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Adrian Lefler
  • 5,0 (2)
  • ENTREPRENARIAT
  • CHAQUE SEMAINE

Cut through the AI noise with Adrian Lefler, a 15-year dental industry veteran who's actually using this stuff. No theory, no sales pitches, just the tactical AI implementations that are transforming dental practices right now. In 20-30 minute episodes, Adrian brings you real practitioners sharing exactly how they're using AI tools like ChatGPT, Perplexity, Gemini, and other LLM's to save time, increase revenue, and stay ahead of the curve. Whether it's automating patient communication, streamlining workflows, or implementing diagnostic AI, you'll get step-by-step guidance from people who've done it successfully. This isn't another "AI is the future" podcast. It's your practical guide to implementing AI in your dental practice today – without the hype, without the fluff, and without wasting your time. Perfect for busy dental professionals who want actionable insights they can implement immediately. Because while everyone else is talking about AI, we're showing you how to actually use it. New episodes weekly. Real results guaranteed.

  1. -5 J

    31 : The Death of DIY Dental Marketing: Why Even Social Media Experts Are Hiring Out

    AI in dentistry is fundamentally reshaping how dental practices attract patients and compete online. As Google shifts to AI-powered search with Gemini and zero-click results dominate, dentists who aren't optimizing for AI overviews and posting quality content across social platforms risk becoming invisible to potential patients. In this episode, we break down exactly what's happening with AI search in 2026 and what dental practices must do now to stay competitive.   EPISODE OVERVIEW The landscape of dental marketing has shifted dramatically. Social media is no longer just about engagement, it's now a critical factor in how AI search engines like Google Gemini, ChatGPT, Claude, and Perplexity rank and recommend dental practices. When Instagram started being indexed by Google in August 2024, practices posting consistent, high-quality content saw dramatic improvements in their search visibility almost overnight. This episode explores why traditional SEO alone isn't enough anymore, how zero-click searches are changing patient acquisition, and why dental practices can no longer effectively handle their own marketing. Dr. Anissa Broussard, a pioneer in dental social media marketing since 2010, shares insights from building 50,000 followers, achieving number-one rankings for her clients, and understanding the algorithms that determine which practices get found online. Whether you're a solo practitioner or part of a group practice, this conversation reveals the AI-driven marketing strategy you need to implement today.   ABOUT DR. ANISSA BROUSSARD Dr. Anissa Broussard is a dentist, entrepreneur, and recognized leader in dental marketing innovation. She graduated from the University of Alabama School of Dentistry in 2001 and was an early adopter of digital marketing strategies—creating one of the first dental websites in Birmingham, Alabama, and achieving number-one rankings on Google years before social media existed. In 2010, she became one of the first 50 clients of My Social Practice and pioneered Facebook marketing for dental practices, growing her social media following to over 50,000 and generating 50 new patients monthly from social media alone. Today, Dr. Broussard is the founder of Digital Floss, a full-service dental marketing agency specializing in omnichannel content creation, AI search optimization, and helping practices become the obvious choice in their communities. She is a sought-after speaker at dental conferences and events, known for her ability to predict industry trends and translate complex marketing concepts into actionable strategies for dental professionals.   DENTAL AI AND TECH COMPANIES MENTIONED My Social Practice: https://mysocialpractice.com Digital Floss: https://digitalfloss.com Google Gemini: https://gemini.google.com ChatGPT (OpenAI): https://openai.com/chatgpt Claude (Anthropic):https://claude.ai Perplexity AI: https://perplexity.ai Go High Level: https://gohighlevel.com Instagram: https://instagram.com Facebook: https://facebook.com LinkedIn: a href="https://linkedin.com" rel="noopener noreferrer"...

    1 h 11 min

  2. 6 FÉVR.

    30 : AI in Dentistry: Why Brand Meaning Beats SEO in 2026 with Reid Holmes

    If your dental practice doesn't have a clearly defined brand beyond what you do, AI search tools will ignore you. In this episode, we break down how AI in dentistry is reshaping practice visibility and why commoditized messaging no longer works in an AI-powered world. EPISODE OVERVIEW Traditional SEO asked "Can you be found?" but AI search is about being cited and recommended. Join Adrian Lefler and brand strategist Reid Holmes as they explore the critical shift from keyword optimization to brand meaning. Reid reveals why dental practices must escape commoditized messaging and build what he calls "appreciated brands"—brands that people genuinely want to talk about. You'll discover how AI tools like ChatGPT, Google Gemini, and Perplexity evaluate dental practices differently than traditional search engines, prioritizing emotional connection and demonstrated values over functional benefits. Reid shares his Brand Appreciation Pyramid framework and explains how dental practices can differentiate themselves by solving for what they stand for, not just what they do. This episode provides actionable strategies for positioning your practice to win AI recommendations, including the AI citation pack strategy, social proof integration, and how to transform anxiety-driven dental experiences into spa-like patient care. ABOUT REID HOLMES Reid Holmes is a brand strategist with 30 years of experience in the advertising industry. He served as Executive Creative Director for 18 years and is the author of "Appreciated Branding," a book exploring why brand meaning is critical in an AI world. Reid helps companies escape commoditized messaging by building appreciated brands that people want to recommend. He recently delivered a TEDx talk on brand meaning and publishes a weekly newsletter called "Oxygen" that provides insights on marketing, branding, and AI's impact on business. His Brand Appreciation Pyramid framework focuses on helping businesses differentiate by solving and standing for something meaningful rather than just describing what they do. DENTAL AI AND TECH COMPANIES MENTIONED ChatGPT https://chat.openai.com Google Gemini https://gemini.google.com Perplexity https://www.perplexity.ai TikTok https://www.tiktok.com Reddit https://www.reddit.com Yelp https://www.yelp.com LinkedIn https://www.linkedin.com Facebook https://www.facebook.com Google (Traditional Search) a href="https://www.google.com"...

    55 min

  3. 23 JANV.

    29 : Building the Infrastructure for AI in Dentistry with Dr. Kianor Shah

    The wild west of dental AI is about to end. In June 2026, 700 healthcare professionals from 160+ countries will gather in London to establish the first global ethical standards for AI in medicine and dentistry. If you're implementing AI tools in your dental practice or planning to, understanding the governance landscape is critical for staying compliant and ahead of regulatory changes. In this episode of the Byte-Sized Podcast, host Adrian Lefler sits down with Dr. Kianor Shah, organizer of the 2026 Global Medical Dental AI Summit, to explore the urgent need for AI governance in healthcare. With multiple lawsuits already targeting AI companies for HIPAA violations and no current regulation in place, dental practices need to understand how ethical AI implementation will evolve. This conversation covers everything from why dentists are now in the forefront of predictive medicine to how AI could eliminate the trillion-dollar insurance middleman infrastructure. Whether you're concerned about AI replacing your role or wondering how to implement these tools responsibly, this episode provides actionable insights on positioning yourself as a leader in the ethical AI movement shaping dental practice in 2026 and beyond. ABOUT DR. KIANOR SHAHDR. KIANOR SHAH is the founder of Global Summits Institute and organizer of the 2026 Global Medical Dental AI Summit. A practicing dentist with over 20 years of experience in the dental industry, Dr. Shah has built a reputation for bringing together competing organizations to collaborate on industry-wide challenges. He leads the Health Intelligence Board initiative, which aims to create global ethical standards for AI implementation in healthcare. Based on his vision of "doctors direct to government, doctors direct to patients," Dr. Shah is working to establish governance frameworks that protect both practitioners and patients in the rapidly evolving AI landscape. DENTAL AI AND TECH COMPANIES MENTIONEDGlobal Summits Institute - https://globalsummitsinstitute.com 2026 Global Medical Dental AI Summit - London Tower Bridge, June 26-28, 2026 Health Intelligence Board - Regulatory and governance initiative AI Med Dent Journal - Healthcare AI publication Doctor to Doctor Network - Practitioner collaboration platform Pearl AI - https://hellopearl.com ChatGPT - https://chat.openai.com My Social Practice - https://mysocialpractice.com ADDITIONAL EDUCATIONhttps://mysocialpractice.com/2026/01/dental-ai-implementation-guide/https://mysocialpractice.com/2025/11/hipaa-compliance-ai-tools/https://mysocialpractice.com/2025/10/ai-diagnostic-tools-dental-practice/ CONTACT INFODr. Kianor Shah Website: https://globalsummitsinstitute.com Summit Registration: 2026 Global Medical Dental AI Summit Hashtag: Doctor to Doctor Adrian Lefler Website: https://mysocialpractice.com Phone: 877-316-7516 Subscribe for more on dental marketing, AI in dentistry, and practice growth. #DentalAI #AIGovernance #GlobalDentalAISummit #HealthcareAIEthics #DentalPracticeAutomation #AIImplementation #DentalTechnology

    46 min

  4. 20 JANV.

    28 : Google Is Killing Traditional Search. Here's How to Win In Dentistry When It Happens

    Google Ads for dentists are about to transform dramatically with the rollout of Google AI mode in 2026. If you're running dental Google Ads or planning to start, understanding how AI search is reshaping advertising placement is critical for staying competitive and maximizing your ROI in this new landscape. In this episode of the Byte-Sized Podcast, host Adrian Lefler sits down with Alan Earl, the Director of Performance of Flood Digital, to explore the seismic shift happening in Google Ads as artificial intelligence transforms search. With Google AI mode set to replace traditional search results, dental practices need to understand how dental practice Google Ads strategy must evolve. This conversation covers everything from rising ad costs and zero-click searches to the future of website traffic and why starting your ad campaign now—before the transition—gives you a crucial competitive advantage. Whether you're frustrated with current Google Ads cost for dentists or trying to decide if ads are worth the investment, this episode provides actionable insights on preparing for AI-powered advertising that will define dental marketing in 2026 and beyond. ABOUT ALAN EARL ALAN EARL is the Director of Performance of Flood Digital, a digital marketing agency with over 20 years of experience serving small to medium-sized businesses, including numerous dental practices. Since entering the digital marketing space in 2002, Alan has built deep expertise in Google Ads, SEO, and helping practices navigate the constantly evolving landscape of online advertising. Based in Phoenix, Arizona, Alan and his team of 15+ professionals specialize in pay-per-click advertising, performance optimization, and developing strategies that deliver measurable ROI for healthcare providers. DENTAL AI AND TECH COMPANIES MENTIONED Flood Digital - https://flooddigital.co Google Ads - https://ads.google.com Google Gemini - https://gemini.google.com ChatGPT - https://chat.openai.com My Social Practice - https://mysocialpractice.com ADDITIONAL EDUCATION https://mysocialpractice.com/2026/01/ppc-trends-for-dentists/https://mysocialpractice.com/2025/10/attract-high-value-dental-patients/https://mysocialpractice.com/2025/09/dental-advertising-online-scheduler/ CONTACT INFO Alan Earl Website: https://flooddigital.co Email: alan@flooddigital.co Adrian Lefler Website:a href="https://mysocialpractice.com" rel="noopener noreferrer"...

    1 h 9 min

  5. 10 JANV.

    27 : Why Your Patients Trust Google Reviews More Than Their Own Mother

    Google Business Profile Optimization for Dental Practices: The 2026 PlaybookIf you are not ranking on Google Maps, you are invisible to most of your potential patients. That statement sounds dramatic until you understand the numbers. Guido Tebano, who runs marketing at Market by Market and manages SEO for over 100 dental practices, joined Byte-Sized to break down exactly what dental practices need to focus on for local search dominance in 2026. The answer is simpler than most marketing agencies want you to believe. And more uncomfortable. Why Google Business Profile Beats Everything ElseIn a post-COVID world, 30 to 40 percent of all patient searches find dental practices through Google Maps. That is the low estimate. For practices with strong profiles, the number climbs higher. Most people do not trust paid ads anymore. They understand those positions are purchased. What they trust is the Google Business Profile because that is where patients leave unbiased opinions. “Almost 80% of people look at reviews,” Guido said. “They trust reviews more than their own mother.” That statistic alone should reshape how you think about dental practice automation and AI dental marketing strategies. Every marketing dollar you spend gets filtered through your review profile. Bad reviews? Your advertising budget evaporates. The 100 Review Rule for Dental AI ImplementationHere is where the numbers get specific. You need 33 reviews minimum to start gaining any traction on Google Maps. Below that threshold, the algorithm barely notices you exist. You need 100 reviews to unlock the ranking benefits. This is where your Google Business Profile starts competing seriously in local search. After 100, additional reviews do not significantly improve your ranking position. However, human behavior still matters. If competitors have 500 reviews and you have 100, conversions will favor them. The strategy: Look at a radius around your practice that encompasses about 100,000 people. That is your market. Check competitor review counts. Your goal is matching or exceeding the top players in that zone. Practitioner Listings: The Hidden Ranking OpportunityGoogle recommends that dental practices maintain both a practice listing and a practitioner (doctor) listing. Most practices ignore this entirely. Here is why it matters for dental practice marketing optimization: Your practice listing captures general dentistry keywords. Dentist near me. Dental cleaning. Hygiene appointments. Your practitioner listing can target a completely different category. If you are a GP who does implants, your practice stays in general dentist. Your doctor profile goes into cosmetic or restorative dentistry. You capture implant keywords, veneer keywords, and cosmetic dentistry searches. Two listings. Two keyword sets. Double the visibility. The rules matter though. You cannot claim specialist categories you do not hold credentials for. A GP cannot create a pediatric dentist listing without proper certification. Google flags fake category claims aggressively. Answer-Based Search Changes EverythingAI search engines like ChatGPT and Google Gemini are fundamentally changing how patients find dental practices. Traditional SEO focused on optimizing pages for specific keywords. Answer-based search focuses on providing direct answers to questions embedded in your website content. Someone asks ChatGPT: “How much is a dental implant near me?” AI does not send them to a search results page. It pulls the answer directly from websites with authority and pricing transparency. It summarizes reviews. It makes a recommendation. “Transparency is king in 2026,” Guido explained. “You don’t go to a restaurant today without looking at the number of dollar signs. Everything in life is based on a range. You need to play the game if you

    59 min

  6. 12/12/2025

    26: Your One Local View Is Worth More Than 1,000 Viral Views with Megan Nielson

    AI Video Content for Dentists: How to Create Engaging Social Media with Sora and ChatGPT AI in dentistry isn't just for diagnostics—it's revolutionizing how dental practices create social media content. In this episode of the Bite-Sized Podcast, we dive deep into AI video creation tools that can help dentists produce engaging short-form video content in minutes. Learn how to use ChatGPT for meta-prompting, leverage Sora 2 for AI-generated videos, and build a consistent social media presence that supports your practice's SEO and brand. Whether you're wondering how AI is changing dentistry marketing or looking for practical dental AI tools to streamline your content workflow, this conversation with content creation expert Megan Nelson delivers actionable strategies you can implement today. ABOUT MEGAN NELSON Megan Nelson is the Grand Master of Copywriting and SEO at My Social Practice. She specializes in AI content creation tools and has been on the front lines of emerging AI technologies since the launch of ChatGPT. Megan has extensive experience with AI image generators like Midjourney, music generators like Suno AI, and video creation tools including Sora 2 and Veo 3. As a content creator and SEO specialist, she develops workflows and processes that help dental practices leverage artificial intelligence in their marketing efforts. Megan writes all blog content for My Social Practice and manages the Dental AI Art Instagram account showcasing AI-generated dental content. DENTAL AI AND TECH COMPANIES MENTIONED Sora 2 (OpenAI Video Generator) - https://openai.com/sora ChatGPT - https://chat.openai.com Midjourney (AI Image Generator) - https://www.midjourney.com Suno AI (Music Generator) - https://suno.com Veo 3 (Google Video Generator) - https://deepmind.google/technologies/veo/ TikTok Creative Center - https://ads.tiktok.com Instagram Edits App - https://www.instagram.com Annie AI - https://mysocialpractice.com/annie-ai/ My Social Practice - https://mysocialpractice.com ADDITIONAL EDUCATION Dental Marketing Social Media Ideas: https://mysocialpractice.com/2025/11/dental-marketing-social-media/Dental Social Media and AI: https://mysocialpractice.com/2025/08/dental-social-media-and-ai/Video SEO for Dentists: https://mysocialpractice.com/2025/05/video-seo-for-dentists-boost/ CONTACT INFO Megan Nelson: My Social Practice - https://mysocialpractice.com Adrian Lefler: Website: https://mysocialpractice.com - Phone: 877-316-7516 👍 Subscribe for more on dental marketing, AI in dentistry, and practice growth. #DentalAI #AIinDentistry #DentalMarketing...

    46 min

  7. 05/12/2025

    25 : Your SEO Strategy is Dead: Why AI Just Killed Traditional Search with Ridgely Goldsborough

    AI SEO for Dentists: How Zero-Click Search Is Changing Dental Marketing Forever AI in dentistry isn't just about diagnostic tools anymore—it's completely transforming how patients find your practice. In this episode, we explore how AI SEO, voice search, and zero-click searches are revolutionizing dental marketing and what every dentist needs to know to stay visible in 2025 and beyond. Is your dental practice invisible to AI search engines? With zero-click searches now dominating how patients find dentists, traditional SEO strategies are no longer enough. In this podcast, serial entrepreneur and dental marketing expert Ridgely Goldsborough breaks down exactly how artificial intelligence in dentistry is reshaping patient acquisition. Learn why patients are trusting AI recommendations over traditional search results, how voice search is creating longer conversational queries, and what your practice website needs to rank in ChatGPT, Google Gemini, and Perplexity. Discover why dental AI optimization isn't optional anymore—and how practices that adapt are capturing patients from competitors who don't even know they're losing them. If you're wondering how AI is changing dentistry from a marketing perspective, this is the episode you can't afford to miss. ABOUT RIDGELY GOLDSBOROUGH RIDGELY GOLDSBOROUGH is a serial entrepreneur who has started 45 different companies and now focuses exclusively on helping elite dental practices dominate their markets through cutting-edge digital marketing and AI optimization strategies. After spending years in the speaking circuit delivering CEO-level presentations worldwide, Ridgely pivoted to dental marketing during the pandemic and has become a leading voice in AI-powered dental marketing solutions. He runs an AI mastermind to stay on the cutting edge of developments and founded Dental Market Dominator, working exclusively with practices generating $250,000+ per month. WHAT YOU'LL LEARN IN THIS PODCAST: • What zero-click searches are and why they're disrupting dental marketing • How voice search is changing the way patients find dentists • Why AI recommendations have 400-800% higher conversion rates than traditional search • How to optimize your dental website for ChatGPT, Gemini, and Perplexity • The EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness) for AI visibility • Why FAQ content written as natural questions outperforms traditional SEO copy • The future of agentic AI and automated appointment scheduling DENTAL AI AND TECH COMPANIES MENTIONED ChatGPT - https://chat.openai.com Google Gemini - https://gemini.google.com Perplexity - https://www.perplexity.ai Grok (xAI) - https://grok.x.ai DeepSeek - https://www.deepseek.com Dental Market Dominator - https://dentalmarketdominator.com My Social Practice - https://mysocialpractice.com ADDITIONAL EDUCATION • AI Search Podcast: https://mysocialpractice.com/2025/11/ai-search-patient-discovery-podcast/ • Don’t Fall for AI SEO Gimmicks: https://mysocialpractice.com/2025/10/ai-seo-gimmicks/ • 16 SEO Strategies: https://mysocialpractice.com/2025/06/seo-for-dentists/ CONTACT...

    54 min

  8. 21/11/2025

    24 : 41% of Your Team Is Sabotaging Your AI - Here's Why With Paul Murphy

    Recent research shows that 31% of employees actively sabotage AI initiatives - and that number jumps to 41% with Gen Z team members. Paul Murphy from Black Talon Security returns to Byte-Sized to break down why younger employees (the ones who should be embracing AI) are the most likely to undermine it. Spoiler: They understand how powerful AI really is, and they see the writing on the wall. In this episode, you'll discover: ✅ Why AI sabotage happens - Bad data injection, non-participation, and fear-driven resistance ✅ The #1 implementation mistake - Surprising your team instead of communicating with them ✅ How to find your AI champion - The team member who can turn resistance into advocacy ✅ Critical vendor questions - The 2 questions that protect you from lawsuits (one major DSO didn't ask them) ✅ Real implementation strategies - How Paul uses AI to create training programs in minutes If you're investing in AI for your dental practice - or thinking about it - this episode is required listening. The technology isn't your problem. Your team communication is. KEY TIMESTAMPS[00:00] - Intro: Why we're talking about AI sabotage [01:45] - The shocking 31% sabotage stat (41% for Gen Z) [02:54] - How employees actually sabotage AI (bad data injection) [04:16] - Why younger workers understand the real threat [06:38] - The missed phone call problem in dental practices [07:00] - Communication is mission critical for AI success [09:02] - Finding your AI champion within your practice [11:26] - The surprise implementation mistake dentists make [13:48] - "This is not here to replace you" - The message you need to send [16:14] - How Black Talon uses AI for instant training programs [18:30] - Creating a complete onboarding program in minutes [19:58] - Critical question #1: Third-party risk assessment [21:11] - Major DSO facing class action over AI phone system [22:54] - Where to get help with AI implementation GUEST EXPERTPaul Murphy Chief Growth Officer, Black Talon Security Cybersecurity & AI Implementation Specialist Paul Murphy is a recognized expert in dental cybersecurity and AI implementation. Black Talon Security specializes in helping dental practices implement AI technology securely and compliantly, with a focus on team communication and change management. 🔗 Connect with Paul: Website: Black Talon Security Free Consultation: Available for dental practices evaluating AI implementation TOOLS & RESOURCES MENTIONED🤖 AI Technologies Discussed: ChatGPT for training program creationAI phone assistants for dental practicesAI insurance verification systemsDigital avatar training platformsPearl AI (diagnostic tools)Overjet (radiograph analysis)E-Assist (insurance automation) 📋

    23 min
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À propos

Cut through the AI noise with Adrian Lefler, a 15-year dental industry veteran who's actually using this stuff. No theory, no sales pitches, just the tactical AI implementations that are transforming dental practices right now. In 20-30 minute episodes, Adrian brings you real practitioners sharing exactly how they're using AI tools like ChatGPT, Perplexity, Gemini, and other LLM's to save time, increase revenue, and stay ahead of the curve. Whether it's automating patient communication, streamlining workflows, or implementing diagnostic AI, you'll get step-by-step guidance from people who've done it successfully. This isn't another "AI is the future" podcast. It's your practical guide to implementing AI in your dental practice today – without the hype, without the fluff, and without wasting your time. Perfect for busy dental professionals who want actionable insights they can implement immediately. Because while everyone else is talking about AI, we're showing you how to actually use it. New episodes weekly. Real results guaranteed.

Informations

  • Création
    Adrian Lefler
  • Années d’activité
    2025 - 2026
  • Épisodes
    31
  • Classification
    Contenu explicite
  • Copyright
    © Copyright 2026 Adrian Lefler
  • Site web de l’émission
    Byte Sized