Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

Lori Young | Offer & Positioning Strategist | Holistic Business Growth Coach
  • 5.0 (2)
  • Marketing
  • Updated Weekly

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a service-based, expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

  1. Jun 28

    Summer Business Strategy: What I’m Actually Doing (Refine and Recline Series)

    Last week I closed my laptop at 3:30 in the afternoon, walked outside, and gave myself permission to stop. Not because everything was falling apart. Because something felt off, and I finally stopped long enough to figure out what. In this solo episode, I'm kicking off the Refine and Recline summer series, six episodes about doing the right kind of work this summer without losing the season to do it. Today I'm pulling back the curtain on the six things I'm actually working on in my business right now, and why none of them required me to push harder or produce more. You'll learn:  Why fun is a legitimate business strategy, and what I built this summer that reminded me of that How I used my own diagnostic tool on my own offers, and what it honestly told me Why I finally hired a copywriter (and what being too close to your own work actually costs you) What experimenting and practicing look like when there's no pressure to perform Why intentionally designing rest into your business year-round beats waiting for a "slow season" that never comesIs your offer magnetic or muted by the noise?  Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first. Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check  Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    18 min

  2. Jun 21

    Ditch the PDF: How Interactive Lead Magnets Grow Your Email List Faster

    Your lead magnet is doing its job if people actually use it. Most don't. On this guest episode of The Offer Mojo Show, Lori Young is joined by Kylie Kelly, email strategist and founder of Email Marketing School, to talk about why the static PDF freebie has been quietly losing its grip for years — and what's replacing it. They get into interactive lead magnets, AI-powered tools, and the real difference between an opt-in that builds trust and one that just collects dust in someone's downloads folder. Kylie also shares her V2 Framework for growing your email list without relying on social media at all, using a combination of relationship-based strategies and search-driven content to build an audience you actually own. We talk about:  Why interactive lead magnets convert 3-5x better than static PDFs (and what makes them work) The V2 Framework for growing your list without social media How Kylie built an audience of 7,000+ subscribers and 1,100 community members using relationship-first strategies The real difference between a quiz and an AI-powered tool — and how to choose what to build How to protect your IP when building and sharing AI tools publicly • Where to start if you've never built an interactive experience beforeIf your current lead magnet feels like a chore to promote and a ghost after the opt-in, this conversation is going to reframe what's possible. Guest Information: Kylie Kelly is an email strategist and founder of Email Marketing School who helps online business owners grow their email list and make sales without relying on social media. She built her audience from scratch using simple relationship-first strategies that feel good, work fast, and create trust that converts. She has over 7,000 email subscribers and a community of 1,100 members, and has been featured in Forbes, Business Insider, and Business Mondays. Website: https://kyliekelly.com/   Email Marketing Skool (free Skool community): https://www.skool.com/email-marketing-skool/about?ref=63ccfd68ba66497380d6e6369c85f849   Free Subject Line Studio: https://kyliekelly.thrivecart.com/subject-line-studio  Is your offer magnetic or muted by the noise?  Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first. Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check  Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    48 min

  3. Jun 14

    The Bridge Offer: Why Buyers Ghost You After Discovery Calls and How to Fix It

    You did everything right. They loved your content, showed up to the discovery call, and seemed genuinely interested. And then they disappeared. If this has happened more than once, the problem probably isn't your price, your pitch, or your ability to close. It's a gap in your offer ecosystem that nobody told you to fill. In this solo episode, I walk you through one of the most underutilized strategies in the expert and coaching space: the bridge offer. A bridge offer sits between your free content and your core offer, and when it's designed well, it answers the three questions every buyer is asking before they're ready to say yes to deeper work. I also share my own story of building the Offer X-Ray as my personal bridge offer, two real experiences I've had as a buyer on the receiving end of bridge offers (one that led to a lasting collaboration, one that didn't), and the specific framework I use to evaluate whether a bridge offer is actually doing its job. You'll learn:  What a bridge offer is and how it differs from a low-priced offer you might already have Why buyer discernment is at an all-time high in 2026 and what that means for your offer ecosystem The three gaps a bridge offer closes: price, belief, and experience The three characteristics that make a bridge offer work (and what causes one to fall flat) How to identify your own bridge offer concept starting with one simple questionIf you've been wondering why interested prospects keep going quiet, press play. This episode will change how you think about your offer ecosystem. Is your offer magnetic or muted by the noise?  Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first. Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check  Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    20 min

  4. Jun 5

    Why Online Courses Aren't Dead (They're Just Designed Wrong)

    Everyone's saying online courses are dead. Experts are closing their programs, coaches are pivoting to communities, and the internet is full of hot takes about what killed the industry. But what if the problem was never the format? On this guest episode of The Offer Mojo Show, Lori Young is joined by Kasia Derbiszewska, Ed.M, Harvard-trained educational neuroscientist and online course strategist, to talk about what actually separates a course that drives real transformation from one that collects digital dust. The knowledge-based course model is struggling. The transformation-based model is thriving. And the difference comes down to design. We talk about: Why the knowledge-based course is losing ground, and what buyers actually expect nowThe three brain networks that determine whether your students implement or quit (and how to design for all of them)How to structure every module like a recipe so students always know what to do nextWhy consistency beats intensity every time, and what that means for your program's pacing and mindset integrationThe real cost of poor course design: time lost to reteaching, emotional burnout, refunds, and the impact you never got to makeIf you have a course or group program and you're wondering whether the structure, content, or design is doing its job, this episode will give you a new lens to look through. Kasia's Free Gift The 100K Online Course Roadmap Planner — the framework Kasia teaches to help course creators build toward six figures, with built-in neuroscience reminders and structural prompts you can customize for your specific topic. Download it here: https://www.superchargeyouronlinecourse.com/roadmap-planner About Kasia Derbiszewska Kasia Derbiszewska, Ed.M is an online course and business strategist who helps high-level experts turn their knowledge into transformative, profitable online programs. She holds a master's degree from Harvard in educational neuroscience and spent 17 years working with school districts on flexible, adaptive learning environments before pivoting to help coaches and experts apply those same principles to their programs. She's the creator of Supercharge Your Online Course, built on the belief that when education is designed intentionally, it becomes a powerful vehicle for both meaningful transformation and sustainable revenue. Website: https://www.superchargeyouronlinecourse.com  Connect With Lori To learn more about how I can support your growth, visit www.onamissionbrands.com  Follow me on LinkedIn: / onamissionbrands  Follow me on Instagram: / offer_magician Is your offer magnetic or muted by the noise?  Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first. Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check  Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    53 min

  5. May 29

    How AI Search Is Sending Me Pre-Sold Leads (And What I Think Is Behind It)

    My last ten leads all came from AI search. Not social media, not referrals. They typed a question into ChatGPT or Perplexity or Google's AI, and my name came up. And about eight out of ten of them closed. Honestly? I didn't see it coming. And when people ask me how I'm doing it, I've been guessing. So I stopped guessing and went and did the research. In this solo episode, I walk you through what's actually shifting in how people find coaches and experts online, and five specific things you can do to increase your chances of being the person artificial intelligence points to. This is not a tech episode. It's a positioning and clarity episode, which means it's squarely in my lane. You'll learn:  The difference between being searchable and being citable (and why most coaches are only one of the two) Why leading with the answer instead of building up to it changes everything for how your content gets read and recommended The one thing vague content and vague positioning have in common, and why both get skipped Why what you say out loud on video and audio may be doing more for your visibility than your website is The unglamorous reason this is actually working for me, and why it's probably more accessible than you thinkIf you've ever wondered where your next client is actually looking for you, this episode will shift how you think about it. Is your offer magnetic or muted by the noise?  Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first. Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check  Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    17 min

  6. May 25

    What Custom Proposals Really Tell You About Your Offer

    You spent an hour on that proposal. Maybe two. You shaped the scope around their situation, priced it carefully, sent it off feeling good about it. And then nothing. Not even a no. In this solo episode, I walk you through what the custom proposal habit is actually telling you about your offer, and why it's costing you more than you realize in time, energy, confidence, and revenue. This isn't about getting better at writing proposals. It's about not needing to write them in the first place. You'll learn:  Why the custom proposal cycle is a structural signal, not a sales problem The three things usually hiding underneath the habit (unclear positioning, unclear structure, and a confidence gap most people won't admit to) The real difference between personalization and customization, and why one scales and one drains How a structured offer actually makes your client experience more personal, not less What to do right now if you've written more than two custom proposals in the last six monthsIs your offer magnetic or muted by the noise?  Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first. Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check  Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    20 min

  7. May 17

    Membership Offers Are Everywhere. Is It Right for You?

    Everyone is launching a membership right now. And if you've been watching from the sidelines wondering if you're missing something, this episode is going to help you think that through clearly. On this guest episode of The Offer Mojo Show, Lori Young is joined by Kelly Vrchota, membership and online community strategist, to talk honestly about community-based offers: what's actually working in 2026, what's not, and how to figure out if this model is even the right fit for you. Because it isn't for everyone, and that's not a failure. We talk about:  How to evaluate whether a membership fits your personality, purpose, and energy (not just your revenue goals) Why the content vault era is over and what members are actually showing up for now The pricing and structure decisions that keep members engaged without burning you out How to grow a membership without the myth that it's easier to sell than one-on-one work Why building community in your business doesn't require running a membership at allIf you've been feeling the pull of this offer model but something has held you back, press play. And if you're already running a membership that feels heavier than it should, this one's for you too. Kelly has a free resource to help you think this through: Is a Membership a Right Fit for Your Business? It's a 15-20 minute video that walks you through the key questions before you build or restructure. Watch it here: https://www.kellyvrchota.com/rightfit.html  If this episode has you thinking about where a community-based offer actually fits in your business, that's exactly what the OfferMojo Ecosystem Sprint is built for. It's a 90-minute 1:1 session with Lori, one done-for-you asset, and a custom GPT you can use to keep refining your ecosystem after the session. One focused fix, $547. Book your Ecosystem Sprint here: https://www.onamissionbrands.com/offermojo-sprints  Guest Information: Kelly Vrchota is a membership and online community strategist who helps business owners and leaders build memberships and communities that actually feel good to run. She works through a mix of strategic clarity and ongoing support to help clients grow sustainably without adding more noise or complexity to their business. Kelly has been in this niche since 2020 and brings a deeply human perspective to a space that often gets reduced to tactics and platforms. She's based in Minnesota and believes the best businesses are built on impact, connection, and integrity. Website: https://www.kellyvrchota.com/  LinkedIn: https://www.linkedin.com/in/kellyvrchota/  Free resource: Is a Membership a Right Fit for Your Business? https://www.kellyvrchota.com/rightfit.html  To learn more about how I can support your growth, visit www.onamissionbrands.com   Follow me on LinkedIn: / onamissionbrands  Follow me on Instagram: / offer_magician Is your offer magnetic or muted by the noise?  Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first. Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check  Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    43 min

  8. May 12

    Why I Scrapped My Interview Podcast (And Built My Own Stage)

    For an entire year, I showed up every single week and built a beautiful stage. I just wasn't standing on it. In this solo episode, I'm giving you the behind-the-scenes on one of the biggest strategic pivots I've made in my business: scrapping my interview podcast and rebuilding it around my own expertise. This is a founder reflection episode, not a framework episode. It's honest, it's personal, and I think a lot of you are going to recognize yourself in it. Because here's what I see constantly with the coaches and experts I work with: they're working hard to get visible, but the strategy they're running is quietly building everyone else's platform. Not theirs. You'll learn:  • Why being a great podcast host and being seen as a credible expert are not the same thing (and how I learned that the hard way)  • What happened when 90% of my guests never shared their episodes, and what that taught me about building an audience that's actually mine  • How making my podcast the anchor for all my content changed everything about how I show up and how leads find me  • Why your nervous system is a legitimate strategic consideration when you're choosing a visibility strategy  • How I think about building personalized visibility plans with clients, from starter to bold If you've ever wondered why you're working hard at visibility but still feeling like nobody really knows what you do, this episode is for you. Ready to figure out what a visibility strategy that actually fits you looks like? The Offer Visibility Sprint is a 90-minute intensive where we build a personalized visibility plan around your expertise, your personality, and your capacity. No generic playbook. Just yours. Book your Offer Visibility Sprint here: https://www.onamissionbrands.com/offermojo-sprints  Is your offer magnetic or muted by the noise?  Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first. Link to free quiz:  https://www.onamissionbrands.com/offer-pulse-check  Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.  Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    18 min
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Ratings & Reviews

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About

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a service-based, expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

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