OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses

Lori Young | Offer & Positioning Strategist | Holistic Business Growth Coach
  • 5.0 (2)
  • Marketing
  • Updated Weekly

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

  1. 12h ago

    How AI Search Is Sending Me Pre-Sold Leads (And What I Think Is Behind It)

    My last ten leads all came from AI search. Not social media, not referrals. They typed a question into ChatGPT or Perplexity or Google's AI, and my name came up. And about eight out of ten of them closed. Honestly? I didn't see it coming. And when people ask me how I'm doing it, I've been guessing. So I stopped guessing and went and did the research. In this solo episode, I walk you through what's actually shifting in how people find coaches and experts online, and five specific things you can do to increase your chances of being the person artificial intelligence points to. This is not a tech episode. It's a positioning and clarity episode, which means it's squarely in my lane. You'll learn:  The difference between being searchable and being citable (and why most coaches are only one of the two) Why leading with the answer instead of building up to it changes everything for how your content gets read and recommended The one thing vague content and vague positioning have in common, and why both get skipped Why what you say out loud on video and audio may be doing more for your visibility than your website is The unglamorous reason this is actually working for me, and why it's probably more accessible than you thinkIf you've ever wondered where your next client is actually looking for you, this episode will shift how you think about it. Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray  To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    17 min

  2. 5d ago

    What Custom Proposals Really Tell You About Your Offer

    You spent an hour on that proposal. Maybe two. You shaped the scope around their situation, priced it carefully, sent it off feeling good about it. And then nothing. Not even a no. In this solo episode, I walk you through what the custom proposal habit is actually telling you about your offer, and why it's costing you more than you realize in time, energy, confidence, and revenue. This isn't about getting better at writing proposals. It's about not needing to write them in the first place. You'll learn:  Why the custom proposal cycle is a structural signal, not a sales problem The three things usually hiding underneath the habit (unclear positioning, unclear structure, and a confidence gap most people won't admit to) The real difference between personalization and customization, and why one scales and one drains How a structured offer actually makes your client experience more personal, not less What to do right now if you've written more than two custom proposals in the last six monthsWant to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray  To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    20 min

  3. May 17

    Membership Offers Are Everywhere. Is It Right for You?

    Everyone is launching a membership right now. And if you've been watching from the sidelines wondering if you're missing something, this episode is going to help you think that through clearly. On this guest episode of The Offer Mojo Show, Lori Young is joined by Kelly Vrchota, membership and online community strategist, to talk honestly about community-based offers: what's actually working in 2026, what's not, and how to figure out if this model is even the right fit for you. Because it isn't for everyone, and that's not a failure. We talk about:  How to evaluate whether a membership fits your personality, purpose, and energy (not just your revenue goals) Why the content vault era is over and what members are actually showing up for now The pricing and structure decisions that keep members engaged without burning you out How to grow a membership without the myth that it's easier to sell than one-on-one work Why building community in your business doesn't require running a membership at allIf you've been feeling the pull of this offer model but something has held you back, press play. And if you're already running a membership that feels heavier than it should, this one's for you too. Kelly has a free resource to help you think this through: Is a Membership a Right Fit for Your Business? It's a 15-20 minute video that walks you through the key questions before you build or restructure. Watch it here: https://www.kellyvrchota.com/rightfit.html  If this episode has you thinking about where a community-based offer actually fits in your business, that's exactly what the OfferMojo Ecosystem Sprint is built for. It's a 90-minute 1:1 session with Lori, one done-for-you asset, and a custom GPT you can use to keep refining your ecosystem after the session. One focused fix, $547. Book your Ecosystem Sprint here: https://www.onamissionbrands.com/offermojo-sprints  Guest Information: Kelly Vrchota is a membership and online community strategist who helps business owners and leaders build memberships and communities that actually feel good to run. She works through a mix of strategic clarity and ongoing support to help clients grow sustainably without adding more noise or complexity to their business. Kelly has been in this niche since 2020 and brings a deeply human perspective to a space that often gets reduced to tactics and platforms. She's based in Minnesota and believes the best businesses are built on impact, connection, and integrity. Website: https://www.kellyvrchota.com/  LinkedIn: https://www.linkedin.com/in/kellyvrchota/  Free resource: Is a Membership a Right Fit for Your Business? https://www.kellyvrchota.com/rightfit.html  To learn more about how I can support your growth, visit www.onamissionbrands.com   Follow me on LinkedIn: / onamissionbrands  Follow me on Instagram: / offer_magician Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray  To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    43 min

  4. May 12

    Why I Scrapped My Interview Podcast (And Built My Own Stage)

    For an entire year, I showed up every single week and built a beautiful stage. I just wasn't standing on it. In this solo episode, I'm giving you the behind-the-scenes on one of the biggest strategic pivots I've made in my business: scrapping my interview podcast and rebuilding it around my own expertise. This is a founder reflection episode, not a framework episode. It's honest, it's personal, and I think a lot of you are going to recognize yourself in it. Because here's what I see constantly with the coaches and experts I work with: they're working hard to get visible, but the strategy they're running is quietly building everyone else's platform. Not theirs. You'll learn:  • Why being a great podcast host and being seen as a credible expert are not the same thing (and how I learned that the hard way)  • What happened when 90% of my guests never shared their episodes, and what that taught me about building an audience that's actually mine  • How making my podcast the anchor for all my content changed everything about how I show up and how leads find me  • Why your nervous system is a legitimate strategic consideration when you're choosing a visibility strategy  • How I think about building personalized visibility plans with clients, from starter to bold If you've ever wondered why you're working hard at visibility but still feeling like nobody really knows what you do, this episode is for you. Ready to figure out what a visibility strategy that actually fits you looks like? The Offer Visibility Sprint is a 90-minute intensive where we build a personalized visibility plan around your expertise, your personality, and your capacity. No generic playbook. Just yours. Book your Offer Visibility Sprint here: https://www.onamissionbrands.com/offermojo-sprints  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray  To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    18 min

  5. May 3

    Why "Just Niche Down" Doesn't Work for Experts With Layered Expertise (and What Does)

    You've heard it a hundred times. Probably more. And every single time, something inside you cringes a little. "Just niche down." In this solo episode, I'm talking about why that advice falls short for experts with layered backgrounds, and what to do instead. Because after years of working with coaches, consultants, and subject matter experts, what I've found is that the goal was never to niche down. It was to position up.I share my own story of being a marketing generalist for over seven years, the moment I realized I had to reposition or risk going out of business, and what it actually looked like to choose a lane without throwing away everything else I'd built. You'll learn: → Why "niche down" is targeting advice, not positioning advice (and why that distinction matters for experts with layered experience) → What the research says about specialists vs. generalists in 2025 and 2026 (including a stat that stopped me in my tracks) → The two-step Positioning Up Framework: how to find your Core Transformation and map your Expertise Layer → Real examples of experts who led with one clear lane while keeping everything else as their differentiator → What changes in your business when your positioning gets specific: sales conversations, referrals, content, and rates If you're ready to stop trying to fit your layered expertise into a box and start leading with the one thing that makes everything else make sense, press play. Ready to turn your core transformation and expertise into positioning that actually converts? The OfferMojo Strategy and Positioning Sprint is a focused 90-minute intensive where we build your positioning together. No fluff. Just clarity you can use on your website, in your content, and in every sales conversation. Book your Sprint here: https://www.onamissionbrands.com/offermojo-sprints  Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray  To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    20 min

  6. Apr 26

    How to Use Bundles to Grow Your Email List and Sell More Offers

    You've heard people talk about bundles. Maybe you've even participated in one. But if you've been wondering whether they actually work, or whether all those new subscribers turn into anything real, this conversation is going to answer that for you. On this guest episode of The Offer Mojo Show, Lori Young is joined by email marketing strategist Allison Hardy to talk about how bundles work as a list-building, visibility, and offer-selling strategy. Allison hosted 15 bundles in two years and grew her email list from 4,000 to 11,000. This is not a theory. This is someone who has run the numbers and figured out what actually converts. We talk about:  → Why a bundle with 2,500 signups can wildly underperform one with 800 (and what the difference tells you about your strategy)  → How to choose contributors and collaborators who attract the right people to your list, not just any people  → What to do with your new subscribers after the bundle closes so they become buyers, not just contacts  → Why hosting a bundle gets you far more than participating (and how to decide which is right for you right now)  → The backend systems that let Allison run 15 bundles in two years without losing her mind If you've been curious about bundles but couldn't quite picture how they'd fit into your offer ecosystem, this episode will help you see the strategy clearly. Ready to explore bundles as a list-building and offer-selling strategy? Join Lori and Allison for a live webinar “Bundles that Don’t Suck” on May 21st at 10:00 AM PST / 1:00 PM EST. You'll get a practical walkthrough of how to host your own bundle, even if you've never done it before. Register here: https://www.allisonhardy.com/bundles-that-dont-suck-masterclass-lori-young  Guest Information: Allison Hardy is an email marketing strategist for coaches and online business owners who want to sell their offers on autopilot, without constantly launching or living on social media. She believes email should do the heavy lifting so you can spend more time living and less time hustling.  Through her signature membership, Emails That Sell, and 15+ bundles hosted over two years, she's grown her own list from 4,000 to 11,000 subscribers and crossed the 600 lifetime member mark. She's been featured in the Huffington Post, named one of Washington DC's most influential professionals under 40, and built multiple six-figure businesses while raising two kids. Website: https://allisonhardy.com   Instagram: https://www.instagram.com/allison_hardy_   The Bundle Namer Tool: www.allisonhardy.com/bundle-namer-tool Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray  To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    45 min

  7. Apr 19

    When to Retire an Offer (And How to Do It with Grace)

    Is it time to retire your offer, or are you holding on because stopping feels risky? In this solo episode, I walk you through the three clear signs that an offer is ready to be retired. Not rested, not rebranded. Actually retired. I also share my own story of letting go of my OBM business in 2019, and what I'm calling the Graceful Exit: a five-step process for closing that chapter with honesty and without burning the relationships you've built. If you've ever looked at something in your offer suite and felt that quiet sinking feeling when you imagine delivering it one more time, this one is for you. You'll learn:  The three signs an offer needs to be retired (including the sneaky one most coaches miss) Why "it still sells" can actually be the thing keeping you most stuck The difference between resting an offer and retiring it, and how to tell which you actually need How to communicate a transition to existing clients without damaging the relationship The five steps in the Graceful Exit framework for closing a chapter cleanlyTune in, then ask yourself: is there something in your current offer suite you've been holding onto past its time? If you're ready for an honest look at your offer, the OfferMojo 6-Pillar Offer Audit ($247) is a 60-minute session where we look at your offer through six lenses: positioning, messaging, pricing, structure, visibility, and sales. You leave knowing exactly what's working, what's leaking, and what to do next. Book your offer audit here: https://www.onamissionbrands.com/offermojo-audit Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray  To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    16 min

  8. Apr 12

    The Legal Checklist Every Online Offer Needs with Natalie Puglisi

    Legal protection for online offers: what every coach and digital business owner needs in place before they launch. On this guest episode of The Offer Mojo Show, Lori Young is joined by Natalie Puglisi, an online business attorney who specializes in helping coaches, course creators, and service providers protect their intellectual property and stay legally compliant. Together they walk through what Natalie calls the legal journey of an offer, from naming it to launching it to taking on clients. This isn't about scaring you into action. It's about knowing what's actually required so you can build with confidence instead of quietly hoping nothing goes wrong. We talk about: Why running a trademark search before you name anything in your business can save you from a costly rebrand laterThe difference between a copyright notice and a copyright registration, and when each one mattersWhat the FTC's "net impression" rule means for your testimonials, client stories, and income claimsThe three documents every website needs, and what goes on your checkout page before anyone pays youHow to legally protect yourself when AI is part of your offer or your delivery processIf you have offers out in the world and you are not sure your legal foundation is solid, this episode is worth your full attention. Guest Information:  Natalie Puglisi is an online business attorney who helps coaches, course creators, and service providers protect their intellectual property and stay legally compliant. She believes legal protection doesn't have to be scary or out of reach, and she's built her practice around making it accessible for digital business owners at every stage. She has been practicing law for 15 years, is a first-generation American, and started her career as a bankruptcy attorney before finding her true lane in online business law. Her template shop, Hey Contract, has legal documents for nearly every type of service-based business. Website: https://nataliepuglisi.com  Instagram: https://www.instagram.com/nataliepuglisi  LinkedIn: https://www.linkedin.com/in/nataliepuglisi/  Legal templates for online businesses. I have used a lot of these. Here is my affiliate link for Natalie’s contract shop: https://heycontract.com/?aff=80  To learn more about how I can support your g Want to test your offer for market readiness?   Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit:  https://www.onamissionbrands.com/offer-checklist Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray  To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    53 min
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About

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

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