BuzzStream Digital PR and Link Building Podcast

BuzzStream
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

  1. How to Survive and Thrive in Digital PR during GEO

    1天前

    How to Survive and Thrive in Digital PR during GEO

    In this episode of the BuzzStream Podcast, host Vince Nero speaks with Kelsey Libert, co-founder of Fractl, about the evolving landscape digital PR now that LLMs are in the mix. Kelsey shares insights on building relationships with journalists, adapting to changes in Google search, and the significance of niche publishers in LLMs. The conversation emphasizes the need for marketers to create valuable content and leverage AI tools to enhance their strategies. ⏰ Timestamps 00:00 - Introduction to AI and SEO 02:52 - Understanding Generative Engine Optimization (GEO) 05:47 - The Role of Links in the New Landscape 08:27 - Digital PR Strategies in the Age of AI 11:12 - Building Relationships with Journalists 14:05 - Navigating Google Search Frustrations 18:56 - Expanding Beyond Google: Multi-Channel Strategies 21:32 - Leveraging AI for Content Syndication 27:32 - Key Metrics for Tracking Performance 32:11 - The Future of Niche Content in LLMs Check out Kelsey's work at frac.tl Check out BuzzStream at buzzstream.com

    35 分钟
  2. How to do B2B Content Marketing in an AI Era

    10月9日

    How to do B2B Content Marketing in an AI Era

    In this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain. David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time. He elaborates on his six H content framework—hero, hub, help, heart, happy, and human content—and how it helps map customer journeys and sustain content strategies amidst rapid industry changes. ⏰ Time Stamps 00:00 - Intro 01:42 - Defining Content Marketing in 2025 01:53 - User-Centric Content Strategies 03:59 - SEO and Digital PR in Content Marketing 05:17 - Email Marketing and the 6H Framework 09:37 - The Pump and Funnel Marketing Model 14:53 - Adapting Content Strategies in the AI Era 18:00 - Monitoring Content Marketing Success 19:57 - Trends in SEO and Content Marketing 23:32 - Maintaining a Content Framework Amidst Change 27:04 - Final Thoughts and Upcoming Projects🐝 Don't miss all of BuzzStream's content:www.buzzstream.comCheck out more of David on: www.castingcred.com

    31 分钟
  3. AI and Brand Visibility: Ahrefs' Insights from 75,000 Brands

    10月1日

    AI and Brand Visibility: Ahrefs' Insights from 75,000 Brands

    We’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR. If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss. ⏰Time stamps 00:00 - Intro 00:18 - Overview of the Ahrefs Study 01:47 - Inspiration Behind the Study 05:54 - Key Findings and Surprises 10:09 - Building a Brand vs. Building Mentions 12:28 - Strategies for Brand Building 18:00 - The Role of Links in AI Overviews 19:24 - Sentiment and Quality of Mentions 22:03 - Optimizing for AI vs. Traditional Search 24:17 - Final Thoughts and Takeaways Check out the full study from Ahrefs here: https://ahrefs.com/blog/ai-overview-brand-correlation Check out Buzzstream here: https://www.buzzstream.com

    31 分钟
  4. How to Show Up in AI using Relevance Engineering

    9月26日

    How to Show Up in AI using Relevance Engineering

    In this episode of the BuzzStream podcast, Mike King, founder of iPullRank, shares how relevance engineering can help you show up in AI. Vince and Mike discuss the impact of AI on the industry, specifically focusing on Google's recent updates and the significance of digital PR in the evolving landscape. Mike explains the concept of relevance engineering, a new approach that combines AI, information retrieval, content strategy, UX, and digital PR. He also shares practical strategies for businesses to stay ahead in the AI era, as well as the importance of creating highly relevant and specific content. ⏰ Time Stamps00:00 Introduction 00:36 The Future of SEO and Digital PR 01:29 Google Leak and Its Relevance 04:37 Relevance Engineering Explained 08:17 Impact of AI on SEO and Digital PR 22:35 Practical Tips for Small Businesses 24:33 Tools and Strategies for AI Optimization 29:18 Final Thoughts and Conclusion ❗️Find all of Mike's work on ⁠https://www.ipullrank.com⁠ 📧 Check out our email newsletter: https://www.buzzstream.com/newsletter

    31 分钟
  5. Mastering Reactive PR and Newsjacking with Katie Storey

    9月18日

    Mastering Reactive PR and Newsjacking with Katie Storey

    In this episode, Vince is joined by Katie Storey, Director at Press Box PR. Katie shares her insights on reactive PR and newsjacking, drawing from her extensive experience as both a journalist and a PR professional. Learn how to stay relevant, be the first to the punch, and pitch effectively. Whether you're new to PR or looking to up your game, this episode is packed with valuable tips and real-world examples. ⏰ Timestamps⁠ 00:00⁠ - Intro⁠ 00:55⁠ - Defining Newsjacking and Reactive PR⁠ 03:09⁠ - Thinking Like a Journalist⁠ 07:03⁠ - Five Keys to Newsjacking⁠ 09:35⁠ - Relevancy and Case Studies⁠ 19:04⁠ - Connecting the Dots in PR⁠ 19:59⁠ - Creative Ideation Techniques⁠ 20:56⁠ - Leveraging News for Brand Relevance⁠ 22:31⁠ - Importance of Google Alerts⁠ 23:03⁠ - Relevance in Local News⁠ 26:15⁠ - Quick Content Turnaround⁠ 28:46⁠ - Asserting Your Authority ⁠32:22⁠ - Engaging but Concise Pitches ⁠34:35⁠ - Building Relationships with Journalists⁠ 37:20⁠ - Conclusion and Final Thoughts ❗️Don't miss another episode. Subscribe to the BuzzStream Newsletter: https://buzzstream.com/newsletter/ Interested in learning more? Check out our post about newsjacking: https://buzzstream.com/blog/newsjacking/

    39 分钟
  6. The Coolest PR Trick in Baseball History?

    9月16日

    The Coolest PR Trick in Baseball History?

    In this quick hit bonus edition of the BuzzStream Podcast, Vince Nero hosts Thomas Fish, the president of Blowout Cards, to discuss a successful reactive PR campaign centered around the viral 'Phillies Karen' incident. ⏰ Timestamps00:00 Intro 00:43 Setting the Scene: The Phillies Karen Incident 02:00 Blowout Cards' Viral Campaign 03:45 About Blowout Cards 05:59 The Impact and Lessons Learned 11:17 Conclusion and Final Thoughts 🃏 Check out blowoutcards.com 🐝 Visit Buzzstream.com 📧 Subscribe to our newsletter: buzzstream.com/newsletter

    12 分钟
  7. How to Value Links in the AI Era

    9月10日

    How to Value Links in the AI Era

    In this episode of the BuzzStream podcast, Vince Nero interviews Tamara Novitović, the head of SEO at Bazoom, about link value in 2025 within the context of the AI era. Here are some things you'll learn: ⭐️ Limitations of traditional metrics like Domain Authority (DA) and Domain Rating (DR) ⭐️ Advocating instead for a more nuanced approach that takes into account the quality and context of backlinks ⭐️ The dangers of manipulative link-building practices ⭐️ Potential pitfalls of over-reliance on metrics that can be easily gamed ⭐️ 'Impact Score' as a framework to help businesses focus on backlinks that provide genuine value ⏰ Timestamps 00:00 Intro 00:16 Redefining Link Value in the AI Era 01:53 The Pitfalls of Vanity Metrics: DA and DR 03:32 Manipulation of SEO Metrics and Its Consequences 05:11 The Debate on Trust Flow and Citation Flow 08:25 Negative SEO and Spam Brain 12:47 The Overuse of HARO and Its Risks 17:10 The Importance of Engagement and Click-Through Rates 24:22 Guest Posts and the Future of Link Building 28:48 Introducing the Impact Score 34:08 Final Thoughts and Conclusion Don't miss another podcast by subscribing to our newsletter: buzzstream.com/newsletter/ Download our new media list building tool, ListIQ: buzzstream.com/listiq/

    38 分钟
  8. A Deep Dive into Journalist Requests with Greg Heilers

    9月4日

    A Deep Dive into Journalist Requests with Greg Heilers

    In this episode of the BuzzStream podcast, host Vince Nero welcomes Greg Heilers, co-founder of Jolly SEO, to discuss the intricacies of using HARO (Help a Reporter Out) and similar platforms to build great links and coverage. Greg shares valuable tips on quality checks, dealing with fake experts, and cutting through the noise in an increasingly competitive landscape. ⏰ Timestamps 00:00 Intro 00:42 Meet Greg Heilers: Co-Founder of Jolly SEO 01:09 Understanding HARO and Pitching Platforms 02:03 Client Prerequisites for Successful Pitching 04:32 Exploring Various Quote Platforms 08:13 Direct Outreach and Digital PR Strategies 9:12 Proactive Pitching 11:01 Quality Checks 14:33 Evaluating Opportunities 18:40 More on Quality Checks 22:28 Challenges 25:35 The Fake Expert Problem 30:42 Tips for the Perfect Pitch 36:29 Reaching out on Behalf of a Client vs Direct 38:58 Navigating Client Timelines 40:36 The Future of HARO Type Outreach 📩 Check out JollySEO: https://www.jollyseo.com 🌐 Learn more about BuzzStream: https://www.buzzstream.com 👉 Don’t forget to like, comment, and subscribe so we can keep bringing you more conversations with the brightest voices in PR, SEO, and digital marketing.

    44 分钟
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

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