Revenue Remix - Inspiring Visionary Leaders

Summer Poletti

But does it convert to revenue?!? Or even more importantly, PROFIT? B2B growth is messy. Not just at $5M or $10M ARR. At every stage, inside every kind of company, longer than anyone admits. (Even in the Fortune 500 space) Revenue Remix is where the operators who've lived it come to tell hard truths about what's actually driving growth right now. Host by Summer Poletti — 3x Founder, growth architect, and the person who's unafraid of getting spicy or ruffling feathers. Summer is steadfast in her quest for sustainable and profitable growth. Guests have said she makes them feel comfortable, and listeners say she has a knack for connecting with the audience. We don't just talk about trends or challenges, every episode ends with an stealable moment; something you can do or review today. WHAT WE COVER GTM strategy. Revenue architecture. Founder-led sales and what comes after. Pipeline that isn't built on hope. Sales and marketing alignment (the real kind). Customer success as a growth lever. Partnerships that actually produce referrals. Hiring before you're ready — and what breaks when you do. The messy handoff from scrappy to scalable. WHO YOU'LL HEAR FROM Founders at launch, in the thick of it, post-exit, and figuring out what's next. Consultants, Coaches, and boutique Agency owners who see patterns across dozens of companies. And since growth is more than just sales, you';ll hear from Operations, Finance, HR, Product, in addition to Sales and Marketing. GTM tool founders talking problems, not pitches. Emerging thought leaders saying things the establishment hasn't caught up to yet. THE FORMAT Deep-dive founder interviews. Multi-voice panels where operators who've never met figure out they've been solving the same problem from different angles. Bonus mini episodes when Summer wants to share one of her frameworks with you. THE COMMUNITY Guests don't just appear and disappear. Panelists meet on this show and keep talking. People get introduced to someone they needed to know. If you've been looking for operators who think a little differently and actually lift each other up... you found them. Recognized by Feedspot as a Top Revenue Podcast 2025 and 2026. New episodes every week on Apple Podcasts, Spotify, and YouTube. For guesting information, see here.

  1. 2d ago

    Why Everything Is Sales: Fundraising, Founder Journey, and LATAM Fintech with Lolita Taub

    "Everything is sales." — Lolita Taub If you've ever convinced a toddler to brush their teeth, negotiated bedtime, or talked someone off a ledge at Thanksgiving dinner — congratulations. You've been selling your whole life without knowing it. Summer has spent years making the case that profitable growth is more than just sales. Lolita Taub spent just as many years making the case that everything is sales. Turns out both things are true at the same time. This episode is what happens when two operators who've sat in every seat stop arguing about the definition and start talking about what actually works. Lolita Taub is the founder and GP of Ganas Ventures, a fund investing in early-stage startups in the US and Latin America. She started her career in enterprise sales at IBM and Cisco, moved into the startup world as an operator, became an ecosystem builder, and eventually started writing checks. She's also a neurodivergent, first-generation, community-first founder who grew up in South Central Los Angeles and has spent her career opening doors and leaving them open for the people coming up behind her. Her book, What Actually Matters: Startups, Capital, and the Rules Nobody Taught Us, is the culmination of everything she's learned across every seat she's ever sat in. In this episode, Summer and Lolita get into the unfair advantage that comes from having lived every role before you start writing checks — and what most investors miss because they've only ever done one thing. Lolita breaks down why fundraising is just sales with a different name, why founders who can't sell can't scale, and what it actually means to carry a number and let that discipline follow you into every room you enter after. They also get into the book — not the standard book tour version, but the real story behind it. Lolita wrote it for the people who didn't inherit a network, who were told they didn't belong, who are talented but weren't handed the opportunity to match. The stuff nobody tells you until you've already made the expensive mistakes. And then the conversation goes somewhere no other show on her book tour is going: Latin American fintech. Summer founded a fintech in 2021 targeting unbanked and underbanked communities and watching the flow of money between California and Mexico — that's when she first found Lolita. This episode finally closes the loop on that. Lolita shares what's actually happening in LATAM right now, why COVID accelerated an entirely new generation of infrastructure, and the portfolio company she's most excited about — a WhatsApp-native CRM built for the way business actually happens outside the US. This one covers a lot of ground fast. Come ready to think differently about sales, community, capital, and who gets to build. Pre-order What Actually Matters Lolita Taub on LinkedIn Ganas Ventures Leadsales (LATAM fintech spotlight) Subscribe to Revenue Remix on YouTube, Spotify, and Apple Podcasts. Follow Summer #EverythingIsSales #SalesStrategy #FounderMindset #StartupFunding #VentureCapital #LATAMFintech #WomenInTech #WomenFounders #RevenueRemix #B2BGrowth #GTMStrategy #CommunityDrivenGrowth #NeurodivergentFounders #GanasVentures #WhatActuallyMatters #FounderJourney #StartupCommunity #FintechInnovation

  2. Jun 29

    What Enterprise Gets Right That Your $10M Company Is Ignoring | Ashley Gross

    Most growth-stage founders are trying to figure out AI by watching other growth-stage founders try to figure out AI. That's the problem. Enterprise organizations have been navigating technology adoption, change management, and workforce transformation for decades. They have frameworks. They have scars. They have lessons that most $5M–$20M companies won't learn until it's too late — and too expensive. Ashley Gross has operated inside those enterprise environments and spent the last several years translating what actually works into something founders can use. She cut her own workweek from 40 hours to 15 using the same principles she now teaches. Before the tools made it obvious, she was already questioning whether being busy was the same thing as creating value. In this episode, Ashley and Summer go deep on what growth-stage companies can steal from the enterprise playbook — without the bureaucracy, the budget, or the bloat. If you're somewhere between $5M and $20M ARR and your team is either resisting AI, blindly adopting it, or vibe coding strategies they don't have the expertise to execute, this conversation is for you. What You'll LearnWhy founders who DIY their AI strategy are building yesterday's solution — and the 30-minute rule that tells you when you're already in that trapWhat enterprise organizations do to protect their best people during technology transitions — and how a company of 50 can steal the same playbookThe real cost of skipping AI governance before implementation: it's not just a data breach risk, it's a talent retention and brand problemWhy bringing in a shiny new tool without a process is guaranteed to create more chaos, not less — and what to audit in your existing tech stack firstWhy every founder needs a business plan that exists for them — not for investors — complete with milestones they actually hold themselves to and a plan for when to cut baitHow Ashley built her audience, her community, and her revenue stream before she ever left her nine to five — and why "build it before you think you need it" is the advice most founders ignore until it's too lateHow founders can build a personal brand that exists outside their company — and why documenting in public is both a business development strategy and the record you'll wish you had two years from nowThe difference between using AI as a thinking partner and using it to avoid a hard conversation you should be having yourselfAbout Ashley GrossAshley Gross is the Founder and CEO of AI Workforce Alliance. She's a keynote speaker, author of The AI Workweek, and has been featured in Forbes. Follow Ashley on LinkedIn Follow Summer on LinkedIn Revenue Remix is produced independently and recognized by Feedspot as a Top Revenue Podcast of 2025. #AIStrategy #EnterpriseAI #ChangeManagement #GTMStrategy #B2BSaaS #FounderLedGrowth #RevenueGrowth #AIImplementation #TechStack #PersonalBrand #WorkforceTransformation #GrowthStage #B2BMarketing #SalesStrategy #RevenueOperations

  3. Jun 22

    What Every $10M Founder Wishes They'd Caught Sooner

    Most founders find out their playbook is broken when revenue stalls. The ones who catch it early — they knew what signals to watch months before the stall hit. In this episode of Revenue Remix, host Summer Poletti is joined by two operators who specialize in exactly this inflection point: the $5M to $10M growth plateau that catches founders off guard, not because they made bad decisions, but because they made good ones that stopped compounding. This is episode one of the Messy Middle series — a multi-part conversation about what breaks, what slows, and what has to change when a B2B company outgrows the playbook that built it. What We Cover in This EpisodeThe early signals that a growth playbook is expiring The first sign is rarely revenue. It shows up as friction — the founder back in every decision, meetings multiplying with no increase in clarity, teams optimizing for activity instead of outcomes. Growth that used to feel energizing starts to feel expensive. Operationally. Emotionally. Culturally. If the founder is asking "why can't people just think like I do" — that is the signal. When hustle becomes the bottleneck At $5M, grit and grind are competitive advantages. At $10M, they are structural liabilities. The founders who navigate this transition well pause long enough to diagnose before they double down. They separate what got them here from what needs to change. They ask: what parts of how we operate no longer scale? Why the founding team problem is always the last thing a founder sees Loyalty to early employees is real and it is earned. But the communication rhythms, decision-making capacity, and operational discipline required at $10M are different from what built the first $5M. The role that got you here is not always the role the business needs next. The company can see it. The founder almost never can — until they zoom out. The go-to-market mistakes that hurt the most and last the longest Two patterns show up in nearly every company that stalls at this stage. First: messaging and positioning that sounds identical to every competitor — built from the inside out, describing what the product does rather than why buyers actually buy. Second: an ICP defined by firmographics instead of triggering events. If you do not know what happened in the 90 days before your best customers bought from you, your targeting is guesswork. The revenue you realize will always be harder than it has to be. Revenue concentration risk — the metric most founders ignore until it's a crisis If your top five customers represent 50% or more of your revenue, you are one cancellation away from a contraction event. At this stage, the middle of the customer base needs to grow. Most founders are not looking at this until it is already a problem. The one question that tells you everything Where is your next $5M to $10M in revenue coming from? If the answer is a blank stare — that is the diagnosis. Not because growth is impossible, but because growth without a known source is not a strategy. It is hope. Follow the PanelistsAmirah Raveneau-Bey Maria Trysla Summer Poletti #GoToMarket #B2BSales #SalesStrategy #GTM #RevenueSystems #FounderGrowth #B2BMarketing #MessyMiddle #StartupGrowth #ScalingStartups #FractionalCRO #RevenueGrowth #GTMStrategy #FounderLedSales #SaaSGrowth

  4. Jun 18 ·  Bonus

    100 Broke Founders vs Elon Musk: The Community Experiment Changing Early-Stage Entrepreneurship

    I started this business for fifty dollars a month. Me, ChatGPT, a Wix website, and what was in my brain. AI didn't just lower the barrier to entry — it basically removed it. Antonio Nguyen and Quinn Fukawa are the co-founders of Quant Community and the architects of The 100 Experiment — one of the most ambitious community concepts in the early-stage entrepreneurship space right now. The premise: can 100 scrappy founders build a combined net worth more than Elon's billions, starting from zero? They're at 56 of 100 and building fast. Summer met Antonio and Quinn at TechCon SoCal — caught them mid-hustle, rolling camera and working the room the way only founders who are all in on their mission do. The follow-up conversation made this bonus episode inevitable. This one covers a lot of ground and covers it fast. Antonio and Quinn talk about why they drove six hours from Arizona to San Diego for TechCon — not just for the event, but to meet community members in person for the first time. They break down the simple but powerful principle that early-stage founders have to live by: nothing ever has just one job. The trip wasn't just a conference. It was a community meetup, a content shoot, and a relationship deepening trip all at once. From there the conversation moves into the Arizona tech scene — why Phoenix is becoming one of the most interesting places to build right now, what's driving the influx of entrepreneurs and infrastructure investment, and why the consistent weather and available real estate make it a serious contender for the next wave of data center and energy technology development. Then comes the generational divide on AI that nobody is talking about honestly. LinkedIn is an AI hype machine. Instagram and TikTok tell a completely different story — younger creators and entrepreneurs pushing back hard, using AI as a convenient label for anything they don't trust or don't like. Antonio and Quinn live on Instagram. Their read on where their generation actually stands on AI is more nuanced and more honest than most of what gets published. And underneath all of it is the question that connects every thread in this episode: are we seeing more young entrepreneurs because AI lowered the barrier to entry for everyone, or is this generation choosing entrepreneurship because corporate stopped being a reliable path? The answer is probably both. And the window is open right now in a way it won't be forever. The 100 Experiment is built for founders who are done being entrepreneurs in isolation. If that's you, check it out. Follow Antonio Follow Quinn Quant on Instagram Quant on LinkedIn Follow Summer Recorded in connection with TechCon SoCal. Subscribe to Revenue Remix on YouTube, Spotify, and Apple Podcasts. #Entrepreneurship #YoungEntrepreneurs #StartupCommunity #TheHundredExperiment #QuantCommunity #AIEntrepreneurship #BarrierToEntry #ArizonaTech #PhoenixStartups #TechConSoCal #RevenueRemix #FounderStory #BuildInPublic #SolopreneurLife #FutureOfWork #GenerationalDivide #ArtificialIntelligence #StartupGrowth #EarlyStageFounders #CommunityBuilding

  5. Jun 15

    60% of Your Google Traffic Never Leaves AI — How to Win Anyway

    Summer Poletti sits down again with Steve Krull (BeFound Online) and Toni (LandingRabbit) on what's actually happening in B2B buyer discovery right now. Google keeps 60% of clicks inside AI overviews. Buyers are talking to robots instead of visiting websites. Your funnel is broken. Here's what works now. What You'll LearnThe 60% stat: Google is keeping 60% of clicks inside AI. Buyers never see your website.The dark funnel: The invisible research phase where buyers decide before they contact sales.Three languages framework: Analysts, managers, and executives speak different languages. Most companies write for one.Above/below the line: How buyers jump between discovery and decision now (it's not linear).Content quotability: How to structure content so LLMs actually recommend you.MVP website approach: Start minimal. Let behavior guide what you build next.Why gating content kills you: In the AI age, your best stuff needs to be ungated.Sales/marketing alignment: It's no longer optional. It's the difference between winning and losing.Key QuotesSteve on AI discovery: "60% of Google clicks never leave Google. If your website doesn't show up, you're now on the backend of a robot helping your buyer decide what to buy." Toni on speed: "Product documentation has a one-day shelf life. By the time you write it, it's outdated. That's the challenge: keeping marketing, sales, and your website aligned when everything moves that fast." GuestsSteve Krull — Founder, BeFound Online. Digital agency for high-consideration B2B brands navigating AI discovery. LinkedIn Toni — Founder, LandingRabbit. Content-to-page platform for founders keeping websites in sync with product velocity. LinkedIn Catch their last appearance on the show Follow Summer on LinkedIn Action Items (Start This Week)Test your AI visibility. Ask Claude, ChatGPT, Gemini the questions your buyers ask. Log out first. See if you're quoted. See if it's accurate. Track monthly.Pull your last 10 sales calls. What did buyers ask? What language did they use? Get that on your website (FAQ, case study, help doc).Map your three personas. Analyst (execution). Manager (team outcomes). Executive (market/growth). Where's the content gap? #DarkFunnel #AIMarketing #GoToMarket #B2BMarketing #AIDiscovery #ContentStrategy #SalesMarketing #GTM #LLM #BuyerJourney #WebsiteStrategy #MarketingAlignment

  6. Jun 11

    The Founder Mindset That Gets You to $5M Is the Same One Keeping You Stuck

    The way you've always done it works. Until it doesn't. And by then, you've already lost ground. Bill Stierle has spent 35 years helping founders, CEOs, and executive teams communicate their way through the moments that matter most — scaling inflection points, leadership transitions, organizational conflict, and high-stakes crisis. He's a speaker, consultant, trainer, and author of The Emotional Sobriety Solution. Summer connected with him at TechCon SoCal after seeing his thinking on crisis communication and quickly realized the conversation was going to go much deeper than that. In this bonus episode, Bill breaks down why the mindset that builds a company to $5M is the exact mindset that stalls it at $10M — and what founders have to rewire in order to scale past it. He introduces the concept of the Magic Seven, the executive team structure designed to take a founder from vision to execution without losing the plot, and explains why the CEO's real job is language translation between business units that don't naturally speak to each other. He also gets into the neuroscience behind why change is so hard for leaders — the front brain has 400,000 neuroconnections, the back brain has 4.3 million — and what it practically takes to upgrade your operating beliefs the way you'd update software. The Progressive Insurance and Flo story alone is worth the listen for any founder who thinks their product should sell itself. And yes, the milk on the table story will make you rethink how you talk to your team. And possibly your kids. Connect with Bill Stierle: https://www.billstierle.com Bill on LinkedIn: https://www.linkedin.com/in/bill-stierle-7314181/ Recorded in connection with TechCon SoCal. Subscribe to Revenue Remix on YouTube, Spotify, and Apple Podcasts. #LeadershipDevelopment #FounderMindset #ScalingBusiness #EmotionalIntelligence #CommunicationStrategy #ExecutiveLeadership #B2BGrowth #RevenueRemix #TechConSoCal #BusinessGrowth #StartupGrowth #GTMStrategy #CrisisCommunication #CEOMindset #NeedsBasedMarketing #TechConSoCal #TechCon #TechConSoCal2026

  7. Jun 8

    The AI Readiness Problem That's Costing Companies Millions

    "It's not a technology problem. It's not a people problem. It's a structure problem." That's the line that stopped the conversation, and it's the whole reason this episode exists. Kimberly Nelson-Wright and Taylor Chaney are the co-founding mother-daughter team behind Preflight AI, an AI governance and readiness platform built for organizations that are moving fast on AI implementation without the structural foundation to support it. Summer connected with Kimberly on LinkedIn months before this recording, lost track of her when she went quiet — and then found out why. She'd been heads down building. They finally met in person at TechCon SoCal, and the conversation that happened there made this episode inevitable. Kimberly spent decades as a COO working across industries. She kept seeing the same pattern: executives announcing AI initiatives, nobody asking whether the organization was actually ready, and the fallout landing in HR. Taylor is the software engineer who looked at her mother's early prototype and told her she could build something better. Within one living room conversation and a quick mockup, Preflight AI was born. In this episode, Summer, Kimberly, and Taylor dig into why AI implementations fail before they start — and what it actually costs when companies skip the readiness work. They break down the Starbucks inventory disaster, Uber's blown AI budget, and Klarna's very public lesson in what happens when customer experience breaks because no one asked the right questions upfront. They get into why "we need to reduce headcount" is the wrong starting point for an AI strategy, why your CTO is not the right person to own AI governance, and what founders and operators should actually pause and examine before they spend a dollar on tools or licenses. Taylor also makes the case that AI isn't always the answer — and explains what she looks for when evaluating whether a company's problem even warrants an AI solution in the first place. Kim breaks down what leadership accountability for AI actually looks like, and why most organizations are structuring it wrong. This is the same conversation happening in boardrooms and leadership offsites right now. The difference is most people are having it after the budget is already gone. If you're a founder, COO, CMO, or anyone sitting in a room where someone just said "we need to do AI" — this episode is the pause button you didn't know you needed. Connect with Preflight AI: [URL] Kimberly Nelson-Wright on LinkedIn: [URL] Taylor Chaney on LinkedIn: [URL] Women building things worth knowing about: Camille Terry, Founder & CEO, Charger Help: [URL] Sister Scriptors at Towson University: [URL] Bit Brothers at Towson University: [URL] Follow Summer on LinkedIn Recorded in connection with TechCon SoCal. Subscribe to Revenue Remix on YouTube, Amazon Music, Spotify, and Apple Podcasts. #AIReadiness #ArtificialIntelligence #AIImplementation #AIGovernance #AIStrategy #B2BSaaS #RevenueRemix #GTMStrategy #FounderStory #WomenInTech #WomenFounders #StartupGrowth #TechConSoCal #OperationsStrategy #BusinessGrowth

5
out of 5
4 Ratings

About

But does it convert to revenue?!? Or even more importantly, PROFIT? B2B growth is messy. Not just at $5M or $10M ARR. At every stage, inside every kind of company, longer than anyone admits. (Even in the Fortune 500 space) Revenue Remix is where the operators who've lived it come to tell hard truths about what's actually driving growth right now. Host by Summer Poletti — 3x Founder, growth architect, and the person who's unafraid of getting spicy or ruffling feathers. Summer is steadfast in her quest for sustainable and profitable growth. Guests have said she makes them feel comfortable, and listeners say she has a knack for connecting with the audience. We don't just talk about trends or challenges, every episode ends with an stealable moment; something you can do or review today. WHAT WE COVER GTM strategy. Revenue architecture. Founder-led sales and what comes after. Pipeline that isn't built on hope. Sales and marketing alignment (the real kind). Customer success as a growth lever. Partnerships that actually produce referrals. Hiring before you're ready — and what breaks when you do. The messy handoff from scrappy to scalable. WHO YOU'LL HEAR FROM Founders at launch, in the thick of it, post-exit, and figuring out what's next. Consultants, Coaches, and boutique Agency owners who see patterns across dozens of companies. And since growth is more than just sales, you';ll hear from Operations, Finance, HR, Product, in addition to Sales and Marketing. GTM tool founders talking problems, not pitches. Emerging thought leaders saying things the establishment hasn't caught up to yet. THE FORMAT Deep-dive founder interviews. Multi-voice panels where operators who've never met figure out they've been solving the same problem from different angles. Bonus mini episodes when Summer wants to share one of her frameworks with you. THE COMMUNITY Guests don't just appear and disappear. Panelists meet on this show and keep talking. People get introduced to someone they needed to know. If you've been looking for operators who think a little differently and actually lift each other up... you found them. Recognized by Feedspot as a Top Revenue Podcast 2025 and 2026. New episodes every week on Apple Podcasts, Spotify, and YouTube. For guesting information, see here.