C-Suite Secrets

Heather Parsons

C-Suite Secrets is the go-to podcast for entrepreneurs ready to scale smarter and lead stronger. Hosted by Heather Parsons—Fractional CFO, business strategist, and real estate investor—each episode features candid conversations with high-performing founders and C-suite executives. Get real-world strategies on cash flow, operations, leadership, and growth from experts who’ve been in the trenches. It’s not just theory—it’s the secrets behind sustainable success.

  1. 3일 전 · 비디오

    Think like a CFO: You’re Not Bad at Business — You’re Asking the Wrong Questions

    Most business owners think profit will tell them if things are working. CFOs know better. In this episode of C-Suite Secrets, Heather Parsons breaks down what it actually means to think like a CFO — even if you don’t have a finance background. Because here’s the truth: You don’t need to “fix everything.” You need to see clearly. Heather explains why profit is a result, not a strategy — and why most founders can’t outwork a broken model. If everything runs through you, you don’t have a scaling problem… you have a structure problem. This episode will help you shift from reacting to numbers to interpreting them — so you can make decisions that actually make your business easier to run. This is the identity shift from operator to Financially Minded CEO. 🔑 What You’ll Learn Why profit is the result of effective management — not hustle Why most founders become the bottleneck (without realizing it) The difference between looking at numbers and interpreting them Why you don’t need a financial background to run a strong business The one question that simplifies everything: “What decision would make this business easier to run?” How CFOs see outcomes before they show up Why it’s not about the numbers — it’s about the quality of your questions How to recognize early warning signs before profit drops ⏱️ Episode Chapters 00:00 – Introduction to C-Suite Secrets 00:45 – Understanding Business Finances Like a CFO 01:43 – Money Is More Than Accounting 03:41 – The Emotional Weight of Financial Decisions 05:11 – The Real Role of a CFO 07:23 – Numbers Tell a Story (If You Know How to Read It) 09:02 – Future-Focused Decision Making 11:42 – Profit vs. Result: The Critical Shift 14:14 – The Decisions That Drive Profitability 15:48 – Recognizing Early Warning Signs 16:04 – Thinking Like a CFO 18:53 – Profit Is a Lagging Indicator 💬 Connect with Heather LinkedIn: https://www.linkedin.com/in/heather-parsons-cfo/ All Links: https://heatherparsons.com/links 👥 Join the C-Suite Insiders Community https://www.facebook.com/groups/csuiteinsiders 🎁 Free Resource Turn Your Business Success into Lasting Wealth Investment Readiness Checklist: https://info.thesummitcfo.com/investment-readiness-checklist

    20분
  2. 2월 3일 · 비디오

    From Features to Outcomes: How Leaders Should Rethink Software Development

    Show Notes:   In this episode of C-Suite Secrets, Heather Parsons sits down with J. Daks, founder of Hexagon IT Solutions, for a candid conversation on how software development has evolved and what leaders must prioritize to drive real business outcomes. Jay shares why successful technology initiatives start with a deep understanding of client needs and why the industry is moving away from feature-driven builds toward outcome-based solutions. He unpacks the growing role of AI in modern software development, the critical importance of compliance in regulated industries, and the key metrics executives should focus on to measure success. The discussion also explores leadership at scale, the long-term cost of technical debt, and why properly vetted contracts are essential for protecting both growth and innovation. Jay closes by reflecting on the lessons learned throughout his entrepreneurial journey and the insights that continue to shape his approach to building sustainable, high-impact technology solutions.   Bio:   Daks J is a technology entrepreneur and the Founder & CEO of Hexagon IT Solutions, a global software and AI-driven technology company headquartered in Utah, USA. With over 16 years of experience, he specializes in building scalable, business-focused software platforms that help organizations modernize operations and execute with clarity.   Founded in 2007, Hexagon IT Solutions was created to move beyond one-size-fits-all systems and deliver custom, outcome-driven software solutions. Under Daks’s leadership, the company has evolved into a multi-entity technology group delivering CRM platforms, AI solutions, enterprise integrations, and custom applications across industries including construction, finance, healthcare, and professional services.   Daks is known for his hands-on product leadership, deep technical understanding, and ability to bridge strategy with execution. He works closely with enterprise clients and teams across the US, UK, UAE, and India to turn complex requirements into practical, scalable systems. Through his thought-leadership initiative “Innovate with Daks/Hexagon,” he shares insights on AI adoption, product execution, and building systems that create real business impact.   To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/daksj/ Website:  https://hexagonitsolutions.com/ https://linqhive.com - We are providing a 90 days free usage. Connect with me:  LinkedIn:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links     Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders   🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    34분
  3. 1월 27일 · 비디오

    Why Product Focus Drives Startup Growth More Than Sales

    Show Notes:   In this episode of C-Suite Secrets, host Heather Parsons sits down with Amber Field, COO of Strudel AI, to unpack what truly drives execution, focus, and scalability inside early-stage and growing technology companies. With a career spanning IBM, National Geographic, Capital One’s Innovation Lab, and multiple venture-backed startups, Amber brings a rare blend of technical depth, operational rigor, and practical leadership insight. She shares how her background in project management shaped her leadership style, why focus often matters more than hustle, and how founders can avoid common operational and financial missteps before they become painful. The conversation dives deep into how early-stage companies should think about product versus sales, how to run discovery calls that actually inform growth, and why many founders overinvest in tools too early. Amber also offers a grounded, real-world perspective on using AI as a force multiplier without losing human judgment, critical thinking, or institutional knowledge. Listeners will walk away with actionable frameworks for prioritization, time management, agile execution, budgeting decisions, and team development, along with a refreshing reminder that strategy, not shiny tools, is what sustains long-term value creation.   Bio:   Amber Field is the Chief Operating Officer at Strudel AI, a Lecturer at the University of Wisconsin-Madison, and author of the book, Agile Discovery & Delivery: A Survival Guide for New Software Engineers & Tech Entrepreneurs. She has been an executive leader in tech, agile proponent, and engineer for her entire career at a number of organizations including IBM, National Geographic, Oracle Utilities (formerly Opower), Capital One, and Singlewire Software. Amber frequently speaks at conferences and blogs at amberrfield.com. She lives in Madison, WI.   To connect with our guest, click on the links below: https://amberrfield.com/  https://www.strudelbots.com/ https://www.linkedin.com/in/amber-field-3ba796b/ Connect with me:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    36분
  4. 1월 20일 · 비디오

    The Future of Sales Leadership in an AI-Driven World

    Show Notes:   In this episode of C Suite Secrets, host Heather Parsons sits down with serial entrepreneur, sales strategist, and SaaS founder Charles Bernard for a focused conversation on leadership, revenue growth, and the evolving role of AI in modern businesses. Charles shares his journey from growing up in the UK to building and leading two interconnected companies in the U.S., a sales consultancy and a SaaS platform designed to improve collaboration across revenue teams. Together, Heather and Charles explore what it takes to manage multiple businesses, why managing up is essential for scaling leaders, and how delegating responsibility rather than tasks can dramatically improve organizational effectiveness. They dive into how AI is reshaping sales, customer experience, and internal decision making. Charles shares real world examples of AI driving measurable ROI through improved customer satisfaction and operational scalability, while addressing concerns about AI replacing human roles. Instead, he reframes the conversation around the need for leaders and sales professionals to evolve toward deeper subject matter expertise, consultative selling, and buyer centric engagement. Heather and Charles also unpack leadership under pressure, discussing scarcity versus growth mindsets, the importance of honest communication during uncertainty, and why trust and transparency outperform false optimism. Charles draws on two decades of experience in a peer advisory group, highlighting the value of outside perspective, accountability, and avoiding the echo chamber that often traps founders. The episode closes with practical guidance for struggling sales teams, including simplifying pipelines, addressing goal fatigue, and removing unnecessary complexity. Charles leaves listeners with a core entrepreneurial lesson: err on the side of action, avoid becoming the bottleneck, and empower your team to lead. This episode is a must listen for founders, executives, and operators navigating growth, AI adoption, and leadership in an increasingly complex business environment.   To connect with our guest, click on the links below: https://www.linkedin.com/in/charlesbernard1/ www.collavia.com Connect with me:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    50분
  5. 1월 13일 · 비디오

    Adaptability Over Perfection: The Real Key to Scaling a Business

    Show Notes:   In this episode of C-Suite Secrets, Heather Parsons sits down with Paul Price, owner of Argyle Executive Forum and a seasoned CEO with deep experience in private equity, marketing services, and executive leadership. Paul shares his journey from working as an operating CEO for private equity-backed companies to acquiring and scaling his own executive events business. The conversation explores the realities of ownership, the weight of decision-making when it’s your own capital on the line, and why adaptability, not perfection, is the defining trait of successful entrepreneurs. Key topics include leadership styles and avoiding bottlenecks, aligning with investors and boards, and the importance of clear goals, communication, and organizational alignment. Paul offers candid insights into what separates strong exits from failed ones, the hidden challenges of working with private equity partners, and the dangers of delaying hard decisions. Heather and Paul also discuss why cash flow and balance sheet literacy matter more than vanity revenue metrics, how marketing and sales must be treated as systems, and why focus and speed have become non-negotiable in today’s business environment. The episode closes with practical advice on scaling sustainably, raising capital before you need it, and leading with clarity in times of uncertainty. This conversation is a must-listen for founders, executives, and operators navigating growth, capital, and leadership at scale.   To connect with our guest, click on the links below: LinkedIn.com/in/paulnprice www.argyleforum.com Connect with me:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders   🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    56분
  6. 1월 6일 · 비디오

    Letting Go of Perfectionism Without Losing Your Edge

    Show Notes: In this episode of C-Suite Secrets, host Heather Parsons sits down with Cara Kuhn, former corporate talent acquisition leader turned healer and coach, to explore the intersection of ambition, identity, and sustainable success. Cara shares her journey from a 20+ year corporate career to founding a purpose driven healing and coaching practice for high performing women. Together, Heather and Cara unpack what happens when external success no longer feels fulfilling, and why many driven professionals reach a point where staying the same feels riskier than changing. The conversation dives deep into themes that resonate strongly with founders, executives, and senior leaders, including perfectionism, imposter syndrome, burnout, control, boundaries, and the difference between healthy drive and trauma driven ambition. Cara explains how nervous system regulation and self awareness play a critical role in leadership, decision making, and long term performance, especially for analytical thinkers who may be skeptical of “woo” concepts. Heather and Cara also discuss practical ways leaders can apply this work in real life, from pausing before reacting, to celebrating small wins, setting boundaries without guilt, and letting go of control to enable team and business growth. They address common misconceptions in the healing space, including quick fix promises and spiritual bypassing, and emphasize that true growth requires both inner work and intentional action. This episode is especially relevant for women navigating midlife transitions, entrepreneurship, leadership roles, and periods of personal and professional reinvention. Cara leaves listeners with actionable guidance on clarity, intention setting, mentorship, and trusting yourself enough to take the first step before you feel “ready.” Listeners will walk away with a grounded, practical understanding of how healing and self leadership directly impact confidence, pricing, boundaries, and the ability to scale both life and business.   Bio:   Cara Kuhn is a Talent Acquisition Leader and Business Owner. She turned her love of coaching and developing high performing teams over the past two decades into her own business. Now she helps guide women to achieve more clarity, confidence, and conviction in who they are so they can feel more connected to their purpose and experience abundance in their lives.  To connect with our guest, click on the links below: Instagram:  https://www.instagram.com/carakuhnhealing https://carakuhnhealing.com/awakentoabundance   Connect with me:  https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders   🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    44분
  7. 2025. 12. 30. · 비디오

    Hiring for Character in an AI Driven World

    Show Notes: In this episode of C-Suite Secrets, Heather Parsons is joined by Sean Vassilaros, a seasoned entrepreneur and SaaS founder, for a deep conversation on trust, character, and what truly drives long-term business success. Sean shares his entrepreneurial journey, from building and selling a highly regulated SaaS platform for remote clinical trials to advising university students and launching an HR technology company focused on one critical hiring question: can this person be trusted? Drawing from decades of experience hiring hundreds of employees, Sean explains why traditional interviews, references, and personality assessments fail to measure the most important predictor of success, character. The discussion explores how trust impacts hiring, leadership, mergers and acquisitions, and company culture. Heather and Sean examine the rising challenges leaders face in a world shaped by AI, automation, and surface-level credentials, emphasizing the growing importance of critical thinking, integrity, and consistency between who someone is at work and who they are outside of it. Sean breaks down how relationship-based data, observable behaviors, and peer insights can provide a more accurate picture of a candidate’s character than resumes or interviews alone. Together, they discuss red flags leaders should watch for, the financial cost of bad hires, and why hiring for values is no longer optional for founders who want to scale sustainably. The episode closes with a candid reflection on leadership, accountability, and the long-term value of telling the truth, even when it is uncomfortable. This conversation offers founders and executives a thoughtful framework for building stronger teams, faster decisions, and more resilient organizations.   Bio: Sean Vassilaros is an entrepreneur and philanthropist dedicated to leveraging technology for societal impact. At the heart of his work is a commitment to character, integrity, and family. As CEO of KANNY, Sean is transforming hiring practices through peer-driven character checks. KANNY's advanced technology gathers feedback from colleagues, ensuring a comprehensive evaluation of a candidate’s character while maintaining privacy. This approach addresses a critical gap in talent acquisition, helping build teams grounded in integrity and trust. Sean’s entrepreneurial journey began at 21 when he co-founded his first company during the dotcom era. Two years later, he sold the company and joined a prestigious Los Angeles agency to hone his skills in the travel, entertainment, and healthcare industries. His career continued with notable IT and communications consulting roles before becoming Chief Operating Officer at Ignite Health (now part of Syneos Health). In 2012, Sean co-founded THREAD, a company focused on decentralized clinical trials. Under his leadership, THREAD revolutionized healthcare research, collaborating with brands like Apple, Procter & Gamble, and Johnson & Johnson, as well as academic institutions such as Johns Hopkins and Duke University. Today, Sean remains an owner and board observer at THREAD, maintaining ties to its continued success. Sean also serves on the Board of Directors for Spectrum Science, a healthcare agency focused on health and science communication. As an Adjunct Professor at Lehigh University, he mentors engineering students and leads international projects through the Creative Inquiry program. Philanthropy is central to Sean’s life. He founded the Hailey Mayz Foundation in honor of his daughter, providing therapy to thousands of special needs children for over a decade. He serves as Chairman of the Board, guiding its strategic vision.   Sean also chairs the board of OUR Rescue (formerly Operation Underground Railroad), the organization featured in the 2023 film The Sound of Freedom. He led the organization as interim CEO during a critical year, inspiring meaningful global change through his leadership. Sean Vassilaros is an entrepreneur and philanthropist dedicated to leveraging technology for societal impact. At the heart of his work is a commitment to character, integrity, and family. As CEO of KANNY, Sean is transforming hiring practices through peer-driven character checks. KANNY's advanced technology gathers feedback from colleagues, ensuring a comprehensive evaluation of a candidate’s character while maintaining privacy. This approach addresses a critical gap in talent acquisition, helping build teams grounded in integrity and trust. Sean’s entrepreneurial journey began at 21 when he co-founded his first company during the dotcom era. Two years later, he sold the company and joined a prestigious Los Angeles agency to hone his skills in the travel, entertainment, and healthcare industries. His career continued with notable IT and communications consulting roles before becoming Chief Operating Officer at Ignite Health (now part of Syneos Health). In 2012, Sean co-founded THREAD, a company focused on decentralized clinical trials. Under his leadership, THREAD revolutionized healthcare research, collaborating with brands like Apple, Procter & Gamble, and Johnson & Johnson, as well as academic institutions such as Johns Hopkins and Duke University. Today, Sean remains an owner and board observer at THREAD, maintaining ties to its continued success. Sean also serves on the Board of Directors for Spectrum Science, a healthcare agency focused on health and science communication. As an Adjunct Professor at Lehigh University, he mentors engineering students and leads international projects through the Creative Inquiry program. Philanthropy is central to Sean’s life. He founded the Hailey Mayz Foundation in honor of his daughter, providing therapy to thousands of special needs children for over a decade. He serves as Chairman of the Board, guiding its strategic vision. Sean also chairs the board of OUR Rescue (formerly Operation Underground Railroad), the organization featured in the 2023 film The Sound of Freedom. He led the organization as interim CEO during a critical year, inspiring meaningful global change through his leadership.   To connect with our guest, click on the links below: https://www.linkedin.com/in/seanv/ https://www.kanny.com/ sean@kanny.com Connect with me: https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    44분
  8. 2025. 12. 23. · 비디오

    The Real ROI of Business Automation for Small and Mid Sized Companies

    Show Notes: In this episode of C-Suite Secrets, Heather Parsons sits down with Austin Reed, founder of Horizon Developments, to unpack how automation, AI, and smart systems can help small and mid sized businesses scale without burning out their founders. Austin shares his entrepreneurial journey, including the early growing pains of hiring too slowly, learning how to manage people, and building systems that allow sales and delivery to scale at the same time. He breaks down the most common low hanging automation opportunities he sees in businesses, including admin tasks, customer onboarding, CRM and ERP connections, reporting, and data management. The conversation dives into real world examples of automation wins, including how one client saved 20 to 30 hours per week by replacing manual processes with custom dashboards. Heather and Austin discuss why automation should solve real business problems rather than simply adding more technology, and how better data visibility leads to stronger decision making and improved financial outcomes. Austin also shares his perspective on the future of SaaS, micro SaaS products, and AI driven development. He explains why human oversight, security, and scalability still matter, even as AI accelerates software creation. The episode closes with insights on leadership, protecting founder time, building offshore and near shore teams, and the importance of persistence, mentorship, and thoughtful partnerships in entrepreneurship. This episode is packed with actionable insights for founders looking to automate intelligently, scale sustainably, and design a business that supports both growth and freedom.   Bio: Austin Reed is the founder and CEO of Horizon Development, an automation and software agency specializing in custom Django/React web apps, AI-powered workflows, and N8N systems for SMBs. With over a decade of programming experience, he’s built a reputation for turning messy business operations into scalable, automated machines. Austin also runs a fast-growing YouTube channel teaching automation, AI, and agency building to thousands of students, helping creators and entrepreneurs turn technical skills into real revenue.   To connect with our guest, click on the links below: https://www.youtube.com/@horizonsoftwaredev https://www.linkedin.com/in/automationsexpert https://horizon.dev Connect with me: https://www.linkedin.com/in/heather-parsons-cfo/ https://heatherparsons.com/links   Join the C-Suite Insiders Group:  https://www.facebook.com/groups/csuiteinsiders 🎁Get your free checklist to Turn Your Business Success into Lasting Wealth  https://info.thesummitcfo.com/investment-readiness-checklist

    37분
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C-Suite Secrets is the go-to podcast for entrepreneurs ready to scale smarter and lead stronger. Hosted by Heather Parsons—Fractional CFO, business strategist, and real estate investor—each episode features candid conversations with high-performing founders and C-suite executives. Get real-world strategies on cash flow, operations, leadership, and growth from experts who’ve been in the trenches. It’s not just theory—it’s the secrets behind sustainable success.