OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses

Lori Young | Offer Strategist and Holistic Business Coach
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

  1. 4D AGO

    12 Sales Page Mistakes That Keep Coaches and Service Based Experts from Converting Clients

    Sales page not converting and you are wondering if your offer secretly sucks? In this episode of the Offer Mojo Show, Lori breaks down 12 of the most common sales page mistakes she sees for coaches, healers, and service-based experts. Instead of spiraling about your offer, you will learn how to see your page through three simple lenses: language friction, design friction, and decision friction. Lori shares how vague empowerment language, feature-heavy copy, and brochure-style pages quietly create distance for your buyers. She also walks through design choices that make your page feel like homework and the decision gaps that keep interested people from feeling ready to say yes. You will learn: The three types of friction that block sales on a pageHow to use real language, relevant outcomes, and risk reductionSimple ways to make your page more skimmable and breathableA quick audit exercise you can do in 20 minutes for one offerTune in to get practical, kind clarity on what is really happening with your sales page, then explore the OfferMojo 6-Pillar Offer Audit if you want focused support on your core offer. Book your offer audit here: https://www.onamissionbrands.com/offermojo-audit Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    19 min

  2. FEB 15

    Aligned Visibility: A Simple Decision Filter for Strategies You’ll Actually Stick With

    Visibility isn’t supposed to feel like a second full-time job. But between all the “must-do” advice about social media, SEO, email, and collaborations, it’s easy to end up exhausted, overcommitted, and still not seeing the results you want. In this episode, Lori shares the year-long visibility experiment she ran—testing everything from podcasting and blogging to LinkedIn, Pinterest, bundles, and beyond. She breaks down what actually worked, what quietly drained her time and energy, and how she now decides which visibility strategies are worth keeping. You’ll learn: What “aligned visibility” really means (and why you can’t out-strategize misalignment).The four questions Lori asks before committing to any new visibility strategy.How to sort your current efforts into aligned, neutral, and “data plus dread” buckets.Simple ways to keep visibility alive in busy seasons without burning out.If you’ve been trying to be everywhere and still feel like visibility is a struggle, this episode will help you design a simpler, more aligned plan. Tune in, and if it lands, share this episode with a friend who’s ready for visibility that actually feels good to show up for. Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    19 min

  3. FEB 7

    Unconditional Self-Love in Business: How Loving Yourself Transforms Your Offers, Clients and Confidence

    What if the real reason your offers feel hard to sell is not your strategy, but the way you talk to yourself when things do not go as planned? In this episode of The OfferMojo Show, I am joined by emotional transformation coach Lisa Andria of Ladies Who Leap for a powerful conversation about unconditional self love and business. Lisa shares her journey from a 41 year corporate telecom career into coaching, including the wake up call from her dentist that made her rethink everything, and the NLP and timeline work that helped her uncover the belief, “I do not love myself.” We talk about how that lack of self love often hides underneath people pleasing, imposter syndrome, and the urge to burn down your offers every time sales are slow. You will hear practical examples from my own business, including a summit interview that felt off and a client who disappeared after incredible work together, and how both moments became invitations back to deeper self trust. If you are tired of letting every dip in your business turn into, “What is wrong with me,” this episode will feel like a compassionate reset. Guest Bio – Lisa Andria Lisa Andria is an emotional transformation coach and the founder of Ladies Who Leap coaching. After a 41 year career in the corporate telecom world left her physically depleted and emotionally stressed, a wake up call from her dentist pushed her to reimagine her life. Through studying NLP and mental and emotional release work, Lisa went on her own deep healing journey and discovered a core truth: she did not truly love herself. Now, through her PowerLeap program, Lisa guides women through a unique transformation process to release emotional clutter from the unconscious mind, become more self aware, and take aligned action toward their dream life. She also hosts the Ladies Who Leap podcast and leads a supportive online community of women inside her private Facebook group, Ladies Who Leap Club. Website: https://www.ladieswholeap.com  TikTok: https://www.tiktok.com/@lisaacoach  Instagram: https://www.instagram.com/ladieswholeap  Free Set of Videos: https://leapwithconfidence.com  Chapters 00:00 The Holistic Approach to Business Success 02:50 Lisa's Journey to Self-Love and Coaching 08:50 Understanding Unconditional Self-Love 11:55 The Impact of Self-Criticism on Business 17:53 Reframing Offers and Building Confidence 21:09 Navigating Lif Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    48 min

  4. JAN 30

    How Many Offers Do I Need? A Real Look at Your Offer Ecosystem

    There is a question that baffles a lot of transformation-focused coaches, consultants, and subject matter experts: How many offers do I actually need? In this episode, I invite you to put that question down and pick up a much better one. Instead of treating your business like a menu of random offers, we explore what it means to design an intentional offer ecosystem: a clear pathway that your clients walk to experience the transformation you want to be known for. You will hear why some businesses thrive with one or two offers while others do beautifully with several, and why the number is never the real problem. I talk about the role of a strong core offer as the anchor of your business, the four types of offers that can exist in a healthy ecosystem, and how to think about your current season, goals, and capacity when deciding what belongs in your business. If you are tired of creating “more offers” and are ready to design something more aligned and sustainable, this conversation will give you a fresh perspective. Chapters 00:00 Understanding the Offer Dilemma 04:42 Defining the Offer Ecosystem 11:38 Core Offer: The Anchor of Your Ecosystem 15:52 Designing Your Offer Ecosystem Want a strategic set of eyes on your ecosystem of offers and understand the strengths and opportunities for building a more sustainable and aligned business? Join the waitlist for the OfferMojo 6-Pillar Offer Audit. https://api.onamissionbrands.com/widget/form/WjkFxkHtkt270NSDxjiL  Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    20 min

  5. JAN 23

    Money, Nervous Systems and Offers: How to Stop Stressing and Start Receiving

    Money, nervous systems, and offers might sound like three separate conversations, but in this episode you will hear how they are actually one system shaping how you earn, spend, and sell. Lori talks with Money Mindset Coach and licensed professional counselor Nichole Jones about why so many women feel stuck in money stress, even when they are doing “all the right things” in business. Nichole shares her story of struggling to fill her private practice, discovering brain spotting, and healing the deeper money stories and generational beliefs that were living in her nervous system. Together, they explore how scarcity shows up as overgiving, underpricing, avoiding sales, and believing you have a “capacity problem,” when in reality your system does not yet feel safe to receive. You will learn what a true wealth mindset looks like, why having money is not the same as feeling wealthy, and how regulating your nervous system can change the way you create and sell your offers. If you are ready for selling to feel more like flow than a fight, this conversation is for you. Guest Bio  Nichole Jones is a Money Mindset Coach, licensed professional counselor, brain spotting consultant, Ayurvedic practitioner, and yogi. She helps female entrepreneurs stop stressing about money and start receiving more with ease by combining nervous system work, brain spotting, spirituality, and mindset tools. Through her Awakened Wealth program, Nichole supports women in healing generational money patterns, feeling more secure with their finances, and building businesses that honor both abundance and well being. With more than a decade of experience in therapy and coaching, she is devoted to helping women feel safe with money so they can grow their income and impact without constant anxiety. Website: www.awakened-wealth.com Instagram: https://www.instagram.com/therealnicholejones  What’s Your Money Block? Find Out What’s Keeping You From Feeling Calm and Finally Getting Ahead:  www.awakened-wealth.com/moneyinventory Chapters 00:00 Introduction to Money and Nervous Systems 03:52 Nicole's Journey to Money Mindset Coaching 10:17 The Impact of Money Mindset on Business 15:40 The Importance of Receiving and Trust 21:09 Scarcity vs. Wealth Mindset 26:45 Generational Scarcity Mindset 29:42 Wealth Mindset vs. Scarcity Mindset 33:08 The Impact of Economy on Mindset 35:58 Nervous System Regulation in Business 41:42 Aligning Of Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    53 min

  6. JAN 17

    AstroStrategic Marketing Forecast for 2026–27 with Sheri Moise

    In this episode of The Offer Mojo Show, I sit down with intuitive business astrologer and strategic advisor Sheri Moise to talk about her AstroStrategic Marketing Forecast for 2026 and 2027. Sheri blends 25 plus years of corporate sales and marketing with business focused astrology to help us understand why 2026 is not a clean fresh start, but a dual personality year. We dig into what is really happening with buyer behavior and why she calls BS on the idea of a “trust recession.” From Sheri’s point of view, we do not have broken buyers. We have a wiser, more discerning buyer who is finally listening to their own inner wisdom first. Sheri also walks us through the 18 month marketing cycle we are in, why the first half of 2026 is about recalibration, and why the real marketing shift lands after August 2026. We talk about the collapse of guru culture, the rise of guide by my side support, and how to think about timing, offers, and launches in a way that honors both your energy and your audience. Guest Bio:  Sheri Moise is an intuitive business astrologer and strategic advisor with 25 plus years of experience in sales, marketing, and launch strategy. She helps entrepreneurs and business leaders plan, launch, and make decisions using timing and market cycle data rather than trends or urgency driven tactics. Her work centers on marketing cycles, buyer readiness, and forward looking strategy, so clients can anticipate what is coming next instead of only reacting to past data. Sheri is known for translating astrological insight into practical, strategic guidance that supports sustainable growth, clearer decisions, and stronger audience connection. She is currently deepening her studies with master level training in astrology and developing tools such as the Launch Timing Decoder, the Success Planet operating system, and Success Scopes, which are monthly astro informed marketing forecasts designed to help business owners plan with more intention. Website: sherimoise.com Instagram: https://www.instagram.com/sherimoise/  LinkedIn: https://www.linkedin.com/in/sherimoise/  Launch Timing Decoder: https://sherimoise.com/decoder-opa/  Chapters: 00:00 Introduction to Astro Strategic Marketing 02:20 Sherry Moise's Journey to Business Astrology 07:53 Skepticism and the Value of Astrology 11:56 Astrology as a Forecasting Tool 15:25 2026: A Dual Personality Year 18:59 Recalibrating for the New Marketing Cyc Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    48 min

  7. JAN 11

    The Mastermind Offer Model: How to Keep Clients for Three Years, Not Three Months

    What if one offer could grow your income and hold your clients for years, not months? In this episode of The Offer Mojo Show, Lori Young sits down with mastermind mentor and serial entrepreneur Jay Fairbrother to explore the mastermind as a premium offer model for coaches, healers, and thought leaders. Jay shares how joining his first mastermind 25 years ago helped him grow his fundraising business from one million to ten million in revenue, and how that same group became his lifeline when he lost everything after the 2008 financial crisis and ended up living in a friend’s basement. Together, Lori and Jay unpack the difference between a true mastermind and glorified group coaching, why content is losing value in the age of AI, and how the “fewer, better, longer” approach can attract better quality clients who stay for the long haul. If you have been craving depth, intimacy, and a more sustainable way to scale, this conversation will give you a new lens on what is possible. Key Takeaways: Masterminds provide a unique support system for entrepreneurs. Jay Fairbrother's journey illustrates the highs and lows of entrepreneurship. The importance of human connection in business is paramount. Masterminds can lead to significant business growth and personal transformation. Vetting participants is crucial for maintaining a healthy mastermind environment. Creating intimacy in groups fosters deeper connections and trust. The future of coaching may lie in the mastermind model. Scaling a mastermind requires careful management of group dynamics. Authenticity and vulnerability are key in mastermind settings. Masterminds can be a powerful tool for those who dislike traditional selling. Chapters: 00:00 Introduction to Masterminds 05:36 The Impact of Masterminds on Business Growth 11:56 Transitioning Back into Coaching 20:14 The Fewer, Better, Longer Mastermind Model 27:23 The Importance of Human Connection in the AI Age 34:03 Navigating Growth and Group Dynamics 41:47 Getting Started with Masterminds Guest Bio: Jay Fairbrother is a serial entrepreneur, business coach, and mastermind guru with over 30 years of experience starting, buying, and selling seven-figure businesses. After using masterminds to grow his first fundraising company from $1M to $10M in revenue, Jay sold the business and later lost everything during the 2008 financial crisis. The long-term mastermind he had joined 25 years ago became his lifeline, supporting him emotionally, spiritually, and financially as he rebuilt his life and identity. Today, Jay is known as “the mastermind guy” and te Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    49 min

  8. JAN 3

    10 Simple Tweaks To Improve Your Offer (Without Burning It All Down)

    If your offers are “fine on paper” but not quite landing the way they used to, this episode is your New Year reset. Instead of burning everything down and building a brand new offer, I walk you through 10 small, high impact tweaks that can help your existing offers match how buyers are actually saying yes in 2026. We will talk about why vague, sweeping promises are quietly killing conversions, how to design a clear first win your clients can feel quickly, and what I learned from watching some people thrive in the OfferMojo Squad while others let it sit on the shelf. I will also share real client examples, like the “21 Days to a Brand New Life” offer and the Milwaukee dog trainer who nailed his tiers. You will walk away with: A clearer lens for evaluating your current offersSpecific places to add more guidance, accountability, and human supportA simple way to choose 2 or 3 tweaks to focus on this quarterThis is your invitation to let your offers evolve with you, without starting from zero. Key Takeaways: Sales feel a bit inconsistent for many coaches and experts. Buyers today don’t want want big, vague promises. They want support to implement. Improving offers is about making it easier for clients to get results. Narrowing the promise can lead to more believable transformations. Clients want to see quick wins to feel confident in their investment. Reducing content while increasing guidance can enhance client experience. Light accountability structures can help clients stay engaged. Social proof should reflect real experiences and outcomes. AI can serve as a personal implementer to enhance offers. Human support is crucial for client success and engagement. Chapters: 00:00 Welcome to 2026: A New Year for Offers 07:38 Creating Quick Wins for Clients 15:08 The Power of Light Accountability 22:43 Integrating AI for Enhanced Implementation 30:15 Addressing Past Disappointments 36:06 Visualizing the Client Journey Keywords: Improve your offer Offer audit Coaching offer Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    43 min
See All (58)

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

Information

You Might Also Like