, the mindset traps that keep coaches stuck, and the soft-sell strategies that helped Natasha sell out her offers without pressure, hustle, or overwhelm. She also breaks down the surprising power of PS lines, thoughtful engagement, and long-tail visibility on LinkedIn. Whether you're brand new to the platform or ready to deepen your presence, this episode offers a grounded, practical look at what truly works. If you are craving a more aligned, human-centered approach to selling your offers, you will love this conversation. Key Takeaways: LinkedIn is a powerful tool for connection and personal branding. Nurturing relationships can lead to sales opportunities. Content creation is important, but engagement is key. Social selling involves both content and conversations. Your LinkedIn profile should reflect your current self. Start by commenting on others' posts to build relationships. Avoid cold pitching; focus on genuine connections. Consistency in posting can lead to visibility and engagement. Optimize your profile to attract your ideal audience. Engage in DMs to foster deeper connections. Chapters 00:00 Introduction to Personal Branding on LinkedIn 01:54 Natasha's Journey to LinkedIn Expertise 08:40 Navigating Challenges of Entrepreneurship and Parenthood 13:13 Understanding LinkedIn's Potential for Various Industries 17:48 Common Mistakes on LinkedIn and How to Avoid Them 24:03 The Reality of Content Creation and Engagement 28:23 The Importance of Social Selling 38:29 Practical Strategies for LinkedIn Success 43:03 Natasha's Offer and How to Connect Guest Information: Natasha Walstra is the founder of NearPoint Strategies, where she helps entrepreneurs, tech founders, and sales leaders transform LinkedIn into a powerful tool for connection, community, and business growth. Through a human-first approach to personal branding, content, and relationship-driven social selling, Natasha empowers her clients to build digital credibility and generate opportunities without cold outreach or burnout. Website: https://www.nearpointstrategies.com  Linked: https://www.linkedin.com/in/ndwalstra/  Her Newsletter: Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/onamission_brands

    51 min

  7. 12/08/2025

    The Quiet Business Problem No One Talks About

    Have you ever felt like you’re doing all the right things—showing up online, refining your messaging, and running consistent marketing—yet the results still feel flat? You’re not alone. In this episode, Lori reveals the quiet business problem that most entrepreneurs overlook: unclear or misaligned offers. She explains why even strong marketing can’t fix a wobbly offer foundation and how this hidden gap affects everything from your visibility to your sales. You’ll learn the ten signs that it might be time to work with an offer strategist, the key questions to ask before hiring one, and how to know when your business is ready for deeper strategy and support. If you’ve been feeling stuck, scattered, or like something isn’t fully clicking in your business, this conversation will help you see what’s really going on beneath the surface—and how to rebuild your offer strategy with clarity, confidence, and alignment. Listen now and start seeing your business through a new lens of clarity. Takeaways Your offers are the backbone of your business. Recognizing the signs of misalignment is crucial. Messaging clarity starts with offer clarity. Many entrepreneurs wait too long to seek support. A skilled offer strategist can transform your business. Confusion in offers leads to inconsistent sales. Customizing offers for every client can drain energy. A clear offer ecosystem supports sustainable growth. Investing in offer strategy is a smart business move. You deserve to feel confident in your offers. Chapters 00:00 Introduction to Offer Challenges 10:04 Recognizing Signs for Offer Strategy Support 19:45 Common Mistakes to Avoid 22:47 5 Questions to Ask Before You Hire any Business Coach or Offer Strategist 30:18 Next Steps for Clarity and Support You can register for the January Offer Confidence Lab here: https://www.onamissionbrands.com/offer-confidence-lab  Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/onamission_brands

    33 min

  8. 11/14/2025

    Guest to Unforgettable: What Makes You Stand Out in a Podcast Interview

    In this episode of The Offer Mojo Show, I’m joined by podcast booking expert Noemi Beres for a conversation every coach and service-based entrepreneur needs to hear. We dive into what makes podcast guesting actually effective — not the “say yes to everything” approach, but intentional visibility that honors your message, your energy, and your offers. Noemi shares how she pivoted into the podcasting world after the pandemic upended her travel-based business, and how that unexpected shift revealed the power of aligned interviews. Together, we explore how to choose the right shows, craft topics that tie directly back to your offer ecosystem, and show up as a memorable guest through preparation, authenticity, and genuine connection with the host. We also talk about what most people overlook: the magic that happens after the recording stops — repurposing content, sharing the episode, and nurturing the relationship that begins with one meaningful conversation. If you want your podcast guesting to lead to real visibility, deeper connections, and aligned clients, this episode will give you the clarity and confidence to step into the right rooms with intention. Guest Bio – Noemi Beres Noemi Beres is the co-owner of Podcast Connections, a podcast booking agency that helps entrepreneurs and business owners enrich their lives through connections—sharing their knowledge and getting featured on quality podcast shows. She has worked in online marketing since 2007 and holds a master’s degree in Danish literature and language. A linguist, content creator, and master organizer, Noemi brings both structure and creativity to her work. When she’s not matching experts with aligned podcasts, you’ll find her making hand-sewn collages on canvas, playing her hang and frame drum, or out walking and soaking up nature. Website: https://www.podcastconnections.co/ LinkedIn: https://www.linkedin.com/in/noemiberes/  Instagram: https://www.instagram.com/noemi_beres_/  Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/onamission_brands

    47 min
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About

Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches, healers and subject-matter experts. I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie. If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

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