By Subject modern8

Jacklyn Briggs from Utah City joins Host Peter Stevenson and Co-Host Alysha Smith of a8ency of modern8 to talk about what makes a great event, starting the Utah Beer Festival while at CityWeekly, and what is it like marketing Utah City and getting a chance to have input on making that new development better.  - By Subject is a production of modern8, a8ency, and Silicon Slopes and is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

"It felt natural for us to celebrate the customers" was one of the insights and the way Divvy leaned into brand marketing and one of the early reasons that Brock Beeson and his team were so successful there.

"We're trying to figure out what's the perfect mix of Tokyo versus Qualtrics," was just one of the many great questions Jason Johnson of Qualtrics tries to answer in this episode of By Subject.

Tim Garrrick of Layton Construction joins host Peter Stevenson and co-host Alysha Smith of modern8 and a8ency to talk about marketing in the construction industry, why the job is so different from other marketing jobs, why understanding a client pain point is the key to developing great proposals and what the future holds for marketing in the AEC industries. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

Tracy Thayne of Digital Exhaust joins host Peter Stevenson and Alysha Smith of modern8 + a8ency to talk about mentorship, why building a quality buyer persona is invaluable to a marketer and why using data correctly is the secret to great marketing. . - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

Nico Dato of Entrata joins host Peter Stevenson and Co-Host Alysha Smith of modern8 to talk about the difference in building a startup and joining a successful company, why working for a purpose driven company makes showing up to work fun and why you should align your marketing goals with the greater company goals. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.