Call It RevOps

Call It RevOps
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Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.

  1. JAN 28

    Why AI Makes CMOs Critical in 2026, and Why It Will End Many of Them

    Send us a text AI isn’t just another tool in the CMO’s stack, it’s a reckoning! In this episode, Raja and Akande break down why AI is exposing the gaps CMOs have been able to hide behind for years: vague funnel definitions, outdated scoring models, and GTM motions built on assumptions rather than clarity. CMOs are now being asked to define the logic AI will scale, or risk having that logic defined for them by default settings, vendors, or other departments. We dive into what the best CMOs are doing differently in 2026: rewriting the rules of marketing accountability, aligning cross-functionally before rollout, and treating AI as a force multiplier, not a magic bullet.  Because the truth is: AI won’t replace CMOs, but it will absolutely replace the ones who don’t lead.

    16 min

  2. 12/18/2025

    Revenue Architecture vs. Revenue Theater: Are You Building or Performing?

    Send us a text There’s a fine line between building scalable revenue infrastructure and just putting on a good show. In this episode of Call It RevOps, we dive into the growing problem of revenue theater: pretty dashboards no one uses, inflated metrics, and ops teams stuck reacting instead of architecting. We contrast that with what real revenue architecture looks like, systems built for predictability, alignment, and scale. If your GTM motion feels more like a performance than a strategy, this episode will help you spot the signs and make the shift from reactive to intentional. Because no matter how slick the slide deck is, a circus can’t build a business.

    19 min

  3. 11/12/2025

    AEO, GEO, and CRM: A Seismic Shift

    Send us a text AI is changing the game, but not in the way most GTM teams think. In this episode of Call It RevOps, Raja and Akande break down why discovery, engagement, and customer journeys are being rewritten by AEO (AI Engine Optimization) and GEO (Generative Experience Optimization). From the death of keyword-driven search to CRMs that can’t see past static signals, this is your wake-up call: your automation stack isn’t broken, it’s outdated. If you're still scoring MQLs and hoping AI will fix your funnel, you’re already behind. Tune in to hear how the real Ops leaders are staying ahead.

    12 min

  4. 10/16/2025

    Inside GTM: Why Ops Needs To Be at the Table (But Not Running the Show)

    Send us a text Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life. We unpack the key roles involved in GTM, what Ops is really responsible for, and where leadership often gets it wrong when trying to operationalize go-to-market. If you're building a GTM motion and wondering where Ops fits in, or where the handoffs tend to break, this episode gives you a clear-eyed view of what shared ownership should look like.

    16 min

  5. 09/22/2025

    When AI Goes Wrong: The Real Problem in RevOps

    Send us a text Everyone’s chasing AI like it’s the cure-all for GTM and RevOps chaos. Reporting, attribution, campaign execution, you name it, there’s an AI tool for it. But here’s the truth: if your strategy sucks, AI just speeds up your failure. In this episode of Call It RevOps, we cut through the hype. From leadership missteps to tech scapegoating, we unpack why AI isn’t broken, the strategy is. And what RevOps leaders should be doing before expecting any tool to deliver ROI.

    11 min

  6. 09/03/2025

    GTM Ops: RevOps With A Better Suit?

    Send us a text Go-to-Market is the buzzword every boardroom is rallying around, but under the hood, is it just RevOps repackaged in flashier language? In this episode of Call It RevOps, we unpack the blurred lines between GTM strategy and Revenue Operations, questioning whether “GTM” is truly a new motion or just the same ops work dressed up for the executive floor. We explore where the two intersect, where they diverge, and what actually matters when it comes to driving revenue alignment. If you’ve ever sat in a GTM meeting wondering, “Isn’t this just RevOps?” this episode’s for you.

    17 min

  7. 08/13/2025

    Stop Ignoring the People Paying You!

    Send us a text Revenue teams love to chase new logos—but what if the real growth engine is already in your pipeline? In this episode of Call It RevOps, we explore why client retention is quickly becoming the most critical (and overlooked) lever in Revenue Operations. We break down how RevOps can shift from being net-new obsessed to customer-obsessed—using data, systems, and cross-functional alignment to reduce churn, deepen relationships, and unlock expansion revenue. If your GTM motion ends at “closed-won,” you’re missing the biggest opportunity in the funnel.

    18 min

  8. 07/30/2025

    The True Cost of a Failed MarTech Implementation

    Send us a text MarTech promises scale, speed, and smarter marketing but when implementation fails, the fallout runs deeper than just a missed go-live date.  In this episode of Call It RevOps, we unpack the real financial, operational, and cultural costs of failed marketing technology rollouts, guided by insights from a third-party research report.  From sunk costs and team churn to lost pipeline and fractured trust between sales and marketing, we explore why so many MarTech initiatives collapse and what organizations can do to prevent it.  If you’re investing in marketing tools but questioning the ROI, this episode will help you rethink your approach before it’s too late.

    23 min
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About

Call It RevOps is a podcast hosted by industry veteran Raja Walia that demystifies the world of revenue operations. RevOps can be complex and convoluted–the goal of this podcast is to equip professionals in the space with tangible expertise that they can use in their day-to-day to drive meaningful results.

Information

  • Creator
    Call It RevOps
  • Years Active
    2024 - 2026
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © 2026 Call It RevOps
  • Show Website
    Call It RevOps