Caffeinated Branding

Caffeinated Branded
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Grab your coffee and listen in as graphic designer and branding expert, Kayla Phillips, and social media coach, Marci Goodwin, chat about branding and marketing strategies for local small businesses.

Épisodes

  1. 12/08/2021

    Why your small business needs a graphic designer

    On this episode of Caffeinated Branding, Kayla and Marci chat about the why and when of using a graphic designer for your small business. And not one time do we mention creating a logo, because it is so much more than that! Listen and learn how to elevate your brand with graphic design.

    26 min

  2. 06/08/2021

    Establishing boundaries in your business

    Creating boundaries in your business is essential to both saving your sanity and growing your business. It is something Kayla and Marci both wish they had done sooner and still struggle with from time to time. Listen in to learn about the how and why of establishing boundaries in your small business.

    28 min

  3. 22/07/2021

    Business owner mindset

    You can't run a successful business thinking like an employee. You need a business owner mindset to make the right decision that will move your business forward. In this episode, Kayla and Marci talk more about creating a business owner mindset and why it is important.

    26 min

  4. 14/07/2021

    Time management and productivity apps for freelancers

    Kayla and Marci share their favorite apps that help them with time management and productivity.

    26 min

  5. 08/07/2021

    What Instagram changes mean for your social media strategy

    Last week, Instagram CEO, Adam Mosseri, announced that Instagram is no longer a photo-sharing app, but a video platform. What exactly does this mean for your small business's social media strategy? Should you go all-in on Reels? What happens if you don't like doing video? Should you abandon ship? In this episode of the Caffeinated Branding podcast, Kayla and Marci will calm you down and help you align your social strategy with these new changes.

    26 min

  6. 01/07/2021

    What makes your business unique?

    On this episode of Caffeinated Branding, Kayla and Marci talk about the importance of leaning into what sets your business apart from the crowd in your branding and marketing.

    29 min

  7. 22/06/2021

    Know Your Ideal Customer!

    In this episode of Caffeinated Branding, Kayla and Marci discuss the importance of small businesses knowing their ideal customer and how to use that knowledge to create branding and marketing strategies. Follow Kayla Kayla Phillips Design Facebook Instagram Follow Marci Leverage Social Facebook Instagram

    23 min
  8. The gap between DIY and hiring a pro

    15/06/2021

    The gap between DIY and hiring a pro

    As entrepreneurs and small business owners, we tend to think we can, or we need, to do it all. The truth is that while we may be good at the main thing - whatever your business sells - we are not good at all the things. There is a time when we need to invest in our business by hiring professionals. In this episode, Kayla and Marci talk about overcoming the mental gap between doing everything yourself (logos, branding, social media strategy. accounting, etc.) and hiring a specialist. Hear how that investment can free you up to do what you do best and propel your business forward. "Money put into your brand is an investment, not a spend." - Kayla "You will get out of it what you put in. If you spend $5 on a Fivrr logo, expect $5 worth of business coming back to you." - Kayla  Find Kayla and Marci here... Kayla Phillips Design Instagram Facebook Leverage Social Instagram Facebook

    55 min

  9. 08/06/2021

    The Importance Of Small Business Messaging

    Messaging is a huge part of your business's branding. It should be consistent across all platforms and geared toward your ideal customer. Get some great small business messaging tips in this episode.

    24 min

  10. 01/06/2021

    Our Big Announcement!

    Welcome to Caffeinated Branding with Kayla and Marci! This is the test run of our new podcast and a get-to-know-us episode. We have been running Caffeinated Branding on IGTV, but now we are ready to reach a bigger audience. Join us each week for branding and marketing tips geared toward local small businesses. Find us offline at Kayla Phillips Design and Leverage Social. Instagram: Kayla Phillips Design & Leverage Social

    19 min
  • 10 épisodes

À propos

Grab your coffee and listen in as graphic designer and branding expert, Kayla Phillips, and social media coach, Marci Goodwin, chat about branding and marketing strategies for local small businesses.

Informations

  • Création
    Caffeinated Branded
  • Années d’activité
    2 k
  • Épisodes
    10
  • Classification
    Tous publics
  • Copyright
    © Caffeinated Branded
  • Site web de l’émission
    Caffeinated Branding